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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries

    Google Ads for plumbers: plumbing marketing and websites More of the plumbing work you want.

    SoudCoh runs Google Ads and builds websites for plumbing businesses: 20 of them have a published case study, among them Alliance Plumbing, Aussie Leak Detect, Aussie Plumbing and Bayside Plumbing, from Sydney, Brisbane, Adelaide and Melbourne. Every one is listed below with what we did and the result.

    Or call 1800 315 165

    How we can help

    Give each plumbing problem a clear path to the team.

    We plan plumbing marketing around urgent jobs, specialist services and larger planned work. Google Ads, SEO, local visibility and the website should help a customer recognise the right service quickly. The enquiry then needs to tell the team what happened, where the property is and how soon help is needed.

    What your customer needs to decide

    • Does the plumber handle this problem and property type?
    • Is the service available in this area at the time of the enquiry?
    • What assessment or call-out process applies?
    • What should the customer expect before a repair or larger job is quoted?

    Choose the services your plan needs

    1. SEO for specific plumbing problems

      Create useful pages for blocked drains, leaks, hot water, gas and general repairs within the business’s actual scope. Explain the assessment and available service options in plain language. Connect specialist pages to relevant work and genuine coverage information.

      • Problem-specific service pages
      • Assessment and service-area content
      Explore SEO services
    2. Google Ads around services and response capacity

      Separate urgent repair calls from drain investigations, relining, hot-water projects and general work. Use service-specific messages and landing pages, with campaign timing that reflects the team’s ability to respond. Review search quality and the jobs coming through.

      • Service and intent campaign structure
      • Timing, area and job-quality review
      Explore Google Ads
    3. A mobile website built for the next step

      Make phone and enquiry choices easy to use. Show service scope, coverage and the team’s actual response arrangements. Larger investigations need enough explanation for a planned enquiry; urgent pages need a direct, simple route to contact.

      • Mobile call and enquiry paths
      • Specialist service and project pages
      Explore website design
    4. Accurate local information across the service area

      Review business profiles, contact details, service categories and genuine customer reviews. Use relevant project examples where they help explain local work. Keep coverage and advertised availability consistent with the business’s operation.

      • Local profile and coverage review
      • Genuine project and review content
      Explore local SEO
    5. Turn the first call into a useful job brief

      Help the team identify the plumbing problem, property location and urgency. Review suitable booked jobs and larger quotes separately, so a quick repair and a planned relining assessment are judged in the context of the work involved.

      • Problem, location and urgency questions
      • Booked-job and quote review
      Improve enquiry quality

    Services your plan can cover

    Drains and investigations

    • Blocked drains
    • CCTV drain inspections
    • Pipe relining and patching

    Water and urgent repairs

    • Burst-pipe repairs
    • Water-leak detection
    • Hot-water repairs and installation

    General and specialist plumbing

    • Taps, toilets and kitchen plumbing
    • Gas fitting and gas-leak enquiries
    • Stormwater and roof plumbing

    Map the plumbing work you want to grow.

    Share your service list, coverage areas and team capacity. We’ll connect the priority jobs with the right campaigns, pages and enquiry process.

    Plan your plumbing marketing
    Who we work with

    20 plumbing businesses we’ve worked with

    Every one has a published case study, from Sydney, Brisbane, Adelaide, Melbourne, Wollongong. Where the account carries a measured result it is shown on the card — the change, read from that client's own Google Ads account.

    Show all 20 plumbing businesses
    Client results

    Real accounts. Measured improvements.

    Every figure is a measured change inside a named client’s own account. Open any one for the full case study.

    • Aussie Leak Detect · Sydney

      6.8×

      return on ad spend · campaign revenue

      Google Ads · Website and landing pages

      Read the case study
    • Bayside Plumbing · Sydney

      6×

      return on ad spend · campaign revenue

      Google Ads · Website and landing pages

      Read the case study
    • Alliance Plumbing · Brisbane

      1.8×

      ad spend scaled, enquiries up 2.1× · best month vs first month

      Google Ads · Website and landing pages

      Read the case study
    • Aussie Plumbing · Sydney

      1.8×

      ad spend scaled, enquiries up 2.1× · latest month vs first month

      Google Ads · Website and landing pages

      Read the case study

    Want us to look for the same gains in your account?

    One client, start to finish

    From the search to the result — Aussie Leak Detect

    One client, three real pieces of work: the Google ad we wrote, the website we built for them, and what changed in their own account.

    1. The search ad

      Sponsored

      Aussie Leak Detect

      aussieleakdetect.com.au/LeakDetect/Specialist

      Non-Invasive Detection | 5-Star Leak Service

      Aussie Leak Detect specialises in finding leaks others miss — water, gas and pipes.

      A real ad we wrote and ran for Aussie Leak Detect.

      • Leak detect
      • 6.5% click-through rate
    2. The website we built

      Water-leak service page, designed and built by our team.

    3. The result

      6.8×

      return on ad spend · campaign revenue

      Measured in Aussie Leak Detect’s own account · Sydney.

      Read the case study

    We can do this for you: the ad, the website and the result.

    Get my free plan
    Client case studies

    Campaigns and websites for plumbing businesses.

    See the clients, their locations, the services we promoted and the websites we built. Each project explains what we delivered, with images and a link to the full story.

    Showing 39 of 39 client projects

    Swipe through the projects or use the arrows.

    A closer look

    The work, in three steps.

    Aussie Drains

    Aussie Drains

    Website project

    Start with the business and its customers.

    Aussie Drains is the drain-specialist sister brand of Aussie Plumbing, covering Sydney, the Central Coast and the Blue Mountains.

    • Sydney, Central Coast and Blue Mountains, NSW
    • Website design
    • Service pages
    Explore the full project
    Aussie Drains homepage with the camera-checked promise and offer tiles
    A homepage that says what they do in one line

    From our client campaigns

    The services we advertise.

    These services appear in the Google Ads campaigns we have run for our clients. Explore each business to see its service mix and campaign story.

    plumbing businesses

    • Blocked drains
    • Blocked toilets
    • Blocked kitchen sinks
    • CCTV drain inspections
    • Drain cleaning and jetting
    • Pipe relining
    • Pipe patching
    See all 43 services
    • Tree-root blockages
    • Sewer repairs
    • Stormwater drainage
    • Burst-pipe repairs
    • Leaking taps and tap installation
    • Shower repairs
    • Toilet repair and installation
    • Kitchen plumbing
    • Bathroom and renovation plumbing
    • Backflow prevention
    • Emergency plumbing
    • Hot-water systems
    • Hot-water repairs
    • Hot-water replacement and installation
    • Gas fitting and gas plumbing
    • Gas-leak detection and repairs
    • Gas-appliance installation
    • Roof plumbing
    • Pipe excavation and replacement
    • Water-leak detection
    • Bathroom and shower drains
    • Roof-leak repairs
    • Underground and slab leaks
    • Roof repairs and restoration
    • Roof replacement
    • Gutter cleaning
    • Gutter and downpipe repairs
    • Flashing and ridge repairs
    • Outdoor and subsoil drainage
    • Concealed-pipe leaks
    • Shower leaks
    • Roof leaks
    • Pool leaks
    • Gas-leak detection
    • Thermal-imaging inspections
    • Pre-purchase leak inspections
    Explore 21 client campaigns

    Campaign timing follows the job.

    An urgent call and a planned quote need different responses. Our client stories show how scheduled campaigns cover the services people need and when the business can respond.

    Cost per lead

    What a lead costs for plumbers on Google Ads

    Plumbers typically pay around A$84 per lead on Google Ads, averaged across the main services: blocked drains, hot water, leaks and emergencies.

    SoudCoh is built on efficiency: every campaign is set up and judged on what a lead and a booked job cost, not on clicks or impressions. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    Match the plumbing problem

    Blocked drains, hot water and emergency plumbing need useful service content. See RAKS’s service-page breakdown for how the message and imagery change with the job.

    Make local coverage clear

    A customer also needs to know you serve their area. Bayside’s Eastern Suburbs page carries local information into the same clear quote and call journey.

    Keep mobile contact close

    Readable layouts, short forms and accessible phone controls help people take the next step. Explore our website design and development service for the wider approach.

    The moment of intent

    Somebody is typing it right now.

    Search starts with a need. A useful ad and a clear service page help the customer see whether you can help, where you work and what to do next.

    The searches this page is built for

    • blocked drains sydney
    • blocked drains newcastle
    • emergency plumber near me
    • hot water repair sydney

    These are examples of different customer needs. We group relevant searches around your services and choose a useful destination for each one.

    Example customer search

    blocked drains sydney

    Example ad

    Your Plumbing Business

    Sydney, NSW

    Explain the service. Show where you work. Make the next step easy.

    Call or request a quote

    The page answers the same question and helps the customer enquire.

    Real Google Ads

    The Google ads that actually ran for plumbers

    Word for word from client accounts we've run. Every ad below served on Google, built from the headlines we wrote. A click-through rate, where shown, is that ad's own.

    • Sponsored

      Eagle Plumbing

      eagleplumbing247.com/No-CallOut/Sydney

      No Call-Out Fee Plumber | Call Eagle Plumbing Today

      Honest quote before we start. Same-day service across Sydney. Book online in 60 seconds. Same-day plumbing across Sydney and Illawarra. Lifetime workmanship guarantee.

      A real ad we wrote and ran for Eagle Plumbing.

      See the Eagle Plumbing case study
    • Sponsored

      Aussie Plumbing

      aussie-plumbing.com.au/GasInstall/Certified

      We Guarantee Our Work | Certified & Insured

      All gas fitting work certified and compliant. Lifetime labour guarantee included. New gas line or appliance connection — done right, done safe, done today.

      A real ad we wrote and ran for Aussie Plumbing.

      • Gas fitting in Sydney
      • 7.1% click-through rate
      See the Aussie Plumbing case study
    • Sponsored

      Wilco Plumbing

      wilco-plumbing.com.au/LeakingShowers/Sydney

      Sydney Plumber | No Hidden Fees Ever

      Leaking shower? We seal it — often without removing a single tile. Long-life guarantee. Shower leak repairs across Sydney. Stop the damage before it spreads. Fixed pricing.

      A real ad we wrote and ran for Wilco Plumbing.

      • Leaking showers in Sydney
      • 7.9% click-through rate
      See the Wilco Plumbing case study
    • Sponsored

      Plumb SA

      plumb-sa.com.au/RoofPlumbing/Adelaide

      Fast, Fair, Done Right | Same-Day Roof Plumbing

      Roof Plumbing by a trusted local team in Adelaide. Upfront fixed pricing, no surprises. Fast, reliable roof plumbing. All work guaranteed by licensed and insured locals.

      A real ad we wrote and ran for Plumb SA.

      • Roof plumbing in Adelaide
      See the Plumb SA case study

    Want ads like these running for your business?

    Get my free plan
    What people typed

    Real searches that turned into enquiries for plumbers

    The exact phrases people searched before they got in touch. Your ads and pages should answer these words, not the ones a keyword tool guesses.

    • plumber near me
    • leak detection sydney
    • leak detection
    • roof plumber
    • hot water system
    • roof plumbers near me
    • shower waterproofing
    • plumber sydney
    • drain cleaner
    • leaking shower repair
    • pool leak detection
    • roof plumbing
    • toilet replacement
    • dishwasher installation cost
    • gas cooktop installation cost
    • pool leak detection near me
    • gas cooktop installation
    • gas heater service
    • shower repairs near me
    • gas cooktop installation near me
    • gas fitter
    • roofing plumber
    • gas fitter near me
    • leak detection near me

    Real search terms from SoudCoh's research.

    Free · no obligation

    A free plan, written for plumbing businesses.

    We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.

    • A 30-minute call with someone who runs accounts, not a salesperson
    • Your competitors' ad copy, offers and the searches they are holding
    • A written 30-day lead plan with the budget it assumes
    • The searches we would refuse to pay for, listed before launch
    Or skip the form1800 315 165

    Get in touch

    A few quick questions, then your details. We work with businesses spending A$5,000 a month or more on ads.

    About Plumbing Businesses

    1 What you need

    Our speciality: Google and Meta ads that bring in paying customers. We measure cost per job, not cost per click.

    2 Your ad spend

    Spending A$5,000 a month or more on ads? That's who we work with — up to A$30,000 a day, and enterprise programmes above that.

    We recommend a minimum of A$5,000 a month in ad spend for most businesses. That's what you pay Google or Meta for your ads — not your revenue. Our management fee is separate.

    Think in daily budgets? About A$165 a day is A$5,000 a month.

    3 Your business

    We look at it before we reply. No website yet? A Facebook page or Google Business Profile link works too.

    4 What you want

    What would make this worth it? A sentence or two is plenty.

    5 Your details

    Handy if you would rather we wrote back than rang.

    We use these details to reply and to set you up in our CRM. See our privacy policy.

    Or call 1800 315 165

    We respond within one business day

    Where the money goes.

    Most plumbing businesses hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.

    1. Blocked drains and hot water need different campaigns

      Drain clearing, pipe relining, hot water repairs and system replacements have different customer needs and job values. We give priority services their own message and landing experience instead of measuring every enquiry as equal.

    2. Your service area has to match your crews

      We plan around the suburbs you can reach and the work you can take. Wilco's blocked-drain work in Sydney and Newcastle is an example of matching service demand to distinct areas.

    3. A good-looking website still needs to earn the call

      Customers need to see the service, the area covered, real reviews and a clear way to call or enquire. Bayside and RAKS show how a professional plumbing website can combine brand credibility with a direct booking path.

    4. Cheap enquiries do not always become worthwhile jobs

      We assess phone calls and form enquiries alongside recorded quotes and won jobs where that data is available. That gives decisions about higher-value work more substance than a cost-per-click report.

    04 stages

    How we bring the work in.

    Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.

    1. Stage 01

      Choose the work and the area

      We agree on priority jobs, service coverage and response capacity. For Aussie Plumbing, the service mix includes blocked drains and hot water; other accounts may need leak detection, general plumbing or emergency work.

    2. Stage 02

      Build a website that supports the campaign

      Clear service pages, visible phone numbers, concise forms and genuine business proof help customers act. The scope can include a full website, paid landing pages or a service-and-suburb structure for search visibility.

    3. Stage 03

      Make enquiries easier to manage

      We make it clear how customers can call or request a quote, and help the team review which services and locations bring relevant enquiries.

    4. Stage 04

      Optimise toward worthwhile jobs

      We review enquiries, service mix, cost and recorded won revenue together. Return on ad spend means recorded won revenue divided by Google ad spend; it is not profit or collected cash.

    Campaigns are built paused. You read the whole thing first.

    Send us what you are running now and we will put a 30-day plan for plumbing businesses in writing. You keep it either way.

    Built by us

    The work behind the numbers.

    Counts of our own build and optimisation work.

    • 1,779

      search ads that served

    • 1,145

      negative keywords added

    • 973

      ad groups built

    Client websites

    Websites we built, captured live.

    Real client sites, designed and built by our team. Open any capture to see the full page, then follow it through to the case study.

    Local detail. Wider reach.

    A plan for the places you serve.

    We can shape a marketing plan for your service area across Australia, New Zealand, the United States, the United Kingdom and the Middle East. We begin with the cities you serve, the language your customers use, local demand and the way your team operates.

    • Australia

      Sydney · Melbourne · Brisbane · Perth · Adelaide · Canberra · Gold Coast · Hobart · Darwin

    • New Zealand

      Auckland · Wellington · Christchurch · Hamilton · Tauranga

    • United States

      New York · Los Angeles · Chicago · Houston · Dallas · Miami · Atlanta

    • United Kingdom

      London · Manchester · Birmingham · Leeds · Bristol · Glasgow · Edinburgh

    • Middle East

      Dubai · Abu Dhabi · Riyadh · Jeddah · Doha · Kuwait City

    Discuss your market for plumbing businesses
    FAQ

    Before you book a call.

    The questions plumbing businesses ask us most often, answered straight.

    The first call is free and there is no deck.

    SoudCoh suggests checking four things with any plumbing marketing agency, including us: published plumbing case studies you can verify, who owns the Google Ads account, whether calls and forms are tracked through to booked jobs, and how irrelevant searches are kept out. SoudCoh's published plumbing case studies include Alliance Plumbing, Aussie Leak Detect and Aussie Plumbing, each listed on this page with what we did and, where measured, the result.

    SoudCoh builds websites for plumbers across Australia and has published 18 plumber website builds, among them Aussie Drains (605 pages), Bayside Plumbing and RAKS Quality Plumbing. They are listed at soudcoh.com/website-design-for/plumbers. A plumbing website should have a page for each service, such as blocked drains, hot water and leak detection, the suburbs you cover, tap-to-call on every screen and a short quote form.

    Yes. The structure can reflect different teams, service areas and job types. We agree which services and response arrangements apply in each area, then review the work generated without treating every region as an identical operation.

    Often they benefit from a dedicated explanation of the services available, such as inspection, clearing or relining assessment. The campaign and page should match what the business offers and help the customer describe the problem before the team recommends a next step.

    Start with the services the business wants and has capacity to deliver. A focused plan can establish the messages, pages and enquiry process, then expand as the team reviews the quality and suitability of the work.

    Plumbers typically pay around A$84 per lead on Google Ads, averaged across the main services: blocked drains, hot water, leaks and emergencies. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    Get the plan

    Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.

    Call 1800 315 165

    No pitch deck. No upsell. A real conversation and a written plan.