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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyA plumbing lead on Google Ads: A$141 median, 15 accountsSLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyAn electrician lead on Google Ads: A$118 median, 7 accountsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%A cleaning lead on Google Ads: A$58 median, 14 accountsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh

    Brisbane and the Gold Coast · Queensland Google Ads and websites for Brisbane and the Gold Coast trades.

    SoudCoh runs Google Ads and websites for trade businesses in Brisbane and the Gold Coast from its Melbourne office. We have published 4 Google Ads case studies and 4 website builds for 4 trade businesses there, 2 of those campaigns with a measured change read from the client's own account.

    See the measured resultsTalk to us about Brisbane

    4 Google Ads case studies · 4 website builds · 2 measured results · One office, in Melbourne

    Measured in the client’s own account

    What changed in Brisbane and the Gold Coast accounts

    Each result below comes from the client’s own Google Ads account, compared with the same account earlier. We publish changes, multiples and rates only: never a client’s enquiry counts, the dates behind a result or their ad spend.

    Measured Google Ads results for trade businesses in Brisbane and the Gold Coast: the client, trade and place, each measured change and what it is compared with.
    ClientTradeAreaMeasured change and comparison
    FacilityWorxCleaningGold Coast, QLD
    • −23.62% lower cost per recorded enquiryOne measured period to the next
    • 2.2× enquiries per monthLatest full month compared with the first full month
    • 16.1% → 20.4% click-to-enquiry rateLatest full month compared with the first full month
    Alliance PlumbingPlumbing, drains and leak detectionBrisbane, QLD
    • −29.6% lower cost per recorded enquiryOne measured period to the next
    • 1.8× ad spend, with enquiries up 2.1×, so each enquiry cost lessBest full month compared with the first full month

    What a trade enquiry costs on Google Ads, nationally

    These are national figures from the trade accounts we manage, not a Brisbane split — a city figure is published only once enough accounts in that city qualify. How each figure is measured, and the download, are on the Google Ads benchmarks method page.

    Google Ads benchmarks for plumbing, electricians, cleaning from SoudCoh-managed accounts, Sep 2025 – 24 Sep 2026. Median, with the middle half of accounts beneath it.
    MeasurePlumbingElectriciansCleaning
    Cost per enquiry, in ad spend (median)A$141middle half A$110–A$174A$118middle half A$115–A$129A$58middle half A$44–A$88
    Cost per click (median)A$16.84middle half A$15.38–A$20.49A$21.80middle half A$14.40–A$22.75A$12.18middle half A$9.27–A$13.96
    Clicks that became an enquiry (median)12.3%middle half 11.8%–16.6%14.0%middle half 13.1%–18.9%20.1%middle half 14.0%–26.5%
    Ad click-through rate (median)5.7%6.0%10.4%
    Enquiries that were phone calls74.6%75.5%25.7%
    Ad clicks from mobile phones74.4%77.0%75.0%
    Qualifying accounts15714
    Enquiries recorded4,0442,2191,758

    Source: SoudCoh-managed Google Ads accounts, Sep 2025 – 24 Sep 2026, read 25 Sep 2026. Amounts are AUD excluding GST and agency fees. Cost per enquiry is ad spend divided by recorded calls and forms — not booked jobs. The inclusion rules, every trade side by side and a CSV are on the benchmark method page.

    How these numbers are defined
    Enquiry
    A recorded phone call (from an ad or a tracked website number) or a submitted enquiry form. Page views, clicks and other soft actions are excluded.
    Cost per enquiry
    Ad spend divided by enquiries, per account, in AUD excluding GST and excluding agency fees. Median and interquartile range across accounts.
    Which accounts are included
    Accounts with at least A$2,000 of spend and 20 enquiries in the window, whose conversions are at least 75% calls and forms, and whose phone calls are tracked as calls. Taps on a phone number or email link are never counted as enquiries. Duplicate accounts counted once.
    Minimum sample
    A vertical is published only with 5 or more qualifying accounts.
    Middle half of accounts
    The 25th to 75th percentile across accounts: a quarter of accounts sat below the lower figure and a quarter above the higher one.
    Pooled cost per enquiry
    Total ad spend divided by total enquiries across every account, rather than the middle account: A$116 for plumbing; A$91 for electricians; A$58 for cleaning.
    Published work, by trade

    4 Brisbane and the Gold Coast trade businesses, each with a case study

    Plumbing, drains and leak detection

    Cleaning

    Questions

    Working with SoudCoh from Brisbane and the Gold Coast

    Do you have a Brisbane office?
    No. SoudCoh has one office, at West Tower, Level 4/608 St Kilda Rd, Melbourne, and runs Google Ads accounts and website builds for trade businesses across Australia from there. The Brisbane and the Gold Coast work on this page was planned, built and managed from Melbourne.
    Which Brisbane and the Gold Coast trades have you worked with?
    Plumbing, drains and leak detection (2 businesses) and cleaning (2 businesses). Every business below links to its published case study.
    What does a Google Ads enquiry cost for a Brisbane trade business?
    We publish national figures, not a Brisbane split. Across the 37 trade and home-service accounts we manage, an enquiry cost a median A$117: plumbing A$141 (middle half A$110–A$174), electrical A$118 (middle half A$115–A$129) and cleaning A$58 (middle half A$44–A$88). A vertical is published only with 5 or more qualifying accounts, so a Brisbane-only figure waits until enough Brisbane accounts qualify.
    How much should a Brisbane trade business spend on Google Ads?
    We recommend a minimum of A$5,000 a month in ad spend for most businesses; the largest companies we work with invest up to A$30,000 a day. Our management fees aren't published. Every engagement is custom-built around your channels, markets and the volume of work you want — contact us and we'll scope it with you.

    Where to go next

    Tell us where in Brisbane you work

    Thirty minutes, a look at the jobs and suburbs you want more of, and a written plan for the account. Yours to keep either way.

    Talk to us about BrisbaneSee every case study

    One office, at West Tower, Level 4/608 St Kilda Rd, Melbourne. Accounts and builds for Brisbane and the Gold Coast trades are run from there.