Aussie Leak Detect needed ads for customers who could describe a symptom as well as those searching for an inspection. We built separate messages for water, roof, gas, shower and pool leaks, with matching pages and enquiry tracking.
The business
Aussie Leak Detect is a specialist leak-detection business serving Sydney, the Central Coast and the Blue Mountains. Its technicians find hidden water leaks, roof leaks and gas leaks with acoustic, thermal and tracer-gas equipment, then give a written price before the repair starts. Most customers do not know where their leak is. They know the symptom: a damp ceiling, a water bill that keeps climbing, water coming through the roof.
What we set out to do
The brief was to put leak-detection ads in front of people with a leak, and show which of those enquiries turned into won work. Most enquiries in this trade arrive by phone, so a campaign judged only on form fills would miss most of the story. Every call and every form had to be traced from the ad to the job.
What we built
The account gives each leak type its own ads and message, so symptom searches sit alongside searches for a specific inspection service.
- Underground and concealed-pipe water leaks
- Roof leaks
- Gas-leak detection
- Shower and slab leaks
- Pool leaks
- Damp walls and ceilings
Each set of ads lands on a matching page of the website, where the quote form already names the service. Calls from the ads are tracked, and every enquiry is matched to the client’s won-job records, so the return is measured on real work rather than on clicks or form fills.
What happened
The delivered account gives each leak service a clear route from search to enquiry. A customer searching for damp ceilings, hidden water leaks or gas-leak detection reaches relevant service content, a quote form and a tracked phone number. Enquiries are linked to the client's job records for follow-up.
Customers often describe a leak by its symptom. Ads for damp walls, ceiling marks and unexplained water use sit alongside technical leak-detection searches, so the message fits the problem the customer can see.
Matching pages explain the inspection and give customers a quote form with the service already selected. Tracked phone enquiries help the team follow jobs that begin with a conversation.
Related work: Aussie Leak Detect website case study, Aussie Drains campaign case study, Aussie Plumbing campaign case study, Google Ads management.
