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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh

    Google Ads for roofing & restoration businesses Roofing campaigns built around the work you want.

    SoudCoh runs Google Ads and builds websites for roofing businesses: 3 of them have a published case study, among them Cornerstone Roofing, Aussie Roofing and Aussie Plumbing, from Sydney. Every one is listed below with what we did and the result.

    Or call 1800 315 165

    How we can help

    Connect the roof problem to the right assessment.

    Roofing customers may need an urgent leak repair, planned restoration or a replacement quote. We can build Google Ads, search content and website journeys that separate those decisions. The plan explains the services, roof types and assessment process, then helps the business collect enough detail to arrange the right next step.

    What your customer needs to decide

    • Does the business work on this roof type and problem?
    • Is the request urgent or a planned improvement?
    • What can be assessed from the enquiry, and what needs a site inspection?
    • What preparation, repair scope and written terms will be explained in the quote?

    Choose the services your plan needs

    1. SEO for roof problems and project choices

      Build distinct pages for repairs, restoration, replacement and roof plumbing where those services are offered. Explain the assessment process and relevant roof materials. Use real project examples to show what was repaired or renewed.

      • Roof-service page structure
      • Material and assessment FAQs
      Explore SEO services

    2. Google Ads for urgent and planned roofing work

      Give leak and storm-damage enquiries a different message from restoration or replacement projects. Match geography and campaign hours to the team’s response capacity, and review searches for work the business does not undertake.

      • Repair and project campaign groups
      • Service-area and availability review
      Explore Google Ads

    3. Show the scope behind the finished roof

      Present actual project photos with a short description of the work. Explain the inspection, quote and scheduling steps. Let customers share the location, roof type, issue and photos they already have without needing to access the roof.

      • Real roofing project pages
      • Simple inspection enquiry form
      Explore website design

    4. Build a clear local roofing presence

      Review business details, coverage areas and genuine customer feedback. Use relevant local projects to explain the services available. Keep contact and response information aligned with the team’s actual working arrangements.

      • Local profile and coverage review
      • Real project and review presentation
      Explore local SEO

    5. Prepare the inspection and written quote

      Record the problem, property type and urgency, then agree how the team assesses suitability and arranges inspection. Review the stages from enquiry to attended visit and accepted quote, including weather or scheduling constraints.

      • Inspection preparation checklist
      • Quote and project-stage review
      Improve enquiry quality

    Services your plan can cover

    Repairs and drainage

    • Roof-leak repairs
    • Flashing and ridge repairs
    • Gutter and downpipe repairs

    Planned roof projects

    • Roof restoration
    • Roof replacement
    • Roof painting and coating

    Cleaning and upkeep

    • Roof cleaning
    • Gutter cleaning
    • Roof-condition assessments

    Bring your roof services and preferred projects.

    We’ll review the work you want, the areas you cover and the way inspections are booked, then map a practical advertising and website plan.

    Plan your roofing marketing
    Who we work with

    3 roofing businesses we’ve worked with

    Every one has a published case study, from Sydney. Where the account carries a measured result it is shown on the card — the change, read from that client's own Google Ads account.

    Client case studies

    Campaigns and websites for roofing businesses.

    See the clients, their locations, the services we promoted and the websites we built. Each project explains what we delivered, with images and a link to the full story.

    Showing 4 of 4 client projects

    Swipe through the projects or use the arrows.

    A closer look

    The work, in three steps.

    Aussie Roofing

    Aussie Roofs

    Website project

    Start with the business and its customers.

    Aussie Roofs provides roofing in Sydney, NSW.

    • Sydney, NSW
    • Website design
    • Enquiry forms
    Explore the full project
    Aussie Roofs repair page with Roof Repairs selected in the enquiry form
    Make roof repairs a focused destination

    From our client campaigns

    The services we advertise.

    These services appear in the Google Ads campaigns we have run for our clients. Explore each business to see its service mix and campaign story.

    Campaign timing follows the job.

    An urgent call and a planned quote need different responses. Our client stories show how scheduled campaigns cover the services people need and when the business can respond.

    Aussie Plumbing: services and hoursAussie Roofing: services and hours

    More from the work.

    Keeping an established plumbing business visible across its servicesExplore how Wilco’s service pages and Sydney plumbing campaigns present a broad service range through relevant information and clear contact choices.Read the article →Blocked drains: connect the symptom, service page and callConnect blocked-drain symptoms, accurate service explanations and contact choices, with website examples from Bayside, Champion, RAKS and Elite.Read the article →Hot water: make repair and replacement enquiries easier to sortHelp hot-water customers understand repair, replacement and installation choices, then collect useful context without asking them to diagnose equipment.Read the article →Bayside Plumbing: judging Google Ads by the value of booked workUnderstand Bayside’s 6× ROAS result, the meaning of recorded won-job revenue and the service context needed for a sensible advertising decision.Read the article →RAKS: keep the plumbing promise consistent from ad to quoteUse RAKS’s work to review the connection between a plumbing advertisement, service page, local quote questions and mobile phone contact.Read the article →Elite Plumbing Group: explain residential plumbing alongside builder workExplore how Elite Plumbing Group presents residential services alongside established builder work, with a clear local offer and relevant working imagery.Read the article →

    Google reviews

    Hear from our clients.

    Read SoudCoh’s reviews on Google (opens in a new tab)
    Cost per lead

    What a lead costs for roofers on Google Ads

    Roofers typically pay A$20–A$60 per lead on Google Ads.

    SoudCoh is built on efficiency: every campaign is set up and judged on what a lead and a booked job cost, not on clicks or impressions. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    The moment of intent

    Somebody is typing it right now.

    Search starts with a need. A useful ad and a clear service page help the customer see whether you can help, where you work and what to do next.

    The searches this page is built for

    • roof restoration melbourne
    • roofers near me
    • roof repair emergency
    • tile and grout cleaning

    These are examples of different customer needs. We group relevant searches around your services and choose a useful destination for each one.

    Example customer search

    roof restoration melbourne

    Example ad

    Your Roofing Business

    Melbourne, VIC

    Explain the service. Show where you work. Make the next step easy.

    Call or request a quote

    The page answers the same question and helps the customer enquire.

    Real Google Ads

    The Google ads that actually ran for roofers

    Word for word from client accounts we've run. Every ad below served on Google, built from the headlines we wrote, with its own click-through rate.

    • Sponsored

      Aussie Plumbing

      aussie-plumbing.com.au/RoofVents/Install

      Cut Roof Heat & Damp | Whirlybird Supply & Fit

      Cut roof heat and condensation with a new whirlybird. Supply, install and repair fast. Whirlybird or roof vent install and repair to keep your roof cooler and drier all year.

      A real ad we wrote and ran for Aussie Plumbing.

      • Whirlybirds & vents
      • 9.3% click-through rate
      See the Aussie Plumbing case study

    • Sponsored

      Cornerstone Roofing

      cornerstoneroofing.com.au

      Roof Leak Repair Experts | #1 Expert Roof Repair Services

      Fast, reliable roof repairs to protect your property and prevent damage. Get A Free Quote From Us Today For Your Next Roof Repair.

      A real ad we wrote and ran for Cornerstone Roofing.

      • 7.9% click-through rate
      See the Cornerstone Roofing case study

    • Sponsored

      Cornerstone Roofing

      cornerstoneroofing.com.au

      Local Roofers In My Area | Storm Damage Roof Experts

      Get the Best Roofing Services in NSW - Cornerstone Roofing Fast, reliable roof repairs by trusted local roofers. Inspections, fixes, and replacements

      A real ad we wrote and ran for Cornerstone Roofing.

      • Roof repairs and restoration
      • 4.9% click-through rate
      See the Cornerstone Roofing case study

    Want ads like these running for your business?

    Get my free plan
    What people typed

    Real searches that turned into enquiries for roofers

    The exact phrases people searched before they got in touch. Your ads and pages should answer these words, not the ones a keyword tool guesses.

    • gutter cleaning sydney
    • gutter service in my area
    • gutter and downpipe cleaning
    • chimney leaking water into basement
    • who to call for chimney leak
    • whirlybird
    • roof clean
    • roofing lismore
    • house roof repairs
    • metal roofing australia
    • newcastle roof repair
    • northern beaches roofers
    • roof repair penrith
    • roof repairs campbelltown
    • roof repairs gosford
    • roof repairs helensburgh
    • roofing central coast
    • central coast roof repairs
    • full roof replacement cost
    • roof repairs southern highlands
    • water coming down chimney
    • whirlybird installation near me
    • i need my roof repaired
    • chimney and roof repair near me

    Real search terms from SoudCoh's research.

    Free · no obligation

    A free plan, written for roofing businesses.

    We read your current setup, audit who you are bidding against, and put a 30-day lead plan in writing. You keep it either way, and there is no deck.

    • A 30-minute call with someone who runs accounts, not a salesperson
    • Your competitors' ad copy, offers and the searches they are holding
    • A written 30-day lead plan with the budget it assumes
    • The searches we would refuse to pay for, listed before launch
    Or skip the form1800 315 165

    Get in touch

    A few quick questions, then your details. We work with businesses spending A$5,000 a month or more on ads.

    About Roofing Businesses

    1 What you need

    Our speciality: Google and Meta ads that bring in paying customers. We measure cost per job, not cost per click.

    2 Your ad spend

    Spending A$5,000 a month or more on ads? That's who we work with — up to A$30,000 a day, and enterprise programmes above that.

    We recommend a minimum of A$5,000 a month in ad spend for most businesses. That's what you pay Google or Meta for your ads — not your revenue. Our management fee is separate.

    Think in daily budgets? About A$165 a day is A$5,000 a month.

    3 Your business

    We look at it before we reply. No website yet? A Facebook page or Google Business Profile link works too.

    4 What you want

    What would make this worth it? A sentence or two is plenty.

    5 Your details

    Handy if you would rather we wrote back than rang.

    We use these details to reply and to set you up in our CRM. See our privacy policy.

    Or call 1800 315 165

    We respond within one business day

    Where the money goes.

    Most roofing businesses hit the same walls, and not one of them shows up in a cost-per-click report. This is what we find when we open the account.

    1. Storm-season demand spikes are missed

      Roofing demand triples after hailstorms. If your account isn't ready before the hail hits, you miss the peak and waste money through the trough.

    2. Insurance jobs vs cash jobs are different intent

      Insurance restoration leads need different copy and follow-up than cash retail jobs. One generic campaign hides the signal.

    3. Long sales cycles need retargeting

      Roofing decisions take weeks. Without display + Meta retargeting, you pay for the click and lose the lead to whoever stays top-of-mind.

    4. Most accounts make it hard to phone you

      Roofing is a phone-call vertical. If your ads don't make ringing you the first and easiest option, half your high-intent searchers never reach you.

    04 stages

    How we bring the work in.

    Campaigns are created paused, every time. You read the whole build before a dollar moves — that is a rule we hold ourselves to, not a favour.

    1. Stage 01

      Cover every job type

      Restorations, repairs, re-roofs, insurance and commercial work each get their own treatment and their own page.

    2. Stage 02

      Built for the phone

      Roofing is a phone-call trade, so we build for the phone first and the form second, and track every call back to source.

    3. Stage 03

      Retargeting layer

      Display + Meta retargeting catches the people who clicked but didn't convert. Lifts overall ROI 20–30%.

    4. Stage 04

      Ready when the hail hits

      Your account is set for the weeks after a hailstorm. You take the surge instead of missing it, then ease off through the quiet.

    Campaigns are built paused. You read the whole thing first.

    Send us what you are running now and we will put a 30-day plan for roofing businesses in writing. You keep it either way.

    Get the 30-day plan
    Built by us

    The work behind the numbers.

    Counts of our own build and optimisation work.

    • 3,122

      search ads that served

    • 2,027

      negative keywords added

    • 1,632

      ad groups built

    Client websites

    Websites we built, captured live.

    Real client sites, designed and built by our team. Open any capture to see the full page, then follow it through to the case study.

    Local detail. Wider reach.

    A plan for the places you serve.

    We can shape a marketing plan for your service area across Australia, New Zealand, the United States, the United Kingdom and the Middle East. We begin with the cities you serve, the language your customers use, local demand and the way your team operates.

    • Australia

      Sydney · Melbourne · Brisbane · Perth · Adelaide · Canberra · Gold Coast · Hobart · Darwin

    • New Zealand

      Auckland · Wellington · Christchurch · Hamilton · Tauranga

    • United States

      New York · Los Angeles · Chicago · Houston · Dallas · Miami · Atlanta

    • United Kingdom

      London · Manchester · Birmingham · Leeds · Bristol · Glasgow · Edinburgh

    • Middle East

      Dubai · Abu Dhabi · Riyadh · Jeddah · Doha · Kuwait City

    Discuss your market for roofing businesses
    FAQ

    Before you book a call.

    The questions roofing businesses ask us most often, answered straight.

    The first call is free and there is no deck.

    Yes. They involve different customer questions, timing and quote processes. Separate campaign groups and pages can make the urgent contact option clear while giving a larger replacement project enough detail for an informed enquiry.

    Start with location, property and roof type, the problem and urgency. Existing photos can help the team prepare. The business can then explain what requires an inspection before it provides a final scope or quote.

    Show genuine work with consistent views and a concise explanation of what changed. Distinguish cleaning, restoration and replacement so customers understand the service represented. Publish warranty or performance claims only when the business can support them.

    Roofers typically pay A$20–A$60 per lead on Google Ads. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.

    Research for roofing businesses

    White papers on what the data shows for trade and home-service businesses, with the method to check your own account.

    All white papers

    Explore the approach for other industries.

    Different customers need different information. Explore the services, customer decisions and project examples for each industry. Marketing for is the index, if you would rather start there.

    Get the plan

    Thirty minutes, a written 30-day lead plan, and the list of searches your competitors are holding that you are not. Yours to keep either way.

    Call 1800 315 165

    No pitch deck. No upsell. A real conversation and a written plan.