TikTok ads agency, Melbourne The whole screen, and one line to earn it.

TikTok generally costs less per thousand people reached than Meta or Google, which is a real part of its appeal — but reach is not the number that matters. Two separate figures apply. Your ad spend goes to TikTok, and we recommend a minimum of A$5,000 a month for most businesses, with the largest companies we work with currently investing up to A$30,000 a day in advertising. Our management fee is separate and scales with the work, and production is included rather than billed as an extra. The first call is free and you get a real number for your situation before you commit.

Traffic arrives quickly, because delivery is cheap and the format is hard to ignore. Results take longer to read honestly: the first two to four weeks are spent finding which hooks earn attention and which produce enquiries, and those are not always the same videos. Campaigns generally settle into a rhythm around 60 to 90 days, once there is enough conversion data behind the creative to tell the difference.

No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the channel — TikTok is a creative-led platform, and judging it on the first batch of videos is judging it before the testing has happened. The terms are put in front of you in plain English before anything is signed.

Your TikTok profile stays yours, and so does everything we shoot and edit for you — you can post it organically as well as run it as an ad. We own and run the ad account itself, because the build is proprietary methodology refined across 250+ engagements: creative testing frameworks, audience architecture and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss.

We tell you, in the report, in plain English, and we change what we are doing — on TikTok that means new hooks before new targeting, because the opening line explains most of the result. If the honest answer is that your customers are not here, we would rather move the budget to a channel where they are than keep billing you for views. That conversation happens early, not at the end of a quarter.

A fixed cadence, good news or bad. Each report covers what was spent, what it produced, what we changed and why, and what happens next — written in the language you use about your own business rather than platform jargon. Views and watch time appear as evidence about the creative, never as the headline. You can also see live performance and spend for yourself at any time.

It works best for consumer-facing brands and service businesses whose work can be shown rather than explained — trades, fitness, hospitality, healthcare, education, retail and lifestyle. If your buyer is a procurement lead with a six-month approval chain, LinkedIn is the better platform and we will say so. For online stores we run it as a full commerce channel: creator-style video into product pages with catalogue retargeting behind it.

No, and going viral is not something we will offer you. The ads that work on TikTok are demonstrations, before-and-afters, quick explanations, customer stories and honest answers to the question everybody asks — shot vertically on a phone, with the hook in the first line. Reach is a by-product of the creative being good, not a deliverable we can promise.

A Spark Ad promotes an existing organic post as the advertisement — either from your own account or, with permission, from a creator who has posted about you. It keeps the original comments, sound and engagement, and it carries the creator's own voice, which is why it reads as content rather than as an interruption. It is usually the highest-performing format on the platform and it is the one most accounts have never switched on.

We do, and it is part of the job rather than an extra — hooks, scripts, filming, editing, captions and the rotation schedule. Where you already have footage from the job site or the workshop we will use it, because on TikTok real material regularly outperforms polished production. We also work with creators where that is the right fit, and run those posts as Spark Ads rather than as re-cut brand videos.

With the TikTok pixel and the Events API running together, so conversions the browser loses to privacy settings and blockers are still sent from your website's server. Actions are defined separately — calls, forms, bookings, purchases — with values attached, and leads carry the campaign and the creative that produced them into your CRM. Without that, TikTok reporting is a view count with a budget next to it.

Yes. Product catalogue connected, creator-style video and Spark Ads doing the prospecting, and dynamic retargeting behind them for people who browsed or abandoned a cart — with pixel and Events API tracking so revenue lands back in the platform accurately. The finish line is an order rather than a booked job, but the discipline is identical: track it properly, test the hooks constantly, and move the budget to what pays.