Plumb SA · Plumbing and drainage · Adelaide, SA
About 1 in 6 Google Ads clicks became a call or form enquiry for Plumb SA in the first 90 days of ads. Roof plumbing ads brought in 38% of enquiries from 27% of the ad spend, and 71% of enquiries were phone calls. Click-through rate rose 27% between the first and latest 30 days of ads.
Visit websitePlumb SA · Adelaide, SA
The advertising covers drains and pipe repairs, leaks and household plumbing, hot water and gas and roof and gutter services.
Campaign schedule · Sydney local time
The results
Each result shows its reporting period. Open a tile for the measurement basis.
Headline result
1 in 6
Google Ads clicks became a call or form enquiry
First 90 days of Google Ads
How it was measured
Enquiries traced to Google Ads (tracked calls and web forms, test entries removed) divided by Google Ads clicks over the same days. The exact figure is just over 17%, shown as 1 in 6.
1.6×
Enquiries per ad dollar from roof plumbing, against the other services
First 90 days of Google Ads
How it was measured
Roof plumbing enquiries divided by roof plumbing spend, compared with the same for all other enquiries and spend. Rounded down. Unmatched calls are counted with the other services.
+27%
Click-through rate, latest 30 days of ads against the first 30
First 90 days of Google Ads
How it was measured
Clicks divided by ad impressions over the latest 30 days the ads ran, compared with the first 30 days the ads ran. Days the ads ran, not calendar days. Rounded down.
73%
Share of ad clicks that came from phones
First 90 days of Google Ads
How it was measured
Clicks from mobile phones as a share of all Google Ads clicks over the same days.
Enquiries are tracked calls or forms carrying a Google Ads click, with test entries removed. Figures cover the first 90 days of ads. Click-through comparisons use the first and latest 30 days on which ads ran; service shares use enquiries with an identified ad.
In one minute
Plumb SA, from the brief to the result in 4 short slides.
The business
Plumb SA handles blocked drains, roof plumbing, leaks, gas, hot water and bathroom work across Adelaide and South Australia, with same-day service.
What we built
One search campaign with ads for each service, from roof plumbing and stormwater to gas and leak detection. Each ad lands on its service page, and calls and forms are tracked.
Insights
Details from the Plumb SA project. Open a card for the finding and its source.
71%
Most people who found Plumb SA through an ad picked up the phone rather than filling in a form. The phone number sits in the header of every page with a booking button beside it, so both paths are one tap away.
Source and basis. Tracked calls from the ads as a share of all enquiries traced to Google Ads, first 90 days of ads, test entries removed.
+27%
More of the people who saw a Plumb SA ad clicked it as the account ran. Roof plumbing kept its high click-through rate and the other services improved as well, so the gain came from more than a shift in where the budget went. Clicks show interest rather than jobs, so this sits beside the enquiry figures.
Source and basis. Clicks divided by ad impressions over the latest 30 days the ads ran, compared with the first 30 days the ads ran, rounded down. Days the ads ran, not calendar days.
Word for word from Plumb SA's account. Each one served on Google.
Sponsored
Plumb SA
plumb-sa.com.au/RoofPlumbing/Adelaide
Fast, Fair, Done Right | Same-Day Roof Plumbing | Roof Plumbing Experts
Roof Plumbing by a trusted local team in Adelaide. Upfront fixed pricing, no surprises. Fast, reliable roof plumbing. All work guaranteed by licensed and insured locals.
A real ad we wrote and ran for Plumb SA.
Website development · Plumb SA
Explore the website we designed for Plumb SA: the pages, the mobile experience and the path to an enquiry.
Read full website case studyWebsite showcase
Explore Plumb SA’s website, from the first impression to the details.
Use the left and right arrow keys to browse screenshots. Home goes to the first screenshot and End goes to the last.
01 / 02 · Home page: the phone number and a booking button sit in the header of every page.
The brief, the work and what it delivered.
The starting point
Plumb SA is an Adelaide plumbing business covering blocked drains, roof plumbing, leaks, gas, hot water and bathroom work across South Australia, with same-day service.
Plumbing and drainage · Adelaide, SA
What we put in place
What the project delivered
About 1 in 6 Google Ads clicks became a call or form enquiry over the first 90 days of ads, with roof plumbing bringing in 38% of enquiries.
White paper · PDF
Marketing for home services in Australia
58 pages · 2.3 MB
Download this PDFRead it on the pageAbout 1 in 6 Google Ads clicks became a call or form enquiry for Plumb SA in the first 90 days of ads. Roof plumbing did more than its share, bringing in 38% of enquiries from 27% of the ad spend, and most people who got in touch picked up the phone.
Plumb SA is a plumbing business based in Adelaide, covering South Australia. Its website offers same-day service and covers blocked drains and stormwater, roof plumbing, leak detection, gas fitting and appliances, hot water, toilets and bathroom renovations.
A plumber with this many services has to decide where the ad budget goes. The aim was a steady flow of calls and forms from Google Ads, with each enquiry traced to the ad and service behind it, so the budget could follow the services that drew the most enquiries.
The account runs one search campaign with ads for each service, from roof plumbing and stormwater drainage to leak detection, gas work, hot water and bathroom renovations. Each ad sends people to the matching service page, and the phone number and a booking button sit in the header of every page.
Calls from the ads arrive on a tracked number and forms carry the ad click, so each enquiry can be matched to the ad that produced it. Test entries are removed before anything is counted. The website is covered in the Plumb SA website case study.
Over the first 90 days of ads, about 1 in 6 Google Ads clicks became a tracked call or form enquiry. 71% of those enquiries were phone calls, and 73% of ad clicks came from a mobile.
Click-through rate over the latest 30 days the ads ran was 27% higher than over the first 30. Roof plumbing kept its high click-through rate and the other services improved as well.
Seven in ten enquiries were calls. For a plumber, that makes the phone number the most important thing on every page, ahead of the form.
Enquiries are tracked calls to the number shown in the ads and web forms carrying a Google Ads click, with test entries removed. The click-to-enquiry rate divides those enquiries by Google Ads clicks over the same days. The 90 days run from the first day the ads spent money to when the figures were taken.
For a plumbing business that wants the same view of its own ads, see our Google Ads management and how we track calls and forms from the ads.
Tags
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
The definitions behind the campaign results, from enquiries and conversion rates to advertising spend.
Put your own numbers to work: what the calls nobody answered cost, with your own click price and close rate. It takes about a minute and asks for nothing.
We define the outcomes to track, test the enquiry paths and use what we learn to guide campaign improvements. SoudCoh Compound explains how that work is organised.
The number it moves: True cost per lead
We agree which calls, forms, bookings or sales count as a result, and a real test enquiry goes through every tracking path before the campaign goes live.
The number it moves: Waste blocked before the first click
Every change on an account like this one is written to that client's change history, and what it teaches, never the client's numbers, goes into the next account's starting point.
Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.
We discuss your services, customers, website and goals, then identify the most useful next step.
We review your website and advertising, then set out the opportunities, priorities and recommended scope.
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. It waits in our approval queue, and a real test enquiry goes through every tracking path before anything is live.
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
We review search terms, exclude irrelevant searches and refine keywords and ads using the early campaign data.
Regular optimisation and reporting, with reviews of lead quality, customer value and where to focus the next stage of work.
Before you ask us anything
Here is what everybody asks first.
How the results were measured and how the approach could apply to plumbing businesses.
The first call is free and there is no deck.
Book a callWe counted every tracked call and web form traced to Google Ads in the first 90 days of ads, with test entries removed, and divided it by the number of ad clicks over the same days. The exact figure is just over 17%, shown as 1 in 6.
Not on its own. Click-through rate shows how many people who saw an ad clicked it. It rose 27% between the first and latest 30 days of ads, which means the ads matched more searches well, but the enquiry figures are the better guide to what the ads produced.
A Google Ads search campaign with ads for each plumbing service, each sending people to the matching service page. Tracked calls and web forms, with each enquiry traced to the ad that produced it. A review of enquiries by service, enquiry type and device.
Campaign results describe the enquiries or job outcomes reported for the client. Each figure identifies what it measures.
Result basis: First 90 days of Google Ads. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — we recommend a minimum of A$5,000 a month for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. Our management fee is separate, isn't published and is custom-built around the work — contact us for packages. The first call is free and you leave it with a real figure for your situation.
Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.
Plumbing marketing at scale
We run Google Ads, websites and call tracking for plumbing companies of every size, from growing local plumbers to large plumbing companies covering every service and suburb across Sydney.
The same structure carries from a single-region plumber to a company covering a whole city: a campaign and a page for each service, a page for each suburb, tracked calls and forms, and won-job values sent back to Google.
See the ad spend we manage for plumbing companies
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First eight weeks of Google Ads
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Google Ads clicks became a call or form enquiry
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1/4 · Home page
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12 trades
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Website delivery
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Clear scope
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Website delivery
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RAKS Quality Plumbing is a licensed plumbing crew based in Wahroonga, serving Sydney, with suburb pages across the North Shore, the Northern Beaches and the northern suburbs.
PlumbingCampaign case study
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11%
of Google Ads clicks became a call or web form
Since ads began
1UP Plumbing: 11% of Google Ads clicks became calls or forms. See the campaigns, customer journey and measured results.
Read case study
PlumbingCampaign case study
Brisbane, QLD
1 in 8
Google Ads clicks became a tracked call or quote request
While the ads ran
ABZ Plumbing: one in eight ad clicks became a call or quote request. See the campaigns, customer journey and measured results.
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1/4 · The home page leads with the call button, keeps a quote form in the first screen and fixes
Website development
Sydney, NSW
Built for calls
a call bar on every screen, a full-screen quote form and a page for every service and Sydney suburb
Website design and Google Ads management
How SoudCoh built Wilco Plumbing’s Sydney-wide website and runs its Google Ads: a page for every service and suburb, a call bar on every screen and a quote form that opens from any button.
Wilco Plumbing serves homes across Sydney with drainage, hot-water, leak, emergency and maintenance services, with its own plumbers and vans.
1/4 · The home page on desktop
Website development
Sydney, NSW
Find the problem
interactive tools and service-specific quote forms
Website delivery
Aussie Plumbing: a plumbing website with problem finders and local booking pages. See the design, service pages and enquiry experience.
Aussie Plumbing is the plumbing business of Aussie Home Services, alongside Aussie Drains and Aussie Electrical, with licensed plumbers and gas fitters across Sydney, the Central Coast and the Blue Mountains.
Explore the services behind this engagement, alongside our work for plumbing businesses.
The case study records what happened. These explain the channel, measurement or operating decisions behind the result.
How plumbing accounts compare on cost per enquiry — The benchmark a result like this sits against, and the setup choices that separate the cheaper accounts from the rest.
Keeping an established plumbing business visible across its services — Explore how Wilco’s service pages and Sydney plumbing campaigns present a broad service range through relevant information and clear contact choices.
Blocked drains: connect the symptom, service page and call — Connect blocked-drain symptoms, accurate service explanations and contact choices, with website examples from Bayside, Champion, RAKS and Elite.
The work behind this one is written up in full under plumbing accounts, written up for plumbers, and how the work is sequenced before any of it is published sets out the sequence in order.
Thirty minutes on your numbers, and a written list of what we would change first. Yours to keep either way.
A real conversation and a written list of opportunities.