Melbourne · Australia

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About SoudCoh

We build the whole thing.
Not just the ads.

A Melbourne agency running more than 250 active client engagements across Australia, the UK, the UAE, Saudi Arabia and New Zealand. Built by operators, judged on the business you actually win.

Seven parts. One team.

Open the part you need

Cost per job: Not cost per click. It's the number your wages come out of.
A$3K to eight figures: Single-suburb tradies through to enterprise accounts running eight figures of media a month.
Trades to public sector: Cleaning, trades, finance, real estate, healthcare, professional services, B2B.
Yes, e-commerce: The ad, the product page, the cart, and the customer who comes back.

Featured client · Boutique Home Centre

Melbourne, Australia

A Melbourne tile and bathware store, rebuilt on Shopify.

For a renovation retailer, the website has to do more than display a range. We connected the Shopify store, product content, AI room previews and the practical details of ordering and delivery.

Shopify development
AI product imagery
Product data & automation

3,592published product pages in the Shopify catalogue

Boutique Home Centre Shopify homepage with tile promotion and product navigation — A storefront organised around the renovation

Boutique Home Centre tile product page with price, box coverage and room visualiser button — Product detail that helps customers calculate an order

Explore the range

Collections, filters and product comparisons help customers work through a substantial catalogue.

Picture the product

AI-assisted imagery and a room visualiser help people consider tiles in context.

Plan the order

Product dimensions, coverage, pricing and freight enquiries connect browsing with the next step.

Explore the Boutique Home Centre project

Client case studies

Established businesses. Campaigns built to grow.

From Aussie Plumbing's service coverage to a new cleaning launch, explore how we connect the advertising, the website and the enquiries.

Featured client · WELND

Australia

A finance website that makes the next step clear.

WELND brings website design and paid social into one enquiry journey. A warm visual identity, clear lending categories and useful starting points help people understand the offer before they contact the team.

Website design
Paid social
Finance enquiry journeys

WELND website desktop homepage designed by SoudCoh — Desktop

WELND first-home-buyer page with editorial heading and broker contact actions — Give first-home research a clear reading order

Make the services clear

Debt solutions, home loans and business finance each have a place in the website's navigation.

Offer a useful starting point

A debt test, calculators and broker contact give visitors a choice of how to begin.

Connect the ad and the page

Paid social creative and the website support the same lending conversation.

Explore the WELND project See the paid social work

Some of who we work with

Businesses we run campaigns for, grouped by industry.

Government & civic

Work we have done for government and civic organisations.

National brands

Home services

Client case studies

More businesses. More of the work.

Explore Bayside Plumbing's revenue growth alongside campaign work for cleaning and drainage businesses.

Websites by SoudCoh

Built to look the part. Built to bring in work.

Explore the websites behind the campaigns: considered design, clear service pages and a simple route from the first click to an enquiry.

1/3 · Desktop
Website development
Bayside Plumbing
PlumbingWebsite designBlocked drains
Sydney, NSW
A Sydney plumbing website for Bayside: blocked-drain and area pages, a desktop quote form and a floating mobile call button. See the design breakdown.
Bayside Plumbing provides plumbing, blocked drains and hot water in Sydney, NSW.
- Delivered: Blocked-drain pages with a form set to the service. Eastern Suburbs pages explaining local coverage.
- Outcome: Customers can read about the problem, check the area and call or request a quote from the same website.
Read full website case study
1/3 · Desktop
Website development
RAKS Quality Plumbing
PlumbingWebsite designBlocked drains
North Shore, Sydney
RAKS Quality Plumbing’s North Shore website: dedicated blocked-drain and hot-water pages, quote forms and a persistent mobile call bar.
RAKS Quality Plumbing provides plumbing and drainage in North Shore, Sydney.
- Delivered: Separate blocked-drain and hot-water pages with matching images. Quote forms asking for the suburb and plumbing issue.
- Outcome: The finished website gives each plumbing service its own page and keeps calling or requesting a quote easy to find.
Read full website case study
1/4 · Give leather restoration its own presentation
Website development
Hi-Tech Deep Cleaning
CleaningWebsite designCarpet cleaning
Melbourne, VIC
A Melbourne cleaning website that explains carpet and upholstery services with job imagery, process detail and a focused enquiry page.
Hi-Tech Deep Cleaning provides carpet, upholstery and specialist cleaning in Melbourne, VIC.
- Delivered: Separate carpet-cleaning and leather-restoration pages. Before-and-after visuals showing the relevant surface.
- Outcome: Customers can compare the service with the surface they need cleaned and send a specific enquiry.
Read full website case study
1/2 · Put the immediate problem in plain language
Website development
Champion Drains
PlumbingWebsite designPipe relining
Sydney, NSW
Champion Drains website design: a detailed drain catalogue organised around the customer’s problem.
Champion Drains provides drain services in Sydney, NSW.
- Delivered: A specialist drain-services introduction. A separate drain-clearing page.
- Outcome: The website gives drain work a clear identity and keeps the enquiry connected to the selected service.
Read full website case study
1/2 · Desktop homepage
Website development
Eagle Plumbing
PlumbingWebsite designBlocked drains
Sydney and Illawarra, NSW
A website for Eagle Plumbing across Sydney and the Illawarra, with focused service pages, a visible quote form and straightforward phone contact.
Eagle Plumbing provides plumbing in Sydney and Illawarra, NSW.
- Delivered: An opening quote form asking for the suburb, service and problem. A focused blocked-drain page with questions and quote choices.
- Outcome: The finished website connects local plumbing information with an enquiry that includes the customer’s job details.
Read full website case study
1/3 · Desktop
Website development
Aussie Plumbing
PlumbingWebsite designBlocked drains
Sydney, NSW
Aussie Plumbing’s Sydney website: service and suburb navigation, a clear emergency-plumbing message and responsive call options, shown in real screenshots.
Aussie Plumbing provides plumbing, hot water and drainage in Sydney, NSW.
- Delivered: A blocked-drain page with relevant service and crew images. Hot-water content separating repairs, replacement and continuous-flow installation.
- Outcome: The website gives different plumbing jobs their own explanations and a clear next step to enquire.
Read full website case study

Client results

The clients. The work. The results.

Explore client campaign results, then open a case study to see the work behind the numbers.

Explore 137 client case studies

MCC · live accounts

250+

Active client engagements

AU · UK · UAE · SA · NZ

Countries served from Melbourne

Google Business Profile

5.0★

Across every Google review

Pink Flamingo · 41-day period

Cleaning campaigns

Service-focused Google Ads, local targeting and a short mobile enquiry form.

Cleanetic Perth · 15-day period

Launch

Carpet cleaning in Perth

New Google Ads account, landing page and enquiry tracking.

Every enquiry, every channel

Business day to first call

Cost per enquiry

Lower enquiry costs. Real client campaigns.

Each percentage belongs to the comparison described in its case study. See the services advertised, the work delivered and the reporting context.

5 more in the record. See every account.

How we work together

Nothing gets wasted twice.

SoudCoh Compound™ is how our team runs an account. We read the numbers together, agree what to change, get a second person to check it before it goes live, write down what happened, and sit down with you on a fixed cadence to talk about it.

Most agencies start every client at zero. We don't. Compound is six gates we take every dollar and every change through — and then a move that isn't a gate at all: we write what we learn on your account into the rules that guard every other account we run. They are gates, not pillars: sequential stages of one change, not parallel attributes of a company.

To be exact about what travels: our learnings, never your data. We carry de-identified structure between accounts and nothing else — negative terms, policy rejections, URL-routing rules, compliance guards. We never carry spend, conversion data, bids or creative. Nothing that is yours leaves your account. On day one you get every rule we have already written, applied to your business rather than recycled from anyone else's.

Behind each one there is a person with a name: an analyst reading the data, a media buyer making the call, someone in tracking proving the number is real, a writer and a designer arguing about the page. You'll meet them. You'll hear from them between reports, not only on them.

One account — Fix it once. Every other account gets the same guard — the rule travels, your data never does.

01
Mandate
You set the number before we spend the money.
02
Meter
If it can't be measured, it doesn't get bought.
03
Sweep
Waste is found daily, named, and priced.
04
Countersign
Nothing reaches a live account with one name on it.The Refusal List lives here. We do not push an ad whose landing page contradicts what the ad group is bidding on — a check one of our team wrote after a real near-miss, not after a strategy day.
05
Ledger
Every change we make becomes a record you can open.
06
Statement
A fixed cadence, good news or bad.

The carry

Then the lesson carries into every other account.

We catch a near-miss on one account and turn it into a pre-flight control on all of them. A strategist argues a rejection, writes down her reason, and we make it a standing rule. The next business in that trade starts pre-negated on day one, off a bank the team keeps by hand and the accounts before it paid for. These are files, written by people, with dates and reasons on them — it holds the rules we have written into it.

See how Compound works

Return on the same spend

Month oneLinearCompoundingToday

The same budget, managed two ways. A linear account returns what you put in. A compounding one returns what it has already learned — the gap widens with time. The shape is illustrative of compounding; it is not a measured result. Marked along the way: Day one, A rule is written, The rest inherit it.

The short version

Most agencies will tell you what they'd do. We'll show you the list of things we won't let ourselves do.

See what the six gates find in your account.

The first call opens your ads, your search presence and your tracking with you, and names what is leaking.

Book a free audit Read all six stages

What we run

Full-Service
Digital Marketing

Five families, one team. Get found, get chosen, get paid — and know exactly which part of it did the work.

Search

When someone types the problem you solve, we want you to be the answer — the paid result, the map pin and the organic listing.

Paid Social

Where people scroll rather than search. Creative that earns the stop, pointed at the people most likely to become customers.

Web & Product

Everything upstream lands here. If the page doesn't convert, nothing we do before it counts — so we build and own that too.

Data & AI

Proof instead of opinion — and the part most agencies haven't caught up with yet: being the brand the AI recommends.

Advisory

Beyond execution — high-level guidance, mentorship and team training when you need someone in the room who has done it before.

Claim your audit — worth $4,000We open your accounts, your tracking and your pages, and write down what's leaking. Free, and yours to action with us or anyone else.

Built forSmall business Growing companies Enterprise Public sector

The Refusal List

So here is the list.

Six things we have decided we will not let ourselves do — including when a client asks, including when it would be quicker. One of them has a date attached, and that one is underneath.

An ad whose landing page contradicts its ad group's intent.
A campaign switched on before the build has been read end to end.
A phone number written into ad text instead of a call asset.
A phrasing a platform has already rejected on another account.
A change pushed with one name on it.
A report held back because the month went badly.

Incident · 2026-05-05 · closed

We briefed a bond-cleaning ad group against a carpet-cleaning page.

The brief mapped “Bond Cleaning” to the carpet-cleaning landing page, so the draft that came back pointed a bond-cleaning ad at the wrong service. One of us caught it at the countersign, before we had spent a dollar — which is the entire reason a second person reads these.

Then we did the part most agencies skip: one of us sat down and wrote the check. We do not push an ad when the landing page contradicts what the ad group is bidding on, and the check holds on every cleaning account we manage — including the ones that were never anywhere near this.

What we redact

The account. It did nothing wrong; we did. The industry is as specific as this gets.

What we don't

The decision. It is a file with a date and a reason in its header, and publishing your own near-miss takes a decision, not a budget.

The full list sits inside SoudCoh Compound™, alongside the check itself — the actual source of the guard, printed on the page, because an excerpt you could paste into an editor is a different kind of claim from a paragraph saying we are careful.

Read the Refusal List

The SoudCoh Group

One studio.
Five divisions.

Soudcoh started as a Melbourne marketing agency. We built the other four divisions because clients kept asking us to keep going — into their software, their public-sector work, their research and their civic creative. Same team, same standards, one point of contact.

See all five Soudcoh divisions

Who we do this for

Your size changes
the whole plan.

A sole trader chasing next week's jobs and a national brand defending next year's market share both need advertising. Almost nothing else about the two programmes is the same — the channels, the reporting, the approvals, the speed.

How to tell which one is yours

Use who makes the decision, not what the company turns over.

One person decides the marketing budget, usually between jobsSmall business
There is a sales team, and an argument about lead qualityGrowing companies
A campaign needs sign-off from legal, brand and a division headEnterprise and government

Sitting between two of them is normal. Pick the harder one — it is easier to simplify a programme than to retrofit governance onto one that never had it.

The smallest companies we work with invest a minimum of A$3,000 a month in ad spend; our largest run multiple eight figures a month across paid channels. Management fees scale with the work, month to month. The first call is free and there is no deck.

Compare all three

Where we work

Same method.
Different levers.

We work the same way on a plumbing account and a mortgage brokerage. What changes is what we already know about the auction you are bidding in — and how much of that we can hand you before you have paid for any of it.

The negative-keyword bank you inherit on day one
Plumbing, electrical and cleaning each have a negative-keyword bank our team maintains by hand, built from the accounts that came before yours. A new account in that trade starts pre-negated — you are not paying to learn what we already know, and the money that would have gone on the DIY searches never leaves your budget.
Structured by job, not by trade
End-of-lease, bond-back and emergency are three different searches with different intent and different price sensitivity, and one generic cleaning campaign hides all of it in the noise. We separate them at a level of detail most accounts never reach, so the keyword, the ad and the page all say the same thing, which is most of what Quality Score is actually measuring.
Bidding that follows the industry's weather
Roofing demand arrives in storms. Cornerstone Roofing's account is built to move with that weather rather than sit flat through it, with service-focused ads and quote tracking. A trade with steady, year-round demand is built differently — the structure is chosen for the shape of the demand, not applied by default.
Copy written to the rules your industry is bound by
For mortgage and finance brokers, someone on our team reads every ad and landing page against ASIC, NCCP and ACL guidelines before it goes live. Generic agencies routinely get finance accounts disapproved or suspended, and a disapproved finance account is a licence problem rather than a marketing one. We write to the rules.

Ten industries have a page of their own.

Each one is the strategy, the objections and the real client numbers for that trade — written because those questions come up often enough to be worth answering once, properly.

We run programmes across 30+ verticals. If yours is not one of the ten, that is not a problem — those ten have pages because they ask the same questions often enough to be worth writing down, not because the others are out of scope.

Also currently running

Professional services
Healthcare
Education
Property
Technology and SaaS
Manufacturing
Online retail
Security install
Cultural and public sector

See every industry and segment

Not seeing your industry on that list?

The method does not change; the search vocabulary and the value of a job do. Tell us what you sell and we will say plainly whether we can help.

Start a conversation

Our process

How We Work

Four stages, run by a team you'll know by name — from the first conversation to the standing session where we decide what to scale next.

Stage 01

Discovery

We sit down and learn the business properly — what you sell, who buys it, what a good customer is worth to you, and where you actually want to be in a year. Not a form. A conversation, with the people who'll be doing the work in the room.

Stage 02

Strategy

Our analysts and media buyers go through your numbers together and come back with a plan you can read: which channels, in what order, what we expect each one to do, and what we'd stop doing. You get to push back before anything is built.

Stage 03

Execute

We build it — search, social, the website, the tracking — a second person checks it, and then it goes live. From there we are hands-on: we read the data every day and make the small calls that add up, week after week.

Stage 04

Report & Scale

We report on a fixed cadence, in plain English, good news or bad — then we sit down with you and decide together what to double down on and what to cut. That conversation is the whole job.

Recent work

Six engagements.
Six records.

Not all of it is advertising. The same team writes the software, runs the research and makes the printed things — so here is one piece of evidence for each part of that claim, with the record behind it a click away.

Public-sector and cultural clients are shown by sector and jurisdiction only. That is a standing policy rather than a gap in the record — those organisations are named to us and to their own boards, and nowhere on this site. The figures are unchanged either way, and each one links to the division that holds the full write-up.

See every case study

Featured wins

Real clients.
Real numbers.

Three businesses we're working with this quarter, and what the work actually did for them — pulled straight from the case-study library. Click any card for the full breakdown.

Cleaning campaignsSearchService-focused Google Ads, local targeting and a short mobile enquiry form.Pink FlamingoCleaning services · Melbourne Carpet cleaning in PerthLaunchNew Google Ads account, landing page and enquiry tracking.CleaneticCarpet cleaning · Perth Roofing quote campaignsSearchRoofing search campaigns and quote enquiry tracking.Cornerstone RoofingRoof restoration · Melbourne

What our clients actually say

5.0 across every Google review

The same read, on your own account.

We open your ads, your search presence, your tracking and your landing pages, and tell you where the money is going.

Get the same audit Read the case studies

FAQ

Frequently Asked Questions

Everything you need to know about working with SoudCoh

Have more questions? Let's chat!

Book a call

We're a full-service agency: we build everything that brings you customers, and we run it end to end. Concretely: Google Ads (Search, Shopping, Display, YouTube, Performance Max, Remarketing), Facebook / Instagram / TikTok / LinkedIn ads, local, international and e-commerce SEO, generative engine optimisation, lead generation, websites, landing pages and custom web apps, plus end-to-end tracking and analytics, the AI / GEO layer, and advisory work when you'd rather have us in the room than on the tools.

There's no one-size-fits-all answer. The smallest companies we work with invest a minimum of A$3,000/month in ad spend; our largest clients run multiple eight figures per month across paid channels. Management fees scale with the work — flexible month-to-month, no lock-in. The first call is free.

The starting point depends on your market, website and campaign history. Explore the Kleening Crew launch, Aussie Plumbing's established search campaigns and WELND's website and paid-social work to see different approaches. We agree on the goals and reporting before the work begins, then use the response to guide what happens next.

Yes. We're Melbourne-based and run over 250 active client engagements across Australia, the United Kingdom, Saudi Arabia, the United Arab Emirates and New Zealand. Our methodology is digital-first — your location matters less than your conversion infrastructure.

Cleaning, trades (plumbing, electrical, roofing, painting, HVAC), finance and mortgage, real estate, removals, security install, healthcare, professional services, B2B / SaaS, online retail and cultural / public-sector clients. The method underneath does not change; the levers do, because a plumber's after-hours call and a broker's twelve-week pipeline are not the same problem. We start from whichever number you are judged on — leads, customer acquisition, e-commerce revenue, operations or brand.

We measure cost-per-job, not cost-per-click. Every campaign is built before a dollar is spent — you click activate when you're ready. We own and run the Google Ads account because the build is proprietary methodology refined across 250+ engagements — bidding architecture, audience stacks, negative-keyword libraries and conversion tracking. You get full-visibility reporting on performance and spend, and on long-term marketing agreements ownership and handover options are available to discuss.

Free audit · No pitch deck

A real audit.
Not a pitch deck.

We open your ads, your search presence, your tracking and your landing pages — and tell you exactly where the money is leaking.

We open your ad accounts and your search presence, live
We trace every tracking signal end-to-end
We grade your landing pages against what converts
You leave with a written list of leaks — yours to action with us or anyone else

First call inside 1 business day

Pick a channel. We'll be on it.

WhatsApp, phone, email or calendar — a real person, usually the same week, and no script.

WhatsAppFastest reply Phone1800 315 165 Emailcontact@soudcoh.com CalendarPick a slot

Built fast. Built right.

Most small businesses are live within the week.

Spending $5K–$10K a week on ads? We can build campaigns, landing pages and tracking — usually live within the week, depending on how aggressive your goals are.

01Aggressive paceA pod of specialists working in parallel — not one person juggling 12 accounts.
02Built before liveCampaigns, landing pages, tracking. Stacked and QA'd before a dollar is spent.
03Quality at every stepTwo-eye check on bidding, copy, landing page and tracking. Nothing ships sloppy.
04Usually live in a weekSmall business at $5K–$10K/week ad spend — campaigns, pages and tracking, often live within the week.

Book the audit

One conversation, the whole thing on the table — where you are now, where you want to get to, and what it takes.

Get my audit See real client wins

No pitch deck. No upsell. Just a real conversation and a written list of leaks.

We build the whole thing.Not just the ads.

Seven parts. One team.

A Melbourne tile and bathware store, rebuilt on Shopify.

Explore the range

Picture the product

Plan the order

Established businesses. Campaigns built to grow.

Aussie Plumbing

Wilco Plumbing

RAKS Quality Plumbing

Kleening Crew Sydney

A finance website that makes the next step clear.

Make the services clear

Offer a useful starting point

Connect the ad and the page

Some of who we work with

Government & civic

National brands

Home services

Finance & capital

Technology & security

Retail, lifestyle & leisure

Professional services

More businesses. More of the work.

Bayside Plumbing

Hi-Tech Deep Cleaning

Champion Drains

Built to look the part. Built to bring in work.

Bayside Plumbing

RAKS Quality Plumbing

Hi-Tech Deep Cleaning

Champion Drains

Eagle Plumbing

Aussie Plumbing

The clients. The work. The results.

Lower enquiry costs. Real client campaigns.

Nothing gets wasted twice.

Mandate

Meter

Sweep

Countersign

Ledger

Statement

Full-ServiceDigital Marketing

Search

Paid Social

Web & Product

Data & AI

Advisory

So here is the list.

We briefed a bond-cleaning ad group against a carpet-cleaning page.

One studio.Five divisions.

Your size changesthe whole plan.

Same method.Different levers.

The negative-keyword bank you inherit on day one

Structured by job, not by trade

Bidding that follows the industry's weather

Copy written to the rules your industry is bound by

Ten industries have a page of their own.

How We Work

Discovery

Strategy

Execute

Report & Scale

Six engagements.Six records.

Real clients.Real numbers.

What our clients actually say

Frequently Asked Questions

What does SoudCoh actually do?

How much does it cost to work with SoudCoh?

How quickly will I see results from SoudCoh?

Do you work with businesses outside Melbourne?

What industries do you specialise in?

What makes SoudCoh different from other agencies?

A real audit.Not a pitch deck.