Let’s see if we’re a fit.
Answer a few quick questions and we’ll show you which of our six plans your answers point at, and why. No generic pitch decks, nothing charged, and a real person reads every answer before anybody calls you. Prefer to arrive with your own number? Work the monthly budget backwards from the jobs you want — the form asks the same question, just in words.
250+ active engagements across five countries · Six plans, from a one-time A$1,490 setup to a full-funnel retainer · The first call is free
Tell us about your business
What industry are you in?
It decides which pre-built negative-keyword bank we start from, which ad angles we test first, and which benchmarks we read your account against. Pick the closest — “Other” is a real answer.
Four answers. One honest starting point.
Nothing on this page charges you, commits you or adds you to a sequence. It exists so the first conversation starts somewhere useful instead of at the beginning — and if you are comparing us against other quotes, the three ways Australian agencies charge, and what each one does to your incentives is worth ten minutes before you read anybody’s pricing, ours included.
Tell us your industry
Ten of them, and “other” is a real answer rather than a dead end. It decides which negative-keyword bank, which ad angles and which benchmarks we read your account against.
Answer four questions
What you have tried, whether Google Ads is running now, what a lead currently costs you, and roughly what you spend a month. Thirty seconds, and no question is a trick.
Get a starting point, not a quote
We show you which of the six plans your answers point at and why, plus the other five for context. Nothing is charged and nothing is committed to.
Then a real conversation
A person reads your answers and your website before calling. If the plan the form suggested is wrong for you, we say so — that happens often enough to be worth writing down.
Active engagements
250+
Client engagements running
Across Australia, the UK, Saudi Arabia, the UAE and New Zealand
Media under management
A$120M+
Paid media we answer for
From A$3,000 a month to multiple eight figures a month
Pink Flamingo · 41-day period
A$20.43
Cost per job booked
138 jobs from A$2,819.92 of ad spend
Engagement figures describe SoudCoh's own book of work at the time of writing. Client results are from live accounts, dated in each case study — what those campaigns did, in those markets, at those budgets, not a forecast for yours.
Six plans. Pick by daily ad spend.
Or jump straight to a full retainer. These are our fees; your ad spend is separate and goes to the platform. Everything here is quoted excluding the media budget, and the call is where the real number gets set. To see roughly what a given daily spend buys before you pick a tier, forecast the clicks and enquiries a daily budget produces.
- One-time setup
Launch Setup
Recommended starting point
$1,490
one-time + GST
Brand-new accounts · $0–$50/day ad spend
- Google Ads account build + structure
- Conversion tracking (GA4 + Meta Pixel)
- 1 high-converting landing page
- Keyword + audience research
- 30-day handover so you can self-manage
- Managed
Essentials
Your first managed plan
$790
/ month + GST
$50–$100/day ad spend ($1.5k–$3k/mo)
- Google Search management
- Conversion tracking maintenance
- 1 landing page + monthly tweaks
- Monthly report + 1 strategy call
- Lead notifications via email/SMS
- Managed
Performance
Add Meta + landing-page testing
$1,500 + $1,200
/ month + GST (retainer + mgmt)
$150–$300/day ad spend ($4.5k–$9k/mo)
- Google Search + Meta (Facebook/Instagram)
- Server-side conversion API (CAPI)
- Landing page A/B testing
- Fortnightly strategy calls
- Lead quality reviewed with you
- Retainer
Starter
Get the first campaign live
$1,950
/ month
Newer businesses or those testing paid acquisition
- Google Search campaign setup & management
- Conversion tracking (GA4 + Meta Pixel)
- Landing page optimisation
- Monthly reporting + strategy call
- Up to $3k/mo ad spend managed
- Retainer
Growth
Scale what's working
$3,450
/ month
One channel already working, adding a second
- Multi-channel: Google + Meta or LinkedIn
- Full tracking suite incl. server-side CAPI
- Custom landing pages & A/B testing
- Bi-weekly strategy calls
- Lead quality reviewed and acted on
- Up to $15k/mo ad spend managed
- Retainer
Scale
Every channel, one strategist
From $6,950
/ month
Running search, social, SEO and retargeting at once
- Full-funnel: Search, Social, SEO, Retargeting
- Dedicated strategist + creative team
- Custom dashboards + weekly reporting
- GEO (Generative Engine Optimisation)
- Brand & creative production included
- Unlimited managed ad spend
Not sure which one? That is what the questions above are for — and if the answer they give is wrong for your business, we will say so on the call rather than sell you the tier the form picked.
Whichever plan you pick, it starts the same way.
Compound is how our team works on any account — six stages every change passes through. A new engagement always begins with these two; the other four, their dockets and the Refusal List of things we will not let ourselves do are published in full.
Mandate
You set the number before we spend the money.
The questions on this page are the beginning of it. Before anything is bought we agree what a customer is worth, what counts as waste and which benchmarks we will be held to — and it is written down where you can see it.
Meter
If it can't be measured, it doesn't get bought.
Tracking is wired and verified before the first campaign is switched on, not six weeks later when somebody asks where the leads went. Every plan on this page includes it because none of them work without it.
Four accounts. Four real numbers.
Businesses much like the ones in the industry list above. Every tile links to the full breakdown, including the spend behind it — the Cornerstone Roofing roof-restoration account, which was ready before the storm rather than during it is the one to read if your work is seasonal. The rest are filed on the case study index, by industry, city and spend band.
- End-of-lease cleaning · Melbourne138jobs booked in 41 daysA$20.43 cost per job · 21.20% conversion rate · A$2,819.92 ad spendPink Flamingo
- Carpet cleaning · Perth53jobs in the first 15 daysA$24.92 cost per job · brand-new account, no conversion history at launchCleanetic
- Roof restoration · Melbourne68quote requests in 35 daysReady before the storm · insurance-literateCornerstone Roofing
- Trades · Sydney36jobs booked in 24 daysJob-type campaign split · first quotes by day 3Sydney Fence Painting
Before you fill anything in
Here is what everybody asks first.
Before you fill it in.
Cost, timing, contracts, who owns the account, what happens to your details, and whether the recommendation binds you to anything.
The first call is free and there is no deck.
Two separate numbers. The plans on this page are our fees, from A$1,490 as a one-time Launch Setup through to Scale from A$6,950 a month. Your ad spend is separate and goes to the platform — the smallest companies we work with invest a minimum of A$3,000 a month in media, and our largest clients run multiple eight figures a month across paid channels. The form tells you which plan your answers point at; the call gives you the real number for your situation.
Search ads can produce calls and form submissions within hours of going live, because you are meeting demand that already exists rather than creating it. The first two to four weeks are an optimisation period while we read search terms daily and cut waste. Accounts usually settle into their best rhythm around 60 to 90 days. Pink Flamingo booked 138 jobs in 41 days; Cleanetic booked 53 in its first 15 days on a brand-new account. Your industry, competition and budget all move that.
No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. The terms are put in front of you in plain English before anything is signed.
We own and run the account, because the build is proprietary methodology refined across 250+ engagements — bidding architecture, negative-keyword libraries, audience stacks and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss. The one exception is Launch Setup, which includes a 30-day handover so you can self-manage.
We tell you, in the report, in plain English, and we change what we are doing. A campaign that is not producing gets restructured, repointed at a different set of searches, or stopped. If the honest answer is that paid media is not the right channel for your business right now, we would rather say so than keep billing you for it.
Essentials and Starter get a monthly report and a strategy call. Performance moves to fortnightly calls, Growth to bi-weekly with lead-quality reviews, and Scale to weekly reporting with custom dashboards. Every plan gets the same underlying document: what was spent, what it produced, what we changed and why, and what happens next — in plain English, on a fixed date, good news or bad.
Not at all. It is a starting point calculated from four answers, and four answers cannot see everything about a business. Plenty of clients start somewhere other than where the form pointed, and some start with Launch Setup and self-manage from there. Nothing on this page charges you anything or commits you to anything.
Yes. Choose “Other” in the industry list and mention the store on the call. Shopping campaigns, product feeds, marketplace spend and store analytics are all in scope, and Shopping usually runs alongside Search rather than instead of it. The plans are the same; the campaign mix and the metrics change to match how the business makes money.
No. “Other Trades” and “Other” are real options, not a polite dead end. The ten listed are simply the industries where we hold the deepest pre-built negative-keyword banks and benchmark data. If yours is not there, the first call spends a little longer on your market and a little less on ours.
They stay with us and are read by our own team. We do not sell, share or broker your details, and you will get one reply from a person rather than an automated sequence chasing you weekly. If you would rather not fill anything in, the phone number and email on the contact page reach exactly the same people.
Yes. The booking link on this page and on the contact page goes straight to a slot with our Director — thirty to forty-five minutes, free, and there is no deck. The questions here exist to make that call more useful, not to gate it. You can also simply call 1800 315 165 during office hours.
Yes. We are Melbourne-based and run engagements across Australia, the United Kingdom, Saudi Arabia, the United Arab Emirates and New Zealand. Suburb, postcode or radius targeting works the same way in Sydney, Perth, Brisbane, Adelaide and Canberra, and the plans on this page apply in every one of those markets.
Would rather read than answer questions?
Fair enough. Nothing on this site is gated behind a form, including the pricing above and what the ads, the search presence and the tracking each hand the next one, which is the argument for buying more than one of them.
- The six Google campaign types, comparedThe six campaign types compared side by side — what each is good at and when it is the wrong choice.
- Every part of it rather than one channelEvery part of it rather than one channel: the offer, the page, the follow-up and the measurement.
- The measurement every plan here assumesHow a phone call becomes a conversion. Every plan on this page depends on it being right.
- SoudCoh CompoundThe six stages every change on your account passes through, and the record you get at each one.
- About SoudCohWho we are, the five divisions, and the engagements behind the numbers on this page.
- The rest of the paid channelsGoogle, Facebook, Instagram, LinkedIn and TikTok side by side, and how to decide which deserves the first dollar.
- Build the plan yourself firstSix questions and a plan you can read before you speak to anybody. Useful if you want the shape of it in writing.
- The roles we are hiring forIf you landed here looking for a job rather than an agency, this is the page you wanted.
- ContactPhone, WhatsApp, email and the booking link, if you would rather skip the questions entirely.
Talk it through
Thirty minutes, free, and no pressure. We walk through your answers, confirm whether the plan fits, and tell you honestly if it does not.
Monday to Friday 8am – 5:30pm · Saturday 10am – 3pm · Melbourne
