We built 19 service pages in seven groups, each opening with a Book this job card. We also added 44 suburb pages, sorted into southern Brisbane, Logan and neighbouring suburbs.
The business
ABZ Plumbing is a licensed plumbing crew working across Brisbane's southside and Logan. It takes on burst pipes and emergencies, leak detection, taps and toilets, blocked drains, hot water repairs and replacements, bathroom and kitchen plumbing, water mains and pipe relining, with a plumber on call around the clock.
The brief
A plumbing business has two kinds of visitor. One has water through the ceiling and wants a number now. The other is planning a renovation or a new hot water system and wants to read first. The site had to put the call first for the urgent job without crowding out the planned work.
It also had to cover the area properly. ABZ works the southside and Logan, not the whole city, so the site needed a page for each suburb it actually covers, and a way for visitors to find theirs.
Urgent first, on every page
The home page opens on Brisbane's 24/7 emergency plumber. Done in one visit. Beside it, a Book a plumber card offers two choices: call now, or get a free quote. Free callout, QBCC licensing and 24/7 sit as icons under the buttons, and the phone number and a Free quote button stay in the header on every page.
19 service pages in seven groups
The services sit in seven groups, each with its own category page: emergency plumbing, burst pipes and leak detection, leaking taps and toilets, blocked and slow drains, hot water, bathroom renovations and general plumbing. The Services menu offers three ways in: the seven categories, five most-requested jobs such as blocked drain clearing and hot water repairs, and the service areas.
Each service page opens with the job in the headline over a photo and a Book this job card with the call and quote buttons. Further down, the blocked drain page sets out how the job is done in four steps, from call or book online to the fix and the guarantee, then lists what every job comes with, answers the common questions and points to related work.
44 suburbs, one page each
The areas section on the home page shows every suburb at once, or one area at a time: 23 in southern Brisbane, 14 in Logan and 7 neighbouring suburbs. Each suburb has its own page, with the suburb named in the headline, the full list of services and the same call and quote buttons.
The process, in five steps
The how-it-works page sets out five steps, from the first call to the fix and the guarantee, with a typical time beside each one: dispatch, diagnosis on site and a fixed-price quote before work starts. A separate quote page leads with the form, for visitors who would rather write than call, and the home page answers eight common questions with a box to search them.
Built for phones
On a phone, the header keeps a Call button beside the menu, and a bar fixed to the bottom of the screen asks Need a plumber now? beside the number. The headline comes first, then the Book a plumber card. Service pages follow the same order, so the blocked drain page offers a call or a free quote on the first screen.
What it connects to
The site is where ABZ's Google Ads land. Each ad sends people to the matching service page, with the call button at the top and the free quote option beside it for work that can wait. The ABZ Plumbing campaign case study reports that about one in eight ad clicks became a tracked call or quote request, and that about two in three enquiries were phone calls.
For a plumbing business planning a site like this, see our website design services and marketing for plumbing businesses.
