Lead generation Where your next customer comes from.

Two separate numbers. Your media budget goes to the platforms, and what it needs to be depends on how competitive your market is and how many jobs you want — the smallest companies we work with invest a minimum of A$3,000 a month, and our largest clients run multiple eight figures a month across paid channels. Our management fee is separate and scales with the work. There is no one-size-fits-all answer, which is why the first call is free: you get a real number for your situation before you commit to anything.

It depends entirely on the channel. Paid search and paid social can produce calls and form submissions within hours or days of going live, because you are meeting demand that already exists. SEO and AI search are longer plays that typically show real movement over three to six months. Most engagements run a blended build for that reason: something producing now, and something compounding underneath it. Pink Flamingo booked 138 jobs in 41 days; Cleanetic booked 53 in its first 15 days on a brand-new account. Your industry, competition and budget all move that timeline.

No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. You can scale up, scale down or pause, and the terms are put in front of you in plain English before anything is signed.

We own and run the accounts, because the build is proprietary methodology refined across 250+ engagements — bidding architecture, negative-keyword libraries, audience stacks and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss. You will never be in the dark about what is in the account or what it is doing.

We tell you, in the report, in plain English, and we change what we are doing. A channel that is not producing gets restructured, repointed at a different audience, or stopped. If the honest answer is that paid advertising is not the right channel for your business right now, we would rather say so than keep billing you for it. What we will not do is let it run quietly and hope it comes good.

A fixed cadence, good news or bad. Each report covers what was spent, what it produced, what we changed and why, and what happens next — written in the language you use about your own business rather than platform jargon. You can also see live performance and spend for yourself at any time. If a number moved, you will find out from us before you find out from your bank statement.

No, and you should be careful of anyone who does. What we commit to is the method: measurement built before the spend, campaigns handed to you paused so you can read them, waste read and cut every working day, two names on every change that reaches a live account, and reporting on a fixed rhythm whether the month was good or bad. The numbers on this page are what specific campaigns did, in those markets, at those budgets. They are evidence, not a forecast for yours.

We decide that after the audit, not before it. The questions that settle it are whether people already search for what you sell, how long the buying decision takes, what a customer is worth, and how much budget there is to work with. Most businesses we run use two or three channels well rather than all ten badly — a A$4,000 budget spread across six platforms buys six sets of learning data, none of them big enough to learn from.

Property, health and fitness, professional services, hospitality, trades, finance, B2B services, security, local government, cultural institutions and online retail. Customer acquisition is the whole point, and that includes e-commerce — for a service business we are capturing calls, bookings and quote requests; for a store we are capturing orders and repeat purchases. Same work, different finish line. If you are in a category we have not run before, we will tell you that on the first call rather than after you have signed.

Yes. We strongly recommend a dedicated landing page rather than sending paid traffic to your homepage — the page has to answer the ad's promise in its first screen, and a homepage is built to serve everyone at once. If your site cannot do that yet, we build the page. It is part of the same job, not an extra line item, and it is usually the cheapest thing on the whole engagement to fix.

A review of your current channels — ad accounts, analytics and tracking, organic search performance, Google Business Profile, website conversion rate — and the competitor landscape around you. You get a written, prioritised list of what is leaking and what it is costing, with the biggest items first. It is yours to keep whether you work with us or not, and there is no deck.

Yes, and seasonal businesses do it every year. What we ask is that the change is planned rather than sudden: bidding strategies relearn when budgets move sharply, so a step change costs you a fortnight of performance that a staged one does not. Tell us the season and we will build the ramp into the plan.