We built Wilco Plumbing’s website and run its Google Ads search campaigns. The marketing is organised around the way people search for a plumber: the problem they need resolved, the service required and the area where the work is needed.
Search campaigns with a clear service focus
Our approach gives each area of plumbing work relevant advertising and a suitable website destination. A customer looking for a blocked drain solution needs different information from someone arranging hot-water work or a leak repair. The campaign structure keeps those needs distinct.
The services covered by the campaigns
Drains, sewer and stormwater
Blocked drains, kitchen sinks, bathroom basins, showers, toilets, laundry tubs, floor wastes and sewers; emergency drain blockages, overflowing drains and gullies, drain odours and tree roots in pipes. The campaigns also cover drain cleaning, hydro jetting, CCTV and pre-purchase drain inspections, drain and pipe locating, pipe relining, sewer relining, patching and no-dig repairs. Repair work includes collapsed or broken drain pipes, excavation, replacement and sewer repairs. Stormwater coverage includes blocked stormwater drains, drainage, pits and grates, agricultural and subsoil drains, yard flooding and pooling water.
Emergency plumbing
Urgent plumbing searches, including around-the-clock, after-hours, same-day, weekend and holiday plumbing, alongside searches for Wilco Plumbing by name.
General plumbing
Local plumbing services, plumbing inspections and maintenance, strata and landlord plumbing, kitchen plumbing and sink installation. Toilet advertising covers repairs, installation, concealed cisterns and leaks at the base. Water filtration advertising covers under-sink and whole-house systems, general filtration and filter cartridge replacement.
Hot water
Hot-water services, systems, repairs and replacement, including electric, heat-pump and solar hot water. Problem-specific advertising covers no hot water, leaking systems and leaking relief valves.
Leaks, burst pipes and water pressure
Water leak repairs, high-water-bill leak checks, leaking pipes under sinks, burst pipes and flexible hoses, emergency burst pipes and water pipe replacement. Pressure-related services include low pressure, water pressure problems, pressure-reducing valves, water hammer and noisy pipes. The campaigns also cover leaking showers and shower seals, leaking taps, garden and outdoor taps, and tap installation and replacement.
Relevant ads with supporting search assets
We use responsive search ads with service-focused keyword groups. Sitelinks, callouts, structured snippets and call assets give customers useful context and direct contact options alongside the main ad. Each service group connects with relevant website content.
The website’s suburb directory also helps visitors confirm Wilco’s coverage and find local information as they explore the site.
Advertising and website content developed together
The website supports the campaigns with dedicated service pages, organised mega menus, clear explanations and accessible enquiry forms. A call bar stays fixed to the bottom of every page on desktop and mobile, while the problem finder helps visitors who can describe a symptom but do not know the service name.
We manage the website and search advertising as connected parts of Wilco’s marketing. That means keeping the customer’s intent, the ad message and the page they reach aligned.
Pages built so every click can become a call
Every page the ads reach keeps a call bar fixed to the bottom of the screen, with the call-out offer and a large Call now button. Every quote button opens a full-screen form, and its thank-you screen invites a quicker answer by phone. Long service and suburb pages carry contact sections in different styles, so the next step is never more than a scroll away.
Search marketing at the scale of a large plumbing company
We run Google Ads for plumbing companies of every size, from growing local plumbers to large plumbing companies covering every service and suburb across Sydney. Our plumbing marketing page sets out the ad spend we manage for plumbing companies.
Explore the website behind the campaigns
The Wilco Plumbing website case study shows the service navigation, local pages and interactive features in detail. You can also explore our Google Ads management and marketing for plumbing businesses.
