Aussie Plumbing · Plumbing and drainage — 24/7 emergency service · Sydney, New South Wales
Aussie Plumbing: Google Ads built around Sydney's plumbing jobs and service areas
For Aussie Plumbing, we organised Google Ads around the jobs its plumbers handle and the suburbs they serve. Separate campaigns, matching service pages and call tracking let the team follow each enquiry through to the work it won.
The advertising covers drains and pipe repairs, leaks and household plumbing, hot water and gas and roof and gutter services.
Drains and pipe repairs
Blocked drains
Blocked toilets
Blocked kitchen sinks
Bathroom and shower drains
Show all 11 services+
CCTV drain inspections
Drain cleaning and jetting
Pipe relining
Pipe patching
Tree-root blockages
Sewer repairs
Stormwater drainage
Leaks and household plumbing
Burst-pipe repairs
Water-leak detection
Leaking taps and tap installation
Shower repairs
Show all 9 services+
Toilet repair and installation
Kitchen plumbing
Bathroom and renovation plumbing
Backflow prevention
Emergency plumbing
Hot water and gas
Hot-water systems
Hot-water repairs
Hot-water replacement and installation
Gas fitting and gas plumbing
Show all 5 services+
Gas-leak detection and repairs
Roof and gutter services
Roof plumbing
Roof-leak repairs
Roof repairs and restoration
Roof replacement
Show all 7 services+
Gutter cleaning
Gutter and downpipe repairs
Flashing and ridge repairs
Campaign hours
Campaign schedule · Sydney local time
Service-focused campaign / Local-area campaign — Every day: 7am–11:45pm
Blocked-drain campaign / Roofing campaign — Every day: 7am–6pm
Comparison-search campaign — Every day: 7am–11pm
Other served campaigns have no day or hour restriction recorded.
The results
Results for Aussie Plumbing.
Each result shows its reporting period. Open a tile for the measurement basis.
Headline result
Service + suburb
campaigns for specific plumbing jobs and Sydney locations
Campaign delivery
How it was measured
Service-specific campaigns for blocked drains, emergency plumbing and hot-water systems. Advertising coverage for leak detection, gas fitting and roof plumbing.
1.6×
Chance of a Saturday enquiry becoming a won job, compared with a weekday one
Since ads began
How it was measured
Share of Google Ads enquiries that became a won job, Saturday against Monday to Friday, over the same days. Ratio rounded down.
44%
Share of won value from enquiries outside weekday business hours
Since ads began
How it was measured
Won job value from Google Ads enquiries made before 7am or from 5pm on weekdays, or at any time on a weekend (Sydney time), as a share of all won job value from Google Ads enquiries over the same days. Rounded down.
1.5×
Chance of a 6am to 9am enquiry becoming a won job, compared with other hours
Since ads began
How it was measured
Share of Google Ads enquiries that became a won job, 6am to 9am (Sydney time) against all other hours, over the same days. Ratio rounded down.
85%
Share of device-traced won value that came from mobile searches
About the last seven weeks, since the device was recorded
How it was measured
Won job value from Google Ads enquiries with a recorded device, as a share of all won job value from Google Ads enquiries with a recorded device over the same days. Rounded down.
How we measured +
Enquiries are tracked campaign calls and forms carrying an ad click, with repeat calls included and tests removed. Won value is the agreed job price before costs. Timing shares cover the full run; device and keyword shares cover the later weeks when those details were recorded.
In one minute
The 60-second version
Aussie Plumbing, from the brief to the result in 4 short slides.
01 The business
Aussie Plumbing
Aussie Plumbing is a large plumbing business serving Sydney, New South Wales.
02 What we delivered
Campaigns for specific plumbing jobs and Sydney locations
Service-specific campaigns for blocked drains, emergency plumbing and hot-water systems. Advertising coverage for leak detection, gas fitting and roof plumbing.
02
03 The customer journey
From the search to the right service
A connected website that explains the services and gives customers a way to enquire. Enquiries matched to the client’s job records, so days, hours, devices and services are judged on won work.
03
04 In practice
Google Ads built around Sydney's plumbing jobs and service areas
The campaign connected emergency plumbing, hot water, drains, gas and leak searches with relevant service pages. Since ads began, 44% of traced won job value came from enquiries outside weekday business hours.
04
01 / 04
Insights
What the data showed
Details from the Aussie Plumbing project. Open a card for the finding and its source.
Timing01
44%
Evenings, early mornings and weekends brought in 44% of the won value
Outside weekday business hours44%
Weekday business hours56%
Plumbing problems do not keep office hours. 44% of Google Ads won value came from enquiries made before 7am, after 5pm or on a weekend, roughly in line with their share of enquiries, so those hours pulled their full weight. Early risers were good customers too: enquiries between 6am and 9am were 1.5× as likely to become a won job.
Source and basis. Won job value from Google Ads enquiries made before 7am or from 5pm on weekdays, or at any time on a weekend (Sydney time), as a share of all won job value from Google Ads enquiries since ads began. Rounded down.
Service02
2.5×
Hot water brought in the most won value, and its average job was worth 2.5× a blocked-drain job
Average hot water job2.5×
Average blocked-drain job1×
Of the Google Ads won value we could match to a service, more than 40% was hot water repairs and replacements. The average hot water job was worth 2.5× the average blocked-drain job. Hot water has its own ads and its own page, so those bigger jobs get their own message instead of sharing space with general plumbing.
Source and basis. Won jobs from Google Ads enquiries were matched to a service using the job notes, the call notes and the ad that was clicked; jobs with no service detail were left out. Average won job value compared, since ads began. Rounded down.
Measured improvements
What improved in Aussie Plumbing’s account
Latest full month compared with the first full month Enquiries are recorded calls or submitted forms; booked jobs are a separate outcome.
ad spend, with enquiries up 2.1×, so each enquiry cost less
1.8×Latest full month compared with the first full month
click-to-enquiry rate
8.6% → 12.7%Latest full month compared with the first full month
Before and after — each row against its own starting point
Monthly ad spendMultiple of the starting month
Start 1×Latest 1.8×
Latest full month compared with the first full month
Monthly enquiriesMultiple of the starting month
Start 1×Latest 2.1×
Latest full month compared with the first full month
Click-to-enquiry rateRate
Start 8.6%Latest 12.7%
Latest full month compared with the first full month
76% of enquiries were phone calls
83% of ad clicks came from mobile
How we did it
Built the account to scale by job and by place
We built one set of campaigns by service and another by suburb, organised into 63 ad groups and 1,592 keywords. Budget can then be added where a service or suburb is proven, instead of raising everything at once.
Put spend where the team can attend
Ads run across 426 targeted suburbs and areas, so extra budget buys enquiries the team can actually take.
Cut the searches that were never going to book
1,236 negative keywords now block job-seeker, free-help and out-of-scope searches, and 3,420 unique search terms have been read and sorted. Money that used to buy the wrong clicks now buys the right ones.
Each change uses the comparison period shown beside it.
The ads
The Google ads we wrote and ran for Aussie Plumbing
Word for word from Aussie Plumbing's account. Each one served on Google, shown with its own click-through rate.
Sponsored
A
Aussie Plumbing
aussie-plumbing.com.au/GasInstall/Certified
We Guarantee Our Work | Certified & Insured | Fixed Price, No Surprises
All gas fitting work certified and compliant. Lifetime labour guarantee included. New gas line or appliance connection — done right, done safe, done today.
A real ad we wrote and ran for Aussie Plumbing.
Gas fitting in Sydney
7.1% click-through rate
Sponsored
A
Aussie Plumbing
aussie-plumbing.com.au
24/7 Hot Water Repairs | Lifetime Labour Guarantee | Licensed NSW Plumbers
24/7 emergency hot water repairs. Lifetime labour guarantee on all work. Book today. Fast, reliable hot water service. All work guaranteed. Licensed & insured NSW plumbers.
A real ad we wrote and ran for Aussie Plumbing.
Hot water systems in Sydney
2.6% click-through rate
Website development · Aussie Plumbing
We built their website, too.
Explore the website we designed for Aussie Plumbing: the pages, the mobile experience and the path to an enquiry.
Explore Aussie Plumbing’s website, from the first impression to the details.
Use the left and right arrow keys to browse screenshots. Home goes to the first screenshot and End goes to the last.
Desktop — a clear service promise, visible contact options and the client’s own identity.
01 / 02 · Desktop — a clear service promise, visible contact options and the client’s own identity.
The case study
The project, connected.
The brief, the work and what it delivered.
The starting point
Aussie Plumbing
Aussie Plumbing is a large plumbing business serving Sydney, New South Wales.
Plumbing and drainage — 24/7 emergency service · Sydney, New South Wales
SoudCoh services
Google Ads management
Website design and landing pages
What we put in place
The campaign work
Service-specific campaigns for blocked drains, emergency plumbing and hot-water systems.
Advertising coverage for leak detection, gas fitting and roof plumbing.
A connected website that explains the services and gives customers a way to enquire.
Enquiries matched to the client’s job records, so days, hours, devices and services are judged on won work.
What the project delivered
The outcome
The campaign connected emergency plumbing, hot water, drains, gas and leak searches with relevant service pages. Since ads began, 44% of traced won job value came from enquiries outside weekday business hours. In the period with recorded devices, mobile searches accounted for 85% of device-traced won value.
For Aussie Plumbing, we organised Google Ads around the jobs its plumbers handle and the suburbs they serve. Separate campaigns, matching service pages and call tracking let the team follow each enquiry through to the work it won.
The business
Aussie Plumbing is a large plumbing business serving Sydney, New South Wales. Its team handles hot water repairs and replacements, leak detection and burst pipes, blocked drains and relining, gas fitting, roof plumbing, toilets and taps. Most of its Google Ads enquiries arrive as phone calls, usually from someone searching on a mobile.
What we set out to do
The ads brought in a steady flow of calls and forms. The open question was which of them were worth the most: which days, which hours, which devices and which services turned into won work. Answer that, and the spend can follow the work instead of being spread evenly across the week.
What we built
We built one set of campaigns by service and another by suburb, so spend can be added where a service or suburb is proven instead of raising everything at once. Ads run only across the suburbs and areas the team can attend, and searches from job seekers, people after free help and out-of-scope work are blocked.
Each call and form from the ads is then matched to the client’s job records, where the team marks each job as won with its agreed price. Every enquiry carries its day, its time and, more recently, the device it came from. That is what makes the findings below possible.
Hot water gets its own page Repair, replacement and continuous-flow installation sit side by side, so a customer with a failed system can see the options before they call.
The website gives the customer space to read about the service and find the next step. See the actual pages, mobile layout and enquiry options in the Aussie Plumbing website case study.
What happened
The campaign connected emergency plumbing, hot water, drains, gas and leak searches with relevant service pages. Since ads began, 44% of traced won job value came from enquiries outside weekday business hours. In the period with recorded devices, mobile searches accounted for 85% of device-traced won value.
What informed the next steps
Saturdays earn their place. Saturday enquiries won more often, and returned more, than enquiries on any other day. The ads stay live and the phones stay answered on Saturdays.
Out-of-hours enquiries pull their weight. Enquiries outside weekday business hours brought in their full share of the won value, and enquiries between 6am and 9am were 1.5× as likely to become a won job as those at other times. Switching the ads off outside business hours would give that work away.
Name the service. Hot water made up more than 40% of the won value we could match to a service, and the average hot water job was worth 2.5× the average blocked-drain job. In the weeks the keyword behind each enquiry was recorded, ads built around a named service, such as hot water, gas or toilets, brought in most of the won value we could trace to a keyword, while urgency-worded keywords brought in very little.
For Aussie Plumbing, we organised Google Ads around the jobs its plumbers handle and the suburbs they serve. Separate campaigns, matching service pages and call tracking let the team follow each enquiry through to the work it won.
Service-specific campaigns for blocked drains, emergency plumbing and hot-water systems.
Advertising coverage for leak detection, gas fitting and roof plumbing.
The campaign connected emergency plumbing, hot water, drains, gas and leak searches with relevant service pages. Since ads began, 44% of traced won job value came from enquiries outside weekday business hours. In the period with recorded devices, mobile searches accounted for 85% of device-traced won value.
Tags
Google Ads
Plumbing and drainage
Sydney, New South Wales
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
We define the outcomes to track, test the enquiry paths and use what we learn to guide campaign improvements. SoudCoh Compound explains how that work is organised.
We agree which calls, forms, bookings or sales count as a result, and a real test enquiry goes through every tracking path before the campaign goes live.
The number it moves: Waste blocked before the first click
Every change on an account like this one is written to that client's change history, and what it teaches, never the client's numbers, goes into the next account's starting point.
Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.
The call
Thirty to forty-five minutes, free
We discuss your services, customers, website and goals, then identify the most useful next step.
Week 0
The audit
We review your website and advertising, then set out the opportunities, priorities and recommended scope.
Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. It waits in our approval queue, and a real test enquiry goes through every tracking path before anything is live.
Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
Days 1–14
The clean
We review search terms, exclude irrelevant searches and refine keywords and ads using the early campaign data.
From there
Rhythm
Regular optimisation and reporting, with reviews of lead quality, customer value and where to focus the next stage of work.
Before you ask us anything
Here is what everybody asks first.
FAQ
The questions this raises.
How the results were measured and how the approach could apply to plumbing businesses.
Service-specific campaigns for blocked drains, emergency plumbing and hot-water systems. Advertising coverage for leak detection, gas fitting and roof plumbing. A connected website that explains the services and gives customers a way to enquire. Enquiries matched to the client’s job records, so days, hours, devices and services are judged on won work.
Do after-hours enquiries turn into real work?
Yes. 44% of Google Ads won value came from enquiries made before 7am, after 5pm or on weekends, about in line with their share of enquiries. Enquiries between 6am and 9am were 1.5× as likely to become a won job as those at other times.
How were the day and hour figures measured?
Enquiries were grouped by their recorded Sydney day and time, then linked to the jobs the client marked won. The timing shares compare those jobs’ agreed value with all traced won value over the same period; won rates compare jobs won with enquiries in each time group.
Which services brought in the most won value?
Hot water. More than 40% of the won value we could match to a service was hot water repairs and replacements, and the average hot water job was worth 2.5× the average blocked-drain job. Leaks, drains, gas and roof plumbing made up most of the rest.
What do the results in this Aussie Plumbing case study measure?
Campaign results describe the enquiries or job outcomes reported for the client. Each figure identifies what it measures.
Which records support these results?
Result basis: Campaign delivery. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
Would this work for plumbing businesses like mine?
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
How would you plan this for my business?
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
— 09 · Read next
More work for plumbing businesses.
Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.
Plumbing marketing at scale
We run Google Ads, websites and call tracking for plumbing companies of every size, from growing local plumbers to large plumbing companies covering every service and suburb across Sydney.
The same structure carries from a single-region plumber to a company covering a whole city: a campaign and a page for each service, a page for each suburb, tracked calls and forms, and won-job values sent back to Google.
organised into service menus and matching quote pages
Website delivery
Bayside Plumbing: a Sydney plumbing website with a menu for every trade. See the design, service pages and enquiry experience.
Bayside Plumbing is a family plumbing business run by two Master Plumbers from Rosebery, covering twelve trades across Greater Sydney, NSW.
Delivered: 764 pages: 12 trades, 53 specific jobs and 688 suburb pages. A Services menu that opens each trade on its specific jobs, a crew photo and a call button.
Outcome: We built a Services menu that opens each trade on its specific jobs, a crew photo and a call button. We also added service pages with the quote form already set to the service.
RAKS Quality Plumbing: a plumbing website that explains the job before the call. See the design, service pages and enquiry experience.
RAKS Quality Plumbing is a licensed plumbing crew based in Wahroonga, serving Sydney, with suburb pages across the North Shore, the Northern Beaches and the northern suburbs.
Delivered: 153 pages: 18 services in five groups and 119 suburb pages in four regions. One services menu with the popular jobs and a call button beside each service.
Outcome: We built one services menu with the popular jobs and a call button beside each service. We also added service pages with three scope options and the four steps after a call.
1/4 · The home page leads with the call button, keeps a quote form in the first screen and fixes
Website development
Wilco Plumbing
PlumbingWebsite design
Sydney, NSW
Built for calls
a call bar on every screen, a full-screen quote form and a page for every service and Sydney suburb
Website design and Google Ads management
How SoudCoh built Wilco Plumbing’s Sydney-wide website and runs its Google Ads: a page for every service and suburb, a call bar on every screen and a quote form that opens from any button.
Wilco Plumbing serves homes across Sydney with drainage, hot-water, leak, emergency and maintenance services, with its own plumbers and vans.
Delivered: A call bar with the call-out offer fixed to the bottom of every page. A full-screen quote form opened by every quote and booking button.
Outcome: A Sydney-wide website and search marketing built so that every page, every scroll and every form leads back to a call.
interactive tools and service-specific quote forms
Website delivery
Aussie Plumbing: a plumbing website with problem finders and local booking pages. See the design, service pages and enquiry experience.
Aussie Plumbing is the plumbing business of Aussie Home Services, alongside Aussie Drains and Aussie Electrical, with licensed plumbers and gas fitters across Sydney, the Central Coast and the Blue Mountains.
Delivered: 677 pages: 108 services, 7 service group hubs, 471 suburbs, 22 regions and 53 guides. Suburb pages that fill the suburb into the quote form, and service pages that preset the service.
Outcome: We built suburb pages that fill the suburb into the quote form, and service pages that preset the service. We also added a plumbing problem finder, an interactive house diagram and a suburb map with postcode search.
