Boutique Home Centre: a Shopify store with tile comparison and room previews

We built 3,592 product pages under 86 collections, with search and five header menus. We also added product pages with the code, the unit, box coverage and a five-product comparison.

The business

Boutique Home Centre is a Melbourne home-improvement retailer selling tiles, hybrid and timber flooring, carpets, bathroom products and tapware to homeowners, builders and designers. Customers can buy online, collect in person or ask for freight on heavy and bulky orders.

The brief

The business wanted its catalogue moved into a better organised Shopify store. Many products had thin or missing descriptions, and the details a tile buyer needs, such as size, finish, material and the area one box covers, were not always in a consistent place.

A tile or flooring order depends on measurements, so the store had to help customers work out what to buy, compare similar products and plan delivery, not only browse. With thousands of products, every improvement had to work across the whole range and keep working as products change.

Routes into a large catalogue

The live sitemaps list 3,592 product pages and 86 collections. A search box sits at the top of every page. The header carries twelve links, five of them menus: Tiles opens on nine collections from porcelain and Moroccan tiles to mosaics and timber-look tiles, Flooring on four, Carpets on five, Bathroom on nine and Tapware on two. The home page adds shop-by-category tiles, best sellers and a Real life renovations carousel with the products used tagged on each photo.

Collection pages show the number of products, filters for availability and price, a sort control, a grid or list view and a Compare switch, so a customer can narrow a range of bathroom tiles before opening a single product.

Product pages that answer the order questions

On the sampled Luxury Castano Polished tile, the page shows the vendor and type, the product code, a line saying the price is per square metre, and how many square metres one box covers. View in My Space, the quantity and Add to cart sit directly below, with a Get a quote button and pickup details. Tabs hold the product details, specifications, materials and care, and the rooms the tile suits.

Further down, Compare With Similar Items sets five tiles side by side, with the model code, size, finish, material, coverage and price for each. Customers can weigh a matt against a polished finish, or a 600 by 600 against a 600 by 1200 format, without opening five tabs.

Freight quotes for heavy orders

Tiles and bathware are heavy, so delivery has to be quoted. Get a quote opens a freight form with the product already filled in. It asks for a name, the quantity in square metres or pieces, an email and phone, the delivery suburb, state and postcode, and anything about site access, timing or special requirements. The team receives the product and the job in one request.

A room preview on the product page

View in My Space lets a customer try the tile they are looking at on a photo of their own room. The panel asks where the tile should go, floor only, wall only, or floor and wall, then takes the photo and returns a preview, with retry and save controls. It is a visual aid: the specifications and a physical sample still matter for the final choice.

We tested the live service with a licensed sample bathroom photograph and the Luxury Castano 600 by 1200 tile selected for the walls. The original and the returned preview are shown below.

A room reference, tested through the live visualiser

The live AI preview reinterprets the room to illustrate a design option. Compare it with the original reference above, then use physical samples and product specifications for the final selection. Reference photograph: Peter Muniz on Unsplash.

Product content and imagery at scale

The migration filled gaps in the product information. We used the available product and supplier details to write descriptions and set out specifications and coverage consistently, with AI-assisted writing checked against the source information. Size, material, finish and coverage matter more to a tile buyer than general promotional copy.

AI-assisted production also turned product reference photos into room and lifestyle scenes, so a tile can be shown in a bathroom or kitchen without a physical installation for every product. Each image has to stay faithful to the product's colour, finish and proportions, and the store notes that room images are approximate representations.

Built for phones

On a phone, the header keeps the menu, the logo, the account and the cart, with the search bar directly underneath. Product pages lead with the breadcrumb, the gallery, the title and the price, and the same order details, room preview and quote request follow in a single column.

Where the value comes from

The value is practical. Customers can find a product from a room, a material or a code, compare it with similar products, work out how many boxes to order and ask about freight with the product attached. The business gets consistent product pages, reusable imagery and quote requests that already describe the order.

Explore Boutique Home Centre's live store. For a similar project, start with our website design service, see conversion rate optimisation and our product catalogue work, or talk to SoudCoh about your catalogue.