What does an enquiry cost a Sydney electrician?
Loaded with the shape of a real Sydney electrical account: $65.01 an enquiry, off 400 clicks at its published 16.34% click-to-enquiry rate. Put your own spend, clicks and enquiries over the top and the page tells you where you sit against the four electrical accounts we publish.
The numbers, already filled in
Built from Aussie Electrical: 400 clicks at its published 16.34% click-to-enquiry rate, priced at its published $65.01 an enquiry — so the calculator hands that figure back to the cent. It is a worked example, not your account; replace all three with a month of your own.
What that comes to
Updates as you type, in your browser. Nothing leaves this page unless you ask us to send you the report.
Cost per lead
$65.01
65 enquiries from $4,225.65 of spend
Change a number and this link updates with it, so whoever opens it lands on the result you are looking at.
Cost per click
$10.56
400 clicks
Conversion rate
16.3%
Clicks that became an enquiry
Where it sits in our range
Below our range
$65.01 to $138.74 across 4 accounts
Spent on clicks that did not enquire
$3,538.98
335 clicks left without making contact, at $10.56 each
Send me this result
We will turn the numbers above into a PDF with your figures, the workings and what they mean — and either hand it to you here or send it over.
What to do with this
- Your $65.01 sits below every electrical account we have published. Check that the conversion action counts genuine enquiries — an unusually cheap lead is more often a counting problem than a win.
- Whatever the number, write it down with the date and the period length. A cost per lead with no comparison point next month is trivia.
How this was worked out
- Cost per click
- $4,225.65 ÷ 400 clicks = $10.56
- Conversion rate
- 65 ÷ 400 × 100 = 16.3%
- Cost per lead
- $4,225.65 ÷ 65 enquiries = $65.01
- Spend on clicks that did not enquire
- 335 × $10.56 = $3,538.98
Your account against the two reference points that exist
| Figure | Cost per lead | Market | Basis |
|---|---|---|---|
| Your account | $65.01 | Your own data | 65 enquiries from 400 clicks |
| Our electrical accounts | $65.01 – $138.74 | Australia | 4 published accounts, median $89.24 |
| Home & Home Improvement | US$90.92 | United States | Median of 13,474 search campaigns, 2026 |
An aggregate that also contains plumbing, air conditioning and roofing. The source does not publish electrical on its own. Our own figures are a range from selected work, not a market average.
Where these numbers come from
The spread is the finding
The four electrical accounts we publish are all in Sydney and they run from $65.01 to $138.74 an enquiry — the most expensive is more than twice the cheapest. Same city, same trade, same platform, same year. If a single "Sydney electrician cost per lead" figure existed, these four accounts would be clustered around it, and they are not.
What separates them is almost never the bid. It is which searches the account is willing to pay for. An electrical account that buys everything with the word electrician in it pays emergency prices for the tenant researching who is responsible for a dead power point, and pays them all day. An account with a tight negative list does not.
How to read your own number when you have it
Enter a month with enough volume to mean something — thirty enquiries if you can get them, fifteen at the absolute floor. Below that the figure swings on one odd week and you will end up acting on noise.
Then read the two numbers underneath rather than the headline. A high cost per enquiry with a healthy conversion rate is an auction problem: you are paying too much for the click. A cheap click with a poor conversion rate is a relevance problem, and the landing page is usually the second half of it. The electrical accounts we publish sit between 13.47% and 18.13% click-to-enquiry, which is a useful sanity check on that second number.
What this page cannot tell you
Whether the number is affordable. Cost per enquiry means nothing until you know what a job is worth and how many enquiries become jobs — a $140 enquiry on switchboard upgrades can be far better business than a $65 one on fault-finding call-outs.
It also cannot tell you what a new account will do. Every figure here is from an account that has been running long enough to have a negative keyword list and a conversion action worth trusting. A first month costs more, and anyone who tells you otherwise is selling something.
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Book a callThere is no published Australian benchmark to answer that against, so here is what we can actually show you: across the 4 electrical accounts we run, published cost per enquiry sits between $65.01 and $138.74, median $89.24, all in Sydney and all measured in 2026. That is a range from selected work rather than a market rate. If your figure sits inside it, the account is not broken; whether it is affordable is a separate question that needs your job value.
Only if somebody rang back and had the conversation. Counting every tap on a phone number inflates the lead count and flatters cost per lead, which is how an account looks like it is improving while the job book stays flat. Calls that did connect absolutely count — on the accounts we run they are a large share of total enquiries, and leaving them out understates the channel just as badly as double-counting overstates it.
Because those are the electrical accounts we run and have published case studies for. We are not going to extrapolate a Melbourne or Brisbane figure from Sydney data and put a state name on it — that is exactly the move that makes every other benchmark page on this topic worthless. If we take on electrical work in another city and it produces a measured result, it will appear in the same table with the same labels.
Ask the next question
The full calculator takes any numbers you like, and these worked pages answer the questions this one tends to raise.
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What end of lease cleaning leads cost in Sydney
Bond and end-of-lease enquiries at $30.75, pre-filled from a published Sydney account and compared against the residential cleaning range.
Now do it with
your real numbers.
This page is honest about being a worked example. If you want the version built on your own account — what an enquiry actually costs you, what survives to become a job, and which part of the chain is leaking — send us the account and we will read it.