Electrician leads Sydney: 35 enquiries in a 13-day period

Sydney electrical clicks are expensive, and there is no way around it

Switchboard upgrades, EV charger installs, safety compliance, after-hours faults — they all pull on the same searches, and every licensed sparky in Sydney is bidding on them. The clicks cost real money.

The saving grace is that an electrical job is usually worth having when it lands, which changes what a sensible cost per enquiry looks like. It also changes what a bad account can get away with.

If you run an electrical business you already know the shape of this. You pay top dollar for a click from somebody who might be pricing a job for six months from now, and you only find out which one you bought after the phone call.

You cannot buy your way out of this one

Look at the click economics and the problem states itself. Account-wide, the ads were served 4,155 times and drew 229 clicks, a click-through rate of 5.51%. That is a small, expensive pool of traffic.

At these prices, a fortnight of loose targeting is a fortnight of money gone with a couple of quote requests to show for it. The only arithmetic that works is a high share of those few clicks turning into enquiries.

And the jobs are not small, which is where plenty of electricians come unstuck. A switchboard upgrade, a compliance defect rectified, a home EV charger with the paperwork done properly — these are multi-hour jobs with materials, and several bring follow-on work with them. An enquiry approaching a hundred dollars looks entirely reasonable against that, and a lead cost that looks reasonable will quietly excuse an inefficient account for months at a time.

SK Electrical was working with that trade-off from a standing start. New account, starting from zero in 2026, covering Sydney across the CBD, the Inner West, the North Shore, the Hills, the Shire and the Northern Beaches. An account like this either converts at a serious rate, or it burns the budget in a fortnight with nothing to show.

What we took on

A single campaign covering the full electrical trade. The window reported below was selected and stripped of its dates deliberately, so it tells you nothing about when the account began or how long we have held it.

Across the account it served 4,155 impressions and took 229 clicks. The brief was one line long: fewer clicks, better clicks.

Account-wide the ads appeared for 19.66% of the searches they were eligible for, and held a top-of-page position 12.93% of the time. Four-fifths of the category was left alone. In an expensive vertical that is not timidity, it is the whole approach — the money went to a narrow band of demand instead of being spread thin across everything an electrician could theoretically be hired for.

How the account was structured, and what was excluded from it, is not something we set out publicly. What is fair to say is that it was built around the jobs that actually get booked, and the ads were written to the particular problem the person was searching about. A dead switchboard. A charger for a new car. A light that keeps tripping the safety switch.

35 enquiries in 13 days

The account's first substantial month did the work.

• 35 enquiries — across a 13-day period in 2026
• 18.13% conversion rate from 193 clicks and 3,550 impressions — the same period in 2026
• $96.99 per lead — same period
• 5.44% click-through rate — same period
• 41 conversions at $95.99 per lead — across the account's wider run

In the period we are reporting, close to one in five people who clicked an SK Electrical ad went on to make an enquiry. 193 clicks produced 35 enquiries.

That 18.13% is what makes a $96.99 cost per lead sustainable in a category where the click price is high. Turn it around and the point lands harder: an account converting at a third of that rate would have needed roughly three times the clicks, and in Sydney electrical, three times the clicks is a completely different budget conversation.

The distribution holds up as well. Of the 13 days in that period in 2026, 11 produced at least one enquiry, and the pattern carried into the days on either side of it. The strongest single day brought in 8 enquiries from 18 clicks. Account-wide, 41 enquiries came from 229 clicks.

Phones for the faults, desktops for the planned work

Device data adds a useful detail. 25 of the 35 enquiries in that period came from a mobile, 8 from a desktop and 2 from a tablet.

That desktop share is higher than you see in a pure emergency trade, and it fits the mix of work. A switchboard upgrade or an EV charger tends to get researched properly before anyone picks up the phone. A tripping safety switch does not.

Two caveats, stated plainly. This is a short history: only one substantial month behind it, and the period that follows is two days long, which is far too short to draw anything from. And every figure here belongs to the period printed beside it — one measured window is one window, and we are not stretching it into a claim about the year.

What it changes for an electrical business

35 enquiries in 13 trading days is a book of work rather than a trickle. The practical effect is control over the run sheet: jobs can be grouped geographically, the switchboard and EV charger work that pays properly can be taken, and every quote request stops being one that has to be won at any price.

Owners tend to feel that last part first. When enquiries land on 11 days out of 13, you can price a quote on the work instead of on the fear of an empty Thursday. The jobs genuinely worth doing get chased properly, and the ones that are not can be let go without it hurting.

That is a quieter change than the headline number, and a more useful one. A van sitting in the yard on a Wednesday costs the same as a van on a switchboard job, so the value of steady enquiries is not only the work they bring in. It is the discounting they stop you doing.

There is a staffing consequence too. Electrical work scales in whole people, because a second van needs a licensed electrician rather than a helper, and no owner commits to that on a hopeful month. A measured fortnight with 35 enquiries in it is the kind of evidence that makes the conversation possible, particularly when they arrive across most days rather than in one burst.

We do not see SK Electrical's quoting or close rate and will not put a dollar figure on the outcome. What the data shows is 41 enquiries generated across the account, and the price paid for each.

Get a straight answer on your account

If you are a Sydney electrician paying serious money per click and not seeing the enquiries to match, that is usually fixable.

Book a call. We will look at what you are running now, tell you what we would change, and be upfront if we think you are better off leaving it alone.