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    SK Electrical

    Electrical services · Sydney, NSW

    SK Electrical: 1 in 8 Google Ads enquiries became won jobs

    About 1 in 8 Google Ads enquiries to SK Electrical became won jobs in the first 13 weeks of ads. Phone calls brought in 90% of won revenue from the ads, and two in three enquiries were calls. 64% of ad clicks came from a phone, so the phone number and a call button sit at the top of every page.

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    Services
    Google Ads management · Enquiry tracking and won-job reporting · Website design and landing pages
    Talk to us about your account

    SK Electrical · Sydney, NSW

    Services in the campaign

    The advertising covers electrical faults and safety and electrical installation.

    Electrical faults and safety

    • Emergency electrical work
    • Electrical fault finding
    • Power-loss enquiries
    • Switchboard repairs and upgrades
    Show all 7 services
    • Safety switches
    • Smoke-alarm installation
    • Earthing and surge protection

    Electrical installation

    • Lighting and downlights
    • Ceiling fans
    • Power points
    • Appliance installation
    Show all 9 services
    • Electric-vehicle chargers
    • Level 2 electrical work
    • Consumer mains and metering
    • Power disconnection and reconnection
    • Three-phase power

    Campaign hours

    Campaign schedule · Sydney local time

    • General service campaign — Monday–Friday: 7am–5pm
    • Emergency-service campaign — Monday–Friday: 7am–6pm

    The results

    Results for SK Electrical.

    Each result shows its reporting period. Open a tile for the measurement basis.

    • Headline result

      1 in 8

      Google Ads enquiries became won jobs

      First 13 weeks of Google Ads

    • 90%

      Share of won revenue that started with a phone call

      First 13 weeks of Google Ads

    • 2 in 3

      Google Ads enquiries that came in as phone calls

      First 13 weeks of Google Ads

    • 64%

      Share of ad clicks that came from phones

      First 13 weeks of Google Ads

    How we measured

    Figures cover the first 13 weeks of ads. Won jobs are those SK Electrical marked won in its records; enquiries are traced calls and forms, with test entries removed. Some recent enquiries were still open. Service and device shares describe this early set of recorded jobs.

    In one minute

    The 60-second version

    SK Electrical, from the brief to the result in 5 short slides.

    1. The business

      A Sydney electrician for emergencies and everyday jobs

      SK Electrical handles emergency call-outs, fault finding and installations across Sydney, from ceiling fans and smoke alarms to lighting, power points, EV chargers and switchboards.

      SK Electrical home page with a 24/7 emergency electrician headline and a call button in the header

    2. The problem

      Judge the ads on won work, not clicks

      SK Electrical needed enquiries for the jobs it wants, and a way to see which of them became work. Every result had to trace back to a real job with an agreed price.

    3. What we built

      An ad group for each job, landing on the matching page

      Search campaigns with an ad group for each service, sending people to the matching service page. Calls and forms are traced from the ad to the client's job records.

      SK Electrical smoke alarm installation page with a service headline and a call button

    4. What happened

      About 1 in 8 Google Ads enquiries became a won job

      Over the first 13 weeks, about 1 in 8 Google Ads enquiries became won jobs. Two in three enquiries were phone calls, and calls brought in 90% of won revenue.

      1 in 8Google Ads enquiries became won jobs, first 13 weeks of ads

    5. What we learned

      On a phone, the call button does the selling

      64% of ad clicks came from phones, two in three enquiries were calls, and calls brought in 90% of won revenue. The phone number has to be the easiest thing to find.

      64%of ad clicks came from phones

    Insights

    What the data showed

    Details from the SK Electrical project. Open a card for the finding and its source.

    • Calls

      90%

      Phone calls brought in 90% of won revenue from the ads.

      • Phone calls90%
      • Web forms10%

      Two in three enquiries from the ads were phone calls, and those calls produced 90% of won revenue. For an electrician selling urgent and same-day work, the phone number has to be the easiest thing on the page to find.

    • Device

      64%

      64% of ad clicks came from phones, so the call button sits on every page.

      • Phones64%
      • Computers and tablets35%

      Most people found SK Electrical on a phone. The phone number sits in the header and a call-now button stays in reach on every page, so a customer can ring in one tap. With most clicks on a phone and most won work arriving by phone, that button matters more than the form.

    The ads

    The Google ads we wrote and ran for SK Electrical

    Word for word from SK Electrical's account. Each one served on Google, shown with its own click-through rate.

    • Sponsored

      SK Electrical

      skelectrical.com.au/Residential/Sydney

      Local Sydney Electricians | Repairs & Installs at Home

      Upfront fixed quote before any work. Best price guaranteed, licensed & insured. Book now.

      A real ad we wrote and ran for SK Electrical.

      • Residential electrician
      • 7% click-through rate
    SK Electrical

    Website development · SK Electrical

    We built their website, too.

    Explore the website we designed for SK Electrical: the pages, the mobile experience and the path to an enquiry.

    Read full website case study
    SK Electrical home page with the emergency electrician headline

    The case study

    The project, connected.

    The brief, the work and what it delivered.

    1. The starting point

      SK Electrical

      SK Electrical is a Sydney electrical business offering emergency call-outs, fault finding and installations such as ceiling fans, smoke alarms, lighting, power points, EV chargers and switchboard upgrades.

      Electrical services · Sydney, NSW

      SK Electrical

      SoudCoh services

      • Google Ads management
      • Enquiry tracking and won-job reporting
      • Website design and landing pages

    2. What we put in place

      The campaign work

      • Google Ads search campaigns with an ad group for each electrical job, sending people to the matching service page.
      • A rebuilt campaign for emergency and core services that replaced the original campaign partway through the second month.
      • Tracked calls and web forms traced from the ad to the job, with won jobs recorded at the agreed price in the client's job records.
      • A review of won work by enquiry type and device.

    3. What the project delivered

      The outcome

      About 1 in 8 Google Ads enquiries became won jobs over the first 13 weeks of ads, with phone calls bringing in 90% of won revenue.

    In this case study

    White paper · PDF

    Marketing for home services in Australia

    58 pages · 2.3 MB

    Download this PDFRead it on the page

    About 1 in 8 Google Ads enquiries to SK Electrical became won jobs in the first 13 weeks of ads. The work came by phone: two in three enquiries from the ads were calls, and those calls brought in 90% of won revenue.

    The business

    SK Electrical is a Sydney electrical business. Its website leads with 24/7 emergency work and covers the everyday jobs too: ceiling fans, smoke alarms, lighting, power points, EV chargers and switchboard upgrades, along with fault finding when the power goes out or a safety switch keeps tripping.

    What we set out to do

    The aim was enquiries for the jobs SK Electrical wants, judged on the work they became rather than on clicks. That meant tracing each call and form from the ad to the client's own job records, so a won job with an agreed price could be counted against the ads that produced it.

    What we built

    The search campaigns give each job its own ad group. Someone searching about a ceiling fan sees a ceiling fan ad and lands on the ceiling fan page; smoke alarms, lighting, power points, EV chargers and switchboard work each have their own page as well. General searches for an electrician go to the home page, where the phone number and a call button sit at the top.

    SK Electrical smoke alarm installation page with a service headline and a call button
    Each service has its own page, so the ad and the page talk about the same job.

    Partway through the second month, a rebuilt campaign for emergency and core services replaced the original one. Calls from the ads arrive on a tracked number, forms carry the ad click, and test entries are removed before anything is counted. The website itself is covered in the SK Electrical website case study.

    What happened

    Over the first 13 weeks of ads, about 1 in 8 Google Ads enquiries became a won job. Some recent enquiries were still open when the figures were taken, so that rate may rise. Most of the searching happened on phones: 64% of ad clicks came from a mobile.

    The phone does the selling

    Calls brought in 90% of won revenue from the ads, from two in three of the enquiries. Electrical problems are often urgent, and people with an urgent problem ring.

    Built for a phone

    The phone number sits in the header of every page and a call-now button stays in reach, so someone searching on a phone can ring in one tap. With most clicks on a phone and most won work arriving by phone, that button matters more than the form.

    How we measured it

    The won-job rate is won jobs divided by all enquiries traced to Google Ads (calls and forms, test entries removed) over the same days. Won value is the agreed job price recorded in the client's job records. The 13 weeks run from the first day the ads spent money to when the figures were taken.

    For an electrical business that wants the same view of its own ads, see our Google Ads management and how we trace enquiries through to won jobs.

    Key campaign decisions
    • About 1 in 8 Google Ads enquiries became a won job over the first 13 weeks of ads, measured against the client's own job records.
    • The phone did the selling: two in three enquiries were calls, and calls brought in 90% of won revenue.
    • 64% of ad clicks came from a phone, so the phone number and a call button sit at the top of every page.
    • A rebuilt campaign for emergency and core services replaced the original one partway through the second month, with each job landing on its own service page.

    Tags

    • Google Ads
    • Electrical services
    • Sydney, NSW

    That is one account. Yours is a different one.

    We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.

    Book the auditSee more accounts
    SK Electrical: 1 in 8 Google Ads enquiries became won jobs

    What the results measure.

    The definitions behind the campaign results, from enquiries and conversion rates to advertising spend.

    Conversion
    An action recorded under the account’s conversion setup, such as a tracked call, form submission, booking or purchase. Platform call/form enquiries are described separately in the study; repeat calls can be separate events, so enquiries are not necessarily unique people.
    Cost per job · cost per lead
    Advertising spend divided by the relevant recorded enquiry or job count. The study identifies the denominator. Enquiry cost is considered alongside lead quality and job value.
    Conversion rate
    Recorded conversion actions divided by ad interactions, usually clicks. The study identifies which actions count toward its rate.
    Ad spend
    Money spent on the advertising platform. The enquiry costs and revenue-to-ad-spend figures here exclude agency fees and the cost of delivering the client’s service.
    The measurement window
    The period covered by the result, with spend and outcomes drawn from the same reporting window.
    A starting point
    Starting values appear beside the resulting figure when the account history is available.
    Qualified lead
    An enquiry assessed against the agreed service, service area and customer requirements.
    An anonymised client
    A project published without the client’s name. The page identifies its sector and explains the scope of the work.

    Put your own numbers to work: the break-even ROAS calculator, with your own click price and close rate. It takes about a minute and asks for nothing.

    How we run accounts

    How we manage the campaign.

    We define the outcomes to track, test the enquiry paths and use what we learn to guide campaign improvements. SoudCoh Compound explains how that work is organised.

    • Rule 01

      Count real enquiries only

      The number it moves: True cost per lead

      We agree which calls, forms, bookings or sales count as a result, and a real test enquiry goes through every tracking path before the campaign goes live.

    • Rule 08

      Build on practical campaign experience

      The number it moves: Waste blocked before the first click

      Every change on an account like this one is written to that client's change history, and what it teaches, never the client's numbers, goes into the next account's starting point.

    See SoudCoh Compound
    If you want one of these

    What actually happens after the first call.

    Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.

    1. The call

      Thirty to forty-five minutes, free

      We discuss your services, customers, website and goals, then identify the most useful next step.

    2. Week 0

      The audit

      We review your website and advertising, then set out the opportunities, priorities and recommended scope.

    3. Week 1

      The build

      Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. It waits in our approval queue, and a real test enquiry goes through every tracking path before anything is live.

    4. Day one

      You press go

      Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.

    5. Days 1–14

      The clean

      We review search terms, exclude irrelevant searches and refine keywords and ads using the early campaign data.

    6. From there

      Rhythm

      Regular optimisation and reporting, with reviews of lead quality, customer value and where to focus the next stage of work.

    Before you ask us anything

    Here is what everybody asks first.

    FAQ

    The questions this raises.

    How the results were measured and how the approach could apply to electricians.

    The first call is free and there is no deck.

    Book a call
    How was the 1 in 8 figure for SK Electrical worked out?

    We counted every enquiry traced to Google Ads in the first 13 weeks of ads, calls and web forms, with test entries removed. Then we counted how many of those SK Electrical marked as won in its own job records. Won jobs divided by enquiries came to just over 13%, which we show as about 1 in 8.

    What counts as an enquiry from Google Ads?

    A tracked call to the phone number shown in the ads, or a web form submitted after a Google Ads click. Enquiries that could not be traced to an ad are left out, so the figure covers only work we can show came from the ads.

    Why do calls matter more than forms for an electrician?

    Many electrical jobs are urgent, and people with a problem that can't wait tend to ring. Two in three enquiries from the ads were calls, and calls brought in 90% of won revenue.

    Why does it matter that most clicks came from phones?

    64% of ad clicks came from a mobile, and most enquiries were calls. On a small screen the phone number has to be visible without scrolling, so the number and a call button sit at the top of every page.

    What do the results in this SK Electrical case study measure?

    Campaign results describe the enquiries or job outcomes reported for the client. Each figure identifies what it measures.

    Which records support these results?

    Result basis: First 13 weeks of Google Ads. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.

    Would this work for electricians like mine?

    We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.

    How would you plan this for my business?

    We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.

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    Hear from our clients.

    Read SoudCoh’s reviews on Google (opens in a new tab)

    Ready to plan your campaign?

    Thirty minutes on your numbers, and a written list of what we would change first. Yours to keep either way.

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    A real conversation and a written list of opportunities.