FixCare - Custom Property Maintenance Platform Built in 8 Weeks
Home Services
The short version
See how SoudCoh built FixCare a custom property maintenance web app in Melbourne with dashboards, bookings, quotes, invoicing, and team management in 8 weeks.
The result.
1
Platform Replacing Scattered Admin
8
Weeks to Launch
5+
Core Modules Built
100%
Custom Built for FixCare
- Industry
- Home Services
- Discipline
- Custom Web App
- Services
- Home Services · Custom Web App · Dashboard · CRM & Automation
Every figure above was read out of this client's live account and is reproduced exactly as the study publishes it. It is a record of what happened on one account, in one market, at one budget — not a forecast for yours.
What would this look like on your account?
Different market, different budget, different numbers. The first call is where we work out whether the same approach fits yours at all.
The case study
About FixCare
FixCare runs property maintenance services that need to happen on time, every time, across multiple sites, clients, and technicians. They wanted one dedicated platform to replace the messy mix of spreadsheets, texts, and scattered admin. SoudCoh, a Melbourne-based web development agency, built FixCare a clean, purpose-built web app that keeps jobs, people, and money in one place - and makes growth feel simple.
The Challenge
FixCare had momentum, but the back end was holding them hostage. As jobs grew, so did the admin, the follow-ups, and the "where is that quote?" messages. They needed a dedicated platform that matched how property services actually run - not a generic tool that forces awkward workarounds.
Too Many Tools, Not Enough Truth
Details lived in different places, so the team never had one reliable source of what was booked, done, or owed.
Recurring Services Were Hard to Manage
Regular maintenance across multiple properties made scheduling, visibility, and handovers clunky and time-consuming.
Quoting Was Slow and Inconsistent
Building quotes manually meant delays, mistakes, and missed opportunities when clients wanted answers fast.
Invoices and Chasing Payments Drained Time
Outstanding invoices needed reminders, but the process was manual, easy to forget, and hard to track.
Team Workload Was a Guessing Game
Without a clear workload view, it was difficult to allocate jobs fairly or avoid double-bookings.
In short, FixCare did not just need "software". They needed a dedicated property services platform built around their workflow, with dashboards, bookings, quotes, and invoicing all working together.
Our Strategic Approach
SoudCoh built FixCare's platform like a daily ops command centre. The goal was simple: reduce admin, increase clarity, and make it easier to deliver consistent service across every property. Every screen was designed to answer the questions teams ask all day - what is next, who is on it, what is approved, and what is getting paid.
Service Focus - Built for Property Maintenance Workflows
We structured the platform around real service delivery: properties, services, visits per year, and contract terms. That means FixCare can set up a property once and run it reliably, instead of rebuilding details every time a job comes up. It is the backbone for scalable property maintenance management software in Australia.
Smart Dashboard - Instant Clarity for the Whole Business
The dashboard gives FixCare a quick health check: active properties, upcoming bookings, monthly revenue, outstanding invoices, team capacity, and alerts for overdue items. It turns daily operations into a clear snapshot, so decisions are faster and problems get handled before they snowball.
Bookings and Scheduling - Less Back and Forth, More Done
We added a simple booking view that shows what is scheduled and what is completed, by day and calendar. This keeps the team aligned, reduces double-handling, and makes recurring work predictable. For service businesses, this is where time savings really stack up week after week.
Team Management - Workload Visibility Without the Spreadsheets
FixCare needed a clear picture of who can take what. We built a team view showing roles, skills, workload, and upcoming jobs. It is easier to assign the right technician, spread work fairly, and keep service quality consistent as the team grows.
Quotes and Invoices - Faster Approvals, Cleaner Cash Flow
Quotes can be created, sent, and converted into sales orders when accepted. Invoicing is tracked by status, with reminders and clear outstanding totals. We also included branded invoice PDFs, so FixCare looks polished and professional in every client interaction.
Services Delivered
Results - Within 8 Weeks
Within 8 weeks, FixCare moved from scattered admin to a single platform that runs the business day to day. The biggest win was confidence - everyone could see the same information, act faster, and keep jobs and invoices moving without chasing updates. For FixCare, it became a real operational advantage - not just "another system".
Key Outcomes
- 1 platform replacing scattered admin across the business
- Faster quote turnaround for clients
- Clear workload view across the entire team
- Fewer missed follow-ups and reminders
- Improved tracking of outstanding invoices
- More professional branded client documents
Why This Matters
FixCare's platform is a strong example of what happens when software fits the business - not the other way around. With one clean system for properties, bookings, quotes, and invoices, the team can spend less time wrangling admin and more time delivering great service. If you are searching for custom web app development in Melbourne, SoudCoh builds platforms that make operations smoother and growth easier.
Conclusion
FixCare did not need more apps. They needed one platform that could hold the entire operation together - from the first quote to the final invoice. SoudCoh built a dedicated web app that makes property maintenance feel organised: a dashboard that tells the truth at a glance, properties that store recurring service details, bookings that keep schedules tight, team workload that is easy to balance, and quoting and invoicing that looks polished and gets sent fast.
The biggest shift was simplicity. Instead of chasing information across inboxes and spreadsheets, FixCare now works from one system that keeps everyone aligned. That means fewer missed details, quicker client responses, and cleaner cash flow as the business grows. For service businesses across Melbourne and Australia, this is what custom software should do - reduce friction, lift professionalism, and create a workflow people actually want to use.
Tags
- Home Services
- Custom Web App
- Dashboard
- CRM & Automation
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
What every number on this page actually means.
Marketing words get used loosely, and a loose word can make a small result look like a big one. Here is exactly what we mean by each of them.
- Conversion
- One real action by one real person: a phone call that lasted long enough to be a conversation, a submitted enquiry form, a booking, or a purchase. Not a page view and not a form that merely loaded.
- Cost per job · cost per lead
- The advertising money spent, divided by the number of those actions. It is the only figure that tells you whether the advertising is worth doing, which is why we publish it next to the count.
- Conversion rate
- The share of people who clicked the ad and then did the thing. A high click count with a low conversion rate usually means the ad and the page are promising different things.
- Ad spend
- Money that went to the advertising platform, not to us. Our management fee is separate and is never included in a cost-per-job figure, because mixing them would flatter the number.
- The measurement window
- The dates the figure covers, named every time. Where a study covers a launch, the clock starts the day campaigns went live — not the day the graph started looking good.
- A starting point
- Where a study knows what a figure was before the work began, that number is printed next to the one it became. Where the account had no history to compare against, the result is printed on its own rather than measured from a number nobody recorded.
- Qualified lead
- An enquiry that matched the service and the service area, so it was worth someone picking up the phone for. Where a study says qualified, somebody checked.
- An anonymised client
- Government, council and cultural-institution engagements are published as sector and jurisdiction only. The work and the measured outcome are described in full; the organisation is not named.
One more, because it matters most: nothing on this page is a guarantee. It is a record of what happened on one account, in one market, at one budget.
This page exists because of two of the six stages.
Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.
Meter
If it can't be measured, it doesn't get bought.
Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.
Ledger
Every change we make becomes a record you can open.
Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.
What actually happens after the first call.
No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.
- The call
Thirty to forty-five minutes, free
What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.
- Week 0
The audit
We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.
- Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.
- Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
- Days 1–14
The clean
The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.
- From there
Rhythm
Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.
Before you ask us anything
Here is what everybody asks first.
The questions this raises.
Whether the figures are real, how they were measured and over what length of window, what it costs, and whether any of it would hold for your business.
The first call is free and there is no deck.
Book a callAre the figures in this case study real?
Yes. Every number on this page was read out of the client's own advertising account and is printed here exactly as the study publishes it, beside the period it covers. The dashboard and ad images are screen-grabs of that account rather than recreations. If one of these figures matters to your decision, ask about it on the first call and we will walk you through where it came from.
How were these numbers measured, and over what window?
Every figure on the page is printed beside the period it belongs to. We publish the LENGTH of a measurement window and the year, and withhold the exact dates — when a client advertised, and how their trading calendar looks, is their commercial information rather than ours. A conversion means one real action by one real person: a phone call that lasted long enough to be a conversation, a submitted enquiry form, a booking, or a purchase. Not a page view, and not a form that merely loaded.
Would this work for my business?
We cannot promise you the same numbers, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, for that service. Your competition, your service area, your margins and what one customer is worth to you all move the answer. On the first call we build the picture from your figures rather than someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.
Why does this study show a result but not a starting point?
Because in most of these engagements there was nothing reliable to start from. A brand-new advertising account has no history, and a business that was tracking enquiries on paper or in a spreadsheet has no comparable figure either. Where a real before-number exists we print it next to the after-number, so you can see the movement rather than take our word for it. Where it does not, we print the result on its own. Back-solving a starting point from a percentage would make the page look better and mean less.
Would my business get the same result?
We cannot tell you that, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, with that service. Your competition, your service area, your margins and what a customer is worth to you all move the answer. On the first call we build the picture from your numbers rather than from someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.
How much would this cost to run?
Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — the smallest companies we work with invest a minimum of A$3,000 a month, and our largest clients run multiple eight figures a month across paid channels. Our management fee is separate and scales with the work. The first call is free and you leave it with a real figure for your situation.
How quickly could we start seeing enquiries?
It depends on the channel. Paid search meets demand that already exists, so calls and forms can arrive within hours of launch, and the first two to four weeks are an optimisation period where waste is cut daily. Most accounts settle into their best rhythm around 60 to 90 days. SEO, content and brand work run on a much longer clock — months rather than weeks — and we will tell you which one your situation actually needs.
Am I locked into a long contract?
No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. Terms are put in front of you in plain English before anything is signed.
More accounts, same discipline.
Studies from the same kind of work, so you can see how the pattern holds across different businesses.
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The work that produced this.
Everything above was delivered by one of a handful of things we do. These are the ones this account leant on, written up in full rather than summarised.
- How we scope and build custom softwareDiscovery, build, handover and what the code and hosting arrangement look like when it is finished.
- The front end this platform sits behindAn internal tool still needs a public site that explains it. This is the design and build side of the same engagement.
- The technology division that delivered itEnterprise and government software builds, hosting arrangements, escrow and the support model behind a project of this size.
The briefing behind the work.
The case study records what happened. These two explain the channel, measurement or operating decision that made the result interpretable in the first place.
A practical accountability question for any workflow that places a model between an operator and an output. That case is argued in When AI drafts the brief, who owns the message?.
Instrumentation is part of the product when decisions are made from the numbers it emits. The other half of it is set out in The Tag Manager layer that can invalidate the dashboard.
The work behind this one is written up in full under how we scope and build custom software, and how the work is sequenced before any of it is published sets out the sequence in order.
Want results like this?
Thirty minutes on your numbers rather than somebody else's, and a written list of what we would change first. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written list of leaks.