Calculate the enquiry cost of a Sydney electrical campaign
A simple electrical campaign example shows how spend, clicks and enquiries connect. All three starting figures are hypothetical; enter your own to calculate the cost.
The numbers, already filled in
All pre-filled values are hypothetical, client-free planning inputs. Replace them with your own records or explicitly chosen assumptions.
What that comes to
Updates as you type, in your browser. Nothing leaves this page unless you ask us to send you the report.
Cost per lead
$100.00
30 enquiries from $3,000.00 of spend
Change a number and this link updates with it, so whoever opens it lands on the result you are looking at.
Cost per click
$10.00
300 clicks
Conversion rate
10%
Clicks that became an enquiry
Spent on clicks that did not enquire
$2,700.00
270 clicks left without making contact, at $10.00 each
Send me this result
We will turn the numbers above into a PDF with your figures, the workings and what they mean — and hand it straight back to you here, to read or to keep.
What to do with this
- Compare this with your own earlier periods, then review lead quality, booked work and job margins.
- Whatever the number, write it down with the date and the period length. A cost per lead with no comparison point next month is trivia.
How this was worked out
- Cost per click
- $3,000.00 ÷ 300 clicks = $10.00
- Conversion rate
- 30 ÷ 300 × 100 = 10%
- Cost per lead
- $3,000.00 ÷ 30 enquiries = $100.00
- Spend on clicks that did not enquire
- 270 × $10.00 = $2,700.00
Your calculation and separately labelled industry context
| Figure | Cost per lead | Market | Basis |
|---|---|---|---|
| Your inputs | $100.00 | AUD | 30 enquiries from 300 clicks |
| Home & Home Improvement | US$90.92 | United States | Median of 13,474 search campaigns, 2026 |
An aggregate that also contains plumbing, air conditioning and roofing. The source does not publish electrical on its own. US dollars and Australian dollars are shown separately; no currency conversion or local benchmark is implied.
Where these numbers come from
Work through the example
The hypothetical example starts with $3,000 of advertising spend, 300 clicks and 30 enquiries. Spend divided by clicks gives a $10 click price. Enquiries divided by clicks gives a 10% conversion rate. Spend divided by enquiries gives $100 per enquiry. The same equations apply when you replace those inputs with the recorded activity from your own campaign.
Apply it to the work you want to win
For electrical work, distinguish the services behind the enquiries. An urgent fault, a switchboard upgrade and a planned installation can have different values and follow-up requirements. Use the enquiry-cost calculation alongside the proportion that becomes work. If campaigns cover several services or locations, calculate those groups separately as well as together so a change in the service mix does not hide what happened.
Replace the example with your own records
Every starting number on this page is hypothetical. None is a client result, an industry average or a quote for your business. The example makes the calculation easy to inspect; the useful version is the one you build from your own records. Change each input and watch how the result responds before using it in a budget conversation.
Keep the reporting scope consistent. Spend, clicks and enquiries should cover the same campaigns and period. Decide what counts as an enquiry, separate duplicates where appropriate, and keep that definition steady when comparing results. A form submission, a connected call, a quote and paid work are different stages. The calculator can perform the arithmetic, but the quality of the conclusion depends on those definitions.
Test more than one assumption. A higher click price, a lower enquiry rate or a slower close rate changes what the same budget can support. Save a conservative scenario alongside the base case, then revisit both when you have more campaign and sales information. Include management fees, job costs and the time between enquiry and payment in your wider cash-flow plan.
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Book a callNo. All starting inputs in this worked scenario are hypothetical. They demonstrate the formula and can be edited. Use your own campaign and sales records to build a plan for your business.
It shows what follows mathematically from the assumptions you enter. Actual results can change with the auction, the website, service demand and follow-up. Revisit the assumptions as records become available.
Ask the next question
The full calculator takes any numbers you like, and these worked pages answer the questions this one tends to raise.
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Now do it with
your real numbers.
Use the example to explore the calculation. To review your own campaign, enquiry handling and booked work together, talk to our team.