Aussie Leak Detect: a leak-detection website with inspection and report packages

We built service pages with four steps and three packages each, five with a report package for insurers or strata. We also added a quote form that preselects the service or fills in the suburb from the page it sits on.

The business

Aussie Leak Detect is a specialist leak detection team working across Greater Sydney, the Central Coast and the Blue Mountains. Its technicians find water and gas leaks that cannot be seen: behind walls and tiles, under concrete slabs, in roof cavities and in pipes buried under lawns and driveways. They work with acoustic listening gear, thermal imaging and tracer gas, mark the exact spot and hand over a written report, so any repair is a small cut instead of a search.

The brief

Nobody searches for leak detection in general. They notice a damp patch on the ceiling, a warm strip across the tiles or a water bill that keeps climbing, and they look for help with that problem in their own suburb. The brief was to give each kind of leak and each suburb its own page, and to make the terms, the call button and the quote form identical on all of them.

The site also had to answer the two questions people ask before they ring a leak specialist: will you have to tear the place apart, and what will it cost. Both answers needed to sit at the top of every page, not on a separate pricing page.

One header, seven services

A navy strip above the header carries the terms: open around the clock, no call-out fee and a written price before work starts. The header itself holds a Services menu with the seven kinds of leak detection, an Areas link to the suburb index, a call button and a Free quote button. The home page opens with Know exactly where your leak is before you pay a cent, the equipment in one sentence, a call button and a quote form that takes about thirty seconds.

Service pages that explain the job

Water, gas, shower and bathroom, roof, slab, underground pipe and concealed pipe leaks each have a page. Every one opens with the service in the headline and already selected in the quote form. Below that, the page explains what the job involves, then walks through four steps written for that kind of leak: for water, from reporting the signs to a written location report; for gas, through to safe isolation and the compliance paperwork.

Each service page then sets out three packages and what each includes, priced as a written quote rather than by the hour. On five of the seven pages one package is an insurance-ready report for an insurer or strata manager, built on the readings taken during detection. Common questions for that service and links to the other six close the page.

A page for every suburb

471 suburb pages cover Sydney, the Central Coast and the Blue Mountains. Each names the suburb in the headline, fills it into the quote form and lists all seven services for that area. A section on leaks in the suburb explains how different kinds of housing fail: older homes with corroding supply lines, slab-on-ground builds with pipes in the concrete, apartments with pipework in shared risers. Local questions answered and a list of other suburbs covered follow.

The areas index lists every suburb under its region, with a search box above, and links each name to its page.

The terms, before the price

Straight after the opening screen, every page repeats the terms in full: no fee for the drive over, a written price before anyone lifts a tile or opens a wall, and no charge for the detection if the leak cannot be found. A short section on the team follows, covering licences and gas qualifications, readings and photos handed over before any talk of repairs, a phone answered at any hour, and all three detection methods done in-house.

Built for phones

On a phone the header shrinks to the logo, a Call button and the menu. The opening screen keeps the headline and a full-width call button, with the service banner and the quote form beneath. Once the visitor starts to scroll, a bar fixed to the bottom of the screen keeps the number and the no call-out note one tap away while they read the steps and packages.

What it connects to

The site was the landing ground for Aussie Leak Detect's Google Ads. Calls and forms from its pages were traced to the ad that started them and matched to the jobs the client marked as won, so the advertising was judged on won work, not clicks.

For a trade business that needs a site at this depth, see our website design services and marketing for plumbing businesses.

Related work: Aussie Leak Detect campaign case study, Aussie Roofing website case study.