A Plus Carpet Cleaning · Carpet, rug and upholstery cleaning · Central Coast, NSW
A Plus Carpet Cleaning: 22% of ad clicks became quote requests
More than 1 in 5 Google Ads clicks became a quote request for A Plus Carpet Cleaning on the Central Coast. Upholstery ads brought in 38% of quote requests, more than carpet cleaning ads, and turned clicks into requests 1.3 times as often. 85% of requests were made on a phone.
Each result shows its reporting period. Open a tile for the measurement basis.
Headline result
22%
of Google Ads clicks became a quote request
Since ads began
How it was measured
Quote requests sent through the website form after a Google Ads click, divided by Google Ads clicks over the same days. Each click counts once. Checked against our own enquiry records for the weeks they overlap, where the two counts match closely.
38%
Share of quote requests from upholstery cleaning ads
Since ads began
How it was measured
Quote requests from the upholstery cleaning ads as a share of all quote requests from Google Ads over the same days.
1.3×
Quote-request rate for upholstery ads, against carpet cleaning ads
Since ads began
How it was measured
Quote requests per click on the upholstery ads divided by quote requests per click on the carpet cleaning ads, same days. Rounded down.
85%
Share of quote requests made on a phone
Since ads began
How it was measured
Quote requests from people on mobile phones as a share of all quote requests from Google Ads over the same days.
11%
Click-through rate across the account
Since ads began
How it was measured
Google Ads clicks divided by ad impressions over the same days. Rounded down.
How we measured +
Quote requests are website forms sent after a Google Ads click, counted once per click. The period covers about 17 weeks from launch, including a pause. Phone-number taps are excluded; these figures measure quote requests, not won jobs.
In one minute
The 60-second version
A Plus Carpet Cleaning, from the brief to the result in 5 short slides.
01 The business
A Central Coast carpet and upholstery specialist
A Plus Carpet Cleaning, trading as A Plus Lightning Carpet Cleaning, cleans carpets, upholstery, mattresses and rugs and treats pet stains across the Central Coast.
02 The problem
Several services, one question: which ones bring requests?
Carpets, sofas, mattresses, rugs and pet stains are different jobs with different customers. The ads had to bring in quote requests and show which services drew them.
02
03 What we built
Ads for each service, landing on the matching page
One search campaign with ads for each service, each landing on its own page with a short quote form. Every quote request is traced back to the ad behind it.
04 What happened
More than 1 in 5 clicks became a quote request
Since ads began, 22% of Google Ads clicks became a quote request, and 85% of requests were made on a phone.
22%of Google Ads clicks became a quote request
05 What we learned
Sofas out-pulled carpets
Upholstery ads brought in 38% of quote requests against 31% for carpet cleaning, and turned clicks into requests 1.3 times as often.
38%of quote requests came from upholstery cleaning ads
01 / 05
Insights
What the data showed
Details from the A Plus Carpet Cleaning project. Open a card for the finding and its source.
Service01
38%
Upholstery ads brought in 38% of quote requests, more than carpet cleaning ads.
Upholstery38%
Carpet cleaning31%
Mattresses12%
Pet stains8%
Rugs and mats6%
End of lease and bond3%
For a business with carpets in its name, sofas and lounges did the most work. Upholstery ads drew 38% of quote requests against 31% for carpet cleaning, with less of the budget behind them. Mattress and pet-stain ads were smaller, but together they brought in about a fifth of quote requests.
Source and basis. Quote requests from each group of ads as a share of all quote requests from Google Ads, since ads began. Carpet cleaning includes steam, dry and commercial carpet ads. Shares are rounded down.
Search02
1.3×
Upholstery clicks became quote requests 1.3 times as often as carpet cleaning clicks.
Carpet cleaning ads1×
Upholstery ads1.3×
Upholstery ads were also clicked more often: 13% of people who saw one clicked it, against 9% for carpet cleaning ads. A stained sofa is a specific job, and the upholstery page answers it directly, which helps turn a click into a request.
Source and basis. Quote requests per click on the upholstery ads divided by quote requests per click on the carpet cleaning ads, since ads began, rounded down. Click-through rates are clicks divided by impressions for each group, rounded down.
Device03
85%
85% of quote requests were made on a phone.
Phones85%
Computers and tablets15%
Most people asked for a quote from their phone. The quote form asks for a few details and the job type, and a call button stays in reach, so a customer can ask for a price without switching devices.
Source and basis. Quote requests from people on mobile phones as a share of all quote requests from Google Ads, since ads began. Rounded down.
The ads
The Google ads we wrote and ran for A Plus Carpet Cleaning
Word for word from A Plus Carpet Cleaning's account. Each one served on Google.
Free Quote in Minutes | Fast-Drying Steam Clean | Trusted Central Coast Team
Same-day carpet steam cleaning across the Central Coast. Book online or call today. Fast, reliable, eco-friendly steam clean. Free quote in minutes. Book your slot today.
A real ad we wrote and ran for A Plus Carpet Cleaning.
Carpet steam cleaning
Website development · A Plus Carpet Cleaning
We built their website, too.
Explore the website we designed for A Plus Carpet Cleaning: the pages, the mobile experience and the path to an enquiry.
Explore A Plus Carpet Cleaning’s website, from the first impression to the details.
Use the left and right arrow keys to browse screenshots. Home goes to the first screenshot and End goes to the last.
Home page: the quote form and a call button sit beside the headline.
01 / 02 · Home page: the quote form and a call button sit beside the headline.
The case study
The project, connected.
The brief, the work and what it delivered.
The starting point
A Plus Carpet Cleaning
A Plus Carpet Cleaning, trading as A Plus Lightning Carpet Cleaning, is a Central Coast business cleaning carpets, upholstery, mattresses and rugs and treating pet stains.
Carpet, rug and upholstery cleaning · Central Coast, NSW
SoudCoh services
Google Ads management
Enquiry tracking
Website design and landing pages
What we put in place
The campaign work
A Google Ads search campaign with ads for each cleaning service, each sending people to the matching service page.
A short quote form near the top of the service pages, with each request traced to the ad behind it.
A review of quote requests by service and device.
What the project delivered
The outcome
22% of Google Ads clicks became a quote request since ads began, with upholstery ads bringing in 38% of requests.
More than 1 in 5 Google Ads clicks became a quote request for A Plus Carpet Cleaning on the Central Coast. Sofas and lounges did more of the work than carpets: upholstery ads brought in 38% of quote requests, the largest share of any service.
The business
A Plus Carpet Cleaning trades as A Plus Lightning Carpet Cleaning and works across the Central Coast of New South Wales. It cleans carpets, upholstery, mattresses and rugs, treats pet stains, and offers end-of-lease and bond cleaning. Its website opens with a quote form and a call button.
What we set out to do
Carpets, sofas, mattresses, rugs and pet stains are different jobs, and the people searching for them are not always the same. The aim was a steady flow of quote requests from Google Ads, with each request traced to the ad behind it, so the budget could follow the services that drew the most interest.
What we built
The account runs one search campaign with ads for each service: carpet steam cleaning, upholstery, mattresses, rugs and mats, pet-stain removal, and end-of-lease and bond cleaning. Each ad sends people to that service's page, where a short quote form near the top asks for contact details and the service needed.
The quote form sits beside the headline, so a request takes a few fields and no hunting.
Every quote request carries the ad click, so it can be matched to the ad and service behind it. The website is covered in the A Plus Carpet Cleaning website case study.
What happened
Since ads began, 22% of Google Ads clicks became a quote request, more than 1 in 5. Across the account, 11% of people who saw an ad clicked it. 85% of quote requests were made on a phone.
Sofas out-pulled carpets
Upholstery ads brought in 38% of quote requests against 31% for carpet cleaning, with less of the budget behind them. Upholstery clicks became quote requests 1.3 times as often as carpet cleaning clicks, and 13% of people who saw an upholstery ad clicked it, against 9% for carpet cleaning.
Smaller services earned their place
Mattress and pet-stain ads were small parts of the account, but together they brought in about a fifth of quote requests. End-of-lease and bond cleaning drew few requests through these ads.
The quote happens on a phone
With 85% of requests made on a phone, the quote form has to be short and the call button easy to reach. Both sit near the top of the service pages.
A Plus Carpet Cleaning's won jobs are not recorded against these requests, so the study stops at quote requests. Recording outcomes is the step that would show which services bring in the most won work.
How we measured it
A quote request is a form sent through the website after a Google Ads click, counted once per click. The click-to-quote rate divides those requests by Google Ads clicks over the same days. Taps on the phone number are not counted. The window runs from the first day the ads spent money to when the figures were taken.
The definitions behind the campaign results, from enquiries and conversion rates to advertising spend.
Conversion
An action recorded under the account’s conversion setup, such as a tracked call, form submission, booking or purchase. Platform call/form enquiries are described separately in the study; repeat calls can be separate events, so enquiries are not necessarily unique people.
Cost per job · cost per lead
Advertising spend divided by the relevant recorded enquiry or job count. The study identifies the denominator. Enquiry cost is considered alongside lead quality and job value.
Conversion rate
Recorded conversion actions divided by ad interactions, usually clicks. The study identifies which actions count toward its rate.
Ad spend
Money spent on the advertising platform. The enquiry costs and revenue-to-ad-spend figures here exclude agency fees and the cost of delivering the client’s service.
The measurement window
The period covered by the result, with spend and outcomes drawn from the same reporting window.
A starting point
Starting values appear beside the resulting figure when the account history is available.
Qualified lead
An enquiry assessed against the agreed service, service area and customer requirements.
An anonymised client
A project published without the client’s name. The page identifies its sector and explains the scope of the work.
We define the outcomes to track, test the enquiry paths and use what we learn to guide campaign improvements. SoudCoh Compound explains how that work is organised.
We agree which calls, forms, bookings or sales count as a result, and a real test enquiry goes through every tracking path before the campaign goes live.
The number it moves: Waste blocked before the first click
Every change on an account like this one is written to that client's change history, and what it teaches, never the client's numbers, goes into the next account's starting point.
Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.
The call
Thirty to forty-five minutes, free
We discuss your services, customers, website and goals, then identify the most useful next step.
Week 0
The audit
We review your website and advertising, then set out the opportunities, priorities and recommended scope.
Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. It waits in our approval queue, and a real test enquiry goes through every tracking path before anything is live.
Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
Days 1–14
The clean
We review search terms, exclude irrelevant searches and refine keywords and ads using the early campaign data.
From there
Rhythm
Regular optimisation and reporting, with reviews of lead quality, customer value and where to focus the next stage of work.
Before you ask us anything
Here is what everybody asks first.
FAQ
The questions this raises.
How the results were measured and how the approach could apply to cleaning businesses.
How was the 22% worked out for A Plus Carpet Cleaning?
We divided the quote requests sent through the website form after a Google Ads click by the number of ad clicks over the same days. Each click counts once. For the weeks our own enquiry records overlap with the ad account, the two counts match closely.
Why did upholstery beat carpet cleaning?
Upholstery searches tend to be about a specific job, such as a stained sofa or lounge, and the upholstery page answers that directly. Upholstery ads were clicked more often and turned clicks into quote requests 1.3 times as often as carpet cleaning ads.
What did SoudCoh deliver for A Plus Carpet Cleaning?
A Google Ads search campaign with ads for each cleaning service, each sending people to the matching service page. A short quote form near the top of the service pages, with each request traced to the ad behind it. A review of quote requests by service and device.
What do the results in this A Plus Carpet Cleaning case study measure?
Campaign results describe the enquiries or job outcomes reported for the client. Each figure identifies what it measures.
Which records support these results?
Result basis: Since ads began. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
Would this work for cleaning businesses like mine?
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
How would you plan this for my business?
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
How much would this cost to run?
Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — we recommend a minimum of A$5,000 a month for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. Our management fee is separate, isn't published and is custom-built around the work — contact us for packages. The first call is free and you leave it with a real figure for your situation.
— 09 · Read next
More work for cleaning businesses.
Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.
Lumex Cleaning: a cleaning website with service pricing and a three-step quote. See the design, service pages and enquiry experience.
Lumex Cleaning is a Sydney cleaning business offering house cleaning, deep and specialist cleans, and end of lease and pre-sale cleaning.
Delivered: 12 service pages in three groups, with matching menu and home page sections. Restyled service cards with a photo, starting-price tag, description and feature tags.
Outcome: We built 12 service pages in three groups, with matching menu and home page sections. We also added restyled service cards with a photo, starting-price tag, description and feature tags.
service, suburb, size and move-out date in one form
Website delivery
EOL Melbourne: an end-of-lease cleaning website built around the quote. See the design, service pages and enquiry experience.
EOL Melbourne is an end of lease cleaning business working across metropolitan Melbourne, VIC, for tenants, owners and property managers.
Delivered: A quote form that asks for the suburb, property size, service and move-out date. 16 service pages in three groups, each with the form set to that service.
Outcome: We built a quote form that asks for the suburb, property size, service and move-out date. We also added 16 service pages in three groups, each with the form set to that service.
A Plus Lightning Carpet Cleaning: a cleaning website with a quote form on every service page. See the design, service pages and enquiry experience.
A Plus Lightning Carpet Cleaning is a Central Coast business cleaning carpets, upholstery, mattresses and rugs, and handling moving cleans.
Delivered: 18 pages, including 11 service pages, each with the quote form beside the headline. A two-column Services menu separating carpet work from upholstery, mattresses and rugs.
Outcome: We built a two-column Services menu separating carpet work from upholstery, mattresses and rugs. We also added an end-of-lease page with twelve inclusions, four steps and a clear line on what is not promised.
interactive cleaning demonstrations and a quote form
Website delivery
Clean Effortlessly: an interactive cleaning page that shows the before and after. See the design, service pages and enquiry experience.
Clean Effortlessly is an end-of-lease cleaning company based in Granville, serving tenants moving out across Sydney.
Delivered: One landing page that opens on a room the visitor drags from moving-out mess to clean. Three before-and-after sliders and a cursor reveal further down the page.
Outcome: We built one landing page that opens on a room the visitor drags from moving-out mess to clean. We also added three before-and-after sliders and a cursor reveal further down the page.
