Legacy Cleanco: a website that brings two cleaning divisions under one brand

We built a home page that sets out two divisions under one standard. We also added sixteen service pages, each with its own four-step process.

The business

Legacy Cleanco is a Sydney cleaning business with two sides. Its commercial division looks after offices, strata buildings, warehouses and car parks, and its residential division handles house washing, roofs, driveways, gutters and windows. The pitch is continuity: the same crew on the same site, a re-clean if anything is missed, and police-checked, insured staff.

The brief

An office manager arranging a weekly programme and a homeowner booking a house wash want very different things from the same website. The site needed to give each a clear path without splitting the brand in two.

It also needed to make the enquiry useful from the first message, by asking where the job is, what it is and how often it is needed.

Two divisions, one standard

The home page opens with a coverage line, the headline in bold capitals and a quote button beside a phone button, next to photos of the work that rotate. A quote section follows, then the two divisions side by side, each with a short description, six of its services and a link to the rest. Four reasons to stay with the business, the twelve regions covered, comments from clients described by role and common questions complete the page.

Sixteen service pages

The services page lists all 16 services as cards: eight commercial, from office and strata cleaning to car parks and warehouse floors, and eight residential, from house washing and roof cleaning to gutters and driveways.

Each service page opens with a photo and a short promise, then explains what is involved, the spaces it is built for and the four steps that job follows. The steps change with the service: office cleaning runs from a site walk through a written scope and price to the same crew and a sign-off, while a house wash runs from the quote to a final walk-around. Related services and common questions close the page.

A quote form that follows the page

The same short form sits on every page, but its heading changes with the page it is on: enquire about office cleaning on the office page, tell us where the job is on the areas page, want this customised to your site on the checklist. It asks for a name, phone and email, the Sydney suburb, the service and a note on size, frequency and access.

The checklist, the areas and the resources

The checklist sets out 30 tasks in six groups, from general areas and workstations to kitchens, bathrooms and reception, with the scheduled periodic work listed on its own. The service areas page names twelve Sydney regions, each marked for both divisions, and says plainly that the Central Coast, Wollongong and the Blue Mountains are covered on request. Six articles answer the questions buyers ask, such as how often an office should be cleaned.

Built for phones

On a phone, the header keeps the logo, a call icon and the menu, and Free quote and Call stay fixed to the bottom of every page. The menu lists the main pages and opens the commercial and residential service lists underneath.

What it connects to

Every page ends with the same pair of actions, a free quote or a call, and every quote form asks for the Sydney suburb and the service. The first message already says where the job is, what it is and how often it is needed, so the reply can come with a scope and a price.

For a cleaning business that serves both businesses and homes, see our website design services and marketing for cleaning businesses.