Skip to main content
    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a 516-page plumbing website for SydneyHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries

    Case studies Client work and results.

    Quick answer

    SoudCoh publishes 207 case studies: 78 recent campaign stories, 70 website builds and 59 earlier projects. For example, Aussie Plumbing's click-to-enquiry rate rose from 8.6% to 12.7%, and Aussie Leak Detect's cost per enquiry fell 30%. Each story explains the work and the basis of its reported results.

    Source: the published projects and reporting basis linked in each case study.

    Google Ads, paid social and websites for the businesses we work with. Explore client results, service-specific strategies and the actual websites behind the enquiries. Each story explains the work and what its result measures.

    Service-focused Google Ads and enquiry tracking · Pink Flamingo, an end-of-lease cleaning business in Melbourne · Full breakdown in the case study

    Measured results

    What changed in client accounts, in one table

    Measured results from client Google Ads accounts: the client, trade and place, each measured change and the comparison it is based on.
    ClientTradeCity or regionMeasured changeCompared with
    Aussie Leak DetectPlumbingSydney, NSW
    • 16.4% → 23.5% click-to-enquiry rate
    • −30% cost per enquiry
    • +43% enquiries per month
    Latest full month compared with the first full month
    FAIZI MetalsWaste & RecyclingMelbourne, VIC
    • 3.7× ad spend, with enquiries up 5.5×, so each enquiry cost less
    • 7.4% → 13.2% click-to-enquiry rate
    • −33% cost per enquiry
    Latest full month compared with the first full month
    Impress BlindsRetail & e-commerceUnited Kingdom
    • 5.9% → 9.9% click-to-enquiry rate
    • +43% enquiries per month
    • 8.8% → 11.9% click-through rate
    Each figure compared with the same account a year earlier
    Aussie PlumbingPlumbingSydney, New South Wales
    • 1.8× ad spend, with enquiries up 2.1×, so each enquiry cost less
    • 8.6% → 12.7% click-to-enquiry rate
    Latest full month compared with the first full month
    EOL MelbourneCleaningMelbourne, VIC
    • 28% → 33.4% click-to-enquiry rate
    • −17% cost per enquiry
    Best full month compared with the first full month
    FacilityWorxCommercial cleaningGold Coast, QLD
    • 2.2× enquiries per month
    • 16.1% → 20.4% click-to-enquiry rate
    Latest full month compared with the first full month
    Rubbish Removal WAHome ServicesPerth, WA
    • +94% enquiries per month
    • 6.9% → 8.4% click-through rate
    Latest full month compared with the first full month
    Alliance PlumbingPlumbingBrisbane, QLD
    • 1.8× ad spend, with enquiries up 2.1×, so each enquiry cost less
    Best full month compared with the first full month
    Floral CakeryRetail & e-commerceMelbourne, Victoria
    • 1.5% → 4.2% click-through rate
    Latest full month compared with the same account a year earlier
    SLS SolicitorsLegalEngland and Wales, United Kingdom
    • 3.5× ad spend, with enquiries up 5.0×, so each enquiry cost less
    Latest full month compared with the first full month with tracked enquiries

    Each result is measured in that client’s own Google Ads account and compared with the same account earlier, as the last column says.

    The library

    Every study we have published.

    Explore 207 published projects. Filter by the kind of work, industry or service, or search for a client, location or keyword. Load more in each collection to keep exploring.

    Trade
    Industry
    Showing 48 of 207 matching projects · 207 total
    Service

    Website design and development

    12 of 70 projects
    • Impress Blinds logoWebsite

      Impress Blinds

      United Kingdom

      Measure + choose

      Impress Blinds: a blinds catalogue with measuring tools and local appointments. See the design, service pages and enquiry experience.

      Read the website case study
    • Champion Plumbing logoWebsite

      Champion Plumbing

      Sydney, NSW

      By room

      Champion Plumbing: a plumbing website that helps customers describe the problem. See the design, service pages and enquiry experience.

      Read the website case study
    • Eagle Plumbing logoWebsite

      Eagle Plumbing

      Sydney and Illawarra, NSW

      Price first

      Eagle Plumbing: a plumbing website with clear pricing promises and booking tools. See the design, service pages and enquiry experience.

      Read the website case study
    • Aussie Plumbing logoWebsite

      Aussie Plumbing

      Sydney, NSW

      Find the problem

      Aussie Plumbing: a plumbing website with problem finders and local booking pages. See the design, service pages and enquiry experience.

      Read the website case study
    • Aussie Electrical logoWebsite

      Aussie Electrical

      Sydney, NSW

      Level 2 + homeelectrical service pages and interactive problem finders

      Aussie Electrical: a Level 2 electrician website with tools for finding the right service. See the design, service pages and enquiry experience.

      Read the website case study
    • 247 Electrician Mate logoWebsite

      247 Electrician Mate

      Melbourne, VIC

      From symptom

      247 Electrician Mate: an electrician website with safety-led menus and booking tools. See the design, service pages and enquiry experience.

      Read the website case study
    • Plumbwell Plumbing logoWebsite

      Plumbwell Plumbing

      Sydney, NSW

      Search to callback

      Plumbwell Plumbing: a Google Ads landing site with a form for every plumbing job. See the design, service pages and enquiry experience.

      Read the website case study
    • Newcastle Plumbing logoWebsite

      Newcastle Plumbing

      Newcastle and the Hunter, NSW

      Follow the job

      Newcastle Plumbing: a plumbing website with job stories, search and local booking. See the design, service pages and enquiry experience.

      Read the website case study
    • Complete Flow Plumbing logoWebsite

      Complete Flow Plumbing

      Sutherland Shire to the Shoalhaven, NSW

      Scope + price

      Complete Flow Plumbing: a plumbing website with fixed-scope options and a suburb finder. See the design, service pages and enquiry experience.

      Read the website case study
    • Aussie Drains logoWebsite

      Aussie Drains

      Sydney, Central Coast and Blue Mountains, NSW

      Map the drain

      Aussie Drains: a drain website with an interactive house map and problem finder. See the design, service pages and enquiry experience.

      Read the website case study
    • Bayside Plumbing logoWebsite

      Bayside Plumbing

      Sydney, NSW

      12 tradesorganised into service menus and matching quote pages

      Bayside Plumbing: a Sydney plumbing website with a menu for every trade. See the design, service pages and enquiry experience.

      Read the website case study
    • I-ELEC logoWebsite

      I-ELEC

      Inner Sydney, NSW

      Find the right job

      I-ELEC: an electrician website with a house diagram and problem finder. See the design, service pages and enquiry experience.

      Read the website case study

    Campaign work and results

    • Bayside Plumbing logoGoogle Ads
      5.2×return on ad spend in won jobsFirst 30 days of Google Ads

      Bayside Plumbing

      Sydney, NSWPlumbingGoogle AdsRead case study
    • Boost Cleaning Melbourne logo
      Google Ads
      Service by service

      Boost Cleaning Melbourne

      Melbourne, VICCleaningGoogle AdsEnd-of-lease and commercial cleaningRead case study
    • Kleening Crew Sydney logoGoogle Ads
      Campaign + website

      Kleening Crew Sydney

      Sydney, NSWCleaningGoogle AdsRead case study

    More campaign stories

    24 of 78 campaigns
    • Kleening Crew Brisbane logoGoogle Ads
      Nearly 1 in 5Brisbane enquiries marked booked or won by the teamWhole campaign, about five weeks of ads

      Kleening Crew Brisbane

      Brisbane, QLDCleaningGoogle AdsRead case study
    • Aussie Electrical logoGoogle Ads
      92%of won job value from Google Ads started with a phone callSince ads began

      Aussie Electrical

      Sydney, NSWElectrical & solarGoogle AdsElectricalRead case study
    • Aussie Electrical logoGoogle Ads
      +67%more jobs won from Google Ads enquiriesLast 30 days vs the previous 30

      Aussie Electrical

      Sydney, NSWElectrical & solarGoogle AdsElectricalRead case study
    • Impress Blinds logoGoogle Ads
      −55%lower cost per enquiry from Google AdsLast 90 days of search ads against the first 90

      Impress Blinds

      United KingdomRetail & productsGoogle AdsMade-to-measure blindsRead case study
    • Aus Electrical & Data Services logoGoogle Ads
      52%of won jobs came from smoke alarm searchesLast nine weeks

      Aus Electrical & Data Services

      Sydney, NSWElectrical & solarGoogle AdsRead case study
    • State Choice Plumbing logoGoogle Ads
      52%of won job value came from hot water, fewer than one in ten enquiriesFirst nine weeks of Google Ads

      State Choice Plumbing

      Canberra, ACTPlumbingGoogle AdsHot water and residential plumbingRead case study
    • FacilityWorx logoGoogle Ads
      −44%lower cost per enquiryLast 30 days against the first 30 days of ads

      FacilityWorx

      Gold Coast, QLDCleaningGoogle AdsRead case study
    • Sydney Fence Painting logoGoogle Ads
      −33%lower cost per recorded enquiryOne month of ads to the next

      Sydney Fence Painting

      Sydney, NSWOther home servicesGoogle AdsFence and roof paintingRead case study
    • EOL Melbourne logoGoogle Ads
      Nearly 3 in 10Google Ads clicks became a quote request or tracked callLast 60 days

      EOL Melbourne

      Melbourne, VICCleaningGoogle AdsRead case study
    • Gridless Build Solutions logoGoogle Ads
      −29%lower cost per enquiryNext 30 days against the first 16 days of ads

      Gridless Build Solutions

      VictoriaElectrical & solarGoogle AdsAir conditioningRead case study
    • Local Pest Control logoGoogle Ads
      29%of web-form enquiries from Google Ads became won jobsFirst five weeks of Google Ads

      Local Pest Control

      Melbourne, VICPest controlGoogle AdsRead case study
    • FixCare Property logoGoogle Ads
      −28%lower cost per enquiry from Google AdsLast 90 days of search ads against the first 90

      FixCare Property

      Central Coast, NSWProfessional & other servicesGoogle AdsLawn, garden and pool careRead case study
    • Snug Nest Designs logoMeta ads
      −25%cost per website lead against the earlier website lead campaignsRebuilt Meta campaign, full run

      Snug Nest Designs

      Melbourne, VICProfessional & other servicesFacebook and Instagram adsInterior designRead case study
    • Lumex Cleaning logoGoogle Ads
      24%of Google Ads enquiries became won jobsLatest seven weeks of Google Ads

      Lumex Cleaning

      Sydney, NSWCleaningGoogle AdsHouse and end-of-lease cleaningRead case study
    • A Plus Carpet Cleaning logoGoogle Ads
      22%of Google Ads clicks became a quote requestSince ads began

      A Plus Carpet Cleaning

      Central Coast, NSWCleaningGoogle AdsRead case study
    • Lumera Cleaning logo
      Google Ads
      22%of Google Ads clicks became a traced call or quote requestSince ads began, just under four weeks

      Lumera Cleaning

      Canberra, ACTCleaningGoogle AdsEnd-of-lease and house cleaningRead case study
    • Aussie Drains logoGoogle Ads
      18%of Google Ads enquiries became won jobs, almost 1 in 5First 18 days after the relaunch

      Aussie Drains

      Sydney, NSWPlumbingGoogle AdsDrain clearing and repairRead case study
    • Newcastle Plumbing logoGoogle Ads
      18%of Google Ads clicks became a call or web formFirst six days of Google Ads

      Newcastle Plumbing

      Newcastle and the Hunter, NSWPlumbingGoogle AdsRead case study
    • ILLUMINATE Laser Emporium logoGoogle Ads
      1 in 13ad clicks became a call or booking requestSince calls and forms were both tracked

      ILLUMINATE Laser Emporium

      Melbourne, VICOther home servicesGoogle AdsLaser and skin clinicRead case study
    • Sydney Hydro Jet Cleaning logoGoogle Ads
      About 1 in 13ad clicks became an enquiryFirst 34 days of Google Ads

      Sydney Hydro Jet Cleaning

      Sydney, NSWCleaningGoogle AdsRead case study
    • Hybrid Autos logoGoogle Ads
      1 in 12Google Ads clicks became a call or callback requestFirst month of Google Ads

      Hybrid Autos

      Sydney, NSWAutomotiveGoogle AdsRead case study

    More client case studies

    12 of 59 studies
    • Professional & other services

      Msaha: a workspace for commercial kitchen matching

      Msaha connects commercial kitchen owners and food businesses in Saudi Arabia. The staff workspace makes kitchen requirements, availability and potential matches easier to compare.

      Custom Web App
      Full write-up inside.Read case study
    • Other home services

      FixCare: property maintenance booking and quoting app

      FixCare organises property-maintenance work. Its booking and quoting app brings property requirements, scheduled visits and customer documents into a clear daily workspace.

      Custom Web App
      Full write-up inside.Read case study
    • Other home services

      Sydney Fence Painting: fence and roof painting search campaigns

      Sydney Fence Painting is a fence and roof painting business serving Sydney, NSW. The Google Ads work focuses on enquiries for Colorbond fence painting, roof painting and fence restoration.

      Lead GenerationGoogle Ads
      Full write-up inside.Read case study
    • Cleaning

      Pink Flamingo Services: service-led Google Ads

      Pink Flamingo Services provides exterior cleaning. The Google Ads work gives house soft washing, roof cleaning, driveway cleaning and gutter cleaning distinct service messages for property enquiries.

      Lead GenerationGoogle Ads
      Full write-up inside.Read case study
    • Professional & other services

      Nex Data: security systems and data-cabling enquiries

      Nex Data is a security and data-installation business serving Sydney, NSW. Its search advertising gives CCTV installation, data cabling and home alarms their own service messages.

      Lead GenerationGoogle Ads
      Full write-up inside.Read case study
    • Professional & other services

      Cornerstone Roofing: roof repair and restoration campaigns in NSW

      Cornerstone Roofing is a roofing and surface-care business serving New South Wales. The Google Ads work focuses on enquiries for roof repairs, roof restoration and driveway cleaning.

      Lead GenerationGoogle Ads
      Full write-up inside.Read case study
    • Cleaning

      Cleanetic: carpet-cleaning website and Google Ads

      Cleanetic provides carpet cleaning in Perth. The website and Google Ads project presents household and end-of-lease carpet cleaning with clear service information and enquiry options.

      Lead GenerationGoogle AdsWeb Design
      Full write-up inside.Read case study
    • Automotive

      Budget Towing Melbourne: website and Google Ads launch

      Budget Towing Melbourne provides towing, roadside assistance and scrap-car removal. The project pairs a website with Google Ads to explain those services and invite local enquiries.

      Lead GenerationGoogle AdsWeb Design
      Full write-up inside.Read case study
    • Automotive

      FAIZI Metals: scrap enquiries by material and place

      FAIZI Metals is a scrap-metal collection business serving Melbourne, VIC. Its search advertising gives copper collection, aluminium collection and steel and iron their own service messages.

      Lead GenerationGoogle AdsLanding Page Design
      Full write-up inside.Read case study
    • Professional & other services

      Msaha: a commercial kitchen marketplace for Saudi Arabia

      Msaha connects commercial kitchen owners with food businesses across Saudi Arabia. The marketplace gives each audience a clear route to listings, practical details and an enquiry.

      Full write-up inside.Read case study
    • Automotive

      Sell My Car Australia: a workspace for vehicle enquiries

      Sell My Car Australia handles vehicle-sale enquiries. Its workspace brings car details, seller information and useful filters together so staff can review the next conversation.

      Custom Web App
      Full write-up inside.Read case study
    • Professional & other services

      NexData: quoting, invoicing and job scheduling workspace

      NexData installs security and data systems. Its staff workspace connects the everyday tasks of preparing quotes, scheduling jobs and managing invoices and customer documents.

      Custom Web App
      Full write-up inside.Read case study
    Browse the complete project index (207)
    140 more accounts, one card each

    Then everyone else.

    More client projects from the portfolio. Browse the cards and open the work that interests you.

    Websites, campaigns and outcomes

    How the work connects.

    The strongest customer journeys connect the ad, the website and the conversation that follows. These projects show how we bring those parts together.

    • Websites that help people act

      Clear service pages, useful product information and simple enquiry paths give visitors a reason to take the next step.

      Explore website design
    • Campaigns that reach the right searches

      Google Ads connects demand with the relevant service or product page. The campaign stories show the work and the recorded results.

      Explore Google Ads
    • Tracking that connects enquiries to outcomes

      Conversion tracking and follow-up help businesses understand which enquiries become work. Revenue results use recorded sales or won-job data where available.

      Explore conversion tracking

    Start with Bayside Plumbing’s Google Ads results and its website project. To explore the economics for your business, use the break-even ROAS calculator with your own margins and costs.

    Before you ask us anything

    Here is what everybody asks first.

    FAQ

    About working with us.

    What the projects include, how we plan the work, and how to get started.

    The first call is free.

    Book a call

    Campaign stories cover the advertising work and its recorded results. Website stories show real pages, design decisions and customer journeys. Each result is labelled by what it measures, such as Google Ads conversions, enquiries or recorded revenue.

    Government, council and cultural-institution engagements are described by sector and jurisdiction. Their case studies explain the scope, work delivered and outcomes while keeping the organisation anonymous.

    Your ad spend and our management fee are separate. We recommend a minimum of A$5,000 a month in ad spend for most businesses; the largest companies we work with invest up to A$30,000 a day. Our management fees aren't published. Every engagement is custom-built around your channels, markets and the volume of work you want — contact us and we'll scope it with you.

    Search ads can bring calls and form enquiries within hours of going live. In SoudCoh's research on newly launched accounts, month-2 enquiries ran at a median 1.9 times month 1 and month 4 at 2.2 times (month 1 is usually a part-month). SEO and content usually take longer; your starting point, competition and budget shape the timeline.

    No long-term lock-in. We explain the terms and agree on a sensible review period before work starts.

    We own and manage the advertising account, with clear reporting on performance and spend. Ownership and handover options can be discussed for long-term marketing agreements.

    We review the enquiries, services and spend with you, then agree on what to improve, redirect or stop. The next step should follow what the business is getting from the campaign.

    Reports explain spend, enquiries, the work completed and the next decisions. Where booking and revenue information is available, we connect it to the campaign so you can judge the return for the business.

    Probably. The recent library alone holds 46 plumbing, drains and leak detection, 15 electricians, 44 cleaning, 4 roofing, 2 painting, 3 pest control, 1 heating and cooling and 3 security and cctv installers projects, and the earlier studies add property, finance, legal, automotive and more. Use the industry and service filters above, or search for your trade or suburb.

    Yes. Shopping campaigns, product feeds, online-store builds and e-commerce SEO are all part of what we do, and marketplace platforms we designed and built are among the studies on this page. Product businesses are run differently to service businesses — the feed, the product data and the category pages do work that ad copy does elsewhere — but they are firmly in scope.

    We start with your goals, service area, customer value and current website or account. That gives us the basis for a practical plan across campaigns, website improvements and follow-up.

    We add new projects and expand existing stories as more work is ready to share. The library brings the published campaign and website studies together, with filters to help you explore them.

    Where the work behind these pages is explained.

    A case study tells you what happened. These pages tell you how, and what it would look like on your account.

    To plan your own campaign, the calculators help you compare click costs, close rates and margins. Our guide to choosing a campaign review period explains when to review performance and what to look for.

    Ready to be the next one?

    Talk through your goals, your current website and your advertising. Leave with a written list of practical next steps.

    A free first call with practical next steps for your business.