Instagram ads agency, Melbourne You get one second and no sound.

Two separate numbers. Your ad spend goes to Meta, and what it needs to be depends on how many results you want and how competitive your audience is — we recommend a minimum of A$5,000 a month for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. Our management fee is separate, isn't published and is custom-built around the work — contact us for packages. There is no one-size-fits-all answer, which is why the first call is free: you get a real number for your situation before you commit to anything.

We can usually have a first campaign live within five to seven business days — strategy, audience research, creative production, tracking setup and campaign build. After that, the first two to four weeks are a learning period while Meta works out who to show your ads to and we cut what is not carrying its share. Campaigns generally settle into their best rhythm around 60 to 90 days.

No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — Instagram judged on its first ten days is being judged during the part where the platform is still learning and the creative has not been tested yet. The terms are put in front of you in plain English before anything is signed.

Your Instagram profile stays yours throughout, and so does everything we shoot and edit for you — you can post it organically as well as run it as an ad. We own and run the ad account itself, because the build is proprietary methodology refined across 250+ engagements: audience architecture, exclusion logic, creative testing frameworks and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss.

We tell you, in the report, in plain English, and we change what we are doing. On Instagram that usually means new creative before new targeting, because the hook explains more of the result than the audience does. If the honest answer is that this is not the right platform for your business, we would rather move the budget somewhere that is than keep billing you for it.

A fixed cadence, good news or bad. Each report covers what was spent, what it produced, what we changed and why, and what happens next — written in the language you use about your own business rather than platform jargon. You can also see live performance and spend for yourself at any time. If a number moved, you will find out from us before you find out from your bank statement.

Feed ads as a single image, a carousel or video; Stories ads as full-screen cards; Reels ads as vertical video between organic Reels; Explore ads that reach people in discovery mode; and shopping ads with products tagged directly in the post. Each does a different job in the customer journey, and the strongest accounts use several together rather than picking one. We build the campaign around which stage of the journey needs help, not around which format is fashionable.

We do, and it is part of the job rather than an extra — Reels scripts, Stories cards, static images, carousels and the captions that go with them. Where your own footage exists we will use it, because on Instagram real material from the job site regularly outperforms polished production. We also run a refresh cycle, so creative is replaced before fatigue shows up in the cost per result rather than after.

No. Authentic, phone-shot content often outperforms overproduced material here, because it looks like the rest of the feed rather than like an interruption. What matters is the first frame, the vertical crop, burned-in captions and a clear next step. We produce a mix of both and let the results decide which gets more budget.

Yes. Product feed and shopping tags first, then catalogue campaigns and dynamic retargeting for people who browsed or abandoned a cart, with full pixel and Conversions API tracking so revenue lands back in Ads Manager accurately. A tagged post is one of the shortest routes to a checkout available, and it is often the piece a store has not switched on. The finish line is an order rather than a booked job, but the discipline is identical.

Ads Manager, without exception. The in-app Promote button hides the objective, the audience controls, the exclusions, the placement breakdown and most of the reporting. Everything we build runs through Ads Manager so campaigns can be structured, tested and read properly — and so you can be told what a customer actually cost rather than what a profile visit cost.

Yes — by suburb, by postcode, or by a radius around your premises, set to people who live in or were recently in the area rather than anyone who has merely shown interest in it. It works the same way in any city we run: Sydney, Perth, Brisbane, Adelaide, Canberra, and outside Australia in the UK, the UAE, Saudi Arabia and New Zealand.

The account, the pixel, the audiences and the billing are shared. The behaviour is not. Instagram skews younger, is consumed full-screen and vertically, and rewards showing the work rather than describing it. Facebook reaches a wider age range and is where lead forms do most of their work. We plan them together and brief the creative separately — the common mistake is duplicating one into the other and then concluding that the second platform does not work.