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Why Your Business Needs Instagram Advertising
Reach a massive audience on Instagram and drive them to take action. Effective marketing is about meeting your customers where they’re already spending their time, and for nearly 800 million people, that’s on Instagram. Harness the power of this platform to connect with your target audience and encourage real results.
Target Your Audience Precisely and Watch Your ROI Increase
Maximise the return on your social media advertising investment by harnessing the exceptional targeting power of Facebook Ads. To unlock Facebook’s full potential, it takes more than just an engaging profile and catchy posts. With so much content online, organic reach isn’t enough anymore—many businesses miss out on connecting with new audiences.
Boost traffic and drive conversions to new heights.
With 75% of Instagram users taking action on ads and over one-third making purchases, effective Instagram ads can significantly boost website traffic and drive conversions. Tailoring your strategy to target the right audience ensures maximum impact and increased sales.
Target the right audience with compelling content.
Instagram boasts engagement rates far surpassing Facebook, with users being 58 times more likely to interact with branded content. This makes it an ideal platform to connect with both existing and potential customers.
Stay Ahead of the Curve
While organic reach continues to decline, paid Instagram advertising ensures your content gets seen by the right people at the right time. Don’t let your competition dominate the feed—step up your strategy and turn Instagram into your most profitable marketing channel.
Stand Out in a Marketplace Driven by Data and Design
We’re not just another marketing agency – we’re Australia’s fastest-growing digital marketing powerhouse.
Did you know that at least 30% of Instagram users have purchased a product or service they first discovered on the platform? Instagram has become one of the top social media channels for businesses, thanks to its user-friendly interface, engaging content, and solid conversion rates. With the highest engagement levels of any social media platform—2-7% of users interacting with each post—it’s clear why brands are flocking to Instagram.
So, if Instagram advertising is so effective, why aren’t you seeing the engagement levels you hoped for? It’s time to take your strategy to the next level and unlock Instagram’s full potential for your business.
Did you know that at least 30% of Instagram users have purchased a product or service they first discovered on the platform? Instagram has become one of the top social media channels for businesses, thanks to its user-friendly interface, engaging content, and solid conversion rates. With the highest engagement levels of any social media platform—2-7% of users interacting with each post—it’s clear why brands are flocking to Instagram.
So, if Instagram advertising is so effective, why aren’t you seeing the engagement levels you hoped for? It’s time to take your strategy to the next level and unlock Instagram’s full potential for your business.
Our Instagram Ads Campaign Process
This process ensures that your Instagram Ads campaign is not just well-managed, but fine-tuned to achieve the highest possible performance and return on investment (ROI).
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Discovery & Strategy Planning
Our lead generation strategy begins with in-depth audience research to identify your ideal customer base. By using advanced targeting techniques, we pinpoint the demographics, interests, and behaviours that align with your business goals. Whether you're in real estate, B2B, B2C or retail, our research ensures that each lead we generate is highly relevant, helping you focus on prospects most likely to convert. With Soudcoh’s data-driven approach to lead generation, your business gains access to a steady stream of quality leads across Australia.
Supercharge Your Sales with Instagram Advertising
Boost brand awareness and drive conversions with tailored, data-led Instagram campaigns. From engaging creatives to seamless cross-platform integration, we help you reach the right audience—where it matters most.
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Browse Success Stories
Everything we do revolves around strategy. We design and execute strong, impactful campaigns that align with your business goals, ensuring powerful and effective results. Browse our evolving collection of case studies.
Lead Generation
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Aussie Outdoor Blinds
SoudCoh created high-converting video ads, built smart audiences, integrated a custom CRM, and optimised lead tracking—delivering better-quality leads and consistent growth for Aussie Outdoor Blinds.
Lead Generation
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Lead Nurturing
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Asquired Square
SoudCoh crafted a high-converting video ad campaign, integrated leads into Susanna’s CRM, and delivered qualified property buyer leads at just $4 each across Sydney and Brisbane.
Lead Generation
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Lead Nurturing
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Ni Advocacy
SoudCoh helped Ni Advocacy turn social views into high-quality leads using targeted video ads, CRM automation, and sharp retargeting strategies.
Certified Partnerships That Give You the Edge
SoudCoh Is a Certified Meta Business Partner, Klaviyo Gold Tier Agency, and Google Ads Expert. We’re proud to be certified by the world’s most powerful marketing platforms. That means priority access, beta tools, faster support — and better outcomes for your brand.
TikTok Gold Academy Partner
Leverage the world's fastest-growing platform for maximum impact.
Top 3% Google Premier Partner
Get priority access to the latest advertising technologies.
SEMrush Agency Partner
Certified partnership to secure your spot on Google Page 1.
Meta Business Partner
We skip the queue for premium customer service.
Hubspot Certified Partner
We get exclusive early access to new platform features.
Klaviyo Partner
Get priority access to the latest email marketing technologies.
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Looking for an Ad Campaign that Delivers Results?
Double Your Return with PPC Advertising.
On average, for every dollar you invest in your PPC campaign, you'll earn $2 in return. Where else can you expect such a strong ROI? SEM (search engine marketing) drives more traffic, clicks, conversions, and boosts brand awareness.
As a Google Ads network partner, SoudCoh can create highly targeted ads that reach your customers at the perfect moment – when they're ready to buy. The competition may be fierce, but our PPC services come backed with the research and insights needed to outshine them and dominate the Australian market.
As a Google Ads network partner, SoudCoh can create highly targeted ads that reach your customers at the perfect moment – when they're ready to buy. The competition may be fierce, but our PPC services come backed with the research and insights needed to outshine them and dominate the Australian market.
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Frequently Asked Questions About Instagram Ads
Everything you need to know about Google Ads. Can’t find the answer you’re looking for? Please chat to our friendly team.
What is your Instagram Ads service?
Our Instagram Ads service helps Australian businesses reach their target audience on Instagram through custom ad campaigns. We create, manage, and optimize ads to maximize your return on investment (ROI).
What types of Instagram ads are available?
Instagram offers a variety of ad formats to help you create engaging, targeted content for your audience. Whether you're showcasing your brand with a 15-second video, introducing a product with a carousel ad, or exploring newer formats like Explore ads, IGTV, or Instagram Reels, there’s a perfect option to highlight your business and brand identity. We'll help you choose the right format to reach and engage your customers effectively.
What is the difference between Instagram and Facebook ads?
Although Instagram was acquired by Facebook in 2012, the two platforms offer distinct advantages for social media advertising. While both utilise Facebook’s Ads Manager, Instagram is particularly popular with younger audiences, making it a great choice for brands targeting teens and young adults.
For businesses aiming to increase brand awareness, Facebook’s larger audience and wide reach are valuable. However, if your brand has a visually-driven product, Instagram’s video ads and branded content can deliver exceptional engagement and help you connect with your audience more effectively.
For businesses aiming to increase brand awareness, Facebook’s larger audience and wide reach are valuable. However, if your brand has a visually-driven product, Instagram’s video ads and branded content can deliver exceptional engagement and help you connect with your audience more effectively.
What's the difference between Google Ads and Instagram Ads?
Google and Instagram ads are both excellent channels when it comes to driving conversions, but finding the better fit for your brand will largely depend on the audience you’re targeting and the type of product you’re looking to advertise. Google is a fantastic platform when it comes to brand awareness, thanks to its expansive network and reach, but Instagram can be the better option for businesses with a more visual product and a younger audience.
Do you offer location-based targeting within Australia?
Yes! We can target audiences by city, state, or even specific neighborhoods within Australia, allowing your ads to focus on local customers.
Can you help my small business in Australia?
Absolutely. Our Instagram Ads service is tailored to businesses of all sizes, including startups and small businesses across Australia. We work within your budget to deliver impactful campaigns.
How do you target the right audience?
We use Instagram’s advanced targeting features, including demographics, interests, behaviors, and custom audiences. For Australian businesses, we also focus on geographic targeting to reach customers in your area.
Is Instagram Advertising Effective?
When Instagram advertising is done right, it can be incredibly effective. While we don’t suggest overdoing the self-promotion, it's essential to use the platform to showcase your products. In fact, 65% of the top-performing brand posts on Instagram feature a product. When users scroll through their feeds, they’re often in a buying mindset, ready to purchase what catches their eye. Take advantage of this opportunity to highlight your products and boost sales.
Are Instagram Ads Targeted?
Whether we use photos, videos, carousel ads, or Instagram Stories, we can target your content to the right audience. Instagram shares the same powerful advertising tools as Facebook, allowing you to define your ideal audience based on factors like location, age, interests, and connections. This ensures your ads reach the people most likely to engage with your brand.
When Did Instagram Begin Advertising?
Instagram started as a photo-sharing platform, but businesses soon recognised its marketing potential. In 2015, after several years of testing, Instagram officially launched advertising, making it a valuable paid tool for businesses and marketers.
How long does it take to see results from Instagram ads?
You can start seeing results within a few days of launching your campaign. However, the timeline for significant impact depends on your goals, budget, and audience size.
How Do Instagram Ads Work?
Instagram's advertising works similarly to Facebook due to their tight integration. You select your ad format, define your target audience, and create a lead form. When setting up a campaign, you choose your objective and customise your ad based on your budget, audience, and goals.
Why Choose Instagram for Advertising?
As of April 2017, Instagram boasted over 7 million monthly active users. Its diverse demographic spans across various industries, offering brands the opportunity to significantly boost their revenue through strategic advertising. With engagement rates surpassing all other platforms and a 50% year-on-year growth, Instagram presents unlimited potential for businesses looking to grow their brand.
Do Instagram Ads Have Links?
You can include a call-to-action (CTA) link in your Instagram ad, choosing the one that best aligns with your campaign goals. Whether you're aiming to drive traffic to your website, encourage app installs, or promote product purchases, Instagram offers options tailored to your objectives. The CTA link is highlighted in a bright blue colour, designed to grab attention and encourage more interaction.
How Much Does Instagram Advertising Cost?
Instagram advertising offers a compelling click-through rate (CTR) and impressive targeting options. The cost of Instagram ads varies based on your campaign type, with prices typically ranging from $0.20 to $2 per click. When you partner with Impressive, we consider your budget to craft the most effective and cost-efficient strategy tailored to your needs.
Still have questions?
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