Melbourne-based growth partner Marketing that helps
your business grow.

SoudCoh is a Melbourne-based growth partner for companies across Australia, the UK, the USA, Saudi Arabia, New Zealand, Dubai and Canada. Founded in 2024 by Rohit Sood, we bring marketing, websites, technology and tracking together around business growth. Explore our published case studies to see the work.

We plan and manage digital marketing, including Google Ads (PPC) across Search, Shopping, Performance Max, YouTube and remarketing; paid social on Facebook, Instagram, TikTok, LinkedIn and Snapchat; SEO, local SEO, international SEO and e-commerce SEO; AI search optimisation (GEO) to help your business get cited in tools like ChatGPT and Google AI Overviews; websites and landing pages; and conversion tracking with Google Analytics 4, Google Tag Manager and the Meta Conversions API. We also help with lead generation, creative strategy and UGC content, social media management, email marketing, CRM setup and automation workflows, custom web apps and marketing advice. You can start with one service or ask us to bring several together around your business goals.

Ad spend and our management fee are two separate numbers. We typically work best with established businesses comfortable investing A$10,000+ a month in marketing. What a lead costs depends on your industry, and each industry page shows the typical figure. We quote management fees around the work you need, with flexible month-to-month terms and no lock-in. The first call is free, and we'll explain the costs before you decide.

Search ads can bring calls and form enquiries within hours of going live. In SoudCoh's research on newly launched accounts, month-2 enquiries ran at a median 1.9 times month 1 and month 4 at 2.2 times (month 1 is usually a part-month). SEO and content build over months rather than weeks. Explore the Kleening Crew launch, Aussie Plumbing's established search campaigns and WELND's website and paid-social work to see different approaches. We agree on the goals and reporting before the work begins.

Yes. SoudCoh is based at West Tower, Level 4/608 St Kilda Rd, Melbourne, and we work with companies across Australia, the UK, the USA, Saudi Arabia, New Zealand, Dubai and Canada. Across Australia, we work with clients in Melbourne, from the CBD and Southbank to South Yarra, St Kilda and the wider suburbs, as well as in Sydney, Brisbane, the Gold Coast and across Queensland. We plan around your market, customers and team.

Much of our work is with trades and service businesses, including plumbing, electrical, cleaning, roofing and HVAC. We also work across finance, property, healthcare, professional services, online retail and the public sector. The plan changes with your customers, sales process and goals; an emergency call-out needs a different approach from a considered purchase.

We work on the advertising, landing pages and tracking together, then review enquiry costs and lead quality with you. Where your sales records allow it, we can also assess which enquiries become jobs. SoudCoh owns and runs the Google Ads account under its standard arrangement, with visibility into performance and spend. Ownership and handover options are available to discuss for long-term marketing agreements.