Melbourne · Australia

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Melbourne marketing agency for tradies Marketing that helps
your business grow.

SoudCoh is a Melbourne marketing agency working with plumbers, electricians, cleaners and businesses across Australia. We bring Google Ads, SEO, websites and tracking together to help more of the right customers find you. Tell us where you want to take the business. We'll help you plan the next step.

Explore what we do.

Find a service for your business

Enquiries and outcomes: Understand which enquiries turn into paying customers.
A$5K a month to A$30K a day in ad spend: Single-suburb tradies through to companies investing up to A$30,000 a day in advertising, and enterprise programmes above that.
Trades to public sector: Cleaning, trades, finance, real estate, healthcare, professional services, B2B.
Yes, e-commerce: The ad, the product page, the cart, and the customer who comes back.

Featured clients

Some of who we work with.

Plumbers, electricians and cleaners, shown with a published result or website highlight from their case study. The newest case studies are tagged.

See every client we work with

Featured client · Boutique Home Centre

Melbourne, Australia

A Melbourne tile and bathware store, rebuilt on Shopify.

For a renovation retailer, the website has to do more than display a range. We connected the Shopify store, product content, AI room previews and the practical details of ordering and delivery.

Shopify development
AI product imagery
Product data & automation

Compare + visualiseproduct tools, room previews and freight quotes

Boutique Home Centre home page — Home page

Boutique Home Centre tile product page — Product page

Explore the range

Collections, filters and product comparisons help customers work through a substantial catalogue.

Picture the product

AI-assisted imagery and a room visualiser help people consider tiles in context.

Plan the order

Product dimensions, coverage, pricing and freight enquiries connect browsing with the next step.

Explore the Boutique Home Centre project

Client case studies

See the work behind the results.

From Aussie Plumbing's service coverage to a new cleaning launch, explore how we connect the advertising, the website and the enquiries.

Marketing for cleaning businesses

See cleaning case studies

Featured client · WELND

Australia

A finance website that makes the next step clear.

WELND brings website design and paid social into one enquiry journey. A warm visual identity, clear lending categories and useful starting points help people understand the offer before they contact the team.

Website design
Paid social
Finance enquiry journeys

Debt testnine questions answered privately in the browser

WELND home page with the debt test button beside a photo — Home page

WELND ATO debt consolidation page with a large headline and broker and phone buttons — Lending page

Make the services clear

Debt solutions, home loans and business finance each have a place in the website's navigation.

Offer a useful starting point

A debt test, calculators and broker contact give visitors a choice of how to begin.

Connect the ad and the page

Paid social creative and the website support the same lending conversation.

Explore the WELND project See the paid social work

Client case studies

Websites that make it easier to enquire.

Explore the websites behind the campaigns: considered design, clear service pages and a simple route from the first click to an enquiry.

1/4 · The home page pairs the problem-led headline and contact choices with a quote form in the
Website development
Wilco Plumbing
PlumbingWebsite design
Sydney, NSW
Problem first
from service mega menus to a guided plumbing problem finder
Website design and build
Explore the Wilco Plumbing website we built: service mega menus, a guided problem finder, 688 suburb pages and a clear mobile enquiry journey.
Wilco Plumbing serves homes across Sydney with drainage, hot-water, leak, emergency and maintenance services.
- Delivered: Distinct menus for five service families, plus areas and guides. 688 suburb URLs and 19 regional URLs in the live sitemaps.
- Outcome: A website that lets visitors begin with their problem, service or suburb and choose a clear next step.
Read full website case studyVisit website
1/4 · Home page
Website development
Champion Plumbing
PlumbingWebsite design
Sydney, NSW
By room
a problem finder linked to plumbing services
Website delivery
Champion Plumbing: a plumbing website that helps customers describe the problem. See the design, service pages and enquiry experience.
Champion Plumbing & Drains is a family-owned plumbing business serving households across Greater Sydney, NSW.
- Delivered: 906 pages: 127 services, 699 suburbs, 19 regions and 41 guides. Five trade mega menus and a Problems menu sorted by room.
- Outcome: We built five trade mega menus and a Problems menu sorted by room. We also added a problem finder, an interactive plumbing diagram and a suburb map with search.
Read full website case studyVisit website
1/4 · The home page on desktop
Website development
Aussie Plumbing
PlumbingWebsite design
Sydney, NSW
Find the problem
interactive tools and service-specific quote forms
Website delivery
Aussie Plumbing: a plumbing website with problem finders and local booking pages. See the design, service pages and enquiry experience.
Aussie Plumbing is the plumbing business of Aussie Home Services, alongside Aussie Drains and Aussie Electrical, with licensed plumbers and gas fitters across Sydney, the Central Coast and the Blue Mountains.
- Delivered: 677 pages: 108 services, 7 service group hubs, 471 suburbs, 22 regions and 53 guides. Suburb pages that fill the suburb into the quote form, and service pages that preset the service.
- Outcome: We built suburb pages that fill the suburb into the quote form, and service pages that preset the service. We also added a plumbing problem finder, an interactive house diagram and a suburb map with postcode search.
Read full website case studyVisit website
1/4 · Home page
Website development
Aussie Drains
PlumbingWebsite designSydney, NSW
Sydney, Central Coast and Blue Mountains, NSW
Map the drain
interactive tools connected to service pages
Website delivery
Aussie Drains: a drain website with an interactive house map and problem finder. See the design, service pages and enquiry experience.
Aussie Drains is the drain-specialist sister brand of Aussie Plumbing, covering Sydney, the Central Coast and the Blue Mountains.
- Delivered: 609 pages: 73 services in eight groups, 471 suburbs, 19 regions and 30 guides. Menus that start from the room, and a drain problems menu in everyday words.
- Outcome: We built menus that start from the room, and a drain problems menu in everyday words. We also added an interactive house drain map and a four-question problem finder.
Read full website case studyVisit website
1/4 · Home page
Website development
Bayside Plumbing
PlumbingWebsite designPlumbing and drainage
Sydney, NSW
12 trades
organised into service menus and matching quote pages
Website delivery
Bayside Plumbing: a Sydney plumbing website with a menu for every trade. See the design, service pages and enquiry experience.
Bayside Plumbing is a family plumbing business run by two Master Plumbers from Rosebery, covering twelve trades across Greater Sydney, NSW.
- Delivered: 764 pages: 12 trades, 53 specific jobs and 688 suburb pages. A Services menu that opens each trade on its specific jobs, a crew photo and a call button.
- Outcome: We built a Services menu that opens each trade on its specific jobs, a crew photo and a call button. We also added service pages with the quote form already set to the service.
Read full website case studyVisit website
1/4 · Home page
Website development
RAKS Quality Plumbing
PlumbingWebsite design
North Shore, Sydney
Clear scope
service options, job steps and mobile calling
Website delivery
RAKS Quality Plumbing: a plumbing website that explains the job before the call. See the design, service pages and enquiry experience.
RAKS Quality Plumbing is a licensed plumbing crew based in Wahroonga, serving Sydney, with suburb pages across the North Shore, the Northern Beaches and the northern suburbs.
- Delivered: 153 pages: 18 services in five groups and 119 suburb pages in four regions. One services menu with the popular jobs and a call button beside each service.
- Outcome: We built one services menu with the popular jobs and a call button beside each service. We also added service pages with three scope options and the four steps after a call.
Read full website case studyVisit website

More plumbing businesses we work with

See plumbing case studies

All divisions

250+

Active client engagements

AU · UK · UAE · SA · NZ

Countries served from Melbourne

Google Business Profile

5.0★

Across every Google review

Search terms reviewed

81,722

Unique searches read and sorted

Every search that spent money is cut, questioned or backed.

Google Ads

108

Google Ads accounts with spend

Run under one manager account, with one way of working.

Every enquiry, every channel

Business day to first call

Cost per enquiry

Lower enquiry costs. Real client campaigns.

Each percentage belongs to the comparison described in its case study. See the services advertised, the work delivered and the reporting context.

SoudCoh Compound

SoudCoh Compound: every channel, one plan.

For a small number of businesses, we run the whole growth plan: search, AI search, ads, content, email, SMS, reviews, website and tracking, with one team and one set of numbers. By application.

See SoudCoh Compound

12 of the 24 channels one team runs on one plan.

Where should your marketing focus next?

A free audit reviews your tracking, search terms and landing pages, then sets out recommended improvements in writing.

Book a free audit See SoudCoh Compound

What we run

Full-Service
Digital Marketing

From your first campaign to a new website, choose the services that fit your business. We'll help you work out where to start.

Search

Reach people looking for your services through Google Ads, organic search and local Maps results.

Paid Social

Introduce your business to new audiences and stay in touch with people who have already shown interest.

Web & Product

Give customers a clear picture of what you offer, with websites and tools that make the next step easy.

Data & AI

Understand how people find your business, what they do on your website and where your marketing needs attention.

Advisory

Get help choosing your marketing priorities, assessing new ideas and building your team's skills.

Book your free auditWe'll review your accounts, tracking and website, then give you a written list of improvements to consider. The audit is free, and the recommendations are yours to keep.

Built forSmall business Growing companies Enterprise Public sector

How we work

Care in the details.

Good marketing needs clear expectations, careful preparation and honest reporting. These are the principles behind our work.

Count recorded calls and submitted forms as enquiries; report page views and phone-button taps separately.
Match each ad to a relevant page about the service being advertised.
Review campaign content, targeting and budgets before launch.
Use the platform's supported call features to make phone contact easy.
Review ad copy against platform policies and apply feedback from previous reviews.
Report on the agreed schedule, with the results and next steps clearly explained.

The right page for the right service.

Someone searching for bond cleaning should land on a page about bond cleaning, with the service details and an obvious way to enquire.

Our cleaning campaign checks include matching the advertised service to its landing page.

See how SoudCoh Compound brings the campaigns, website and follow-up into one plan.

Explore our approach

The SoudCoh Group

One studio.
Five divisions.

SoudCoh brings together marketing, technology, public-sector work, research and creative services. Explore the teams and the kinds of projects they can help with.

See all five SoudCoh divisions

Who we do this for

Your size changes
the whole plan.

Your budget, team and goals shape the work. We help sole traders, growing businesses and larger organisations choose an approach they can put into practice.

How to tell which one is yours

Start with how your team works and the support you need.

One person decides the marketing budget, usually between jobsSmall business
You have a sales team and want better lead qualityGrowing companies
A campaign needs sign-off from legal, brand and a division headEnterprise and government

These are starting points. We'll talk through your team, goals and approval process before recommending a plan.

We recommend a minimum of A$5,000 a month in ad spend for most businesses. Management fees are quoted separately around the work, with month-to-month terms. The first call is free.

Compare all three

Where we work

Same method.
Different details.

We work the same way on a plumbing account and a mortgage brokerage. What changes is what we already know about the auction you are bidding in — and how much of that we can hand you before you have paid for any of it.

A trade starter pack of negatives in every new campaign
Plumbing, electrical and cleaning each have a starter pack of negative keywords, built from the searches that wasted money in the accounts before yours. It goes into every new campaign in that trade before it goes live, and a rebuilt campaign keeps the negatives it already has, so you are not paying again to learn that DIY and job-seeker searches do not book work.
Structured by job, not by trade
End-of-lease, bond-back and emergency are three different searches with different intent and different price sensitivity, and one generic cleaning campaign hides all of it in the noise. We separate them at a level of detail most accounts never reach, so the keyword, the ad and the page all say the same thing, which is most of what Quality Score is actually measuring.
Bidding that follows the industry's weather
Roofing demand arrives in storms. Cornerstone Roofing's account is built to move with that weather rather than sit flat through it, with service-focused ads and quote tracking. A trade with steady, year-round demand is built differently — the structure is chosen for the shape of the demand, not applied by default.
Copy written to the rules your industry is bound by
For mortgage and finance brokers, the offer and the next step need to be clear. We agree who reviews claims, disclosures and creative before launch, then build that review into the campaign plan.

11 industries have a page of their own.

Explore service plans, customer questions and relevant client work for each industry. See how search campaigns, website design and the enquiry experience can work together.

We run programmes in many more industries than these. If yours is not one of the ten, that is not a problem — those ten have pages because they ask the same questions often enough to be worth writing down, not because the others are out of scope.

Also currently running

Professional services
Healthcare
Education
Property
Technology and SaaS
Manufacturing
Online retail
Security install
Cultural and public sector

See every industry and segment

Real Google Ads

The Google ads that actually ran for our clients

Word for word from client accounts we've run. Every ad below served on Google, built from the headlines we wrote. A click-through rate, where shown, is that ad's own.

Sponsored
Eagle Plumbing
eagleplumbing247.com/No-CallOut/Sydney
No Call-Out Fee Plumber | Call Eagle Plumbing Today | Your Local Plumber
Honest quote before we start. Same-day service across Sydney. Book online in 60 seconds. Same-day plumbing across Sydney and Illawarra. Lifetime workmanship guarantee.
A real ad we wrote and ran for Eagle Plumbing.
See the Eagle Plumbing case study
Sponsored
Aussie Electrical
aussie-electrical.com.au
Fixed Price, No Surprises | All Electrical Jobs Done | Done In Hours, Not Days
All electrical work done same day. Lifetime labour guarantee on every job. Book today. Don't wait around for quotes. We give you a fixed price and get it done today.
A real ad we wrote and ran for Aussie Electrical.
- Electrician in Sydney
- 4.4% click-through rate
See the Aussie Electrical case study
Sponsored
Clean Effortlessly
cleaneffortless.com.au/EndOfLease/Sydney
Real Estate Approved | Police-Checked Cleaners | Insured & Fully Equipped
100% bond back guarantee. Real estate approved checklist. Free quote in 60 seconds. Police-checked, insured Sydney cleaners. Same-day & next-day availability — book today.
A real ad we wrote and ran for Clean Effortlessly.
- End of lease cleaning
- 7.4% click-through rate
See the Clean Effortlessly case study
Sponsored
Aussie Plumbing
aussie-plumbing.com.au/RoofVents/Install
Cut Roof Heat & Damp | Whirlybird Supply & Fit | Roof Vent Repairs
Cut roof heat and condensation with a new whirlybird. Supply, install and repair fast. Whirlybird or roof vent install and repair to keep your roof cooler and drier all year.
A real ad we wrote and ran for Aussie Plumbing.
- Whirlybirds & vents
- 9.3% click-through rate
See the Aussie Plumbing case study

Want ads like these running for your business?

Get a free audit

Electrical and solar businesses we work with

See electrical case studies

Not seeing your industry on that list?

Tell us what you sell, who your customers are and what you want to achieve. We'll talk through whether our services are a good fit.

Start a conversation

Our process

How We Work

You'll know what's happening, who's doing the work and what comes next. Here's how we get started and keep your marketing moving.

Step 01

Discovery

We start with your business: the services you want to sell, the customers you want to reach and what a good job is worth. We'll also look at what's already working and where you need help.

Step 02

Strategy

We recommend the channels, budget and work to prioritise. You get a clear plan to review, including what we'll measure and what needs to happen before launch.

Step 03

Build and launch

We prepare the campaigns, pages and tracking, check the details with you and test the enquiry process before launch. Once the work is live, we review performance and make changes as we learn.

Step 04

Review and improve

We explain the results, ask about the quality of your enquiries and agree on the next priorities. That might mean refining an offer, improving a page or giving a successful campaign more budget.

Work and capabilities

Client work.
Wider capabilities.

SoudCoh combines advertising, technology, research and creative services. Explore client stories and the approaches we can bring to your next project.

Read the client case studies, or explore a capability to see the services, practical methods and project scope.

See every case study

Featured wins

Real clients.
Real work.

Explore three client campaigns and what the work did for them — pulled straight from the case-study library. Click any card for the full breakdown.

Cleaning campaigns across servicesMelbourneEnd-of-lease, carpet, office, hospitality and specialist cleaning campaigns.Boost Cleaning MelbourneResidential and commercial cleaning · Melbourne A focused first four weeksLaunchGoogle Ads, cleaning service pages and a clearer route to an enquiry.Kleening Crew SydneyCleaning · Sydney Cleaning campaigns for BrisbaneLocalA separate city campaign with relevant services, website content and enquiries.Kleening Crew BrisbaneCleaning · Brisbane

What our clients actually say

Client feedback on Google

Let's look at your marketing.

We'll review your ads, search visibility, tracking and landing pages, then recommend where to focus.

Get the same audit Read the case studies

FAQ

Frequently Asked Questions

Everything you need to know about working with SoudCoh

Have more questions? Let's chat!

Book a call

We plan and manage digital marketing, including Google Ads, paid social, SEO, websites and conversion tracking. We also help with e-commerce, custom web apps, AI search and marketing advice. You can start with one service or ask us to bring several together around your business goals.

Ad spend and our management fee are two separate numbers. We recommend a minimum of A$5,000 a month in ad spend for most businesses; the largest companies we work with invest up to A$30,000 a day. What a lead costs depends on your industry, and each industry page shows the typical figure. We quote management fees around the work you need, with flexible month-to-month terms and no lock-in. The first call is free, and we'll explain the costs before you decide.

Search ads can bring calls and form enquiries within hours of going live. In SoudCoh's research on newly launched accounts, month-2 enquiries ran at a median 1.9 times month 1 and month 4 at 2.2 times (month 1 is usually a part-month). SEO and content build over months rather than weeks. Explore the Kleening Crew launch, Aussie Plumbing's established search campaigns and WELND's website and paid-social work to see different approaches. We agree on the goals and reporting before the work begins.

Yes. We're based in Melbourne and work with businesses across Australia, the United Kingdom, Saudi Arabia, the United Arab Emirates and New Zealand. We plan around the places you serve, the customers you want to reach and the time zones your team works in.

Much of our work is with trades and service businesses, including plumbing, electrical, cleaning, roofing and HVAC. We also work across finance, property, healthcare, professional services, online retail and the public sector. The plan changes with your customers, sales process and goals; an emergency call-out needs a different approach from a considered purchase.

We work on the advertising, landing pages and tracking together, then review enquiry costs and lead quality with you. Where your sales records allow it, we can also assess which enquiries become jobs. SoudCoh owns and runs the Google Ads account under its standard arrangement, with visibility into performance and spend. Ownership and handover options are available to discuss for long-term marketing agreements.

Your free marketing audit

A real audit.
Not a pitch deck.

Get a clear view of your current marketing and the improvements worth making first. We'll review your ads, search visibility, tracking and landing pages.

Review your ad accounts and search visibility
Check how calls, forms and sales are tracked
Look at your landing pages and enquiry process
Get a written list of recommendations to keep

Talk through your next step

Get in touch your way.

Call, send an email or message us on WhatsApp. You can also choose a time to talk.

WhatsAppFastest reply Phone1800 315 165 Emailcontact@soudcoh.com CalendarPick a slot

From planning to launch

Know what's needed before you start.

Spending A$5,000 a month or more on ads? We can help with the campaigns, landing pages and tracking. We'll scope the work and agree on timing with you.

01A clear planWe agree on the priorities, responsibilities and launch requirements with you.
02Prepared for launchYour campaigns, landing pages and tracking are prepared and checked before launch.
03Quality at every stepWe review bids, ad copy and landing pages, then test the enquiry process.
04Timing agreed upfrontWe confirm the launch plan once we know the scope, account access and content needed.

Book the audit

Tell us about your business, your current marketing and what you want to achieve. We'll help you work out the next step.

Get my audit See real client wins

A free conversation about your business, followed by practical recommendations.

Melbourne marketing agency for tradies Marketing that helps your business grow.

Explore what we do.

Some of who we work with.

A Melbourne tile and bathware store, rebuilt on Shopify.

Explore the range

Picture the product

Plan the order

See the work behind the results.

Boost Cleaning Melbourne

Kleening Crew Sydney

Aussie Plumbing

Wilco Plumbing

RAKS Quality Plumbing

Kleening Crew Brisbane

Marketing for cleaning businesses

A finance website that makes the next step clear.

Make the services clear

Offer a useful starting point

Connect the ad and the page

More client stories.

Bayside Plumbing

Hi-Tech Deep Cleaning

Champion Drains

Websites that make it easier to enquire.

Wilco Plumbing

Champion Plumbing

Aussie Plumbing

Aussie Drains

Bayside Plumbing

RAKS Quality Plumbing

More plumbing businesses we work with

Lower enquiry costs. Real client campaigns.

SoudCoh Compound: every channel, one plan.

Full-ServiceDigital Marketing

Search

Paid Social

Web & Product

Data & AI

Advisory

Care in the details.

The right page for the right service.

One studio.Five divisions.

Your size changesthe whole plan.

Same method.Different details.

A trade starter pack of negatives in every new campaign

Structured by job, not by trade

Bidding that follows the industry's weather

Copy written to the rules your industry is bound by