Sydney plumbing leads: 80 enquiries at $110.72 for Eagle Plumbing

Selling 24/7 plumbing without paying for the other 23 hours

Eagle Plumbing answers the phone around the clock across Sydney, which sounds like a straightforward advantage until you try to advertise it. Genuine after-hours availability is one of the most valuable things a plumber can offer, and one of the easiest to waste money on.

A 2am search for an emergency plumber and a 2pm search for a dripping tap look nearly identical to an ad platform. So the account had to be efficient rather than large: a substantial budget doing a disproportionate amount of work.

Sydney is the hardest version of this problem

This is the largest and most expensive plumbing search market in the country. National franchises, established multi-van operators and one-man outfits all bid on the same handful of urgent phrases, and the click price reflects that fight.

So does the noise. An enormous share of plumbing traffic in this city is people pricing a job they will do next month, people looking for a part, people who want a landlord to pay for it, and people who are not in the service area at all. Buying "plumber Sydney" buys all of them.

Against that, a genuine emergency job is worth having, and an after-hours business is built to catch the enquiry the rest of the market cannot answer. The commercial question was never whether to advertise. It was whether the account could be made accurate enough that a serious budget landed on people with an actual problem, and at this spend level a five-point difference in conversion rate is thousands of dollars a month arriving as jobs, or as nothing.

What we were actually managing to

The account runs across two campaigns. The period reported below was selected and stripped of its dates on purpose, so it gives nothing away about when Eagle came on board. Account-wide the ads were served 14,535 times, drew 696 clicks at a 4.79% click-through rate, and recorded 103 enquiries, 20 of them as tracked phone calls on the ads.

The click count is modest on purpose. We managed to the proportion of traffic that ends with a phone ringing, not to traffic itself. A plumbing account can always buy more clicks; what it cannot easily buy is clicks from people ready to book.

Pause on the scale of that filtering. 14,535 impressions produced 696 clicks and 103 enquiries — roughly one in seven of the people who clicked went on to enquire, account-wide, in a category where a great many accounts are pleased with one in twenty. Every impression that did not turn into a click, and every search that never triggered an ad at all, is money that stayed in the account.

We wrote to the urgency of the job rather than the name of the service, and cut anything that read like research rather than a problem. The rest of the working is ours.

80 Sydney plumbing enquiries in a 26-day period in 2026

Its first complete month ran 26 days in 2026. In that period 13.36% of every click became a recorded enquiry, producing 80 enquiries at $110.72 each.

• 13.36% of clicks became enquiries in the selected period of 2026
• 80 enquiries across a 26-day period in 2026
• $110.72 cost per enquiry in the same period
• 17 tracked phone calls in that period, and 20 account-wide
• 12,333 impressions and 599 clicks in the same period
• 103 enquiries in total, taken across the whole account, from 696 clicks

The 13.36% is the figure we would point at, rather than the enquiry count. Eighty enquiries is a solid month for an account this size, but the conversion rate is what makes the month repeatable, because it means the budget is landing on people with a plumbing problem rather than people with a plumbing curiosity.

Of the 26 days in that period in 2026, 25 produced at least one enquiry. The pattern held in the days either side of it as well.

The strongest single day brought in 9 enquiries from 27 clicks. For a business promising to answer the phone at any hour, that near-daily arrival is the difference between staffing a roster and hoping.

Four in five wanted to talk to somebody

Of the 103 enquiries recorded account-wide, 83 were phone-call conversions and 20 submitted web forms. That is a different measure from the 20 tracked calls on the ads themselves, which count only the calls placed straight from an ad.

Four in five people who enquired wanted a plumber on the line rather than in their inbox. That is exactly the demand an all-hours operator is built to win, and exactly the demand that gets wasted when the ads pull in researchers. Device data says the same thing: 68 of the 80 enquiries in that period of 2026 came from a mobile phone.

Since then the account has recorded a lower cost per enquiry: $62.99 in the period that followed, at a 23.71% conversion rate, a 43.11% fall in cost per enquiry and a 77.54% lift in conversion rate against the period before it. We are deliberately not leading with it. That later period is four days long at the time of writing, and short windows in a plumbing account throw up flattering cost-per-enquiry figures that mean nothing on their own. The 26-day period is the one we would stand behind.

What it means at this spend level

Efficiency is the metric that matters most to a business running an all-hours promise, because the cost of answering the phone at 3am is real and it gets paid in sleep as much as money. When 13.36% of clicks turn into an enquiry, the channel stops being a bet and becomes a line item you can plan around.

The 17 calls inside that period in 2026 are the clearest version of that. Those were people who wanted a plumber on the line immediately, which for a business built on out-of-hours work is precisely the enquiry it is set up to win. Widen the frame to the whole account and it is plainer still: 83 of 103 enquiries came in by phone.

Practical effects compound at this budget. Enquiries on 25 of 26 days means the on-call roster gets written properly rather than guessed at, and the truck already out can be routed to the next job instead of coming home empty. It also means the business can choose its work, taking the after-hours jobs it is genuinely built for rather than every quote request that comes past.

We have no visibility over Eagle Plumbing's close rate, job values or revenue and will not estimate any of them. The count, the period it belongs to, and the price paid per enquiry are what is provable.

Where to start

If you run an emergency or after-hours plumbing service and suspect your ads are bringing in browsers rather than jobs, check the conversion rate first. Not the click count, and not the spend.

Ask us and we will pull it apart with you.