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    Proof
    Impress Blinds — cost per enquiry down 62.63%, $23.6 to $8.82SLS Solicitors — cost per enquiry down 58.48%, $84.64 to $35.14FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development

    RAKS Quality Plumbing website design: a local plumbing brand with a more established presence

    RAKS Quality Plumbing · Plumbing and drainage · North Shore, Sydney

    The short version · Website delivery

    RAKS combines a local North Shore identity with organised plumbing services, a desktop quote form, dedicated offer sections and a mobile contact bar.

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    The case study

    Inside the build for RAKS Quality Plumbing.

    The short list

    1. Crew imagery and local service wording put the North Shore business at the centre.
    2. Offers have their own structured section with room for conditions and contact choices.
    3. The mobile layout retains a prominent call option while customers explore.

    The design choices and customer journey behind this website.

    Put the North Shore business on the page

    RAKS Quality Plumbing’s website centres the local business: its North Shore service message, recognisable mark and photographs of the crew at work. SoudCoh developed a presentation that feels approachable while giving plumbing services, pricing information and enquiry options a clear structure. The opening message tells visitors what the team handles and where it works.

    A recognisable identity with clear contact choices

    The design pairs a warm, light background with a charcoal header, blue accents and red contact buttons. Large headings make the service promise easy to scan. The logo retains its own character, and the restrained page layout gives the brand space around it.

    On desktop, a quote form sits alongside the introduction. It asks for the customer’s suburb, service and a brief description of the issue. A separate phone button gives someone with urgent plumbing a direct route to contact. Both choices remain part of the same service conversation.

    Show the offer without losing the local character

    The specials section combines a prominent introductory offer with a photograph of the RAKS team. Smaller cards organise other promotions beneath it, with conditions presented alongside the offers. This gives the business a place to explain its available promotions without forcing every detail into the opening headline.

    Service and area navigation supports customers looking beyond an immediate call. Blocked drains, hot water, gas and burst pipes each raise different questions. The website provides a structure for that detail while keeping the North Shore identity visible throughout the journey.

    Keep the phone within reach

    The mobile layout brings the service message into one column and keeps a red call button close to the introduction. A fixed contact bar at the bottom provides another route to call as the visitor moves through the page. The main navigation folds into a compact menu.

    Read the RAKS Quality Plumbing campaign case study for how the website fits the service-led Google Ads work.

    Tags

    • Plumbing and drainage
    • North Shore, Sydney

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

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    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

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    How does the RAKS website communicate its North Shore focus?

    The opening service description names the North Shore, supported by crew photography and service-area navigation. That local context appears before visitors need to open the wider site.

    How are RAKS offers presented alongside its plumbing services?

    A dedicated specials section separates the main introductory offer from smaller promotions. Each has its own space, with conditions nearby and a clear route to enquire.

    More accounts, same discipline.

    Studies from the same kind of work, so you can see how the pattern holds across different businesses.

    More plumbing businesses we have published.

    One account proves very little on its own. The closest neighbour to this one is Aussie Plumbing: $98.89 per Google Ads call or form enquiry; its window is Selected measured result · AUD. The rest of the trade is below, with what each one is known for and how long that figure covers.

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    Why the primary and secondary categories must match the work a business actually wants. That case is argued in Google Business Profile categories as a silent rank constraint.

    The profile and service-area rules for the mobile businesses represented throughout this library. The other half of it is set out in Ranking a service-area business without publishing a storefront.

    The work behind this one is written up in full under read the plumbing businesses version of this, and the ninety-day plan that produced results like these sets out the sequence in order.

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    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

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    A clear scope, a considered design and a practical next step.