Google Ads for roofing & restoration businesses
68 quote requests in 35 days. Real numbers.
We get roofing businesses, restoration specialists and tile-and-grout services qualified leads from Google — call-tracked, locally targeted, mobile-first.
68
Quote requests in 35 days
Cornerstone Roofing
5★
Star extensions wired
Real reviews
Day 1
Calls coming
Most launches
Local
Precision reach
Only where you work
Real roofing businesses we have grown
- Cornerstone Roofing
- Renew Tile Grout
- Your Local Roof Restoration
What this looks like for roofing businesses.
Somebody is typing it right now.
This is the only advertising where the customer starts the conversation. They have the problem, they type it, and at that moment you are either on the page or you are not.
The searches this page is built for
- roof restoration melbourne
- roofers near me
- roof repair emergency
- tile and grout cleaning
Each one is a different person at a different point of deciding, so each one is handled on its own, with its own ad and its own page. That is the whole trick, and it is why one campaign covering all four never works.
Illustration · the slot you are buying
A mock-up of the sponsored slot, not a real listing. The business name and the star rating shown are placeholders — yours are whatever your customers give you.
A free plan, written for roofing businesses.
We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.
- A 30-minute call with someone who runs accounts, not a salesperson
- Your competitors' ad copy, offers and the searches they are holding
- A written 30-day lead plan with the budget it assumes
- The searches we would refuse to pay for, listed before launch
Get in touch
Only your name and phone number are required. Everything else shapes the first reply rather than gating it.
We respond within one business day
Where the money goes.
Most roofing businesses hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.
Storm-season demand spikes are missed
Roofing demand triples after hailstorms. If your account isn't ready before the hail hits, you miss the peak and waste money through the trough.
Insurance jobs vs cash jobs are different intent
Insurance restoration leads need different copy and follow-up than cash retail jobs. One generic campaign hides the signal.
Long sales cycles need retargeting
Roofing decisions take weeks. Without display + Meta retargeting, you pay for the click and lose the lead to whoever stays top-of-mind.
Most accounts make it hard to phone you
Roofing is a phone-call vertical. If your ads don't make ringing you the first and easiest option, half your high-intent searchers never reach you.
How we bring the work in.
Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.
- Stage 01
Cover every job type
Restorations, repairs, re-roofs, insurance and commercial work each get their own treatment and their own page.
- Stage 02
Built for the phone
Roofing is a phone-call trade, so we build for the phone first and the form second, and track every call back to source.
- Stage 03
Retargeting layer
Display + Meta retargeting catches the people who clicked but didn't convert. Lifts overall ROI 20–30%.
- Stage 04
Ready when the hail hits
Your account is set for the weeks after a hailstorm. You take the surge instead of missing it, then ease off through the quiet.
Campaigns are built paused. You read the whole thing first.
Send us what you are running now and we will put a 30-day plan for roofing businesses in writing. You keep it either way.
- 5.0Across every Google review
- 250+Active engagements, five countries
- $120M+Media under management
- 41Published clauses in the SoudCoh Standard
Two businesses can bid the same and pay very differently.
Cost per lead is not set by your budget. It is set by how tightly the keyword, the ad and the page agree with each other.
Bid tiers set per keyword, not per campaign
The search that books a job and the search that fills a research tab do not deserve the same bid. They get separated first, then priced separately — which is most of the gap between a cheap lead and an expensive one.
Ads pinned only where a claim is fixed
A licence number, a guarantee, a legal line — those get pinned. Everything else stays free so Google can test it, and then we read what it actually served, which is regularly not what we expected.
The account starts pre-negated
Plumbing, electrical and cleaning each have a negative-keyword bank our team maintains by hand from the accounts that came before yours. A new account in that trade inherits it on day one, so you are not paying to learn what we already know.
The page has to answer the ad
Paid traffic sent to a homepage asks a stranger to find their own way. We build the page the ad promised — one screen, one action — because the keyword, the ad and the page saying the same thing is most of what Quality Score is measuring.
Case studies from roofing businesses like yours.
All case studies
Before you book anything
Here is what roofing businesses ask us first.
Before you book a call.
The questions roofing businesses ask us most often, answered straight.
The first call is free and there is no deck.
Yes — we split insurance and cash retail into separate funnels with different ad copy, landing pages and follow-up cadence to your sales team.
Yes. Your account is set up before the weather turns, so you take the surge in the weeks after a hailstorm instead of missing it — then ease back through the lull.
Always. Every call is tracked back to the keyword that triggered it. We kill the wasters and double-down on what converts.
We run the same build in nine other trades.
The structure does not change much between them — the searches, the objections and the price of a job do. Marketing for is the index, if you would rather start there.
- Three roofing businesses under one nameRepairs, restorations and full replacements are worth very different amounts, and a business that treats them as one thing prices all three wrong.
- Ranking for the suburb, not just the serviceRoofing is quoted on site, so the geography is the qualification. Organic visibility does that filtering for free.
- Before-and-after ads on FacebookRestoration is the most photogenic trade there is. Paid social is where that footage earns its production cost back.
Get the plan
Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written plan.