Your Pro Plumber: a plumbing website with job steps, options and local pages

We built four steps, three packages and four questions on every service page. We also added suburb pages that name local conditions and link up to eight nearby suburbs.

The business

Your Pro Plumber is a Melbourne plumbing business with a licensed, insured team available around the clock. The work runs from emergencies, blocked drains and pipe relining, hot water and solar hot water, roof plumbing, gas fitting, and toilet and tap repairs to bathroom, laundry and kitchen renovations and complete plumbing refurbishments. Quotes are by the job, not the hour, and the work carries a lifetime labour guarantee.

The brief

A plumbing website has two kinds of visitor. One has water on the floor and wants to ring now. The other is planning a renovation or re-piping an older house and wants to understand the scope before calling.

The brief was a page for each service and each part of Melbourne, with room to explain bigger projects properly, and the call button in the same place on every page, so the business's Google Ads could send each search to the page that answers it.

A first screen that leads to the call

The header carries the opening hours, a Services menu with all nine services, the areas page, contact and a call button. The home page asks whether the visitor needs a plumber now, with Melbourne and the response time underneath, three promise chips, a panel saying work only goes ahead with the customer's approval, and a large call button with the review rating beside it. A strip of client logos follows, then a quote form that asks for a name, number, email, suburb, the service and an optional description of the issue.

Nine services, one order

Every service page opens with its own headline and job photo, then follows the same order: four steps for that job, three packages with what each includes, a line that quotes are by the job, not the hour, a warning band written for that job, recent work and four questions about it. The refurbishment page runs from a consultation and a fixed-price quote covering materials and labour to the work itself and a pressure-tested handover, then sets out a partial refurbishment, a full re-pipe and a commercial refurbishment. The hot water page runs from the first call to a diagnosis, the choice to repair or replace, and testing.

A page for every suburb

302 suburb pages cover Melbourne, listed on the service-areas page under six regions: inner Melbourne, the northern, eastern, western and south-eastern suburbs, and the bayside and peninsula. Fifty most-serviced suburbs are picked out in a panel at the top. Each suburb page asks whether the visitor needs a plumber in that suburb now, lists all nine services for it, and carries a section on local conditions. In Brighton that means salt air corrosion, sand ingress and high water tables. Eight nearby suburbs from the same region follow, each linked to its own page, and five questions name the suburb.

Proof from real jobs

Latest work shows eight photos from the team's own jobs, from roof sheeting and gutter work to a bathroom renovation, a kitchen sink and an emergency pipe repair. The section appears on the home page, the service pages and the suburb pages, with reviews from customers near the top of the home page.

Built for phones

On a phone, the header keeps the logo, a Call Now button and the menu, and the call button stays in the first screen under the promises. Scroll down and a bar fixed to the bottom of the screen asks whether the visitor needs a plumber now and rings the business in one tap.

What it connects to

The site is where Your Pro Plumber's Google Ads land. Ads for each plumbing job went to that service's page, and a smaller campaign sent searches naming a Melbourne suburb to that suburb's page. Over the campaign's 12 weeks, about 1 in 7 Google Ads clicks became a call or form enquiry, and 85% of those enquiries were phone calls. The call button leads every page. The Your Pro Plumber Google Ads case study sets out how that was measured.

For a plumbing business that needs a site at this depth, see our website design services and marketing for plumbing businesses.