LinkedIn Insight Tag Find the buyers behind the traffic.

The tag itself is free — LinkedIn charges nothing for it. What you are paying for is the build: agreeing what counts as a customer, wiring those conversions, attaching values from your own contract sizes, handling consent, setting up the follow-up and matched audiences, and proving every path works before it goes live. A single site with one enquiry form is a much smaller job than a multi-brand site with several forms and a portal. For clients we run LinkedIn advertising for it is part of the engagement; standalone it is a fixed price after a free audit.

The build is usually finished inside two weeks. The reports take longer, and that is the tool rather than the setup: company reporting is withheld until enough people have visited to form a group, so a quiet site can sit empty for weeks. Conversion data is quicker — you will see enquiries attributed within days. The genuinely useful demographic read, the one that changes how you write, is normally a month or two out. On a sales cycle measured in quarters, the first honest read on cost per customer is further out still.

No long-term lock-in. A tag build can be a one-off project and you keep the setup, the conversions, the audiences and the documentation whether or not we work together again. Where it sits inside an ongoing LinkedIn engagement we ask for enough runway to be fair to the work, because a B2B account judged on its first fortnight is being judged before a single deal has had time to close. The terms are put in front of you in plain English before anything is signed.

You do. The tag lives in your own LinkedIn advertising account, and we are added with access rather than as the owner. The audiences built from it are yours and stay in your account if we part ways, along with the matched account lists you supplied. Measurement and audience assets are yours outright — that is deliberately different to how an advertising build itself is handled, and it means leaving never costs you your data.

We say so, and we change what we are doing. The first thing checked is always whether LinkedIn is being told the truth — a good share of what looks like a campaign problem turns out to be a conversion firing on the wrong page, or a value nobody ever attached. Where the measurement is right and the pipeline still is not moving, we restructure the campaign, repoint it, or stop it. If the honest conclusion is that LinkedIn is not the right channel for your business, we would rather tell you than keep billing for it.

A fixed rhythm, good news or bad, in the language you use about your own business. Each report covers what was spent, what it produced, what we changed and why, and what happens next. The demographics get their own short section, written so your sales team can act on it rather than buried inside an advertising platform they will never log into. Where LinkedIn's numbers and your own pipeline disagree, the gap is named rather than smoothed over.

It is a small piece of code on your website that does two jobs. It reports back when somebody does something you care about — an enquiry, a download, a booked call — so LinkedIn can go and find more people like them and so you can see which campaigns produced real conversations. And it lets LinkedIn build an aggregate picture of the kinds of organisations visiting you. It is the only tag in common use that describes the company rather than the person.

No, and any tool promising that deserves a hard look. LinkedIn reports demographics in aggregate — industries, company sizes, job functions, seniorities and a list of organisations — and withholds the report entirely until enough people have visited to form a group that no single person can be picked out of. You will not see that a named individual read your pricing page at 2pm. What you get is the shape of your market, which is the more useful thing anyway.

For a lot of businesses selling to other businesses, yes. It is the cheapest market research available: which sectors are researching you, how big they are, which departments are doing the looking, and how senior they are. Most companies discover that the audience they have been writing for and the audience actually reading them are not the same, and that changes the website before it changes the advertising. It needs traffic to work, though — on a quiet site it will show you very little.

You already know the companies you want as clients. Uploaded as a matched audience, LinkedIn will connect that list to the people who work there, so you can put your message in front of decision-makers at those specific businesses rather than at a sector in general. The tag then closes the loop: it tells you whether anybody from that group has come to look at you, and which of your target accounts are engaging enough to be worth a call from your sales team.

Businesses whose customer is another business, and where one contract is worth enough to justify a higher cost per click than other channels charge. Professional services such as consulting, legal and accounting; software and technology; manufacturing and industrial suppliers; recruitment and HR; commercial property; and agencies selling to other companies. The common thread is a considered purchase with more than one person involved in the decision, which is exactly the situation LinkedIn's data describes and other platforms cannot.

Usually not, and we will tell you that before quoting rather than after. When your customer is a household, the company breakdown is noise and the higher click prices buy you nothing a Meta or Google setup would not buy more cheaply. That is a straight recommendation, not a limit on what we work with — we build the full tracking stack either way, and for a consumer business the money is better spent on the Meta Pixel, the Conversion API and analytics configured around your real conversions.