Facebook ads agency, Melbourne Nobody opens Facebook looking for you.

Two separate numbers. Your ad spend goes to Meta, and what it needs to be depends on how many results you want and how competitive your audience is — we recommend a minimum of A$5,000 a month for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. Our management fee is separate, isn't published and is custom-built around the work — contact us for packages. There is no one-size-fits-all answer, which is why the first call is free: you get a real number for your situation before you commit to anything.

Lead form campaigns can produce enquiries within a day or two of going live, because the form is two taps and never leaves the app. The first two to four weeks are a learning period, though — Meta is working out who to show your ads to, and we are cutting the audiences and creative that are not carrying their share. Campaigns generally settle into their best rhythm around 60 to 90 days. Your industry, your creative and your budget all move that timeline.

No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a Meta campaign judged on its first ten days is being judged during the part where the platform is still learning. The terms are put in front of you in plain English before anything is signed.

We own and run the ad account, because the build is proprietary methodology refined across 250+ engagements — audience architecture, exclusion logic, creative testing frameworks and conversion tracking. Your Facebook page and Instagram account stay yours throughout, and you get full-visibility reporting on performance and spend at all times. On long-term marketing agreements, ownership and handover options are available to discuss.

We tell you, in the report, in plain English, and we change what we are doing. A campaign that is not producing gets rebuilt, repointed at a different audience, given different creative, or stopped. If the honest answer is that Meta is not the right channel for your business right now, we would rather move the budget somewhere that is than keep billing you for it. What we will not do is let it run quietly and hope it comes good.

A fixed cadence, good news or bad. Each report covers what was spent, what it produced, what we changed and why, and what happens next — written in the language you use about your own business rather than platform jargon. You can also see live performance and spend for yourself at any time. If a number moved, you will find out from us before you find out from your bank statement.

Yes, for planned work, in SoudCoh's experience of paid social: Facebook and Instagram ads suit jobs a customer can be prompted to want, such as a hot-water replacement, a switchboard upgrade, solar or air conditioning. Emergency work, like a burst pipe or a power outage, is searched for, so Google Ads catches it first. The creative decides the cost: on our own Meta account, our best ad was 2.7× cheaper per booked call than our median ad, across 184 ads tested.

SoudCoh is a Melbourne agency that runs Facebook and Instagram ads for lead generation, and these are the checks we would make of any agency. Ask to see real ads it has run and what testing them showed; who owns the ad account and pixel; whether leads are tracked with the Conversions API, not the pixel alone; and how fast a new lead reaches your phone. This page shows ads from our own Meta account, and our WELND case study covers paid social for a finance business.

Google captures demand that already exists — somebody types what they want and you are either on the page or you are not. Facebook creates it, by reaching people based on who they are rather than what they are typing. That makes Facebook harder work creatively and usually cheaper per person reached, and it makes Google the faster route to somebody who is ready right now. The most effective accounts run both: Facebook builds the awareness, Google catches the searches that follow, and the budget moves between them on evidence.

Yes — Meta is one of the strongest channels an online store has, and we run it end to end. Product catalogue and Advantage+ shopping campaigns, dynamic retargeting for browsers and cart abandoners, prospecting creative built for the feed, and full pixel and Conversions API tracking so revenue lands back in Ads Manager accurately. The approach differs from our service-business work — there we are capturing calls, bookings and quote requests, here we are capturing orders and repeat purchases — but the discipline is identical: track it properly, test it constantly, scale what pays.

With the browser pixel and the Conversions API running together. The pixel loses a meaningful share of conversions to privacy settings, tracking prevention and ad blockers; the Conversions API sends the same events from your website's server instead, so Meta sees conversions it would otherwise miss and can optimise toward them. It is set up before the first ad runs, matched against the pixel so events are not double-counted, and checked in the account rather than assumed.

Yes, and it is part of the job rather than an extra. Static images, carousels, short-form vertical video and the copy that goes with them, written for the feed rather than lifted from your website. Where your own footage or photography exists we will use it — on social, real material from the job site regularly outperforms polished production. We also run a refresh cycle, so creative is replaced before fatigue shows up in the cost per result.

A lookalike asks Meta to find people who resemble a list you already have — your customers, your website converters, your video viewers — at a similarity of 1% to 10%. It works when the source list is good and it is useless when it is not. Seeded from all your website traffic it will find you more traffic; seeded from people who actually booked a job, it finds you more of those. We build them from converters, refresh the source as the list grows, and test the similarity percentage rather than assuming 1% is best.

Yes — by suburb, by postcode, or by a radius around your premises, and set to people who live in or were recently in the area rather than anyone who has merely shown interest in it. It works the same way in any city we run: Sydney, Perth, Brisbane, Adelaide, Canberra, and outside Australia in the UK, the UAE, Saudi Arabia and New Zealand.

Service businesses and trades, finance, real estate, healthcare, professional services, hospitality, B2B, and online retail. The common thread is not the industry — it is whether the decision can be triggered rather than only answered. If somebody has to be searching before they will buy, Google is the better first move and we will tell you so. If the need can be created, or the purchase is visual, Meta is usually the cheapest place to reach people at volume.