We’re SoudCoh.

SoudCoh was founded by Rohit Sood, who started the agency in London working with businesses across the UK and Europe before moving to Melbourne to be closer to a growing Australian client base. The business now runs as five divisions — Marketing, Technology, Public Sector, Research and Creative — with specialists in each rather than generalists across all of them. You meet the people who will actually work on your account, not a salesperson who hands you over afterwards.

Our head office is in Melbourne at West Tower, Level 4/608 St Kilda Rd, Melbourne VIC 3004. We run engagements across Australia, the United Kingdom, Saudi Arabia, the United Arab Emirates and New Zealand — over 250 active client engagements at the time of writing. Most work runs remotely without any loss; where an on-site session genuinely earns the travel, we arrange one.

Five divisions and over 250 active engagements, with more than A$120M of paid media under management. The Marketing division covers Google Ads, paid social, SEO, generative engine optimisation, e-commerce, lead generation, websites and the tracking beneath all of it. Technology builds custom enterprise software. Public Sector does options analysis and delivery for government and cultural clients. Research handles evidence and survey work, and Creative covers place branding, public art and civic publishing.

Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on your market and how many customers you want — we recommend a minimum of A$5,000 a month for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. Our management fee is separate, isn't published and is custom-built around the work — contact us for packages. The first call is free precisely so you get a real number for your situation before committing to anything.

No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. The terms are put in front of you in plain English before anything is signed.

We own and run the account, because the build is proprietary methodology refined across 250+ engagements — bidding architecture, negative-keyword libraries, audience stacks and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss. You will never be in the dark about what is in the account or what it is doing.

We tell you, in the report, in plain English, and we change what we are doing. A campaign that is not producing gets restructured, repointed or stopped. If the honest answer is that the constraint is not marketing at all — pricing, capacity, the offer, the sales follow-up — we would rather say so than keep billing you. What we will not do is let something run quietly and hope it comes good.

SoudCoh Compound is how we run your ads: a footing, six rungs and one engine, from the search you pay for to the job you win. Fix a low rung and the rungs above it have less to carry. Each rung names the number it moves, from cost per useful click to return per ad dollar, and the /compound page shows the proof on each one.

Yes. Shopping campaigns, product feeds, marketplace spend, store analytics and lifecycle email are all in scope alongside services businesses. The questions change — contribution margin per order rather than cost per job — but the method does not: agree what a customer is worth, verify the measurement, then move the budget toward what produces.

No, and that is a written policy rather than a courtesy. Public-sector and cultural-institution engagements are published as sector and jurisdiction only — “major Victorian council”, “national cultural institution” — with no tender or reference numbers, because a tender number is a public record and would re-identify an otherwise anonymised client. The same standard would apply to you if you asked for it.

There is a photograph of the team at the APAC Search Awards, and we are proud of it. What we have deliberately not done is publish an award status we cannot evidence — our own internal audit could not confirm the category or the outcome, so nothing is claimed here until it can be. Everything else on this page is sourced: the engagement counts, the media under management, and every client result with its dates and spend.

Book a call, or send the form on the contact page. Thirty to forty-five minutes on what you sell, who buys it and what a customer is worth, then an honest read on what we would do first. You keep that read whether or not you work with us, and nobody will chase you weekly afterwards.