Cornerstone Roofing · Roof repairs and restoration · New South Wales
Cornerstone Roofing: roofing campaigns for repairs, restoration and replacement
Cornerstone Roofing is a New South Wales roofing business covering roof repairs and restoration, gutters, repointing and storm damage, with driveway cleaning and painting alongside. Search ad groups for roof repairs and restoration, repointing, gutters, storm damage and roof painting and cleaning. Separate ad groups for driveway painting and driveway cleaning, so their results could be judged on their own.
Each result shows its reporting period. Open a tile for the measurement basis.
Headline result
Roofing services
Google Ads matched to the roofing job
Campaign delivery
How it was measured
Search ad groups for roof repairs and restoration, repointing, gutters, storm damage and roof painting and cleaning. Separate ad groups for driveway painting and driveway cleaning, so their results could be judged on their own.
1 in 9
Ad clicks leading to a quote form or phone-button tap
While the ads ran
How it was measured
Quote forms sent from the website after an ad click plus taps on the call button, divided by Google Ads clicks over every day the ads ran. A tap on the call button is not a confirmed conversation.
78%
Share of contact actions from roof and leak searches, from 74% of clicks
While the ads ran
How it was measured
Contact actions from the roof ad groups (repairs and restoration, repointing, re-bedding, gutters, storm damage, bird proofing, painting and cleaning), which also answered searches about leaks through chimneys and ceilings, as a share of all Google Ads contact actions, beside the same ad groups' share of clicks.
1.7×
Contact-action rate for morning clicks (7am to noon) against evening clicks (5pm to 9pm)
While the ads ran
How it was measured
Contact actions divided by clicks from 7am to noon, divided by the same rate from 5pm to 9pm, New South Wales time. Rounded down.
63%
Share of contact actions that started with a tap on the call button
While the ads ran
How it was measured
Taps on the call button as a share of all Google Ads contact actions (quote forms and taps). The rest were quote forms.
86%
Share of Google Ads clicks from mobile phones
While the ads ran
How it was measured
Clicks from mobile phones as a share of all Google Ads clicks over every day the ads ran. Phones produced a similar share of contact actions.
How we measured +
Contact actions are quote forms and phone-button taps recorded after ad clicks. A tap does not confirm a connected call. Figures cover both advertising runs, with service groups based on the ad that answered the search.
In one minute
The 60-second version
Cornerstone Roofing, from the brief to the result in 5 short slides.
01 The business
A NSW roofer that also cleans and paints driveways
Cornerstone Roofing repairs and restores roofs across New South Wales, along with gutters, repointing and storm damage, and also cleans and paints driveways.
01
02 The problem
Finding the roof jobs among the clicks
Roof searches and driveway searches share one budget. The account had to show which searches turn into contact actions, and when people are most ready to get in touch.
02
03 What we built
Ad groups for roof work and for driveways
Separate ad groups for roof repairs and restoration, repointing, gutters, storm damage, roof painting and cleaning, and driveway painting and cleaning, each with ads written for that job.
04 What happened
About 1 in 9 clicks became an contact action
While the ads ran, about 1 in 9 Google Ads clicks led to a quote form or a tap to call. Roof and leak searches brought in 78% of contact actions.
1 in 9clicks led to a quote form or a tap to call
05 What we learned
Mornings and roof searches did the work
Morning clicks became contact actions 1.7 times as often as evening clicks, and roof and leak searches brought in 78% of contact actions from 74% of clicks.
1.7×morning contact-action rate against evening
01 / 05
Insights
What the data showed
Details from the Cornerstone Roofing project. Open a card for the finding and its source.
Service01
78%
Roof and leak searches took 74% of clicks and brought in 78% of contact actions.
Share of clicks74%
Share of contact actions78%
The roof ad groups, which also answered searches about leaks through chimneys and ceilings, carried the account. Driveway painting converted a little below them, and driveway cleaning drew too few contact actions to judge. Roof work gets first call on the budget.
Source and basis. Clicks and contact actions from the roof ad groups, each as a share of the account total while the ads ran. Services come from the ad group that served the ad.
Timing02
1.7×
Morning clicks became contact actions 1.7 times as often as evening clicks.
7am to noon: contact-action rate14%
Noon to 5pm: contact-action rate10%
5pm to 9pm: contact-action rate8%
Mornings from 7am to noon brought 28% of clicks and 37% of contact actions. That pattern helped inform the review of ad scheduling; the actions include phone-button taps and quote forms.
Source and basis. Bars show contact actions divided by clicks in each part of the day, New South Wales time, rounded down. The 1.7 times compares 7am to noon with 5pm to 9pm, rounded down.
Calls03
63%
Nearly two in three contact actions started with a tap on the call button.
Taps on the call button63%
Quote forms37%
86% of clicks came from phones. Phone-button taps accounted for 63% of recorded contact actions, with submitted quote forms making up the rest. The landing pages keep both contact options visible.
Source and basis. Taps on the call button and quote forms, each as a share of all Google Ads contact actions while the ads ran. A tap is not a confirmed conversation.
The ads
The Google ads we wrote and ran for Cornerstone Roofing
Word for word from Cornerstone Roofing's account. Each one served on Google, shown with its own click-through rate.
Fast, reliable roof repairs to protect your property and prevent damage. Get A Free Quote From Us Today For Your Next Roof Repair.
A real ad we wrote and ran for Cornerstone Roofing.
7.9% click-through rate
Sponsored
C
Cornerstone Roofing
cornerstoneroofing.com.au
Local Roofers In My Area | Storm Damage Roof Experts | 15+ Years Experience
Get the Best Roofing Services in NSW - Cornerstone Roofing Fast, reliable roof repairs by trusted local roofers. Inspections, fixes, and replacements
A real ad we wrote and ran for Cornerstone Roofing.
Roof repairs and restoration
4.9% click-through rate
Explore related services
The case study
The project, connected.
The brief, the work and what it delivered.
The starting point
Cornerstone Roofing
Cornerstone Roofing is a New South Wales roofing business covering roof repairs and restoration, gutters, repointing and storm damage, with driveway cleaning and painting alongside.
Roof repairs and restoration · New South Wales
SoudCoh services
Google Ads management
What we put in place
The campaign work
Search ad groups for roof repairs and restoration, repointing, gutters, storm damage and roof painting and cleaning.
Separate ad groups for driveway painting and driveway cleaning, so their results could be judged on their own.
Ads written for each job, with a call button and a link to a free quote.
A review of contact actions by service, device and time of day.
What the project delivered
The outcome
Search ad groups for roof repairs and restoration, repointing, gutters, storm damage and roof painting and cleaning. Separate ad groups for driveway painting and driveway cleaning, so their results could be judged on their own.
Cornerstone Roofing is a New South Wales roofing business covering roof repairs and restoration, gutters, repointing and storm damage, with driveway cleaning and painting alongside. Search ad groups for roof repairs and restoration, repointing, gutters, storm damage and roof painting and cleaning. Separate ad groups for driveway painting and driveway cleaning, so their results could be judged on their own.
The business
Cornerstone Roofing repairs and restores roofs across New South Wales. Its work covers leaks, storm damage, repointing, gutters and roof painting and cleaning, and it also cleans and paints driveways. Its ads lead with roof repairs and give people a phone number and a free quote.
What we set out to do
Roof searches and driveway searches share one budget. The account had to show which searches turn into contact actions, and when in the day people are most ready to get in touch, so the budget could follow the work the business wants most.
What we built
The search account gives each job its own ad group: roof repairs and restoration, repointing, gutters, storm damage, roof painting and roof cleaning, then driveway painting and driveway cleaning. Each ad is written for that job, with a call button and links to the main roof services.
Search ads on a phone, each with a call button and links to roof services.
Quote forms and taps on the call button are traced back to the ad group that produced them. The account recorded calls only as taps, so a tap counts as an contact action here, but it is not a confirmed conversation.
What happened
While the ads ran, about 1 in 9 Google Ads clicks led to a quote form or a tap to call. Roof and leak searches took 74% of clicks and brought in 78% of contact actions.
86% of clicks came from phones, and nearly two in three contact actions started with a tap on the call button rather than the quote form.
Roof work carries the account
The roof ad groups answered searches about roof repairs and restoration, and also about leaks through chimneys and ceilings. Driveway painting converted a little below them, while driveway cleaning drew too few contact actions to judge. Roof work should get first call on the budget.
Mornings work hardest
Mornings from 7am to noon brought 28% of clicks but 37% of contact actions. Morning clicks became contact actions 1.7 times as often as evening clicks, so the daily budget should not run out before lunch.
The call button comes first
Most people who got in touch tapped the call button on their phone. For roof work, where a homeowner wants to describe the problem, the call button belongs at the top of every ad and every page.
How we measured it
An contact action is a quote form sent from the website after an ad click or a tap on the call button. No job outcomes are recorded for this account, so this page reports contact action rates rather than a return on ad spend. Figures cover every day the ads ran, times of day are New South Wales time, and rates are rounded down.
We define the outcomes to track, test the enquiry paths and use what we learn to guide campaign improvements. SoudCoh Compound explains how that work is organised.
We agree which calls, forms, bookings or sales count as a result, and a real test enquiry goes through every tracking path before the campaign goes live.
The number it moves: Waste blocked before the first click
Every change on an account like this one is written to that client's change history, and what it teaches, never the client's numbers, goes into the next account's starting point.
Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.
The call
Thirty to forty-five minutes, free
We discuss your services, customers, website and goals, then identify the most useful next step.
Week 0
The audit
We review your website and advertising, then set out the opportunities, priorities and recommended scope.
Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. It waits in our approval queue, and a real test enquiry goes through every tracking path before anything is live.
Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
Days 1–14
The clean
We review search terms, exclude irrelevant searches and refine keywords and ads using the early campaign data.
From there
Rhythm
Regular optimisation and reporting, with reviews of lead quality, customer value and where to focus the next stage of work.
Before you ask us anything
Here is what everybody asks first.
FAQ
The questions this raises.
How the results were measured and how the approach could apply to roofing businesses.
How was the 1 in 9 figure for Cornerstone Roofing worked out?
We took every quote form sent after an ad click and every tap on the call button, over every day the ads ran, and divided by the Google Ads clicks over the same days. The result was a little over 11%, about 1 in 9.
Is a tap on the call button the same as a phone call?
A phone-button tap opens the dialler but does not confirm a connected call. This study reports contact actions: phone-button taps and submitted quote forms.
Why did morning clicks do better?
Clicks from 7am to noon, New South Wales time, produced contact actions at 1.7 times the rate of clicks from 5pm to 9pm. This describes phone-button taps and quote forms; it does not measure connected calls or won jobs.
Should a roofer also advertise driveway services?
Driveway painting converted a little below the roof ad groups, while driveway cleaning drew too few contact actions to judge. Roof and leak searches brought in 78% of contact actions, so roof work should get first call on the budget.
What do the results in this Cornerstone Roofing case study measure?
Campaign results describe the enquiries or job outcomes reported for the client. Each figure identifies what it measures.
Which records support these results?
Result basis: Campaign delivery. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
Would this work for roofing businesses like mine?
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
How would you plan this for my business?
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
— 09 · Read next
More work for roofing businesses.
Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.
Aussie Roofing: a roofing website with clear repair scopes and photo reports. See the design, service pages and enquiry experience.
Aussie Roofing repairs, restores and replaces tile and metal roofs for homes across Greater Sydney, the Central Coast and the Blue Mountains.
Delivered: Eight service pages, 471 suburb pages and a searchable areas index. The same four steps on every service, from a free assessment and photo report to a final inspection.
Outcome: We built eight service pages, 471 suburb pages and a searchable areas index. We also added the same four steps on every service, from a free assessment and photo report to a final inspection.
