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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh

    Google Ads for electricians: electrician marketing and websites Electrical enquiries with the right job behind them.

    SoudCoh runs Google Ads and builds websites for electricians: 7 of them have a published case study, among them Aussie Electrical, I-Elec, 247 Service Mate and Aus Electrical & Data Services, from Sydney and Melbourne. Every one is listed below with what we did and the result.

    Or call 1800 315 165

    How we can help

    Separate urgent electrical calls from planned installations.

    Electrical marketing should make the service and the next step clear. We can plan Google Ads, local SEO and a website around fault finding, upgrades, installations and commercial work within your team’s scope. Customers need to recognise the right service and understand how to arrange an assessment or quote.

    What your customer needs to decide

    • Does the electrician provide this service and cover this location?
    • Is this an urgent fault enquiry or a planned installation?
    • What assessment is needed before scope and price can be confirmed?
    • Which qualifications and service authorisations can the business substantiate?

    Choose the services your plan needs

    1. SEO for electrical service questions

      Give fault finding, switchboards, lighting and other priority services their own useful explanations. Describe the assessment process and types of premises served. Include specialist services only where the business is authorised and equipped to provide them.

      • Service-specific electrical pages
      • Assessment and installation FAQs
      Explore SEO services

    2. Google Ads for faults, upgrades and installations

      Keep urgent enquiries distinct from planned switchboard, lighting or charger work. Match each message to a relevant page and the team’s operating area. Campaign timing should reflect who can respond and which services can be scheduled.

      • Fault and installation campaign groups
      • Service-scope and timing review
      Explore Google Ads

    3. Show the team and the work clearly

      Use genuine project examples, accurate business credentials and easy contact options. Let a customer describe the issue or planned installation without a complicated form. Explain how the business arranges the assessment, site visit or quote.

      • Project and service presentation
      • Simple mobile electrical enquiry
      Explore website design

    4. Make the local electrical business easy to find

      Keep contact details, service categories, hours and coverage accurate. Present the actual team and relevant reviews, and make any specialist capability clear using the business’s approved wording.

      • Business profile and category review
      • Consistent coverage and contact details
      Explore local SEO

    5. Prepare the right electrical appointment

      Collect the property location, service required and urgency. Planned projects may also need property type, scope and preferred timing. Review enquiry suitability and accepted work with the team to understand which service groups deserve attention.

      • Urgent and planned-job questions
      • Appointment and service-quality review
      Improve enquiry quality

    Services your plan can cover

    Faults and urgent enquiries

    • Electrical fault finding
    • Power-loss enquiries
    • Safety-switch problems

    Home improvements

    • Switchboard upgrades
    • Lighting and ceiling fans
    • Power points and EV chargers

    Specialist and commercial work

    • Office electrical fit-outs
    • Rewiring
    • Authorised metering and supply work

    Bring your electrical service mix and capacity.

    We’ll plan the campaigns and pages around the work your team can take on, from fault enquiries to scheduled installations and larger projects.

    Plan your electrical marketing
    Who we work with

    7 electricians we’ve worked with

    Every one has a published case study, from Sydney, Melbourne. Each card links to what we built and ran for them.

    See all 7 electrician websites we’ve built
    Client case studies

    Campaigns and websites for electricians.

    See the clients, their locations, the services we promoted and the websites we built. Each project explains what we delivered, with images and a link to the full story.

    Showing 15 of 15 client projects

    Swipe through the projects or use the arrows.

    A closer look

    The work, in three steps.

    I-ELEC

    I-ELEC

    Website project

    Start with the business and its customers.

    I-ELEC is a family-owned electrical contractor in Alexandria, serving 112 Inner Sydney suburbs. Its website is the landing site for its Google Ads.

    • Inner Sydney, NSW
    • Website design
    • Service pages
    Explore the full project
    I-ELEC homepage with an Inner Sydney headline, offer tiles and a quote form
    A homepage that answers the three first questions

    From our client campaigns

    The services we advertise.

    These services appear in the Google Ads campaigns we have run for our clients. Explore each business to see its service mix and campaign story.

    electricians

    • Emergency electrical work
    • Electrical fault finding
    • Power-loss enquiries
    • Switchboard repairs and upgrades
    • Safety switches
    • Smoke-alarm installation
    • Earthing and surge protection
    See all 23 services
    • Lighting and downlights
    • Ceiling fans
    • Power points
    • Appliance installation
    • Electric-vehicle chargers
    • Level 2 electrical work
    • Consumer mains and metering
    • Power disconnection and reconnection
    • Three-phase power
    • Office electrical fit-outs
    • House rewiring
    • Private power poles
    • Split-system air conditioning
    • Ducted air conditioning
    • Air-conditioning repair and servicing
    • Air-conditioning installation
    Explore 8 client campaigns

    Campaign timing follows the job.

    An urgent call and a planned quote need different responses. Our client stories show how scheduled campaigns cover the services people need and when the business can respond.

    SK Electrical: services and hoursSparkmaster: services and hoursAus Electrical & Data Services: services and hoursAussie Electrical: services and hours

    More from the work.

    Electrical ads: separate no-power calls from planned workSeparate urgent no-power enquiries from planned electrical work through clear service pages, accurate contact expectations and useful quote information.Read the article →Switchboard enquiries need more than a phone numberPrepare a useful switchboard conversation with clear property questions and next steps, without asking customers to make technical or unsafe assessments.Read the article →

    Google reviews

    Hear from our clients.

    Read SoudCoh’s reviews on Google (opens in a new tab)
    Cost per lead

    What a lead costs for electricians on Google Ads

    Electricians typically pay A$30–A$60 per lead on Google Ads when campaigns are built efficiently, for scale and volume, and closer to A$40–A$70 in Melbourne and Sydney. Smaller campaigns find that range harder to reach.

    SoudCoh is built on efficiency: every campaign is set up and judged on what a lead and a booked job cost, not on clicks or impressions. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    The moment of intent

    Somebody is typing it right now.

    Search starts with a need. A useful ad and a clear service page help the customer see whether you can help, where you work and what to do next.

    The searches this page is built for

    • no power electrician sydney
    • lights out electrician
    • emergency electrician near me
    • switchboard upgrade sydney

    These are examples of different customer needs. We group relevant searches around your services and choose a useful destination for each one.

    Example customer search

    no power electrician sydney

    Example ad

    Your Electrical Business

    Sydney, NSW

    Explain the service. Show where you work. Make the next step easy.

    Call or request a quote

    The page answers the same question and helps the customer enquire.

    Real Google Ads

    The Google ads that actually ran for electricians

    Word for word from client accounts we've run. Every ad below served on Google, built from the headlines we wrote, with its own click-through rate.

    • Sponsored

      Aussie Electrical

      aussie-electrical.com.au

      Fixed Price, No Surprises | All Electrical Jobs Done

      All electrical work done same day. Lifetime labour guarantee on every job. Book today. Don't wait around for quotes. We give you a fixed price and get it done today.

      A real ad we wrote and ran for Aussie Electrical.

      • Electrician in Sydney
      • 4.4% click-through rate
      See the Aussie Electrical case study

    • Sponsored

      Aus Electrical & Data Services

      auselectricalanddata.com.au

      Master Electricians | Upfront Fixed Pricing

      Smoke Alarm Install across Sydney. Master electricians, upfront fixed pricing. Need a sparky? Licensed NSW electricians, 5-star reviewed. Book online.

      A real ad we wrote and ran for Aus Electrical & Data Services.

      • Smoke alarm installation in Sydney
      • 8.4% click-through rate
      See the Aus Electrical & Data Services case study

    • Sponsored

      SK Electrical

      skelectrical.com.au/Residential/Sydney

      Local Sydney Electricians | Repairs & Installs at Home

      Upfront fixed quote before any work. Best price guaranteed, licensed & insured. Book now.

      A real ad we wrote and ran for SK Electrical.

      • Residential electrician
      • 7% click-through rate
      See the SK Electrical case study

    • Sponsored

      Sparkmaster

      spark-master.com.au/Near-Me/Sydney

      Sydney Sparky, Same Day | Need an Electrician Today?

      Fast, friendly local electricians across Sydney. 5-star rated, free quote, no hidden fees. Power out, faults or installs? Fast local sparkies, response in 15 mins. Free quote.

      A real ad we wrote and ran for Sparkmaster.

      • Electrician near me
      • 5.6% click-through rate
      See the Sparkmaster case study

    Want ads like these running for your business?

    Get my free plan
    What people typed

    Real searches that turned into enquiries for electricians

    The exact phrases people searched before they got in touch. Your ads and pages should answer these words, not the ones a keyword tool guesses.

    • electrician near me
    • level 2 electrician near me
    • smoke alarm installation
    • smoke alarm replacement
    • electrician
    • level 2 electrician
    • smoke alarm service
    • switchboard upgrade cost
    • 24 hour electrician near me
    • smoke alarm inspections
    • emergency electrician
    • smoke detector installation
    • mobile electrician near me
    • electricity outage
    • powerpoint installation
    • emergency electrician near me
    • 24 7 electrician near me
    • electrician blacktown
    • electrician matraville
    • electrician sydney
    • fan installation
    • install powerpoint
    • oven installation
    • 24 hour electrician

    Real search terms from SoudCoh's research.

    Free · no obligation

    A free plan, written for electricians.

    We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.

    • A 30-minute call with someone who runs accounts, not a salesperson
    • Your competitors' ad copy, offers and the searches they are holding
    • A written 30-day lead plan with the budget it assumes
    • The searches we would refuse to pay for, listed before launch
    Or skip the form1800 315 165

    Get in touch

    A few quick questions, then your details. We work with businesses spending A$5,000 a month or more on ads.

    About Electricians

    1 What you need

    Our speciality: Google and Meta ads that bring in paying customers. We measure cost per job, not cost per click.

    2 Your ad spend

    Spending A$5,000 a month or more on ads? That's who we work with — up to A$30,000 a day, and enterprise programmes above that.

    We recommend a minimum of A$5,000 a month in ad spend for most businesses. That's what you pay Google or Meta for your ads — not your revenue. Our management fee is separate.

    Think in daily budgets? About A$165 a day is A$5,000 a month.

    3 Your business

    We look at it before we reply. No website yet? A Facebook page or Google Business Profile link works too.

    4 What you want

    What would make this worth it? A sentence or two is plenty.

    5 Your details

    Handy if you would rather we wrote back than rang.

    We use these details to reply and to set you up in our CRM. See our privacy policy.

    Or call 1800 315 165

    We respond within one business day

    Where the money goes.

    Most electricians hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.

    1. No power and lights out are urgent searches

      Someone dealing with a power loss needs a clear service promise and a direct route to an available electrician. We match the campaign and page to the problem and the hours your business can respond.

    2. Switchboards and installations need a different conversation

      Switchboard upgrades, EV chargers, lighting and commercial work involve different questions and quote requirements. Service-specific copy helps customers understand what you provide before they enquire.

    3. Your credentials and coverage should be easy to find

      We make the business's actual licensing, insurance, reviews and service area visible. The information should be accurate for the state and the work offered, with clear contact details on mobile.

    4. Ad conversions alone do not explain the work won

      Phone calls, form submissions and recorded job outcomes answer different questions. We review the available evidence together so campaign decisions reflect enquiry quality and the work your team can deliver.

    04 stages

    How we bring the work in.

    Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.

    1. Stage 01

      Map the electrical services

      No power, lights out, switchboard work, hot water electrical faults and planned installations can each need their own message. We agree on priorities, areas and capacity with the business.

    2. Stage 02

      Make the next step clear

      Mobile pages make the phone number easy to use and the quote form easy to complete. Emergency enquiries and planned commercial work receive an appropriate path.

    3. Stage 03

      Make enquiries easier to review

      We help the team understand which services and locations enquiries relate to, so campaign decisions reflect the work the business wants to win.

    4. Stage 04

      Assess cost and job quality

      We review service demand, attributed call and form enquiries, and recorded outcomes. This helps the business assess urgent call-outs separately from planned installations.

    Campaigns are built paused. You read the whole thing first.

    Send us what you are running now and we will put a 30-day plan for electricians in writing. You keep it either way.

    Get the 30-day plan
    Built by us

    The work behind the numbers.

    Counts of our own build and optimisation work.

    • 479

      search ads that served

    • 223

      negative keywords added

    • 305

      ad groups built

    Client websites

    Websites we built, captured live.

    Real client sites, designed and built by our team. Open any capture to see the full page, then follow it through to the case study.

    Local detail. Wider reach.

    A plan for the places you serve.

    We can shape a marketing plan for your service area across Australia, New Zealand, the United States, the United Kingdom and the Middle East. We begin with the cities you serve, the language your customers use, local demand and the way your team operates.

    • Australia

      Sydney · Melbourne · Brisbane · Perth · Adelaide · Canberra · Gold Coast · Hobart · Darwin

    • New Zealand

      Auckland · Wellington · Christchurch · Hamilton · Tauranga

    • United States

      New York · Los Angeles · Chicago · Houston · Dallas · Miami · Atlanta

    • United Kingdom

      London · Manchester · Birmingham · Leeds · Bristol · Glasgow · Edinburgh

    • Middle East

      Dubai · Abu Dhabi · Riyadh · Jeddah · Doha · Kuwait City

    Discuss your market for electricians
    FAQ

    Before you book a call.

    The questions electricians ask us most often, answered straight.

    The first call is free and there is no deck.

    SoudCoh builds websites for electricians across Australia and has published 7 electrician website builds, among them Aussie Electrical (650 pages), I-ELEC (231 pages) and 247 Electrician Mate. They are listed at soudcoh.com/website-design-for/electricians. When you compare web designers, check for live sites you can visit, a page for each electrical service, tap-to-call on every screen, and tracking of calls and forms.

    For most electricians, SoudCoh starts with Google Search ads for the jobs you want most, such as no-power call-outs, switchboard upgrades or EV chargers, a website with a page for each service and tap-to-call, and an accurate Google Business Profile with genuine reviews. The right mix depends on your services, area and capacity, so we judge it by tracked calls, forms and the jobs they become, not by clicks.

    Yes, where the business actually holds the authorisation and wants that work. We use the company’s approved service descriptions and credentials, then confirm that the campaign locations and enquiry process fit the service.

    The urgent contact path should be easy to understand. Planned installations can have their own pages with more detail about options, assessment and quoting, so each customer can find the information relevant to their situation.

    We start with the business’s priorities and available capacity. Urgent call work, home upgrades and commercial projects can be reviewed separately, using the team’s feedback on suitability and completed or accepted work.

    Electricians typically pay A$30–A$60 per lead on Google Ads when campaigns are built efficiently, for scale and volume, and closer to A$40–A$70 in Melbourne and Sydney. Smaller campaigns find that range harder to reach. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    Research for electricians

    White papers on what the data shows for trade and home-service businesses, with the method to check your own account.

    All white papers

    Explore the approach for other industries.

    Different customers need different information. Explore the services, customer decisions and project examples for each industry. Marketing for is the index, if you would rather start there.

    Get the plan

    Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.

    Call 1800 315 165

    No pitch deck. No upsell. A real conversation and a written plan.