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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh

    Trade lead generation, channel by channel Where your next customer comes from.

    Quick answer

    Lead generation for tradies turns local searches into recorded calls and quote requests. The fastest start is Google Search ads on a converting website, backed by a Google Business Profile: across the trade and home-service businesses in SoudCoh's research, a median 14.7% of ad clicks became an enquiry. What each lead costs depends on the industry. SEO then lowers the long-run cost.

    Source: SoudCoh research, reported Google Ads data from Australian trade and home-service businesses. An enquiry is a recorded phone call or submitted form, not a booked job.

    Lead generation is not one channel. It is the whole journey — the search somebody types, the map they tap, the feed they scroll, the page they land on, the follow-up that arrives while they are still deciding. We build the parts of it your business actually needs, and we keep it honest about what a job costs.

    Get a free marketing auditSee real client wins

    Google Ads and a mobile enquiry form · Pink Flamingo, a cleaning business in Melbourne · 250+ live client engagements across Australia, the UK, the UAE, Saudi Arabia and New Zealand

    Client case studies

    How we connect a service with an enquiry.

    See which services we promoted, how the website supported the campaign and what we delivered. Explore every published Google Ads client story by industry or location.

    Showing 73 of 73 client projects

    Swipe through the projects or use the arrows.

    A closer look

    The work, in three steps.

    Boost Cleaning Melbourne

    Boost Cleaning Melbourne

    Campaign project

    Start with the business and its customers.

    Boost Cleaning Melbourne provides residential and commercial cleaning in Melbourne.

    • Melbourne, VIC
    • Google Ads management
    • Service-specific campaign messages
    Explore the full project

    Boost Cleaning Melbourne

    Service-led

    cleaning campaigns across Melbourne

    Campaign work

    From our client campaigns

    The services we advertise.

    These services appear in the Google Ads campaigns we have run for our clients. Explore each business to see its service mix and campaign story.

    cleaning businesses

    • Carpet steam cleaning
    • Carpet dry cleaning
    • Carpet cleaning
    • Commercial and office carpets
    • Upholstery and sofa cleaning
    • Rug and mat cleaning
    • Mattress cleaning
    See all 44 services
    • Pet-stain and odour removal
    • End-of-lease cleaning
    • Bond cleaning
    • Move-out and vacate cleaning
    • House cleaning
    • Kitchen and oven cleaning
    • Tile and grout cleaning
    • Office cleaning
    • Commercial cleaning
    • Warehouse and factory cleaning
    • Medical and aged-care cleaning
    • School and childcare cleaning
    • Gym and sports-facility cleaning
    • Hospitality and restaurant cleaning
    • Strata and common-area cleaning
    • Builders and post-renovation cleaning
    • Pressure washing
    • Industrial and remote-site cleaning
    • Window cleaning
    • One-off and spring cleaning
    • Deep cleaning
    • Bathroom cleaning
    • Walls, garages and balconies
    • Move-in cleaning
    • Leather cleaning
    • Stain treatment and protection
    • Regular home cleaning
    • Retail cleaning
    • Driveway cleaning
    • House washing
    • Soft washing
    • Concrete and paved surfaces
    • Deck and fence washing
    • Move-out cleaning
    • Hospitality cleaning
    • Restaurant cleaning
    • Kitchen deep cleaning
    Explore 20 client campaigns

    plumbing businesses

    • Blocked drains
    • Blocked toilets
    • Blocked kitchen sinks
    • CCTV drain inspections
    • Drain cleaning and jetting
    • Pipe relining
    • Pipe patching
    See all 43 services
    • Tree-root blockages
    • Sewer repairs
    • Stormwater drainage
    • Burst-pipe repairs
    • Leaking taps and tap installation
    • Shower repairs
    • Toilet repair and installation
    • Kitchen plumbing
    • Bathroom and renovation plumbing
    • Backflow prevention
    • Emergency plumbing
    • Hot-water systems
    • Hot-water repairs
    • Hot-water replacement and installation
    • Gas fitting and gas plumbing
    • Gas-leak detection and repairs
    • Gas-appliance installation
    • Roof plumbing
    • Pipe excavation and replacement
    • Water-leak detection
    • Bathroom and shower drains
    • Roof-leak repairs
    • Underground and slab leaks
    • Roof repairs and restoration
    • Roof replacement
    • Gutter cleaning
    • Gutter and downpipe repairs
    • Flashing and ridge repairs
    • Outdoor and subsoil drainage
    • Concealed-pipe leaks
    • Shower leaks
    • Roof leaks
    • Pool leaks
    • Gas-leak detection
    • Thermal-imaging inspections
    • Pre-purchase leak inspections
    Explore 21 client campaigns

    electricians

    • Emergency electrical work
    • Electrical fault finding
    • Power-loss enquiries
    • Switchboard repairs and upgrades
    • Safety switches
    • Smoke-alarm installation
    • Earthing and surge protection
    See all 23 services
    • Lighting and downlights
    • Ceiling fans
    • Power points
    • Appliance installation
    • Electric-vehicle chargers
    • Level 2 electrical work
    • Consumer mains and metering
    • Power disconnection and reconnection
    • Three-phase power
    • Office electrical fit-outs
    • House rewiring
    • Private power poles
    • Split-system air conditioning
    • Ducted air conditioning
    • Air-conditioning repair and servicing
    • Air-conditioning installation
    Explore 8 client campaigns

    Not-at-fault accident management

    • Not-at-fault accident enquiries
    • Accident replacement cars
    • Accident vehicle repairs
    • Accident claim management
    Explore 1 client campaign

    painting businesses

    • Colorbond fence painting
    • Timber fence painting
    • Metal and wrought-iron fences
    • Garage-door painting
    • Retaining-wall painting
    • Roof painting
    • Factory and warehouse roof painting
    See all 9 services
    • Shed painting
    • Commercial painting
    Explore 1 client campaign

    Rubbish Removal & Scrap Metal

    • Furniture removal
    • Mattress removal
    • White-goods removal
    • Garage and storage clear-outs
    • End-of-tenancy clear-outs
    • Office clear-outs
    • Deceased-estate clear-outs
    See all 9 services
    • Scrap-metal collection
    • Scrap-car removal
    Explore 1 client campaign

    Towing

    • Breakdown towing
    • Accident towing
    • Flatbed and tilt-tray towing
    • Motorcycle towing
    • Long-distance towing
    • Roadside assistance
    • Jump starts
    See all 10 services
    • Flat-tyre changes
    • Car lockouts
    • Scrap-car removal
    Explore 1 client campaign

    Car Detailing

    • Interior detailing
    • Exterior detailing
    • Ceramic coating
    • Paint correction
    • Headlight restoration
    • Pre-sale detailing
    • Car-interior mould treatment
    See all 9 services
    • Overspray removal
    • Fleet detailing
    Explore 1 client campaign

    Scrap metal collection and recycling

    • Copper
    • Aluminium
    • Steel and iron
    • Brass and stainless steel
    • Batteries
    • Vehicles and engines
    • Scrap-metal collection
    See all 9 services
    • Commercial and industrial scrap
    • Factory and commercial strip-outs
    Explore 1 client campaign

    Security systems & data cabling

    • CCTV installation
    • Alarm installation and repairs
    • Intercom installation and repairs
    • Door-entry systems
    • Access control
    • Data cabling
    • Wi-Fi and networking
    See all 9 services
    • TV wall mounting
    • Audio visual installation
    Explore 1 client campaign

    Property maintenance, lawn & pool care

    • Restaurant outdoor care
    • Commercial lawn care
    • Strata lawns
    • Real-estate lawn care
    • School grounds
    • Aged-care lawns
    • Roadside mowing
    Explore 1 client campaign

    Legal services — tenant eviction and housing disrepair

    • Tenant-eviction enquiries
    • Housing-disrepair enquiries
    • Rent-arrears recovery enquiries
    • Divorce enquiries
    • Financial-settlement enquiries
    • Non-molestation-order enquiries
    Explore 1 client campaign

    Made-to-measure blinds and window furnishings

    • Vertical blinds
    • Roller blinds
    • Roman blinds
    • Venetian blinds
    • Wooden blinds
    • Made-to-measure blinds
    Explore 1 client campaign

    Cake and cupcake boutique — online orders, weddings and corporate

    • Wedding cakes
    • Custom birthday cakes
    • Anniversary cakes
    • Floral cakes
    • Cupcake bouquets
    • Floral cupcakes
    • Cupcake delivery
    See all 9 services
    • Corporate cakes and cupcakes
    • Gift hampers
    Explore 1 client campaign

    Laser hair removal and body contouring clinic

    • Laser hair removal
    • Tattoo removal
    • Skin needling
    • IPL skin treatments
    • Carbon facials
    • RF skin tightening
    • LED treatments
    See all 9 services
    • Emsculpt enquiries
    • Ultrasound body contouring
    Explore 1 client campaign

    Equipment and tool hire

    • Excavators
    • Skid steers and loaders
    • Site dumpers
    • Compaction equipment
    • Concrete mixers and saws
    • Scissor lifts and access equipment
    • Generators and water pumps
    See all 12 services
    • Scaffolding and ladders
    • Power tools
    • Garden and landscaping equipment
    • Trailers
    • Cleaning and floor-care equipment
    Explore 1 client campaign

    pest control businesses

    • Termite treatment
    • Rodent control
    • Cockroach control
    • Spider control
    • Bed-bug treatment
    • Wasp removal
    • Flea treatment
    See all 12 services
    • Bird proofing and netting
    • Possum removal
    • Dead-animal removal
    • Pre-purchase pest inspections
    • Commercial pest control
    Explore 1 client campaign

    Made-to-measure bridal couture

    • Custom wedding dresses
    • Bespoke bridal gowns
    • Made-to-measure bridal
    • Bridal appointments
    Explore 1 client campaign

    Business and legal advisory enquiries

    • Company formation
    • Corporate legal advice
    • Contract drafting and review
    • Trademark registration
    • Franchising
    • Corporate governance
    • Real-estate advice and disputes
    See all 9 services
    • Estate administration
    • Litigation and legal submissions
    Explore 1 client campaign

    CCTV and security-system installation

    • CCTV installation
    • CCTV repairs and maintenance
    • Alarm systems
    • Intercom systems
    • Access control
    • Residential CCTV
    • Commercial CCTV
    See all 10 services
    • Strata and apartment CCTV
    • Warehouse and retail security
    • Construction-site CCTV
    Explore 1 client campaign

    Self-service laundry and laundry collection

    • Self-service laundry
    • Wash and fold
    • Laundry pickup and delivery
    • Doona and bedding washing
    • Commercial laundry
    • Restaurant laundry
    • Hotel and accommodation laundry
    See all 8 services
    • Pet laundry
    Explore 1 client campaign

    Gym membership and group fitness

    • Gym membership enquiries
    • Group fitness classes
    • Strength and conditioning
    • Returning to exercise
    Explore 1 client campaign

    Campaign timing follows the job.

    An urgent call and a planned quote need different responses. Our client stories show how scheduled campaigns cover the services people need and when the business can respond.

    A Plus Carpet Cleaning: services and hoursPlumb SA: services and hoursLumex Cleaning: services and hoursSK Electrical: services and hours

    Google reviews

    Hear from our clients.

    Read SoudCoh’s reviews on Google (opens in a new tab)
    What usually goes wrong

    Where the money
    quietly leaks.

    Seven things we find in almost every business that is spending on marketing and cannot say what it is getting back. None of them are exotic, and not one shows up in a cost-per-click report.

    • The whole business rides on one channel

      Usually Google Ads. It works, so nobody builds anything else. Then click prices rise, or the account picks up a policy strike, and you have no second source of enquiries to fall back on while somebody sorts it out.

    • Nobody can say which channel produced the job

      Nobody tracks the calls, nobody tagged the forms, and the customer says “I found you online”. Every budget conversation after that is a guess, and the channel with the loudest report wins the money.

    • Ads point at the homepage

      The ad promises one specific thing and the page opens with a slider, a mission statement and six services. The visitor has to work out whether you do the job they searched for. Most of them do not bother.

    • The lead lands in an inbox and waits

      An enquiry answered the next morning is competing against three businesses that answered in ten minutes. The advertising did its job. The follow-up is where the money was actually lost.

    • SEO and paid run as two unrelated projects

      Two agencies, two reports, two sets of keywords, no shared list of what converts. The paid account already knows which searches produce customers, and nobody has ever shown that list to the SEO side.

    • The Google Business Profile is half filled in

      No service list, no service areas, no products, no photos since 2021, review requests never sent. For a local trade the map pack is often the highest-intent placement on the page, and it is being left on the table.

    • You get volume in the report and never a revenue number

      A cost per lead of A$15 reads beautifully next to a cost per customer nobody has calculated. Until the closed jobs are fed back, the platforms keep optimising toward whichever lead is cheapest to collect.

    Which of these seven is costing you enquiries?

    We open the ads, the pages and the tracking together, because these usually turn out to be one problem wearing three hats.

    Have it looked at
    Three real accounts

    Pink Flamingo · Melbourne

    Search

    Cleaning campaigns

    Service-focused Google Ads, local targeting and a short mobile enquiry form.

    Cornerstone Roofing · NSW

    Search

    Roofing quote campaigns

    Roofing search campaigns and quote enquiry tracking.

    NexData · Sydney

    Search

    CCTV enquiry campaigns

    Separate commercial and residential campaigns with enquiry alerts.

    These examples describe work delivered for specific businesses. Each case study explains the services, local market and campaign setup.

    Where leads come from

    Ten places a lead
    can come from.

    Each one has a page of its own — what it is, when it is the right call, what it costs you when it is the wrong one, and how we build it. You will use two or three of them, not ten.

    Ten channels. Most businesses need two or three.

    Which ones depends on what you sell, what a customer is worth and what is already running. That is what the first call settles.

    Work out which ones
    For trade businesses

    Lead generation for tradies, channel by channel

    Full report: The most efficient ways for Australian trades to generate leads

    Quick answer

    For most trade businesses, Google Search ads are the fastest measurable place to start, because they reach people already searching for the job; SEO and Google Business Profile add enquiries without a per-click cost. A Google Ads lead typically costs mortgage and finance brokers A$10–A$20, removalists A$6–A$20 and plumbers around A$84, depending on the industry.

    Key facts

    • A$10–A$20typical cost per lead on Google Ads, mortgage and finance brokersSoudCoh figures
    • Around A$84typical cost per lead on Google Ads, plumbingSoudCoh figures
    • 14.7%of ad clicks became an enquiry (median)Middle half of accounts: 12.0%–19.6%SoudCoh research
    • 64.0%of trade enquiries were phone callsThe rest were website formsSoudCoh research

    Source: SoudCoh research, reported Google Ads data from Australian trade and home-service businesses. An enquiry is a recorded phone call or submitted form, not a booked job. Amounts exclude GST and agency fees. Cost per lead: SoudCoh's typical figures by industry, ad spend per lead before GST and fees.

    Plumbers, electricians and cleaning businesses ask us this more than anything else. Here is how the channels compare, with the Google Ads figures from SoudCoh’s research.

    Five lead channels, compared

    Lead channels for trade businesses compared by buyer intent, time to first enquiry, how you pay, who holds the lead and the data, best use, and what SoudCoh has measured.
    ChannelBuyer intentTime to first enquiryHow you payWho holds the lead and the dataBest useWhat we have measured
    Google Search adsHigh. They are searching for the job right now.Days, once the campaign is live and calls and forms are tracked.Per click, against a budget you set.The enquiry comes straight to you. Search-term and conversion data sits in the ad account.Urgent and high-value jobs in the areas you serve.Google Ads: typical cost per lead by industry, e.g. mortgage and finance brokers A$10–A$20, removalists A$6–A$20 and plumbers around A$84
    Google Local Services AdsHigh. They are searching, and see ratings and Google's verification before any website.Days to weeks: Google's business and licence checks come first.Per valid lead (a call or message), not per click. Limited availability in Australia: check Google’s eligibility list for your trade and area.Leads arrive through Google's platform, with less say over which searches you appear for.Trades with strong reviews, where Google offers it for your category.Not part of our benchmark
    SEO and Google Business ProfileHigh for service and near-me searches.Months. Pages, rankings and reviews build gradually.No cost per click. You pay for the work: pages, fixes, content and review requests.You own the website, the content and the profile.Bringing the cost of each lead down over time, alongside paid search.Not part of our benchmark
    Meta ads (Facebook and Instagram)Lower. It reaches people before they search.Days, with more enquiries to screen.Per impression or click, against a budget you set.You, when forms deliver straight to you. The audience data stays with Meta.Retargeting site visitors, seasonal offers and planned work such as renovations.Not part of our benchmark
    Lead marketplaces and directoriesMixed. The customer is often comparing several businesses.Soon after your profile is live.Per lead, subscription or credits. One lead can be sent to several businesses.The platform. The customer relationship and reviews live on its site.Filling gaps while your own channels build, or testing a new area.Not part of our benchmark

    The comparison is our editorial view of how each channel works for Australian trade businesses. The Google Ads figures are from SoudCoh’s research.

    How much should a trade business spend on ads?

    We recommend a minimum of A$5,000 a month in ad spend for most businesses. Below is what that budget, and two steps up, typically buys for each trade.

    What a monthly ad budget typically buys: leads per month at the typical cost per lead for plumbing, electricians, residential cleaning.
    Monthly ad spendPlumbing: leads a monthat around A$84 per leadElectricians: leads a monthat A$30–A$60 per leadResidential cleaning: leads a monthat A$12–A$25 per lead
    A$5,000 a month Our recommended minimumabout 6083–167200–417
    A$10,000 a monthabout 119167–333400–833
    A$20,000 a monthabout 238333–667800–1,667

    Each figure is the monthly budget divided by the typical cost per lead for the industry: SoudCoh’s typical figures, ad spend per lead before GST and fees. It is a planning range, not a forecast: your area, your offer, your website and how quickly calls are answered all move it. A lead is a phone call or an enquiry form, not a booked job.

    The largest companies we work with currently invest up to A$30,000 a day in advertising, and enterprise programmes run above that. These are ad-spend figures only. Our management fees aren't published. Every engagement is custom-built around your channels, markets and the volume of work you want — contact us and we'll scope it with you.

    The work itself

    Ten things happen on every engagement. Here they are, in order.

    This is the part most agency pages keep vague, and it is the only part that decides whether the money works. So it is written down.

    1. Start from what a customer is worth

      Not the cost per lead. We want the margin on a job, how many quotes turn into work, and how much of that you can afford to spend to win one. We measure every decision after this — channel, budget, bid, which enquiries we chase — against that number.

    2. Pick two or three channels, not ten

      The list above is what is available, not a shopping list. Most businesses we run use two or three of them well. Spreading a A$5,000 budget across six platforms buys six sets of learning data, none of which is large enough to learn from.

    3. Build the measurement before the spend

      Someone goes through your tag manager container by hand, wires the analytics, connects the server-side conversions and puts call attribution on every phone enquiry — then fires each one and shows you it landed. We do this before the first campaign switches on, not six weeks later when somebody asks where the leads went.

    4. Build the page the ad points at

      One promise, matching the ad, answered in the first screen. Proof underneath it — licence, guarantee, response time, real photographs of real work. A form short enough to finish on a phone in a driveway. If your site cannot do that yet, we build the page; it is part of the job, not an extra.

    5. Launch paused and hand you the build

      We create every campaign paused, every time. You read the keywords, negatives, ad groups, ad copy, assets and targeting before a dollar moves, and you press go when you are ready, not when we are.

    6. Read the search terms every working day

      We open the actual words people typed and sort them the same way each day: cut it, question it, or back it. We cut the terms with no business being there on any spend. The ones that match what you sell but are not converting go to a person, because that is usually a bid or a landing-page problem and cutting it would hide the real one.

    7. Every change waits in the approval queue

      Proposed changes queue as files — pending, then approved, then pushed — and a person moves them between those states once somebody has made the case. Nothing pushes itself; we keep that switch off. Every change that goes live is written to your account's change history.

    8. Refuse the pushes that would break something

      A guard sits between the queue and the live account and blocks changes that point an ad at the wrong page, contradict the ad group's intent, or trip a platform policy. When it refuses, it logs the reason and tells us — it never skips quietly.

    9. Feed the outcomes back to the platforms

      We send closed jobs and their values back into Google and Meta so the bidding learns the difference between an enquiry and a customer. Until somebody closes that loop, both platforms chase whichever lead is cheapest to collect.

    10. Move the budget to what produced customers

      We report on a fixed rhythm, good news or bad, in the language you use about your own business. If a channel is not producing we restructure it, repoint it, or stop it — and if the honest answer is that it is the wrong channel for you, we would rather say so than keep billing for it.

    The first ninety days

    What actually happens, week by week.

    1. Week 0

      The audit and the first call

      Thirty to forty-five minutes on what you sell, who buys it and what a customer is worth. Then we open whatever exists — ad accounts, analytics, your site, your Business Profile, your competitors' ground — and write down every leak we can find.

    2. Week 1

      Measurement, then the build

      We do the tracking first, because we judge everything after it by that. Then keywords, negatives, audiences, ad copy, assets and the landing pages. A real test enquiry is pushed through every tracking path. Nothing is live and nothing has spent.

    3. Day one

      You press go

      We build every campaign paused so you can read the whole thing first — every keyword, every headline, every page it points at. You switch it on when you are satisfied.

    4. Days 1–14

      The clean

      The busiest fortnight we will ever have on your account. We read the search terms and placements daily, negate the waste, promote the early winners, and rewrite the creative against what is actually serving rather than what we hoped would.

    5. Weeks 3–6

      The account finds its shape

      By now we have enough conversion data to see which campaigns and channels carry the load. We move budget toward them, rethink the bidding, and restructure or stop anything that never made sense.

    6. From there

      Rhythm

      We optimise weekly, report on a fixed cadence whether the news is good or bad, and sit down with you each quarter to work out where the next block of budget goes and which channel is next.

    We build every campaign paused, every time. You read it before a dollar moves — that is a rule we hold ourselves to, not a favour.

    You see the whole build before it spends anything.

    The first call is thirty minutes on the business and the numbers you are judged on. Nothing goes live until you have read what we would run.

    Book the first callSee published accounts
    Where this sits in SoudCoh Compound

    The two rungs lead generation is judged on.

    SoudCoh Compound is the ladder every account we run climbs, from the search you pay for to the job you win. Lead generation puts its weight near the top: the cost-per-lead line you set, and the work that line pays for.

    • Rung 4

      Threshold Refresh

      The number it moves: Cost per lead

      Your cost-per-lead line is worked back from the margin on a job and how many quotes you win, and every channel is held to it.

    • Rung 6

      Won-Job Value

      The number it moves: Return per ad dollar

      Where you record revenue, budget moves to the channels whose enquiries became paid work, not the ones with the cheapest form fills.

    See the whole ladder

    Four accounts. Real campaign work.

    Cleaning, roofing and security — different industries, different cities, the same build. Every tile links to the full case study: the work delivered and the measured change.

    Every figure above is a cost per lead that somebody now plans their year around. You can work out the one your own numbers imply from your click price, your conversion rate and what a job is worth.

    Campaigns need to follow how customers buy in each market. FAIZI Metals’ Melbourne scrap-metal campaign connects scrap-metal searches with a collection enquiry. PCCS Clean’s Perth commercial-cleaning campaign reaches businesses looking for contract cleaning. The right campaign depends on the service, the sales process and what one job is worth to you.

    Ten channels, two decisions

    So which of them do you actually need?

    The short version

    Find your situation.

    Ten sentences a business owner has actually said to us on a first call, and where each one leads. Most people recognise two of them.

    “People already search for what I sell”

    Then you are catching demand, not creating it, and paid search is almost always the first channel. It can produce calls within hours of going live because the person started the conversation.

    Google Ads
    “I want enquiries that keep coming when I pause the ads”

    That is SEO, and it is a different kind of investment — slower to start, harder to take away. It works best fed by the search terms your paid account has already proven convert.

    SEO
    “My customers are local and they call, they don't fill in forms”

    Then the map pack matters more than anything else on the page. A complete Business Profile with services, areas, photos and a real review habit is usually the cheapest enquiry you will ever buy.

    Local SEO
    “Nobody is searching for this yet — I have to create the demand”

    That is paid social. You interrupt rather than answer, so the creative carries the whole job — and we read it over weeks rather than days.

    Facebook and Instagram ads
    “I sell to businesses, and the buyer has a job title”

    LinkedIn is the only platform where targeting by role, company size and seniority is the product rather than an inference. Costs more per click and is judged on pipeline, not leads.

    LinkedIn ads
    “My customers are young and they live on their phones”

    Short-form video, and a lot of it. Reach is cheap and the creative standard is unforgiving — the first two seconds decide whether the rest of the budget was worth spending.

    TikTok ads
    “My ads get clicks but almost nobody enquires”

    Nine times out of ten the page is the problem, not the campaign. A dedicated page that answers the ad's promise in its first screen usually moves more than any bid change.

    Websites and landing pages
    “People enquire, go quiet, and buy from someone else months later”

    That is a follow-up problem, not a lead problem. A sequence that stays useful while somebody decides is the cheapest revenue in the business, because you already paid to meet them.

    Follow-up that keeps a quote alive
    “My buyers ask ChatGPT before they ask Google”

    Then you want to be the business the assistant names. It is early, the rules are still moving, and it is cheap to be early in — which is the whole argument for doing it now.

    AI search
    “I genuinely do not know which channel is working”

    Then nothing else on this page can be answered honestly yet. Measurement comes first: tag manager, analytics, server-side conversions and call attribution, each one fired and witnessed.

    Tracking and analytics

    The pages either side of this one.

    The ten channels above are where leads come from. These are the questions that come up next — quality, online stores, other markets, and where the enquiry goes once it arrives.

    FAQ

    The questions we always get.

    Cost, timing, contracts, who owns the accounts, reporting, and what happens when a channel is not working.

    The first call is free and there is no deck.

    Talk to us about your leads

    Two separate numbers. Your media budget goes to the platforms, and what it needs to be depends on how competitive your market is and how many jobs you want — we recommend a minimum of A$5,000 a month for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. Our management fee is separate, isn't published and is custom-built around the work — contact us for packages. There is no one-size-fits-all answer, which is why the first call is free: you get a real number for your situation before you commit to anything.

    It depends entirely on the channel. Paid search and paid social can produce calls and form submissions within hours or days of going live, because you are meeting demand that already exists. SEO and AI search are longer plays that typically show real movement over three to six months. Most engagements run a blended build for that reason: something producing now, and something compounding underneath it. Pink Flamingo’s service campaigns and Cleanetic’s new account show how the work is built for each business. Your industry, competition and budget all move that timeline.

    No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. You can scale up, scale down or pause, and the terms are put in front of you in plain English before anything is signed.

    We own and run the accounts, because the build is proprietary methodology refined across 250+ engagements — bidding architecture, negative-keyword libraries, audience stacks and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss. You will never be in the dark about what is in the account or what it is doing.

    We tell you, in the report, in plain English, and we change what we are doing. A channel that is not producing gets restructured, repointed at a different audience, or stopped. If the honest answer is that paid advertising is not the right channel for your business right now, we would rather say so than keep billing you for it. What we will not do is let it run quietly and hope it comes good.

    A fixed cadence, good news or bad. Each report covers what was spent, what it produced, what we changed and why, and what happens next — written in the language you use about your own business rather than platform jargon. You can also see live performance and spend for yourself at any time. If a number moved, you will find out from us before you find out from your bank statement.

    SoudCoh is a Melbourne lead generation agency that runs Google Ads, Meta ads, SEO and the websites they point at, mostly for trade and service businesses across Australia. We won't rank ourselves. Judge any company, us included, on published case studies with measured changes, whether the leads are yours alone or shared with competitors, whether calls and forms are tracked, and whether it will tell you plainly when a channel is not working.

    SoudCoh runs social media lead generation on Facebook, Instagram and LinkedIn, and the job has four parts: choosing who to reach, writing and testing the ads, building the lead form or landing page, and getting each enquiry to you while it is fresh. Testing is where the cost is decided: on our own Meta account, our best ad was 2.7× cheaper per booked call than our median ad, across 184 ads tested. A good agency also tracks which ad produced each lead, so the budget moves to what works.

    No, and you should be careful of anyone who does. What we commit to is the method: measurement built before the spend, campaigns handed to you paused so you can read them, waste read and cut every working day, every change held in an approval queue before it reaches a live account, and reporting on a fixed rhythm whether the month was good or bad. The numbers on this page are what specific campaigns did, in those markets, at those budgets. They are evidence, not a forecast for yours.

    We decide that after the audit, not before it. The questions that settle it are whether people already search for what you sell, how long the buying decision takes, what a customer is worth, and how much budget there is to work with. Most businesses we run use two or three channels well rather than all ten badly — a A$4,000 budget spread across six platforms buys six sets of learning data, none of them big enough to learn from.

    Property, health and fitness, professional services, hospitality, trades, finance, B2B services, security, local government, cultural institutions and online retail. Customer acquisition is the whole point, and that includes e-commerce — for a service business we are capturing calls, bookings and quote requests; for a store we are capturing orders and repeat purchases. Same work, different finish line. If you are in a category we have not run before, we will tell you that on the first call rather than after you have signed.

    Yes. We strongly recommend a dedicated landing page rather than sending paid traffic to your homepage — the page has to answer the ad's promise in its first screen, and a homepage is built to serve everyone at once. If your site cannot do that yet, we build the page. It is part of the same job, not an extra line item, and it is usually the cheapest thing on the whole engagement to fix.

    A review of your current channels — ad accounts, analytics and tracking, organic search performance, Google Business Profile, website conversion rate — and the competitor landscape around you. You get a written, prioritised list of what is leaking and what it is costing, with the biggest items first. It is yours to keep whether you work with us or not, and there is no deck.

    Yes, and seasonal businesses do it every year. What we ask is that the change is planned rather than sudden: bidding strategies relearn when budgets move sharply, so a step change costs you a fortnight of performance that a staged one does not. Tell us the season and we will build the ramp into the plan.

    Further reading

    If you are earlier than this page assumes, what to do with a contact list under a thousand people is the version written for a business that has not started yet, and the paid social that is currently working for trades is the cheapest first move for most of them. For anything larger, the advisory side of the business works on the plan rather than the channel. And if the leads arrive but nothing downstream of them is joined up, the five links a lead has to travel traces the path from measurement to the tools your staff work in.

    Get the audit

    We read your accounts, your tracking, your Business Profile and your competitors, then hand you a written list of what is leaking and what it is costing. Yours to keep either way.

    Get my auditSee real client wins

    No pitch deck. No upsell. A real conversation and a written list of leaks.