We built four steps, three packages and five questions on every service page. We also added suburb pages written about the local homes, each linking eight nearby suburbs.
The business
VAMP Electrical is a Melbourne electrical business with licensed, insured electricians on call 24 hours a day. The work runs from emergencies, faults and power outages to switchboard upgrades and compliance, safety switches, earthing and surge protection, lighting, ceiling fans, powerpoints, appliances, EV chargers, Kasta smart switches, blackout protection and office fit-outs. Quotes are by the job, not the hour, and the work carries a lifetime workmanship guarantee.
The brief
Electrical work covers very different calls. Someone with a burning smell at the switchboard needs to ring now. Someone planning an EV charger or new downlights wants to understand the job first. Both want to know the electrician is licensed and local, and what the work will involve.
The brief was a page for each of those jobs and each part of Melbourne, with the call button and the quote form in the same place on every one, so the site could carry the business's Google Ads as well as people who find it on their own.
A first screen built around the call
The header carries Open 24/7, the number, the main pages and a Services menu, with a call button on the right. The home page headline names Melbourne, the trade and the 24/7 emergency service, followed by three promises with a line under each and a call button with the Google rating beside it. The right half rotates through photos of the crew's own work. Further down, a row of specials, a guarantee card and a quote form ask for a name, number, email, suburb, the service needed and an optional note on the issue.
18 services, one order
The Services menu lists all 18 services in one column. Every service page opens with its own headline and job photo, then follows the same order: four steps for that job, three packages with what each includes, a line that quotes are by the job, not the hour, a warning band written for that job, and five questions about it. A switchboard upgrade runs from a free safety assessment and a custom layout to installation, testing and a compliance certificate. A ceiling fan runs from choosing the spot to a ceiling check, installation, then testing and balancing.
A page for every suburb
262 suburb pages cover Melbourne, all listed on the service-areas page. Each opens with the suburb in the headline and carries a section on the local homes and the jobs that come up there. In Brunswick that means bluestone cottages, Victorian terraces and warehouse conversions, with old-cable rewires, fuse boards replaced with safety switches and EV chargers on narrow driveways. Eight nearby suburbs sit underneath, each linked to its own page, and five questions name the suburb.
Safety and answers
The safety page sets out six things to always do and six never to do, then four emergencies with the first thing to do in each, from a burning smell at a socket to someone receiving a shock. The FAQ page holds 12 questions with a search box, an All questions view and five topics: general, pricing and quotes, emergency and availability, services, and safety and compliance.
The crew's own work
Recent work shows the crew on real jobs, from switchboard testing and a wall rough-in to a fitted-out ute, and eight clips from real jobs play in a section of their own. Photos of the crew's work also rotate through the hero on the home page and the suburb pages.
Built for phones
On a phone, the header keeps the logo, a Call Now button and the menu. The promises and the call button stay in the first screen. Scroll down and a bar fixed to the bottom of the screen asks whether the visitor needs an electrician now and rings the business in one tap.
What it connects to
The site is where VAMP Electrical's Google Ads land, and calls and forms are traced to the ad behind them. About three in four enquiries Google Ads recorded were phone calls, and every won job traced to the ads started with a call. The call button leads every page. The VAMP Electrical Google Ads case study sets out how that was measured.
For an electrician who needs a site at this depth, see our website design work and marketing for electricians.
