Bring your marketing together.
SoudCoh Compound is our whole-business growth offer: search, AI search, paid ads, content, email, SMS, reviews, your website and your tracking, run by one team on one plan with one set of numbers. We take on a small number of businesses at a time.
- channels in one plan
- 24
- rules the plan is judged by
- 8
- team accountable for all of it
- One
The 24 channels around your business
Be found. On Google, on Maps and now in AI answers, when someone goes looking.
- SEO
- AI search
- Google Ads
- ChatGPT ads
- Google Business Profile & Maps
Be chosen. What makes them pick you once they have found you.
- Website & landing pages
- Conversion rate optimisation
- Star reviews
- Brand
- Customer persona
- Online booking
Be everywhere. Where they scroll when they are not searching.
- Facebook & Instagram ads
- Snapchat ads
- TikTok ads
- YouTube ads
- Organic social
- Job-site content capture
- UGC creative
Be remembered. Customers you already paid for, brought back.
- SMS
- Past-customer reactivation
- CRM automation
Be measured. Calls, forms and bookings measured, with revenue matched where reliable records are available.
- Tracking
- Revenue reporting
Search finds you.
AI answers can name you.
Ads put you first.
Reviews settle the doubt.
Content keeps you in their feed.
Email and SMS bring them back.
Tracking helps you assess the results.
Together, it compounds.
Every channel that brings in work, under one roof.
Each channel below does one job for your business: be found, be chosen, be everywhere, be remembered or be measured. One team plans, runs and reports on all of them.
01
Be found
On Google, on Maps and now in AI answers, when someone goes looking.
SEO
Ranks your pages on Google for the jobs and suburbs you want more of.
AI search
Makes your business easier for ChatGPT, Gemini and Perplexity to find and name when people ask who to call.
Google Ads
Puts your ad in front of people searching for the job, at the moment they are ready to book.
ChatGPT ads
Ads inside ChatGPT conversations, where they are available, so you are there when people ask for a recommendation.
Google Business Profile & Maps
Keeps your Maps listing complete and active, so you show up when people nearby search for the job.
02
Be chosen
What makes them pick you once they have found you.
Website & landing pages
Fast pages that say what the ad promised and make it easy to call or book.
Conversion rate optimisation
Tests pages and forms so more of the visitors you already pay for get in touch.
Star reviews
Asks every customer for a review once the job is done, so new customers see a record they can trust.
Brand
One look, one voice and one promise across every ad, page and post.
Customer persona
A clear picture of who buys, why they buy and what stops them, written down for every channel to use.
Online booking
Lets customers pick a time themselves, day or night, without waiting for a call back.
03
Be everywhere
Where they scroll when they are not searching.
Facebook & Instagram ads
Reaches the people in your area most likely to need you, before they start searching.
Snapchat ads
Short, full-screen ads for younger customers in your area.
TikTok ads
Short video ads that show your work to people nearby who are not searching yet.
YouTube ads
Video ads that make your name familiar before the need arrives.
Organic social
Regular posts that show real jobs, real people and real results.
Job-site content capture
Job-site photos and video, captured without slowing the crew down; how we do it stays in-house.
UGC creative
Videos from real customers and creators, made to feel like a recommendation from someone they trust.
04
Be remembered
Customers you already paid for, brought back.
Email
Useful emails that keep past and future customers coming back to you.
SMS
Booking reminders, follow-ups and seasonal offers by text.
Past-customer reactivation
Brings back customers you already paid to win, with an offer timed to when they are due again.
CRM automation
Routes enquiries and sends agreed reminders to support timely follow-up.
05
Be measured
Calls, forms and bookings measured, with revenue matched where reliable records are available.
Tracking
Measures agreed enquiries and bookings, with duplicate checks before events reach the ad platforms.
Revenue reporting
Connects recorded job outcomes to the original enquiry where the data allows it.
One team, one set of numbers.
Most growing businesses buy marketing in pieces: an SEO agency, an ads agency, a social media freelancer, a web developer and someone for email. Each one reports its own numbers. Compound puts all of it under one team and one plan.
The brief
Bought in pieces Each supplier hears a different version of your goals.
One team, one plan One brief, written once, that every channel works from.
The data
Bought in pieces Every platform counts its own conversions, and several claim the same sale.
One team, one plan A shared measurement plan with checks for duplicate enquiries.
The reporting
Bought in pieces Five suppliers, five versions of the truth.
One team, one plan One team, one set of numbers.
The decisions
Bought in pieces Budget is split by whoever argues hardest.
One team, one plan Budget moves to whichever channel is booking jobs.
Accountability
Bought in pieces When results slip, each supplier points at another.
One team, one plan One team owns the result, with no one else to point at.
Creative
Bought in pieces Ads, posts and emails that look like they came from different businesses.
One team, one plan One look and one voice in every channel, built from the same customer persona.
Measured in clients' own accounts.
Each tile is one client's result from a campaign we ran, read from their own ad account and linked to the case study it comes from.
One client’s result
11.3×
Return on Google Ads spend in won jobs
After the campaign refocus
One client’s result
5.5×
Return on ad spend in won work
First 14 days of Google Ads
One client’s result
5.4×
Return on Google Ads spend, in the value of won jobs
Last 30 days
One client’s result
5.2×
Return on ad spend in won jobs
First 30 days of Google Ads
One client’s result
5.0×
Return on ad spend in won jobs
First eight weeks of Google Ads
One client’s result
55%
Lower cost per enquiry from Google Ads
Last 90 days of search ads against the first 90
Eight rules, first proven in Google Ads.
These principles grew from our Google Ads work: measure useful enquiries, review irrelevant spend and assess results before increasing the budget.
Rule 01
Count real enquiries only
The number it moves: True cost per lead
Bidding learns from real calls and forms, not page views or taps on a phone number. We check this first, because every number after it depends on what gets counted.
Rule 02
Block searches that never book
The number it moves: Cost per useful click
We review available search-term data, identify irrelevant traffic and add exclusions where appropriate.
Rule 03
Ads written by job and suburb
The number it moves: Click-through rate
Campaigns are split by job and by suburb, so the ad a searcher reads names their problem, their area and how urgent it is.
Rule 04
The page matches the ad
The number it moves: Click-to-enquiry rate
The page says what the ad promised: same job, same suburb, phone number on the first screen. More of the clicks you already pay for turn into calls.
Rule 05
Cut what costs more than a job is worth
The number it moves: Cost per lead
Anything running above your cost-per-lead limit is rewritten or cut, and the money moves to what already books. We set that limit from what a job is worth to you.
Rule 06
Spend more only where jobs get booked
The number it moves: Enquiries vs spend growth
When something works, we put more money behind it, for as long as enquiries grow faster than the budget. A converting campaign held back by its budget is the signal to spend more.
Rule 07
Track revenue from jobs won
The number it moves: Return per ad dollar
The number that pays your bills is the work won, not the form filled. Where a client records revenue against the ads, that is the number we steer by.
Rule 08
Build on practical campaign experience
The number it moves: Waste blocked before the first click
Your account does not start from zero. It opens with the negative keywords, checks and platform rules the accounts before it already paid to learn.
Who it is for, and who it is not.
Who it is for
- Established businesses with a proven service and the capacity to take on much more work.
- Owners planning a much bigger next year, not a slightly better one.
- Teams willing to share revenue data, so every channel is judged on jobs won.
- Businesses that want one partner accountable for the whole growth plan.
- Leaders who make decisions quickly when the numbers are clear.
Who it is not for
- Businesses trying marketing for the first time.
- Anyone looking for one channel at the lowest price. Our individual services suit that better.
- Businesses that could not handle more work if the phone rang more.
- Anyone who wants a report on clicks rather than revenue.
Our working standards
- Count recorded calls and submitted forms as enquiries; report page views and phone-button taps separately.
- Match each ad to a relevant page about the service being advertised.
- Review campaign content, targeting and budgets before launch.
- Use the platform's supported call features to make phone contact easy.
- Review ad copy against platform policies and apply feedback from previous reviews.
- Report on the agreed schedule, with the results and next steps clearly explained.
How service and page checks work
Someone searching for bond cleaning should reach a page that explains the service and makes it easy to enquire. Our cleaning campaign checks include matching the advertised service to its landing page.
How entry works.
- 01
Request entry
Tell us about your business, your goals and the marketing you run today.
- 02
A director reads it
Every request is read by a director. If it is not a fit, we say so and point you to the service that suits you.
- 03
Strategy session
A working session on your market, your numbers and where the growth is.
- 04
Your Compound plan
One written plan across every channel: the budget, the targets and how each one is measured.
- 05
Launch
Tracking goes in first, then the channels, in the order the plan sets.
Straight answers.
Anything not covered here, ask when you request entry. A director reads every request.
What is SoudCoh Compound?
SoudCoh Compound is SoudCoh's whole-business growth offer. One team plans and runs your search, AI search, Google Ads, paid social, content, email, SMS, reviews, website, CRM automation and tracking as one plan, reported as one set of numbers. It is by application, and we take on a small number of businesses at a time.
Who is SoudCoh Compound for?
Established businesses with a proven service, room to take on much more work and a plan for a much bigger next year. It suits owners who want one partner accountable for the whole growth plan and who will share revenue data, so every channel is judged on jobs won.
How is the budget set?
Each SoudCoh Compound plan is costed for the business, from the channels it needs and the growth it is aiming for. There is a minimum monthly marketing retainer, shown beside the enquiry button, so you know where it starts before you apply.
Can I start with one channel?
Yes. Our individual services, such as Google Ads, SEO or a new website, are the right place to start with one channel. SoudCoh Compound is for businesses ready to run every channel as one plan.
What happens after I enquire?
A director reads your request. If it looks like a fit, we book a strategy session on your market, your numbers and where the growth is, then write your SoudCoh Compound plan. If it is not a fit, we tell you and point you to the service that suits you better.
How are results reported?
We report enquiries, their cost and the work completed across the agreed channels. Where reliable sales records are available, we also connect enquiries to jobs and revenue. We explain attribution limits and gaps alongside the results.
Do you take every business that applies?
No. We take on a small number of businesses at a time, and only where we can see a clear path to growth. If we cannot, we will say so.
Bring your growth plans to the table.
Minimum monthly marketing retainer: A$50,000