What does each enquiry cost your business?
Enter spend, clicks and enquiries from the same campaigns and period. See your cost per click, conversion rate and cost per enquiry. The starting numbers are a hypothetical example.
Your numbers
The answer
Updates as you type, in your browser. Nothing leaves this page unless you ask us to send you the report.
Cost per lead
$75.00
40 enquiries from $3,000.00 of spend
Change a number and this link updates with it, so whoever opens it lands on the result you are looking at.
Cost per click
$7.50
400 clicks
Conversion rate
10%
Clicks that became an enquiry
Spent on clicks that did not enquire
$2,700.00
360 clicks left without making contact, at $7.50 each
Send me this result
We will turn the numbers above into a PDF with your figures, the workings and what they mean — and hand it straight back to you here, to read or to keep.
What to do with this
- Compare this with your own earlier periods, then review lead quality, booked work and job margins.
- Whatever the number, write it down with the date and the period length. A cost per lead with no comparison point next month is trivia.
How this was worked out
- Cost per click
- $3,000.00 ÷ 400 clicks = $7.50
- Conversion rate
- 40 ÷ 400 × 100 = 10%
- Cost per lead
- $3,000.00 ÷ 40 enquiries = $75.00
- Spend on clicks that did not enquire
- 360 × $7.50 = $2,700.00
Your calculation and separately labelled industry context
| Figure | Cost per lead | Market | Basis |
|---|---|---|---|
| Your inputs | $75.00 | AUD | 40 enquiries from 400 clicks |
| Home & Home Improvement | US$90.92 | United States | Median of 13,474 search campaigns, 2026 |
An aggregate that also contains electrical, air conditioning and roofing. The source does not publish plumbing on its own. US dollars and Australian dollars are shown separately; no currency conversion or local benchmark is implied.
What this does, and how the maths works
What it does
- Calculates the cost of a click, the share of clicks that become enquiries, and the cost of an enquiry.
- Shows the arithmetic so you can reconcile each result with your account and enquiry records.
- Offers a separately labelled United States category benchmark as context.
How to use it
- Choose a consistent period and the campaigns you want to assess.
- Replace the hypothetical spend, clicks and enquiries with your own figures.
- Select the closest industry for the optional third-party comparison.
- Use job value, margins and your enquiry-to-job rate to decide whether the cost is sustainable.
The formula
- Cost per click = spend ÷ clicks
- Conversion rate = enquiries ÷ clicks × 100
- Cost per lead = spend ÷ enquiries
Reading the answer
- Read the click price and conversion rate together: either can change the final cost per enquiry.
- Compare equivalent periods using the same definition of an enquiry.
- An enquiry is separate from a booked job. Include the sales process and job margin in your planning.
What it cannot tell you
Starting inputs are hypothetical. The optional benchmark is United States data in US dollars, and some categories combine several trades. It is industry context, not an Australian client result.
This calculator, already filled in
Each scenario explains a practical question using hypothetical starting inputs. Replace those inputs with your own records or the assumptions you want to test.
Hypothetical example · Electrical · Sydney
Electrician cost per enquiry in Sydney
Calculate an electrical campaign cost per enquiry using a hypothetical Sydney planning example. Replace spend, clicks and enquiries with your own account data.
Hypothetical example · End-of-lease cleaning · Sydney
End-of-lease cleaning enquiry costs
Work through an end-of-lease cleaning cost-per-enquiry example with editable hypothetical inputs. Use your own spend, clicks and enquiry records for the result.
Hypothetical example · Commercial cleaning · Australia
Commercial cleaning enquiry costs
Calculate commercial cleaning enquiry costs from consistent campaign inputs. Start with a hypothetical example, then assess your own quotes and contract outcomes.
Where every figure on this page came from
Replace the example inputs with your own figures. Sourced inputs link to their reference and identify the original market and currency.
WordStream / LocaliQ, Google Ads Benchmarks 2026
WordStream (LocaliQ) · 2026 · measured in US · high confidence
13,474 United States search campaigns, 1 April 2025 to 31 March 2026. Figures are medians.
United States data. Australian auction prices are widely believed to differ, and no published Australian dataset measures by how much.
Frequently Asked Questions
Everything you need to know about working with SoudCoh
Have more questions? Let's chat!
Book a callThe affordable figure depends on job value, gross margin and how many enquiries become paid work. Calculate it from your own records, then compare equivalent periods. The starting inputs here are hypothetical.
That is the market covered by the cited dataset. The reference remains in US dollars and is shown separately from your Australian-dollar calculation. It is context, not a local rate.
Include calls that meet the enquiry definition you use consistently in reporting. A phone-number tap, a connected call and a booked job are different events.
Use the same period for spend, clicks and enquiries. Compare enough activity to reduce the effect of individual events, and keep the conversion definition consistent.
Run these next
One number rarely settles anything on its own. These three answer the questions this one raises.
Break-even ROAS and max cost per lead
Turn job value, gross margin and close rate into the maximum you can pay for an enquiry, the break-even return on ad spend, and how much headroom your current cost per lead leaves.
Editable example inputs — use your own figures
Google Ads budget forecaster
Turn editable budget and conversion assumptions into a monthly planning scenario, with lower and higher conversion sensitivity.
WordStream 2026
True cost per booked job
Add management fees, tools and tracking to your media spend, divide by booked jobs rather than leads, and see what is left of the margin after acquisition.
ATO
We will read
your real ones.
Send us the account rather than the estimate. We will tell you what it is actually costing to win a job, which part of the chain is leaking, and whether it is worth fixing — before anyone asks you to sign anything.