Google Ads for electricians
Same-day jobs, every day. From Google.
We get electricians inbound enquiries from Google — switchboard upgrades, EV chargers, emergency, commercial — with sharp targeting, phone-first ads and mobile landing pages.
Day 1
First calls
Most launches
Local
Service-area precision
No bleed
EV
Specialty focus
EV charger demand surge
5★
Reviews → CTR
Star extensions wired
Real electricians we have grown
- Aussie Electrical
- Aus Electrical and Data Services
- S&A Electrical Group
What this looks like for electricians.
- SK Electrical35Electrical enquiriesSelected period · a 13-day period in 2026See how we did it
- Sparkmaster$138.74cost per electrical enquirySelected period · a 27-day period in 2026See how we did it
- Aus Electrical & Data Services$81.48cost per enquiry, from 39 enquiriesSelected period · a 19-day period in 2026See how we did it
Somebody is typing it right now.
This is the only advertising where the customer starts the conversation. They have the problem, they type it, and at that moment you are either on the page or you are not.
The searches this page is built for
- electrician near me
- ev charger installation
- emergency electrician
- switchboard upgrade
Each one is a different person at a different point of deciding, so each one is handled on its own, with its own ad and its own page. That is the whole trick, and it is why one campaign covering all four never works.
Illustration · the slot you are buying
A mock-up of the sponsored slot, not a real listing. The business name and the star rating shown are placeholders — yours are whatever your customers give you.
A free plan, written for electricians.
We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.
- A 30-minute call with someone who runs accounts, not a salesperson
- Your competitors' ad copy, offers and the searches they are holding
- A written 30-day lead plan with the budget it assumes
- The searches we would refuse to pay for, listed before launch
Get in touch
Only your name and phone number are required. Everything else shapes the first reply rather than gating it.
We respond within one business day
Where the money goes.
Most electricians hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.
EV charger demand is booming, you're missing it
EV charger installations are growing 40% per year. Without specialty campaigns for "EV charger installation", you miss a high-margin growth vertical.
Commercial vs domestic vs emergency are different
Different copy, different price anchors, different objections. One generic electrician campaign hides high-margin specialty work in the noise.
Energy Safe Victoria credentials don't show
Trust signals — A-Grade, ESV registration, public liability — should be on every ad and every landing page. Most aren't.
Same-day urgency isn't being captured
Treat a 3am safety-switch call the same as a 10am downlight enquiry and you pay the same for wildly different jobs. Different work, different premium.
How we bring the work in.
Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.
- Stage 01
Specialty + service map
Domestic, commercial, EV, emergency and industrial each get their own message and page, so high-margin work stops hiding.
- Stage 02
Built for how they reach you
Emergencies come by phone, planned work by form. We build for both and know where every enquiry came from.
- Stage 03
Trust signals everywhere
A-Grade, ESV-registered, fully insured — on every ad, every landing page, every CTA.
- Stage 04
Priced for the premium work
A 3am safety-switch call is worth more than a 10am downlight quote, and your account knows the difference. It sharpens as it runs.
Campaigns are built paused. You read the whole thing first.
Send us what you are running now and we will put a 30-day plan for electricians in writing. You keep it either way.
- 5.0Across every Google review
- 250+Active engagements, five countries
- $120M+Media under management
- 41Published clauses in the SoudCoh Standard
Two businesses can bid the same and pay very differently.
Cost per lead is not set by your budget. It is set by how tightly the keyword, the ad and the page agree with each other.
Bid tiers set per keyword, not per campaign
The search that books a job and the search that fills a research tab do not deserve the same bid. They get separated first, then priced separately — which is most of the gap between a cheap lead and an expensive one.
Ads pinned only where a claim is fixed
A licence number, a guarantee, a legal line — those get pinned. Everything else stays free so Google can test it, and then we read what it actually served, which is regularly not what we expected.
The account starts pre-negated
Plumbing, electrical and cleaning each have a negative-keyword bank our team maintains by hand from the accounts that came before yours. A new account in that trade inherits it on day one, so you are not paying to learn what we already know.
The page has to answer the ad
Paid traffic sent to a homepage asks a stranger to find their own way. We build the page the ad promised — one screen, one action — because the keyword, the ad and the page saying the same thing is most of what Quality Score is measuring.
Case studies from electricians like yours.
All case studies
Before you book anything
Here is what electricians ask us first.
Before you book a call.
The questions electricians ask us most often, answered straight.
The first call is free and there is no deck.
Yes — and you should. EV charger demand is one of the fastest-growing electrical specialties. We run a dedicated EV charger campaign for clients in this vertical.
Yes — commercial and industrial campaigns run with B2B-aware copy, longer landing pages and lead-qualification questions before the call book.
Always. Every form pushes a job into your ops software with an instant notification to the dispatch team.
We run the same build in nine other trades.
The structure does not change much between them — the searches, the objections and the price of a job do. Marketing for is the index, if you would rather start there.
- Google Search for electrical workSwitchboards, level 2, data and emergency work are four different markets with four different values, and they are treated as such.
- Owning the suburbs on your service mapAn electrician's radius is a business decision. This is how the site and the profile get built to match it.
- Screening out the jobs you do not wantDownlight swaps and DIY questions cost the same click as a switchboard upgrade. Only one of them pays for it.
Get the plan
Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written plan.