Skip to main content
    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a 516-page plumbing website for SydneyHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    SEO for Australian businesses

    SEO for roofers.

    Give customers a clear way to find and understand your roofing work.

    Roofing customers want to understand the problem, the possible work and who can assess it. SoudCoh plans SEO around the repairs, restoration and replacement services your team provides. We review the technical website, the service content and the evidence available from real projects. The plan helps customers find the relevant information and request an assessment, with organic visibility and enquiries measured over time.

    Discuss your SEO planSee the client work
    Start with the work

    A plan that fits your business.

    Clear roofing choices

    Give repairs, restoration and replacement enough space to explain their scope. Roof materials and the condition of the property can affect the options, so the inspection process needs to be clear.

    Real work customers can review

    Use genuine project photos and accurate descriptions of the roof, scope and outcome. Explain the work in a way a homeowner can understand before arranging an assessment.

    The approach

    How we build your SEO plan.

    1. Organise pages by service and material

      We review how customers reach the services you offer, including tile or metal work where relevant. Distinct services need clear pages, while overlapping content may need consolidation. The structure should help someone move from a visible issue to the right assessment or quote route.

    2. Explain the assessment and the work

      A useful roofing page describes the signs customers may notice, what the team checks and how the scope is agreed. It can explain preparation and the stages of the work. Technical details, warranties and response claims are confirmed with your business before they are published.

    3. Turn genuine projects into useful examples

      A project can show the roof material, the work completed and the area, with appropriate customer permission. Consistent before-and-after photos make the scope easier to follow. Those examples can link to the relevant service, giving readers something concrete to review when choosing a roofing business.

    4. Support local discovery and a working website

      We review the coverage information, business profile, internal links and the ability of search engines to access important pages. Local pages need accurate service detail and a practical next step. Calls and quote forms are checked on mobile, where customers may be describing the issue as they see it.

    Published client work

    A roofing website with clear service pages.

    The published website example below shows the information and enquiry journey delivered.

    Aussie Roofing website with separate pages for repairs, restoration, leaks and replacement
    Aussie Roofing website with separate pages for repairs, restoration, leaks and replacement.

    Aussie Roofing

    Service pages explain repairs and other roofing work through a consistent assessment-to-inspection process. Quote forms carry the selected service or suburb into the request, helping customers give the team a useful starting point.

    Aussie Roofing case study
    Measure what matters

    What we review with you.

    Reporting follows relevant organic searches, service-page visits and attributable calls or quote requests. Inspection, quote and won-work records add context when they are available. Larger roofing projects can involve a longer decision, so progress is reviewed across the enquiry stages and over time, with paid campaign results kept separate.

    Getting started

    What helps us build the plan.

    Share your services, roof materials, coverage, genuine project images and the process from enquiry to inspection. We also need access to the website and search measurement. The first plan identifies technical issues, content gaps and the project details your team can provide to make each priority page useful.

    Your questions, answered.

    Can SEO focus on roof repairs rather than replacements?

    Yes. Priorities can reflect the services you want to grow and have capacity to deliver. We assess relevant searches, current pages and competing results, then set out the content and technical work needed for that part of the business.

    What photos are useful on a roofing website?

    Genuine photos that explain the work are most useful: the initial condition, relevant details and the completed scope. Add clear captions and the service context. Only use images the business has permission to publish, and check any location or customer details before sharing them.

    Does a roofing business need pages for every area?

    Coverage should reflect where the team actually works. Start with useful regional information and add local pages when there are genuine service details or projects to explain. The page should help a customer decide whether and how to request an assessment.

    How is SEO progress reviewed?

    We look at completed work, relevant search visibility, the pages attracting organic visits and the enquiries that can be attributed to them. Those signals are considered together, with agreed review points and clear next steps as the website and customer data develop.

    Explore the next part of your plan.

    Let’s plan your next step.

    Tell us the roofing services and areas you want to grow. We’ll review the website and agree where the SEO work should start.

    Talk to SoudCoh