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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyA plumbing lead on Google Ads: A$141 median, 15 accountsSLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyAn electrician lead on Google Ads: A$118 median, 7 accountsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%A cleaning lead on Google Ads: A$58 median, 14 accountsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries

    Australian government and councils

    Government services, built around people.

    We help Australian councils, public agencies and cultural organisations improve services, systems and communications. Our team brings together design, technology and research, with security, privacy and accessibility requirements planned into the work.

    • Communications and creative
    • Digital services and participation
    • Business systems and data
    • Research, programmes and places

    Explore an example

    A resident needs an update.

    1. Make a request

      One short, relevant form

    2. Send it to the right team

      An owner and next action

    3. Keep the resident informed

      Status and a clear response

    A clear owner, a visible status and a useful response.

    Find the capabilities behind it

    Start with the task

    What needs to work better?

    For the public

    Finding an answer, taking part, making a booking or knowing what happens next.

    For your team

    Making a decision, coordinating the work, using reliable information or explaining a change.

    What we can deliver

    Explore the capabilities behind your project.

    Choose an area, open the service list, or read a practical example. These 18 capabilities can be combined around the work your organisation needs.

    18 capabilities to explore

    01 · Communications

    Brand positioning and visual identity

    Develop a clear identity for a service, destination or programme, then show how it works across everyday materials. The work connects audience needs, message, visual design and practical templates so teams can explain the same offer consistently in print, online and in public places.

    • Brand positioning
    • Audience and place research
    • Creative concept directions
    • Visual identity systems
    See the scope and an example
    • Typography and colour palettes
    • Brand guidelines
    • Campaign message development
    • Visitor guides and editorial layout
    • Social and email templates
    • Print, signage and merchandise applications

    A regional visitor service

    The need
    Separate publications give visitors an inconsistent picture of the area.
    Our approach
    Develop a shared story, test distinct visual directions and apply the chosen direction to a guide, signage and digital templates.
    The useful output
    A usable identity and coordinated materials ready for the team to maintain.

    What we can deliver

    • Positioning brief
    • Identity guide
    • Application designs
    • Editable template library
    Explore the approach

    02 · Communications

    Content, video and design production

    Plan and produce content that explains a service clearly across video, print and digital channels. Start with the audience and the message, then develop scripts, storyboards, artwork and versions for different placements. Review, permissions and accessible alternatives are part of the production plan.

    • Content strategy
    • Editorial planning
    • Copywriting
    • Scriptwriting and storyboards
    See the scope and an example
    • Interview planning
    • Filming and remote production coordination
    • Video editing and short cutdowns
    • Animation and motion graphics
    • Photography and image selection
    • Infographics and presentation design
    • Captions and transcripts
    • Multilingual content adaptation
    • Digital asset libraries
    • Print-ready artwork
    • Content rights and approval management
    • Cultural review coordination

    A public information programme

    The need
    One complex announcement must work on a website, at an event and in short social posts.
    Our approach
    Agree the core explanation, storyboard the main film and create supporting graphics and short versions from an approved content plan.
    The useful output
    A coordinated set of approved content with clear reuse instructions.

    What we can deliver

    • Content plan
    • Scripts and storyboards
    • Production-ready artwork and edits
    • Accessible content versions
    • Organised asset library
    Explore the approach

    03 · Communications

    PR, media monitoring and campaign planning

    Connect campaign planning with the information people need and the questions they raise. The scope includes public relations, stakeholder communications, media monitoring, social listening and reporting. Teams receive a practical publishing plan and a way to review coverage, relevance and emerging issues.

    • Communications strategy
    • Audience segmentation
    • Campaign calendars
    • Media release writing and distribution
    See the scope and an example
    • Media contact research
    • Journalist outreach
    • Community and creator partnerships
    • Media monitoring
    • Social listening
    • Coverage tagging and relevance review
    • Sentiment review
    • Share-of-voice reporting
    • Briefing digests and alerts
    • Campaign evaluation
    • Newsletter audience development
    • Advertising-sales resources

    A cultural programme

    The need
    The team needs to explain several events while understanding which messages gain useful attention.
    Our approach
    Build a release calendar, prepare media materials, coordinate partner messages and review coverage against the programme objectives.
    The useful output
    A consistent communications plan and a readable account of public response.

    What we can deliver

    • Communications plan
    • Media and stakeholder materials
    • Coverage review
    • Evaluation report
    Explore the approach

    05 · Digital services

    Websites, CMS and accessible digital content

    Design websites around the tasks people come to complete. Discovery, content organisation, visual design and accessible interactions sit alongside practical editing tools, migration and ongoing improvements. The emphasis is clear information, usable forms and a site that the responsible team can keep current.

    • Website discovery and assessment
    • User research
    • Information architecture
    • User experience design
    See the scope and an example
    • Responsive web design
    • Content management
    • Content migration
    • Search and navigation design
    • Accessible forms
    • Accessibility review and remediation
    • Multilingual content presentation
    • Content-quality review
    • Editor training
    • Ongoing website support and optimisation
    • Service-standard evidence and accessibility testing

    A public service website

    The need
    Visitors struggle to find the right form and staff maintain duplicate pages.
    Our approach
    Map the main tasks, simplify the content structure, test a small set of page patterns and migrate approved information.
    The useful output
    A clearer website with repeatable page patterns and an editorial handover.

    What we can deliver

    • Task and content map
    • Website designs
    • Reviewed content and forms
    • Migration and testing plan
    • Editor guidance

    Specialist platforms and formal accessibility assurance are scoped with suitably qualified delivery and review partners.

    Explore the approach

    06 · Digital services

    Digital community engagement and feedback

    Give people clear ways to take part in a consultation and understand what happens next. Design the public information, participation tools and staff review process together. Surveys, ideas, maps and discussion formats are selected for the decision being made, with accessible alternatives considered from the start.

    • Consultation journey design
    • Project information pages
    • Surveys and polls
    • Discussion forums
    See the scope and an example
    • Idea submission
    • Interactive feedback maps
    • Event participation pages
    • Citizen-panel tools
    • Participatory-budgeting concepts
    • Consultation moderation workflows
    • Participant updates
    • Feedback theme analysis
    • Consultation reporting and closure

    A neighbourhood improvement consultation

    The need
    Residents need to understand the options and give feedback relevant to the decision.
    Our approach
    Publish a clear project explanation, use a short survey and map where appropriate, then organise responses and publish the next steps.
    The useful output
    A coherent participation experience and an organised feedback record.

    What we can deliver

    • Participation plan
    • Public consultation screens
    • Staff review workspace
    • Feedback report
    • Closure update template
    Explore the approach

    07 · Digital services

    Custom business portals and workflow software

    Turn a fragmented request process into a practical digital workspace. Map who submits, reviews and decides before designing forms, records and status views. The scope can include document handling, approval journeys, testing, training and support so the software fits the people responsible for the service.

    • Process discovery
    • Service request portals
    • Case and claim registers
    • Configurable forms
    See the scope and an example
    • Document and correspondence management
    • Approval and delegation workflows
    • Task and deadline views
    • Staff dashboards
    • Search and reporting
    • Business-system integration planning
    • Software testing and user acceptance
    • Training and change support
    • Maintenance and service support
    • Data export and handover planning
    • Security requirements and control mapping
    • Privacy-impact review support
    • Independent security assessment coordination
    • Incident and continuity planning
    • Document generation and approval
    • Claim assessment and invoice reconciliation
    • Transition-in and transition-out planning
    • Subscription and membership journeys
    • Claim variations and exception workflows
    • Workflow design for claim certification and payment

    A team reviewing applications

    The need
    Information arrives in separate inboxes and staff cannot easily see what is ready for review.
    Our approach
    Map the stages, build a small application record and review workspace, then test ordinary and exceptional cases with the people doing the work.
    The useful output
    A coherent request process with visible responsibilities and a usable handover.

    What we can deliver

    • Process map
    • Working portal prototype
    • Review and approval screens
    • Acceptance test pack
    • Operating guide

    Security assessments, privacy advice and formal assurance are scoped with the organisation’s responsible officers and suitably qualified specialists.

    Explore the approach

    08 · Digital services

    Booking, visitor and service operations

    Design the whole operational journey around a visit, booking or delivered service. Public-facing steps are connected to the staff tasks behind them, including preparation, changes and completion. Practical service rules, clear information and exception handling guide the design before a full rollout.

    • Visitor pre-registration
    • Host and arrival workflows
    • Contractor onboarding
    • Document expiry reminders
    See the scope and an example
    • Induction and work-order journeys
    • Service ordering portals
    • Meal and menu planning tools
    • Ingredient and recipe records
    • Inventory and purchasing views
    • Production and delivery reports
    • Delivery scheduling and route planning
    • Mobile staff and driver tools
    • Service confirmations and exceptions
    • Permit-to-work journeys

    A community meal service

    The need
    Orders, preparation and delivery are handled in separate records.
    Our approach
    Map the journey from menu choice to delivery, agree the operational rules and test a joined-up ordering and staff workflow with a small service group.
    The useful output
    A defined service process and practical tools for the staff who run it.

    What we can deliver

    • Service journey map
    • Public and staff screen designs
    • Operational reports
    • Pilot and training plan

    Food, nutrition, site access and workplace rules need approval from the client’s responsible specialists; software does not replace their professional judgement.

    Explore the approach

    09 · Systems and data

    Business systems, ERP and financial planning

    Examine the decisions and everyday work a business system must support before choosing how to replace or improve it. The work can cover finance, workforce, assets and service operations, with requirements, options and a staged plan that makes responsibilities and dependencies clear.

    • Business-system discovery
    • Requirements mapping
    • System options analysis
    • ERP consolidation planning
    See the scope and an example
    • Budgeting and forecasting tools
    • Workforce planning
    • Capital works and cash-flow planning
    • Financial reporting design
    • Property and revenue workflows
    • Procurement and asset workflows
    • Records and service-request workflows
    • Scenario comparison
    • Phased migration planning
    • Business-system training

    A public organisation reviewing its planning tools

    The need
    Finance teams need to compare options without losing essential day-to-day functions.
    Our approach
    Map business requirements, work through representative budgeting scenarios and compare replacement options before planning staged migration.
    The useful output
    A decision-ready options paper and a practical implementation scope.

    What we can deliver

    • Requirements catalogue
    • Options assessment
    • Scenario and screen prototypes
    • Migration roadmap
    • Adoption plan

    Financial policy, accounting treatment and statutory reporting requirements remain subject to review by the organisation’s qualified finance team.

    Explore the approach

    10 · Systems and data

    Data quality, migration and useful dashboards

    Make operational information easier to trust before presenting it in a dashboard. Define the measures, examine the source records and resolve inconsistencies, then design views around real decisions. Migration, reconciliation and clear documentation help the information remain useful as services and systems change.

    • Data source inventories
    • Data quality assessment
    • Data dictionaries
    • Record matching and deduplication
    See the scope and an example
    • Data cleansing
    • Migration and conversion
    • Reconciliation checks
    • Metric definitions
    • Operational dashboards
    • Executive reporting
    • Data visualisation
    • Forecast and scenario displays
    • Report exports
    • Handover documentation

    A team preparing a monthly service report

    The need
    Different spreadsheets give different answers to the same question.
    Our approach
    Agree the measures, trace the source records, resolve duplicates and test the dashboard against a sample of known cases.
    The useful output
    A report people can interpret, check and maintain.

    What we can deliver

    • Data-quality findings
    • Metric dictionary
    • Dashboard prototype
    • Reconciliation report
    • Reporting guide
    Explore the approach

    11 · Systems and data

    Application inventories and modernisation planning

    Build a reliable picture of the applications and information a team depends on. Discover owners, purpose and connections, then identify overlap, lifecycle concerns and priorities. The output supports replacement and improvement decisions, with an update process that keeps the inventory useful after the initial review.

    • Application inventories
    • Infrastructure inventories
    • System-owner discovery
    • Application and business-process mapping
    See the scope and an example
    • Dependency diagrams
    • Interface and information-flow catalogues
    • Lifecycle and obsolescence assessment
    • Duplicate-system analysis
    • Modernisation priorities
    • Roadmap planning
    • Register quality checks
    • Inventory maintenance processes
    • Staff knowledge transfer
    • Security and operational responsibility mapping

    A distributed service organisation

    The need
    Teams cannot confidently explain which applications support a service or who maintains them.
    Our approach
    Combine existing records with staff review, validate the important connections and identify the highest-priority gaps before drafting a roadmap.
    The useful output
    A shared application inventory and a sequenced improvement plan.

    What we can deliver

    • Application and infrastructure registers
    • Dependency maps
    • Lifecycle assessment
    • Prioritised roadmap
    • Maintenance guide
    Explore the approach

    12 · Systems and data

    Practical AI assistants and evaluation

    Choose a bounded task where an AI assistant can help people work with information. Define the source material, review responsibilities and examples of acceptable answers before a pilot. Evaluate usefulness and errors with the team, then decide whether to improve, expand or stop the service.

    • AI use-case discovery
    • Document question answering
    • Search across approved information
    • Drafting and summarisation
    See the scope and an example
    • Document comparison
    • Text classification
    • Translation and language assistance
    • Image and multimodal assistance concepts
    • Reusable assistant workflows
    • Human review design
    • Answer-quality evaluation
    • Pilot measurement
    • Staff training and adoption

    A service team answering recurring internal questions

    The need
    Staff spend time finding guidance across a large set of documents.
    Our approach
    Select an approved document set, create sample questions, test an assistant’s answers and give reviewers a clear way to correct or reject them.
    The useful output
    A tested assistant scope with evidence for the next delivery decision.

    What we can deliver

    • Use-case brief
    • Pilot assistant
    • Review and evaluation set
    • Pilot findings
    • Staff guidance
    Explore the approach

    13 · Research and places

    Business research and relationship mapping

    Organise research so that findings can be traced to relevant evidence. The scope includes business and supplier research, relationship mapping, audience research and survey coordination. Questions, methods and review responsibilities are agreed before collection, with clear separation between verified facts, uncertain matches and interpretation.

    • Business and supplier research
    • Company and ownership research
    • Relationship mapping
    • Entity matching and review
    See the scope and an example
    • Source and evidence registers
    • Research translation support
    • Ongoing information review
    • Audience research
    • Survey and questionnaire design
    • Research recruitment materials
    • Pilot research
    • Qualitative and quantitative analysis
    • Research reporting and visual outputs
    • Research ethics and participant-information support
    • Supplier due-diligence workflow design
    • Survey fieldwork coordination

    A team assessing potential delivery partners

    The need
    Business names and source documents are inconsistent, making comparison difficult.
    Our approach
    Define the questions, gather relevant records, review uncertain matches and prepare a concise comparison with source references.
    The useful output
    A structured research brief that supports an accountable decision.

    What we can deliver

    • Research plan
    • Evidence register
    • Reviewed findings
    • Comparison or research report

    Sensitive human research, clinical matters, legal conclusions and specialist statistical work require appropriately qualified partners and any necessary approvals.

    Explore the approach

    14 · Digital services

    Online learning, simulations and digital credentials

    Design digital learning around the work people need to understand and practise. Scenarios, feedback and accessible interfaces help explain decisions in context. The scope can also include the learner’s longer journey: finding information, receiving results, accessing records and understanding how to share an achievement.

    • Learning journey design
    • Scenario-based learning
    • Interactive simulations
    • Branching exercises
    See the scope and an example
    • Role-based practice activities
    • Feedback and debrief design
    • Accessible learning interfaces
    • Learner progress views
    • Learning content production
    • Results presentation
    • Digital credential journeys
    • Certificate and document templates
    • Correction and reissue workflows
    • Learner support content

    A careers or professional-development programme

    The need
    A description of a role does not show the decisions involved in the work.
    Our approach
    Develop a fictional situation, give learners meaningful choices and test the activity with the intended audience before producing the full experience.
    The useful output
    A practical learning design and a tested route from activity to feedback.

    What we can deliver

    • Learning and scenario brief
    • Interactive prototype
    • Content and feedback scripts
    • Testing findings
    • Learner support guide

    Subject-matter experts validate learning content, and the authorised issuing organisation controls any formal result or credential.

    Explore the approach

    15 · Research and places

    Programme coordination and stakeholder adoption

    Coordinate the people, communication and working records that keep a programme moving. Agree shared outputs, meeting rhythms and reporting expectations while allowing partners to work in their own settings. Training, practical resources and evaluation help useful findings reach the people expected to act on them.

    • Programme planning
    • Partner and stakeholder coordination
    • Meeting and action management
    • Shared reporting formats
    See the scope and an example
    • Baseline and target registers
    • Knowledge libraries
    • Research and trial-data intake coordination
    • Training and workshops
    • Adoption planning
    • Programme communications
    • Regional outreach
    • Support and referral journey planning
    • Monitoring and evaluation coordination
    • Event and delegation support
    • Specialist advisory coordination

    A programme delivered by several regional partners

    The need
    Useful work is happening in different places, but findings and decisions are hard to share.
    Our approach
    Agree common reporting questions, maintain a shared action record and turn reviewed findings into resources for the next group of users.
    The useful output
    A coordinated working rhythm and a clear view of progress and open decisions.

    What we can deliver

    • Programme plan
    • Shared working templates
    • Knowledge and action library
    • Stakeholder materials
    • Evaluation framework

    Scientific, clinical, safeguarding and specialist advisory functions are led by appropriately qualified partners; coordination does not substitute for that expertise.

    Explore the approach

    16 · Research and places

    Service reviews and benefits planning

    Review a service by connecting its purpose, demand, costs and customer experience to practical choices. Define the question, examine the evidence and compare options with the people responsible for delivery. A pilot and a simple benefits plan help turn recommendations into work that can be followed through.

    • Service portfolio reviews
    • Review prioritisation
    • Baseline assessment
    • Staff and customer engagement
    See the scope and an example
    • Demand and performance analysis
    • Options appraisal
    • Recommendations and decision papers
    • Pilot design
    • Benefits planning
    • Implementation ownership
    • Review workspaces and templates
    • Progress reporting
    • Team training and knowledge transfer

    A public organisation reviewing a customer service

    The need
    A general request to improve efficiency has no agreed scope or baseline.
    Our approach
    Define the service question, examine the current experience and operating evidence, compare options and test the preferred change on a manageable scale.
    The useful output
    A decision-ready review and a clear plan for implementing and checking the change.

    What we can deliver

    • Review brief
    • Evidence and baseline pack
    • Options paper
    • Pilot plan
    • Benefits and action register
    Explore the approach

    17 · Research and places

    Public art, environmental graphics and 3D visualisation

    Make place-based ideas understandable through concepts, environmental graphics and visualisation. Research the setting, show how a design reads from relevant viewpoints and develop practical applications such as wayfinding or interpretation. The work supports consultation and design development, with specialist production and approvals planned around the setting.

    • Public-art concept development
    • Mural and window-art concepts
    • Site and audience research
    • Curatorial and artist coordination
    See the scope and an example
    • Wayfinding systems
    • Interpretive graphics
    • Environmental and exhibition graphics
    • 3D concept modelling
    • Site-context visualisation
    • Materials and finish concepts
    • Scale models and maquettes
    • Community consultation visuals
    • Design documentation
    • Production and maintenance planning
    • Landscape and pavilion concept coordination

    A public precinct considering a new trail or artwork

    The need
    People need to understand the proposal in its real setting before detailed production decisions are made.
    Our approach
    Develop concepts, compare views and scale, test the interpretation and prepare a coordinated design pack for consultation and specialist development.
    The useful output
    A clear visual proposal and an agreed path to detailed design.

    What we can deliver

    • Concept directions
    • Context views and models
    • Interpretation and wayfinding designs
    • Consultation pack
    • Production brief

    Architecture, engineering, civil design, installation and cultural consultation require appropriately qualified or authorised specialist partners and relevant approvals.

    Explore the approach

    18 · Research and places

    Location data, mapping and spatial analysis

    Use maps and location data to investigate a defined service question. Check source quality, align records and show the assumptions behind the analysis before presenting findings. Clear spatial outputs can support planning, comparison and communication, with specialist methods reviewed by the relevant domain experts.

    • Spatial data inventories
    • Location-data preparation
    • Map-based analysis
    • Network and corridor mapping
    See the scope and an example
    • Geographic record matching
    • Source and confidence annotation
    • Location-based filtering
    • Spatial visualisation
    • Interactive map concepts
    • Regional comparison
    • Model validation coordination
    • Reproducible analysis documentation
    • Spatial and tabular exports

    A team planning the reach of a service

    The need
    A list of locations does not show gaps, overlaps or uncertain information.
    Our approach
    Agree the service question, check the location records, compare the relevant areas and present the findings with source notes and limitations.
    The useful output
    A usable map and a documented analysis the team can review.

    What we can deliver

    • Source and quality register
    • Prepared location dataset
    • Maps and analysis views
    • Validation findings
    • Update guide

    Engineering, road-safety models, surveying and other specialist analyses require qualified domain review; a map is not a professional certification.

    Explore the approach

    Security, privacy and service quality

    Clear requirements. Reviewable evidence.

    We plan security, privacy and accessibility as part of delivery. With your team, we agree the applicable requirements, responsible reviewers and evidence needed before release.

    The project plan identifies the framework, version, scope and acceptance criteria. Formal assessments and any maturity or certification claims are tied to their supporting evidence.

    Evidence we can prepare with your team

    Requirements and responsibilities

    Map the service, information and applicable obligations with your team. Agree who can approve decisions and what must be checked before release.

    • Requirements and control map
    • Review owners and acceptance criteria

    Privacy and information handling

    Define the information the service needs, its approved use, handling locations and retention rules. Include privacy review and disposal requirements in the design.

    • Information-handling and retention plan
    • Privacy review and agreed actions

    Access and change control

    Agree who needs access, how it is approved and reviewed, and how access ends. Keep a clear record of material changes and the decisions behind them.

    • Access responsibilities and review process
    • Change and approval record

    Testing and release approval

    Test important user journeys, accessibility and agreed security requirements. Record findings, resolve release blockers and arrange specialist assessment where the scope requires it.

    • Test results and remediation record
    • Release review and acceptance record

    Support and continuity

    Plan service support, incident responsibilities and recovery with the operating team. Agree the checks and exercises needed to show the service can be maintained.

    • Operating and incident-response guidance
    • Agreed recovery checks and support plan

    Ownership and handover

    Agree the work, records and documentation your team receives. Prepare training, export and transition arrangements so future decisions remain practical.

    • Handover, training and ownership schedule
    • Data export and transition plan

    Who owns each decision?

    1. 01 · Your organisation

      Sets the requirements

      Service, security and privacy owners confirm the rules, review the evidence and approve release.

    2. 02 · SoudCoh

      Designs, builds and documents

      We turn the agreed scope into deliverables, tests, review records and a practical handover.

    3. 03 · Specialist reviewers

      Assess the agreed scope

      Qualified practitioners provide the independent or specialist review the project requires.

    Australian government reference frameworks

    Standards matched to the service and its obligations.

    Commonwealth, state and council obligations differ. We confirm what applies to your engagement and use the relevant guidance to make the delivery and review requirements explicit.

    ISM

    ASD Information Security Manual. A risk-based framework for selecting and assessing security controls for a system.

    We map the applicable controls, delivery responsibilities and required evidence to your project’s risk and operating environment.

    ASD Information Security Manual guidance
    Essential Eight

    Essential Eight. Prioritised cyber-security mitigations, supported by a maturity model and assessment guidance.

    Agree the relevant controls and target with your security team, then record implementation and assessment evidence for the in-scope environment.

    ASD Essential Eight maturity model
    PSPF

    Protective Security Policy Framework. Commonwealth protective-security policy, with obligations that depend on the organisation, information and contractual arrangements.

    Identify the relevant handling, personnel and supplier requirements with your organisation. Confirm state, territory and council requirements separately.

    Official PSPF application guidance
    Privacy · APP 11

    Australian Privacy Principles. APP 11 addresses reasonable technical and organisational measures to protect personal information, including retention and disposal responsibilities.

    Map the privacy rules that apply to the service, document handling and access, and agree retention and disposal with the responsible team.

    OAIC APP 11 guidance
    Digital Service Standard

    Digital Service Standard. Australian Government criteria for clear, inclusive, connected and measurable digital services.

    Use the applicable service criteria to plan discovery, user research, testing and ongoing improvement, with evidence that service owners can review.

    Digital Service Standard criteria
    Accessibility · WCAG

    Web Content Accessibility Guidelines. Testable criteria for making web content accessible. WCAG 2.2 is the current W3C Recommendation.

    Agree the required version and conformance level, then check content and key journeys using automated checks, manual review and user testing appropriate to the service.

    W3C WCAG 2.2 Recommendation

    How the work takes shape

    A clear path from the brief to daily use.

    1. 01

      Understand the service

      Map the people, decisions and current steps. Agree the problem, the constraints and what a useful improvement looks like.

      The outputA shared brief

    2. 02

      Make the approach visible

      Use a sample, process map or working prototype to test the important questions before the wider work takes shape.

      The outputSomething your team can review

    3. 03

      Build and check it together

      Deliver in manageable parts. Bring users and service owners into the review, including the people who need accessible ways to participate.

      The outputWork checked against the brief

    4. 04

      Prepare people to use it

      Agree responsibilities, training, support and handover. Review the service after launch and turn what the team learns into the next improvements.

      The outputA practical operating plan

    Agree the important details early

    Clear responsibilities make better projects.

    The project plan should explain what is being delivered, who reviews it and how the service will be operated.

    Access and inclusion
    Who needs to use the service, what support they need and how the experience will be checked.
    Information and ownership
    What information is needed, who can use it, what is retained and how your team receives the work.
    Specialist responsibilities
    The qualified practitioners, technical reviewers and cultural or language specialists the project needs.
    Handover and improvement
    Training, operating guidance, support arrangements and a practical way to review the service.

    Practical guides

    Explore the thinking in more detail.

    A few useful answers.

    How do you plan security, privacy and government standards?

    We map the obligations that apply to your project with the responsible service, security and privacy owners. The delivery plan identifies the controls, testing, review evidence and acceptance decisions, including specialist assessment where required.

    Can we start with an existing process, system or dashboard?

    Yes. Bring a standard operating procedure, a system your team uses, a reporting problem or a new idea. We can review the current work, identify useful changes and shape a clear first stage with your team.

    What can SoudCoh help a council or public agency build?

    We offer communications and creative, accessible websites, community engagement, service portals, business systems, data and research. The capability library breaks these into specific services, outputs and practical examples.

    Can one project combine design, technology and research?

    Yes. A resident service might need user research, clearer content, a new request form and a reporting view. We plan the work around the service and agree who owns each part, including any specialist partners.

    Can you work with systems we already use?

    We start by mapping the existing systems, records and responsibilities. The plan can retain useful systems, improve the connections between them or replace a specific part. The decision follows your requirements and operating constraints.

    How do you approach accessibility and specialist work?

    Accessibility needs are considered in the brief, design and testing. Where a project requires qualified engineering, architectural, scientific, language or other specialist input, that responsibility is defined and resourced with suitable practitioners.

    Where can we see the approach in more detail?

    Each capability links to a practical guide with an example, the key decisions and the outputs a team can use. You can also bring an existing service problem to an initial discussion with SoudCoh.

    Your next project

    Bring your process, system or next idea.

    We can review a standard operating procedure, a system your team uses or a dashboard that needs to be more useful. Share what you want to improve and we’ll help define a practical first step.

    Review your idea with us