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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — search campaigns and service pagesWilco Plumbing — service menus and guided enquiriesHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property - cost per enquiry down 28%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Melbourne · Australia
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    Melbourne-based growth partner Marketing that helps
    your business grow.

    SoudCoh is a Melbourne-based growth partner for companies across Australia, the UK, the USA, Saudi Arabia, New Zealand, Dubai and Canada. We bring marketing, websites, technology and tracking together to help your business grow. Tell us where you want to take the business. We'll help you plan the next step.

    Video case studies

    Melbourne

    Plumbing

    Google Ads built around the plumbing services that drive revenue.

    Attributed revenue
    AboutA$4.6m
    Reported over three months.
    Ad spend
    A$540,000
    Reported return on ad spend
    8.6×

    Melbourne

    Law Firm

    Google Ads and enquiry tracking for a Melbourne law firm.

    Modelled attributed revenue
    A$352,800
    30-day modelled outcome.
    Ad spend
    A$24,000
    Modelled return on ad spend
    14.7×

    Canberra

    Pest Control

    Scaling a pest control campaign around local demand.

    30-day revenue equivalent
    AboutA$504,000
    At A$2,000/day and 8.4× return.
    Daily ad budget
    A$2,000
    Reported return on ad spend
    8.4×

    Sydney

    Electrical

    Growing electrical work through service-focused Google Ads.

    Attributed revenue
    AboutA$993,000
    Reported in month three alone.
    Ad spend
    AboutA$72,000
    Reported return on ad spend
    13.8×

    Where should your marketing focus next?

    A free audit reviews your tracking, search terms and landing pages, then sets out recommended improvements in writing.

    What we run

    Full-Service
    Digital Marketing

    From your first campaign to a new website, choose the services that fit your business. We'll help you work out where to start.

    Tell us what you sell.

    Our process

    How We Work

    You'll know what's happening, who's doing the work and what comes next. Here's how we get started and keep your marketing moving.

    Step 01

    Discovery

    We start with your business: the services you want to sell, the customers you want to reach and what a good job is worth. We'll also look at what's already working and where you need help.

    Step 02

    Strategy

    We recommend the channels, budget and work to prioritise. You get a clear plan to review, including what we'll measure and what needs to happen before launch.

    Step 03

    Build and launch

    We prepare the campaigns, pages and tracking, check the details with you and test the enquiry process before launch. Once the work is live, we review performance and make changes as we learn.

    Step 04

    Review and improve

    We explain the results, ask about the quality of your enquiries and agree on the next priorities. That might mean refining an offer, improving a page or giving a successful campaign more budget.

    What our clients say

    Client feedback on Google

    Let's look at your marketing.

    We'll review your ads, search visibility, tracking and landing pages, then recommend where to focus.

    FAQ

    Frequently Asked Questions

    Everything you need to know about working with SoudCoh

    Have more questions? Let's chat!

    Book a call

    SoudCoh is a Melbourne-based growth partner for companies across Australia, the UK, the USA, Saudi Arabia, New Zealand, Dubai and Canada. Founded in 2024 by Rohit Sood, we bring marketing, websites, technology and tracking together around business growth. Explore our published case studies to see the work.

    We plan and manage digital marketing, including Google Ads, paid social, SEO, websites and conversion tracking. We also help with e-commerce, custom web apps, AI search and marketing advice. You can start with one service or ask us to bring several together around your business goals.

    Ad spend and our management fee are two separate numbers. We typically work best with established businesses comfortable investing A$10,000+ a month in marketing. What a lead costs depends on your industry, and each industry page shows the typical figure. We quote management fees around the work you need, with flexible month-to-month terms and no lock-in. The first call is free, and we'll explain the costs before you decide.

    Search ads can bring calls and form enquiries within hours of going live. In SoudCoh's research on newly launched accounts, month-2 enquiries ran at a median 1.9 times month 1 and month 4 at 2.2 times (month 1 is usually a part-month). SEO and content build over months rather than weeks. Explore the Kleening Crew launch, Aussie Plumbing's established search campaigns and WELND's website and paid-social work to see different approaches. We agree on the goals and reporting before the work begins.

    Yes. We’re Melbourne-based and work with companies across Australia, the UK, the USA, Saudi Arabia, New Zealand, Dubai and Canada. We plan around your market, customers and team.

    Much of our work is with trades and service businesses, including plumbing, electrical, cleaning, roofing and HVAC. We also work across finance, property, healthcare, professional services, online retail and the public sector. The plan changes with your customers, sales process and goals; an emergency call-out needs a different approach from a considered purchase.

    We work on the advertising, landing pages and tracking together, then review enquiry costs and lead quality with you. Where your sales records allow it, we can also assess which enquiries become jobs. SoudCoh owns and runs the Google Ads account under its standard arrangement, with visibility into performance and spend. Ownership and handover options are available to discuss for long-term marketing agreements.

    Book the audit

    Tell us about your business, your current marketing and what you want to achieve. We'll help you work out the next step.

    A free conversation about your business, followed by practical recommendations.