We built one services menu with the popular jobs and a call button beside each service. We also added service pages with three scope options and the four steps after a call.
The business
RAKS Quality Plumbing is a licensed and insured plumbing crew based in Wahroonga, on Sydney's Upper North Shore, serving Sydney, with its suburb pages covering the North Shore, the Northern Beaches and the northern suburbs. It handles blocked drains and sewers, hot water and gas, leaks and burst pipes, roof plumbing, and bathroom and kitchen work, and a real person answers the phone around the clock. The price is agreed in writing before work starts, and there is no call-out fee on a booked job.
The brief
People with a plumbing problem search for the job they have, such as a leaking shower, or for a plumber in their own suburb. RAKS's Google Ads answer those searches, so each one needed a page about exactly that job or that suburb.
The brief was a site that lists every service the way a homeowner looks for it, gives each suburb in the service area its own page, and keeps the call button within reach on every screen, from the home page to the smallest suburb page.
One menu, five groups
The header carries a dark top bar with the open-now status, the no call-out promise, upfront fixed prices and the phone number, above the logo, the menu and two buttons: call and Book online. Plumbing Services opens a single panel with five groups: drains, hot water and gas, leaks and pipes, emergency, and renovations and maintenance. Hover over a service and the right-hand side lists its most popular jobs, a link to the full page and a red call button that says the line is open 24/7.
18 service pages, each with the scope set out
The home page shows all 18 services as photo cards. A service page, such as leaking showers, opens with the job in the headline, one line on how the crew fixes it, the call button and a link to the Google reviews, beside the same quote form. Further down it explains the job in plain words, sets out three scope options from a quick fix to a full replacement, walks through the four steps from the call to a job done and guaranteed, and answers the common questions, with related services at the end.
119 suburb pages in four regions
The service-areas page lists every suburb page under its region: Northern Beaches, Lower North Shore, Upper North Shore and the Northern Suburbs, with a search box for the suburb. Each suburb page names the suburb in its headline, then lists all 18 services, the four steps after a call and the reasons to book, followed by questions answered for that suburb and links to the other suburbs in its region.
What happens after the call
The home page explains the call in four steps beside a photo of the crew: a real person answers at any hour, the price is agreed in writing, a licensed local turns up, and the job is finished clean and guaranteed. Reviews, a gallery of the crew's recent work and the industry memberships follow, and the FAQs answer what a homeowner asks before booking.
Built for phones
On a phone, the dark top bar keeps the open-now status and the phone number above the logo and the menu button. A red Call now bar is pinned to the bottom of every screen from the moment the page opens, under a line saying a real plumber answers 24/7.
The quote form stacks to one column below the opening, so the first screen offers two ways to ring before the visitor scrolls, and the call is never more than a thumb away.
What it connects to
The site is where RAKS's Google Ads land. Ads for a specific job open on the matching service page, and local ads open on suburb pages. Calls and forms from the site are traced to the ad they came from and matched to the jobs the client marks as won.
In the first five weeks of Google Ads, 54% of enquiries from searches naming a suburb became won jobs, and 73% of won jobs started with a phone call. The RAKS Quality Plumbing campaign case study sets out how that was measured.
For a plumbing business that wants a site built around its service area, see our website design services and marketing for plumbing businesses.
