Commercial Cleaning Perth: 11 Leads at $220.59 in a 19-Day Period

A small market where the buyers show up rarely

PCCS Clean sells commercial cleaning in Perth. Offices, sites, facilities — the sort of work that arrives with a contract and a roster rather than a one-off invoice. The buyer is a business, the decision gets discussed before it gets made, and in any given week the number of Perth businesses actually making that decision is small.

That last point governs everything else. Nobody goes looking for a commercial cleaner because the office looks a bit tired. They look when a contract is coming up for renewal, when the incumbent has let them down badly enough to be replaced, or when a new site is about to open. Those moments are rare, they do not cluster, and no amount of advertising manufactures more of them. A whole month can turn on whether the right five or ten people saw the ad.

If you sell cleaning for a living you already know the other half of the problem. The word belongs to everybody — bond cleans, carpets, one-off house cleans, people looking for cleaning work rather than cleaning services. Spread yourself across all of that in a market this thin and the money is gone before a facility manager has seen you once. A category with real volume forgives that, because the volume covers the mistakes. Here there is nothing to hide behind.

Clicks are dear too, for a rational reason. What sits at the end of a commercial cleaning enquiry is not one job. It is months of scheduled work on a rolling agreement, and everyone bidding prices against that rather than against a single invoice. Perth also has a handful of established contractors who have held this ground for years. A smaller operator does not out-shout them. It has to be present and prominent on the searches that count, and absent everywhere else.

What we were asked to do

Be there when a Perth business is genuinely looking to change cleaners. Be nowhere the rest of the time. That was the whole brief, and the scale it produced looks odd until you understand the intent behind it.

Running a single campaign, the account was shown just 750 times and clicked 65 times. The period reported below was selected out of the account and left undated deliberately, so nothing here gives away the client's trading calendar. Most accounts of this size get judged on how much traffic they bought. This one should be judged on how little. It still produced 12 enquiries.

One timing quirk is worth stating before the numbers, because it explains their shape. A commercial cleaning enquiry is rarely made by the first person who sees the ad. It is made by somebody who saw it, put it aside, raised it internally and came back later. So the impressions and the enquiries inside any given fortnight are not describing the same transaction, and a short run will always look lumpier than a long one. That is the buying cycle, not the advertising.

How we decide which searches qualify is our own work and we do not publish it. What follows is the effect of it.

11 enquiries at $220.59 each

One measured period carried the run. In 19 days it produced 11 enquiries at $220.59 each, from 57 clicks and 605 impressions, with 19.3% of clicks turning into an enquiry. Roughly one person in five who clicked went on to make contact.

Take the account as a whole and there were 12 enquiries from 65 clicks — an 8.67% click-through rate and an 18.46% enquiry rate.

750 impressions. 65 clicks. 12 enquiries. That is the entire footprint of this account.

• 11 enquiries at $220.59 each — a 19-day period in 2026
• 19.3% of clicks became an enquiry — same period
• 12 enquiries in total from 65 clicks — across the account's wider run
• 8.67% click-through rate and an 18.46% enquiry rate — account-wide
• 48.75% impression share, with 35.65% of impressions at the top of the page — over the wider account

Impression share is the figure we would put in front of a commercial cleaner first. Holding 48.75% impression share means the business turned up on roughly half the searches it was eligible for. Of the impressions it did get, 35.65% sat at the top of the page and 19.96% were in the very first position. In a market this concentrated that is presence where it counts rather than presence in general. It also means about half the eligible searches were still going past, which is honest headroom rather than a finished job.

A word about the conversion rate, because one in five is an unusual number and we are not going to let it stand unqualified. It came off 57 clicks in that period. Small bases move around. What it does tell you is that the people arriving were the right people — nobody converts at that rate on traffic that was never in the market to begin with.

The 12 enquiries came in two ways: 7 as submitted forms and 5 as clicks straight onto the phone number, with 2 tracked phone calls across the window. The device split is worth a look for a business-to-business category. Mobile supplied 37 of the 65 clicks and produced 8 of the 12 enquiries, while 28 desktop clicks produced the other 4. Facility managers are not only researching at their desks.

What twelve enquiries is worth to a contract business

Twelve does not sound like a lot until you remember what is being sold. Commercial cleaning is contracted work. One office building signed on is months or years of recurring revenue, not a single invoice. The business knows what one of those contracts is worth to it, and we are not going to put a revenue figure on this page that we cannot evidence. What we can say is that 12 conversations with Perth businesses actively looking to change cleaners, generated off this little traffic, is a meaningful stretch of pipeline for a B2B cleaning operation.

The more practical change is that there is now a price on the board. $220.59 per enquiry in the measured period is a number an owner can hold up against what a contract is worth and make a decision with — whether to push harder, whether to put a supervisor on ahead of the work, whether the second machine can be justified. Businesses in this category usually run on referrals and tender lists, where the pipeline arrives when it arrives. A costed, repeatable source of enquiries is a different way to plan a year.

Read it as a strong start rather than a track record. This is one selected period, a single campaign and a deliberately small footprint. We would want a good deal more data before drawing a trend line through it, and we have said the same thing to the client.

If you sell commercial cleaning in Perth

The complaint we hear most from commercial cleaners is not that the phone is quiet. It is that the phone rings with the wrong jobs — bond cleans, one-off house cleans, people chasing work rather than offering it. That is a targeting problem, and targeting problems are measurable. Send us a month of your account and we will show you exactly what share of it went to enquiries you never wanted.