What does a daily budget actually buy?
Set a daily budget, click price and conversion assumptions. This works forward to clicks, enquiries and jobs, and shows how the result changes if your conversion rate is 50% lower or higher. Starting inputs are hypothetical.
Your numbers
The answer
Updates as you type, in your browser. Nothing leaves this page unless you ask us to send you the report.
Enquiries over the period
30
15 to 45 under the lower and higher assumptions
Change a number and this link updates with it, so whoever opens it lands on the result you are looking at.
Spend
$3,000
$100.00 × 30 days
Clicks
300
At $10.00 each
Cost per enquiry
$100.00
At 10% conversion
Jobs
9
At 30% closing
Cost to win a job
$333.33
Against $1,200.00 of revenue
Send me this result
We will turn the numbers above into a PDF with your figures, the workings and what they mean — and hand it straight back to you here, to read or to keep.
What to do with this
- $3,000 over 30 days buys about 300 clicks. At 10% that is 30 enquiries at $100.00 each.
- The sensitivity scenarios return 15 to 45 enquiries at conversion rates 50% below and above your input, capped at 100%.
- At 30% closing and $1,200.00 a job, that is 9 jobs and $10,800 of revenue — $3.60 of revenue per dollar spent. Whether that is profitable depends on your margin, which the break-even calculator handles.
- Set the daily budget and leave it alone for at least three weeks. Changing it weekly is the single most common way an account is prevented from settling.
How this was worked out
- Spend
- $100.00 × 30 = $3,000
- Clicks
- $3,000 ÷ $10.00 = 300
- Enquiries
- 300 × 10% = 30
- Cost per enquiry
- $3,000 ÷ 30 = $100.00
- Jobs
- 30 × 30% = 9
The same spend at the low, entered and high conversion rates
| Click-to-enquiry rate | Enquiries | Cost per enquiry | Jobs | Where the rate comes from |
|---|---|---|---|---|
| 5% | 15 | $200.00 | 4.5 | 50% below your input |
| 10% | 30 | $100.00 | 9 | The figure you entered |
| 15% | 45 | $66.67 | 13.5 | 50% above your input, capped at 100% |
| 8.1% | 24.2 | $124.22 | 7.2 | United States median, Home & Home Improvement |
Sensitivity rows are hypothetical changes to your input. The separate United States row retains its source market; its published click price is US$8.33.
What this does, and how the maths works
What it does
- Works forward from a daily budget: spend, clicks, enquiries, jobs, and what each of those costs.
- Shows sensitivity at 50% below and above your entered conversion rate, capped at 100%. These are hypothetical scenarios.
- Shows the click price you entered next to the published United States median, with the market stated, because there is no Australian equivalent to compare against.
How to use it
- Enter the daily budget you are considering and the number of days you want to model. Thirty days is the usual planning unit.
- Enter your average cost per click, or test an assumption. The starting $10 is hypothetical.
- Enter the share of clicks that become enquiries. The starting 10% is hypothetical.
- Read the band, not the middle number. If the low end is not survivable, the budget is not ready.
The formula
- Monthly spend = daily budget × days
- Clicks = spend ÷ cost per click
- Enquiries = clicks × click-to-enquiry rate
- Cost per enquiry = spend ÷ enquiries
- Jobs = enquiries × lead-to-job rate
Reading the answer
- Check that the lower-conversion scenario remains affordable before committing to the plan.
- If the low end produces fewer than about ten enquiries a month, the account will be hard to read: a single unusual week will move every figure and you will make decisions on noise.
- The click price is the input you have least control over and the conversion rate is the one you have most. If the numbers do not work, the landing page is usually a cheaper fix than the bid.
What it cannot tell you
No ramp, no seasonality, no auction feedback. A real account spends its first weeks learning and pays more per enquiry while it does. The click price is also not fixed: bidding for more volume raises it, which is why doubling the budget rarely doubles the enquiries.
This calculator, already filled in
Each scenario explains a practical question using hypothetical starting inputs. Replace those inputs with your own records or the assumptions you want to test.
Where every figure on this page came from
Replace the example inputs with your own figures. Sourced inputs link to their reference and identify the original market and currency.
WordStream / LocaliQ, Google Ads Benchmarks 2026
WordStream (LocaliQ) · 2026 · measured in US · high confidence
13,474 United States search campaigns, 1 April 2025 to 31 March 2026. Figures are medians.
United States data. Australian auction prices are widely believed to differ, and no published Australian dataset measures by how much.
Frequently Asked Questions
Everything you need to know about working with SoudCoh
Have more questions? Let's chat!
Book a callIn a hypothetical example, $100 a day for 30 days is $3,000. At an assumed $10 click price, that buys 300 clicks. A 10% enquiry rate produces 30 enquiries; the 5% and 15% sensitivity cases produce 15 and 45. Actual results depend on your account.
The $10 click price and 10% conversion rate are round, hypothetical planning inputs. They are not client results or local benchmarks. Enter your own measured figures when available.
This model is linear when all other inputs stay fixed. A real auction can change as budget increases, so test different click prices and conversion rates before scaling.
Use enquiries divided by clicks from a consistent reporting period. If you do not yet have data, test several explicitly hypothetical rates and replace them as your campaign records accumulate.
They multiply your entered conversion rate by 0.5 and 1.5, with the upper rate capped at 100%. These are sensitivity calculations, not a confidence interval or an observed range of client results.
Run these next
One number rarely settles anything on its own. These three answer the questions this one raises.
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Editable example inputs — use your own figures
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Calculate cost per click, conversion rate and cost per enquiry from your own numbers, with separately labelled US industry context.
WordStream 2026
Impression share and missed leads
Convert impression share and the two lost-share figures from your Google Ads account into missed enquiries, and separate the ones budget can buy from the ones it cannot.
Editable example inputs — use your own figures
We will read
your real ones.
Send us the account rather than the estimate. We will tell you what it is actually costing to win a job, which part of the chain is leaking, and whether it is worth fixing — before anyone asks you to sign anything.