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    A Plus Carpet Cleaning

    Carpet and residential cleaning · Central Coast, NSW

    A Plus Lightning Carpet Cleaning: a cleaning website with a quote form on every service page

    We built a two-column Services menu separating carpet work from upholstery, mattresses and rugs. We also added an end-of-lease page with twelve inclusions, four steps and a clear line on what is not promised.

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    Website design and build · Service page structure · Quote form design · Mobile design · Google Ads landing pages
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    The case study

    In this case study

    White paper · PDF

    Marketing for home services in Australia

    58 pages · 2.3 MB

    Download this PDFRead it on the page

    We built a two-column Services menu separating carpet work from upholstery, mattresses and rugs. We also added an end-of-lease page with twelve inclusions, four steps and a clear line on what is not promised.

    The business

    A Plus Lightning Carpet Cleaning is a Central Coast cleaning business. It steam cleans carpets, cleans upholstery, mattresses and rugs, treats pet stains and odours, applies stain protection and takes on end-of-lease, vacate, bond and move-in or move-out cleans for tenants and owners.

    The brief

    The business serves two kinds of customer. Some have a stained sofa, a tired carpet or a pet accident. Others are moving out and need the property handed back on time. Each arrives with a different job in mind, and each needed a page about that job and a short way to ask for a quote.

    Moving cleans needed extra care. Tenants worry about the bond, and a cleaning business cannot promise what an agent or landlord decides. The site had to be clear about what is included and what is not.

    A menu in two columns

    The Services menu splits the range in two. Carpet services lists eight: end-of-lease, vacate, bond and move-in or move-out cleans, carpet steam cleaning, commercial carpet cleaning, pet stain and odour removal, and stain protection. Upholstery, mattresses and rugs have their own column of three. The home page repeats the same eleven as cards, each with a short tag such as inspection ready or enzyme treated.

    The quote form on every service page

    Each service page opens with its own headline and a short line on the work. Upholstery starts with sofas, dining chairs, ottomans and headboards. Beside it sits the quote form headed Get your spotless quote, with a box to describe the space. On the four moving-clean pages the form already names the service; on the others it carries the same service selector as the home page. Further down, each page explains the process, what is included and the questions people ask, and points to related services.

    Moving cleans, explained step by step

    The end-of-lease page plans the clean around the final inspection. It lists twelve inclusions, from kitchen benches and cupboards to the agent's checklist and a final quality check, with carpet steam cleaning, upholstery and mattress cleaning as add-ons. Four steps run from move-out to key handover: send the details, confirm the scope, vacate the property, then clean and check.

    The page is careful with its promise. It says the business does not promise outcomes an agent or landlord controls, only the work agreed in the quote, and the questions beneath answer whether an end-of-lease clean guarantees a bond refund.

    Answers before the quote

    The FAQ page answers fourteen questions in four topics: general, bookings, pricing and services, from whether anyone needs to be home to steam cleaning against dry cleaning. The home page closes with three steps: tell us the space, lock the date, and the crew makes it spotless.

    Built for phones

    On a phone, the home page leads with the headline, then Book My Clean and the call button, then the trust chips. Service pages lead with the headline and the trust chips, with the quote form directly beneath. A round call button stays in the bottom corner of the home page and every service page as the visitor scrolls, and the menu opens into the full list of services.

    What it connects to

    The site is where A Plus Lightning's Google Ads land. Each ad sends people to that service's page, where a short quote form near the top asks for contact details and the service needed. The A Plus Carpet Cleaning campaign case study reports that more than 1 in 5 Google Ads clicks became a quote request since ads began, that upholstery ads brought in 38% of quote requests, and that 85% of requests were made on a phone.

    For a cleaning business planning a site like this, see our website design services and marketing for cleaning businesses.

    Key design decisions
    • A two-column Services menu separating carpet work from upholstery, mattresses and rugs.
    • An end-of-lease page with twelve inclusions, four steps and a clear line on what is not promised.
    • A FAQ page with fourteen answers and a call button that stays in the corner on phones.
    • Eleven service pages, each with the quote form beside the headline.

    Tags

    • Website design
    • Carpet and residential cleaning
    • Central Coast, NSW

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    The work

    Select a screenshot to enlarge it.

    • A Plus Lightning Carpet Cleaning home page with the headline beside a quote form
      A Plus Lightning Carpet Cleaning home page with the headline beside a quote form
    • A Plus Lightning Services menu in two columns
      Services menu — Eight carpet services in one column, and upholstery, mattresses and rugs in the other.
    • A Plus Lightning service cards with short tags
      The service menu on the home page — The same eleven services as cards, each with a short tag such as inspection ready.

    More project detail

    Project highlights

    Project highlights

    What we delivered for A Plus Lightning Carpet Cleaning.

    A closer look at the services and features delivered. Open a tile for the source behind each detail.

    • Project highlight

      Service + quote

      carpets, upholstery, mattresses and rugs

      Website delivery

    • 11

      Service pages, each with the quote form beside the headline

      Live sitemap count

    • 18

      Pages in the site, with FAQ, about, contact and careers pages

      Live sitemap count

    • 12

      Inclusions listed on the end-of-lease page, with carpet cleaning as an add-on

      Counted on the live site

    • 4

      Steps from move-out to key handover, planned around the inspection date

      Counted on the live site

    • 14

      Answers on the FAQ page, in general, bookings, pricing and services

      Counted on the live site

    Project notes

    Page counts are the unique page addresses in the site's live sitemap. Screenshots show the delivered website. Campaign outcomes, where included, use the periods and definitions in the linked advertising case study.

    Quick summary
    Inside the build

    Insights

    Inside the build

    Details from the A Plus Lightning Carpet Cleaning project. Open a card for the finding and its source.

    • The build

      8 + 3

      The menu splits 11 services into carpet work and the furniture people sit and sleep on

      • Carpet services73%
      • Upholstery, mattress and rugs27%

      Eight services sit under carpet services, from end-of-lease and bond cleans to steam cleaning, pet stains and stain protection. Upholstery, mattresses and rugs have their own column, so someone with a stained sofa does not read through the carpet list to find it.

    • The build

      12

      The end-of-lease page lists what is cleaned, and what is not promised

      Twelve inclusions are listed, from kitchen benches and cupboards to the agent's checklist and a final quality check, with carpet steam cleaning as an add-on. The page says plainly that it does not promise outcomes an agent or landlord controls, only the work agreed in the quote.

    • The build

      38%

      Upholstery has its own page and form, and its ads brought in 38% of quote requests

      The upholstery page opens on sofas, dining chairs, ottomans and headboards, with the quote form beside the headline. In the campaign case study, upholstery ads brought in 38% of quote requests since ads began, more than carpet cleaning ads.

    Full-page and device views
    Design details

    Inside the website

    The thinking behind the pages.

    1. Website detail

      A menu in two columns

      Eight carpet services in one column, and upholstery, mattresses and rugs in the other, so each visitor finds their job without reading the whole list.

      A Plus Lightning Services menu
      Open full-size screenshot
    2. Website detail

      The quote form on every service page

      Each service page opens with its headline beside the quote form and a box to describe the space. On the moving-clean pages the form already names the service.

      A Plus Lightning upholstery page with the quote form
      Open full-size screenshot
    3. Website detail

      Moving cleans planned around the inspection

      The end-of-lease page quotes from the lease, the property and the agent's checklist, and lists twelve inclusions with carpet cleaning as an add-on.

      A Plus Lightning end-of-lease inclusions
      Open full-size screenshot
    4. Website detail

      Four steps to key handover

      Send the details, confirm the scope, vacate the property, then clean and check, with a cleaning receipt at the end.

      A Plus Lightning four-step end-of-lease process
      Open full-size screenshot
    5. Website detail

      Each service explained in steps

      Service pages set out how the job runs. Carpet steam cleaning moves from inspect to steam clean to dry and done.

      A Plus Lightning carpet steam process
      Open full-size screenshot
    6. Website detail

      Answers before the quote

      Fourteen answers in four topics, from whether anyone needs to be home to steam cleaning against dry cleaning.

      A Plus Lightning FAQ page
      Open full-size screenshot
    7. Mobile experience

      Built for the phone

      The headline, Book My Clean and the call button come first, the quote form follows, and a round call button stays in the corner.

      A Plus Lightning home page on a phone
      Open full-size screenshot
    Project journey
    A Plus Carpet Cleaning

    Campaign work · A Plus Lightning Carpet Cleaning

    The campaign behind the enquiries.

    See the advertising work for A Plus Lightning Carpet Cleaning, with the results and measurement explained in each campaign case study.

    Campaign case study

    A Plus Carpet Cleaning: 22% of ad clicks became quote requests

    A Plus Carpet Cleaning: 22% of ad clicks became quote requests. See the campaigns, customer journey and measured results.

    Read the campaign case study
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

    Book a call
    Why separate upholstery from carpet services?

    Someone with a stained sofa or an old mattress is looking for a different job from someone moving out. Upholstery, mattresses and rugs have their own menu column and their own pages, so each visitor finds their job quickly.

    What does the end-of-lease page promise?

    It lists twelve inclusions and four steps from move-out to key handover. It also says plainly that the business does not promise outcomes an agent or landlord controls, only the work agreed in the quote.

    How does the site work on a phone?

    On the home page the headline, Book My Clean and the call button come first, and the quote form follows. Service pages lead with the headline and the quote form, and a round call button stays in the bottom corner as the visitor scrolls.

    How does the website connect to the Google Ads?

    Each ad sends people to that service's page, where the quote form sits near the top. The A Plus Carpet Cleaning campaign case study reports how those clicks turned into quote requests.

    What did SoudCoh deliver for A Plus Lightning Carpet Cleaning?

    18 pages, including 11 service pages, each with the quote form beside the headline. A two-column Services menu separating carpet work from upholstery, mattresses and rugs. An end-of-lease page with twelve inclusions, four steps and a clear line on what is not promised. A FAQ page with fourteen answers and a call button that stays in the corner on phones.

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