- 01
Audit the profile against the ones beating you
Side by side with the three businesses currently in the pack for your main search: categories, services, photo cadence, review velocity, post frequency and how far each one is from the people searching. The gap is usually specific and fixable.
- 02
Get the primary category right
We test the category against what the businesses ranking for your money search are using, and we choose the primary deliberately rather than by name. Then the additional nine go to the services you actually want more of.
- 03
Fill the profile completely
Services with descriptions, products where they apply, opening and holiday hours, attributes, booking links, the questions section seeded with the ones customers really ask, and photos added on a schedule instead of once.
- 04
Set the service area honestly
Up to twenty suburbs, postcodes or regions, chosen against where your jobs actually come from and where you can be on site quickly. A service-area business hides the street address; a shopfront keeps it.
- 05
Clean up the citations
One name, one address, one phone number, everywhere the business appears. We merge or close the duplicates, retire the old trading names, and rebuild the key industry and local directories from a single source of truth.
- 06
Ask for a review after every job, not in bursts
A request that goes out at the moment the job is finished, a short link that works on a phone, and a response to every review — good or bad — in your voice. Recency and response rate both matter, and both are habits rather than projects.
- 07
Write area pages that know the area
Real jobs, real streets, the housing stock, the council rules, the response time from your depot. Fewer pages, each one written by someone who read the job sheets. That is the opposite of a suburb list with a template behind it.
- 08
Fix the site underneath
Location and organisation schema, an address that matches the profile exactly, pages that load on a phone on mobile data, and internal links from the service pages to the area pages so the site says the same thing the profile does.
- 09
Earn local links, not directory bundles
Sponsorships, trade associations, supplier and partner pages, local news and community organisations. Slower than a bulk package, and it does not arrive with a clean-up bill behind it.
- 10
Count the calls from the map
Call tracking wired to the profile and to the site, so a tap on the call button becomes a number in the report rather than an invisible enquiry. Until that is in place, nobody can tell you what local search is producing.
