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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a 516-page plumbing website for SydneyHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh

    Sydney · New South Wales Google Ads and websites for Sydney trades.

    SoudCoh runs Google Ads and websites for trade businesses in Sydney from its Melbourne office. We have published 32 Google Ads case studies and 28 website builds for 31 trade businesses there, 14 of those campaigns with a measured change read from the client's own account.

    See the measured resultsTalk to us about Sydney

    32 Google Ads case studies · 28 website builds · 14 measured results · One office, in Melbourne

    Measured in the client’s own account

    What changed in Sydney accounts

    Each result below comes from the client’s own Google Ads account, compared with the same account earlier. We publish changes, multiples and rates only: never a client’s enquiry counts, the dates behind a result or their ad spend.

    Measured Google Ads results for trade businesses in Sydney: the client, trade and place, each measured change and what it is compared with.
    ClientTradeAreaMeasured change and comparison
    Aussie Leak DetectPlumbing, drains and leak detectionSydney, NSW
    • 16.4% → 23.5% click-to-enquiry rateLatest full month compared with the first full month
    • −30% cost per enquiryLatest full month compared with the first full month
    • +43% enquiries per monthLatest full month compared with the first full month
    Aussie PlumbingPlumbing, drains and leak detectionSydney, New South Wales
    • 1.8× ad spend, with enquiries up 2.1×, so each enquiry cost lessLatest full month compared with the first full month
    • 8.6% → 12.7% click-to-enquiry rateLatest full month compared with the first full month
    1UP PlumbingPlumbing, drains and leak detectionSydney, NSW
    • 11% of Google Ads clicks became a call or web formSince ads began
    Aus Electrical & Data ServicesElectriciansSydney, NSW
    • 52% of won jobs came from smoke alarm searchesLast nine weeks
    Aussie DrainsPlumbing, drains and leak detectionSydney, NSW
    • 18% of Google Ads enquiries became won jobs, almost 1 in 5First 18 days after the relaunch
    Aussie ElectricalElectriciansSydney, NSW
    • +67% more jobs won from Google Ads enquiriesLast 30 days compared with the previous 30
    Aussie ElectricalElectriciansSydney, NSW
    • 92% of won job value from Google Ads started with a phone callSince ads began
    Bayside PlumbingPlumbing, drains and leak detectionSydney, NSW
    • 5.2× return on ad spend in won jobsFirst 30 days of Google Ads
    Champion PlumbingPlumbing, drains and leak detectionSydney, NSW
    • 5.4× return on Google Ads spend, in the value of won jobsLast 30 days
    Eagle PlumbingPlumbing, drains and leak detectionSydney, NSW
    • 5.0× return on ad spend in won jobsFirst eight weeks of Google Ads
    Lumex CleaningCleaningSydney, NSW
    • 24% of Google Ads enquiries became won jobsLatest seven weeks of Google Ads
    Nex DataSecurity and CCTV installersSydney, NSW
    • 2.1× quote-request rate for data-cabling searches against CCTV searchesWhile the ads ran
    Plumbwell PlumbingPlumbing, drains and leak detectionSydney, NSW
    • 5.5× return on ad spend in won workFirst 14 days of Google Ads
    Sydney Fence PaintingPaintingSydney, NSW
    • −33% lower cost per recorded enquiryOne month of ads to the next

    What a trade lead costs on Google Ads, by industry

    SoudCoh's typical cost per lead for each industry, then the click and conversion rates from SoudCoh's research on Australian trade businesses (national, not a Sydney split). How each rate is measured, and the download, are on the Google Ads benchmarks method page.

    Typical Google Ads cost per lead for Australian trade and home-service businesses, industry by industry.
    IndustryTypical cost per leadWhat it depends on
    PlumbingA$40–A$120For plumbing, use A$40–A$120 per Google Ads lead as a planning range. Blocked drains, hot water, leaks and emergency call-outs have different demand and job values. Your service area, competition and enquiry handling affect where the campaign sits within that range.
    ElectriciansA$30–A$60, A$40–A$70 in Melbourne and SydneyElectricians typically pay A$30–A$60 per lead on Google Ads when campaigns are built efficiently, for scale and volume, and closer to A$40–A$70 in Melbourne and Sydney. Smaller campaigns find that range harder to reach.
    CleaningA$12–A$25 residential, A$80–A$120 or more commercialEnd-of-lease, house and other residential cleaning typically costs A$12–A$25 per lead on Google Ads once campaigns have run three to six months, in Melbourne, Sydney, Brisbane, Perth and other cities. Commercial cleaning (offices, gyms and regular contract cleans) runs on Search campaigns with exact-match keywords at A$80–A$120 or more per lead, which is worth paying because one contract brings monthly recurring revenue.
    Heating and coolingA$20–A$60Heating and cooling businesses typically pay A$20–A$60 per lead on Google Ads, in Melbourne, Sydney, Brisbane, Adelaide and Perth.
    RoofingA$20–A$60Roofers typically pay A$20–A$60 per lead on Google Ads.
    PaintingA$40–A$80 whole-house, A$5–A$30 smaller jobsWhole-house painting typically costs A$40–A$80 per lead on Google Ads in Melbourne and Sydney. Smaller painting jobs cost less, at A$5–A$30 per lead.
    Pest controlA$25–A$30Pest control businesses typically pay A$25–A$30 per lead on Google Ads once campaigns have run three to six months.
    RemovalsA$6–A$20Removalists typically pay A$6–A$20 per lead on Google Ads, depending on the business.
    Mortgage and finance brokersA$10–A$20Mortgage and finance brokers typically pay A$10–A$20 per lead on Google Ads.
    ConstructionNo set figure: judged per paying customerConstruction is the one industry where cost per lead is not the goal. The right figure depends on the project value, and what counts is how many qualified leads become paying customers. When a single project is worth hundreds of thousands of dollars, it can make sense to spend up to A$10,000 to win one paying customer, and A$50,000–A$100,000 on the largest projects, judged over a longer timeframe than other trades.

    Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form. There is no single cost per lead across industries. A removalist lead and a commercial cleaning lead are different jobs with different values, so the figures are given industry by industry. We review enquiry costs alongside lead quality and booked work, so the campaign reflects the jobs your business wants. The full report: What a lead costs on Google Ads in Australia, industry by industry.

    Google Ads benchmarks for plumbing, electricians, cleaning from SoudCoh research. Median, with the middle half of accounts beneath it.
    MeasurePlumbingElectriciansCleaning
    Cost per click (median)A$16.84middle half A$15.38–A$20.49A$21.80middle half A$14.40–A$22.75A$12.18middle half A$9.27–A$13.96
    Clicks that became an enquiry (median)12.3%middle half 11.8%–16.6%14.0%middle half 13.1%–18.9%20.1%middle half 14.0%–26.5%
    Ad click-through rate (median)5.7%6.0%10.4%
    Enquiries that were phone calls74.6%75.5%25.7%
    Ad clicks from mobile phones74.4%77.0%75.0%

    Source: SoudCoh research, reported Google Ads data from Australian trade and home-service businesses. Amounts are AUD excluding GST and agency fees. An enquiry is a recorded call or form, not a booked job. Cost per lead is published industry by industry, as typical figures, not from this table. The inclusion rules, every trade side by side and a CSV are on the benchmark method page.

    How these numbers are defined
    Enquiry
    A recorded phone call (from an ad or a tracked website number) or a submitted enquiry form. Page views, clicks and other soft actions are excluded.
    Which accounts are included
    Accounts with at least A$2,000 of spend and 20 enquiries in the window, whose conversions are at least 75% calls and forms, and whose phone calls are tracked as calls.
    Minimum sample
    A vertical is published only with 5 or more qualifying accounts.
    Middle half of accounts
    The 25th to 75th percentile across accounts: a quarter of accounts sat below the lower figure and a quarter above the higher one.
    Published work, by trade

    31 Sydney trade businesses, each with a case study

    Plumbing, drains and leak detection

    Electricians

    Cleaning

    Roofing

    Painting

    Security and CCTV installers

    Elsewhere in New South Wales

    Trade work in New South Wales outside Sydney, listed separately and not counted above: A Plus Carpet Cleaning (Central Coast, NSW), Newcastle Plumbing (Newcastle and the Hunter, NSW), Cornerstone Roofing (New South Wales) and Elite Plumbing Group (Wollongong, NSW).

    Questions

    Working with SoudCoh from Sydney

    Do you have a Sydney office?
    No. SoudCoh has one office, at West Tower, Level 4/608 St Kilda Rd, Melbourne, and runs Google Ads accounts and website builds for trade businesses across Australia from there. The Sydney work on this page was planned, built and managed from Melbourne.
    Which Sydney trades have you worked with?
    Plumbing, drains and leak detection (16 businesses), electricians (5 businesses), cleaning (7 businesses), roofing (1 business), painting (1 business) and security and cctv installers (1 business). Every business below links to its published case study.
    What does a Google Ads lead cost for a Sydney trade business?
    It depends on the trade; there is no single figure. Typical costs per lead: plumbers A$40–A$120, electricians A$30–A$60, residential cleaning A$12–A$25, heating and cooling businesses A$20–A$60 and roofers A$20–A$60, with electricians closer to A$40–A$70 in Sydney. Figures are ad spend per lead on Google Ads, before GST and our management fee. A lead is a phone call or an enquiry form.
    How much should a Sydney trade business spend on Google Ads?
    We recommend a minimum of A$5,000 a month in ad spend for most businesses; the largest companies we work with invest up to A$30,000 a day. Our management fees aren't published. Every engagement is custom-built around your channels, markets and the volume of work you want — contact us and we'll scope it with you.

    Where to go next

    Tell us where in Sydney you work

    Thirty minutes, a look at the jobs and suburbs you want more of, and a written plan for the account. Yours to keep either way.

    Talk to us about SydneySee every case study

    One office, at West Tower, Level 4/608 St Kilda Rd, Melbourne. Accounts and builds for Sydney trades are run from there.