Every way to show up on Google.

Google's advertising platform. Your ads can appear on Search, YouTube, Gmail and millions of partner websites. You bid on the words people type, and you pay when somebody clicks rather than when the ad is shown. What makes it suit service businesses is the timing: you are reaching someone in the minute they went looking for what you sell.

Two numbers, and they are separate. The first is your ad spend, which goes to Google — the smallest companies we work with invest a minimum of A$3,000 a month, and our largest clients run multiple eight figures a month across paid channels. The second is our management fee, which scales with the size and complexity of the work. There is no long lock-in and the first call is free, so you can get a real number for your situation before committing to anything.

Search ads can produce calls and form submissions within hours of going live. The first two to four weeks are an optimisation period where we gather data, test ads and refine targeting. Accounts typically settle into their best rhythm around 60 to 90 days, once there is enough conversion data to bid confidently. Pink Flamingo booked 138 jobs in 41 days; Cleanetic booked 53 in its first 15 days on a brand-new account. Your industry, competition and budget all move that timeline.

We own and run the account, because the build is proprietary methodology refined across 250+ engagements — bidding architecture, audience stacks, negative-keyword libraries and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss. We will always tell you exactly what is in the account and what it is doing.

We tell you, in the report, in plain English, and we change what we are doing. A campaign that is not producing gets restructured, repointed at a different set of searches, or paused — and if the honest answer is that Google Ads is not the right channel for your business right now, we would rather say so than keep billing you. What we will not do is quietly let it run and hope.

On a fixed cadence, good news or bad. The report covers what was spent, what it produced, what we changed and why, and what happens next — in the language you use about your own business, not platform jargon. You also get access to see the account's performance and spend for yourself at any time.

It depends on your finish line. Search is the workhorse for lead generation and customer acquisition — it captures high-intent buyers the moment they're searching. For online stores, Shopping carries product revenue off a clean Merchant Center feed, showing image, price and reviews before the click. Remarketing brings back visitors who didn't convert first time, and Performance Max layers AI across Google's network once you have meaningful conversion data. Most accounts we run use two or three of these together.

Yes. Merchant Center and product feed setup, Standard Shopping and Performance Max, Search across category and product terms, and dynamic remarketing for browsers and cart abandoners — with purchase and revenue tracking wired properly so ROAS in Ads reflects what actually landed in the till. It's the same discipline as our lead work: track it accurately, test constantly, scale what pays. For a service business we're capturing calls, bookings and quote requests; for a store we're capturing orders and repeat purchases.

Yes, and it is the most common way we start. The first pass is an audit: where the money went, which searches it went to, and what is structurally in the way. We do not pause what is already producing — we cut the waste around it first, because that is the fastest money in any account we inherit. You get the list of what we found before we change anything.

Yes. Google renamed AdWords to Google Ads in 2018, once the platform had grown well past search text ads. It now covers Search, Shopping, Display, YouTube, Performance Max and Discovery campaigns. Plenty of people still say AdWords and mean the same thing.

The dashboard where campaigns are built, managed and reported on. Keyword research, ad creation, bid management, audience targeting and performance reporting all live in it. Most accounts use a fraction of what is there. The parts we lean on that most businesses never open are automated rules, custom scripts and audience segmentation.

Intent-based targeting is the whole point of it. Your ad appears because somebody typed the thing you sell, not because they fit a profile. On top of the keyword you can narrow by location, device, time of day and audience. The effect is that budget follows people who are already looking, instead of being spread across people who might one day be interested.

Relevance, quality and performance. Relevance is whether the ad matches what was actually typed. Quality is Google's own score for that, built from expected click-through rate, ad relevance and landing page experience. Performance is the ongoing work on bids, budgets and targeting. The first two mostly decide what you pay for a click. The third decides whether the click was worth buying.

Ask to see results in your industry. Ask what the reporting looks like in a bad month, because that is the one that tells you something. Ask who actually touches the account week to week, how often somebody reads the search terms, and whether the landing page is part of the job or somebody else's problem. We have no long-term lock-in, and you talk to the strategist who runs your account rather than to a salesperson.

Search sits around 3-5% across industries and Display around 0.5-1%, but the average on its own tells you very little — it moves with your industry, your keywords and where you sit on the page. It is also the wrong number to chase. A high click-through rate on a search that was never going to buy is an expensive way to feel good. We write to the search, keep keyword groups tight enough that the ad can genuinely match, and use the full set of ad extensions. Then we judge it on cost per job.

Yes. Australian CPCs have risen over the past few years, and hardest in legal, finance, trades and healthcare. Melbourne is among the tighter markets. What that changes is the cost of being sloppy — in a cheap auction a wasted click is small change, and in an expensive one a fortnight of unread search terms is a real number. It is why the waste sweep here is daily rather than monthly.

Every account gets a landing page built for it, a named strategist, optimisation weekly rather than whenever somebody remembers, and reporting on a fixed date whether the month went well or badly. Nothing reaches a live account with one name on it. We measure cost per job rather than cost per click, and we will tell you when a channel is the wrong one for your business.

It puts you in front of somebody at the moment they go looking. In practice that means phone calls, form submissions, bookings and online sales. It also puts your name at the top of the page for people who never click, and it lets you go back to visitors who left without doing anything. Run properly it becomes predictable, which is the part that matters — a channel you can plan a hiring decision around.

Through the keyword. If you are a plumber in Melbourne, your ad shows when somebody types 'emergency plumber near me'. Add location targeting so it only runs where you actually go, and ad scheduling so it only runs when somebody can answer the phone. That last one saves more money than most people expect.

The ongoing work on a live account: bids, new ad copy, keyword lists, landing pages, search term reports, and moving budget toward whatever is producing. The search term report is the one that matters most and the one most often skipped. It is the only place you can see the words people actually typed, as opposed to the words you bid on.

If you have a trained PPC specialist whose whole job is the account, in-house works. Most businesses do not, and what happens instead is that the account becomes somebody's fourth priority. The case for an agency is pattern recognition across a lot of accounts — we have usually seen your problem before, and recently. The case against it is the fee, and if your spend is small enough that the fee outweighs the waste we would remove, we will say so.

People who never click still read the top of the page, and your name is on it. Run Search alongside Display and YouTube and somebody meets you more than once before they need you. That is real, and it is also the easiest thing in advertising to overspend on, so we treat it as a supporting line rather than the reason to be there.

Yes, and we push for it. Sending ad traffic to your homepage makes the visitor find their own way to the thing they searched for, and most of them will not bother. A page that repeats the words in the ad — same service, same suburb, same offer — improves Quality Score and converts better. It is usually the cheapest change available on an account.