Vamp Electrical · Residential electrical work and fault finding · Melbourne, VIC
Vamp Electrical: Google Ads for electrical faults and planned installations
Vamp Electrical's Google Ads distinguish an urgent electrical fault from a planned installation. Named-job ads cover power points, lighting, fans and switchboards, while separate messages help customers looking for an electrician soon.
Services
Google Ads management · Enquiry tracking and won-job reporting · Website design and landing pages
The advertising covers electrical faults and safety and electrical installation.
Electrical faults and safety
Emergency electrical work
Electrical fault finding
Power-loss enquiries
Switchboard repairs and upgrades
Show all 6 services+
Safety switches
Earthing and surge protection
Electrical installation
Lighting and downlights
Ceiling fans
Power points
Office electrical fit-outs
Campaign hours
Campaign schedule · Sydney local time
Monday–Friday: 8am–7pm
The results
Results for Vamp Electrical.
Each result shows its reporting period. Open a tile for the measurement basis.
Headline result
Electrical jobs
campaigns for urgent faults and planned home electrical work
Campaign delivery
How it was measured
Ad groups for named electrical jobs, from power points and lighting to switchboards, tripping breakers and power loss. Ad groups for people who need an electrician soon: same-day, call-now, book-online and after-hours searches.
Nearly 1 in 7
Google Ads enquiries that became a won job
The five weeks the ads ran
How it was measured
Won jobs divided by all enquiries traced to Google Ads (calls and forms, test entries removed) over the same days.
100%
Won jobs traced to the ads that started with a phone call
The five weeks the ads ran
How it was measured
Won jobs from enquiries traced to Google Ads, split by how the enquiry arrived: a tracked phone call or a web form.
2.9×
Enquiry rate on general electrician searches, compared with searches naming a job
The five weeks the ads ran
How it was measured
Enquiries recorded by Google Ads divided by clicks, for ad groups built around finding an electrician soon (same-day, call-now, book-online, open-now, 24-hour and emergency-electrician) against ad groups built around a named job (power points, lighting, ceiling fans, switchboards, power loss, tripping breakers, burning smells and fault finding). Rounded down.
3 in 4
Enquiries recorded by Google Ads that were phone calls rather than web forms
The five weeks the ads ran
How it was measured
Phone-call enquiries as a share of all calls and forms Google Ads recorded from the ads over the same days.
71%
Ad clicks from people on phones
The five weeks the ads ran
How it was measured
Clicks from mobile phones as a share of all Google Ads clicks over the same days. Rounded down.
How we measured +
Figures cover the five-week weekday campaign. Won jobs are traced ad enquiries marked won in the client’s records. Enquiry-rate, channel and device comparisons use Google Ads click, call and form records. Tests and untraceable older enquiries are excluded.
In one minute
The 60-second version
Vamp Electrical, from the brief to the result in 4 short slides.
01 The business
Vamp Electrical
Vamp Electrical is a Melbourne electrical business covering power points, lighting, ceiling fans, switchboards, safety switches and fault finding for homes.
02 What we delivered
Campaigns for urgent faults and planned home electrical work
Ad groups for named electrical jobs, from power points and lighting to switchboards, tripping breakers and power loss.
02
03 The customer journey
From the search to the right service
Calls and forms traced from the ad to the job, with won jobs recorded at the agreed price in the client's job records. A review of enquiry rates by search theme, enquiry type and device.
03
04 In practice
Google Ads for electrical faults and planned installations
Over the five-week campaign, nearly one in seven traced enquiries became a won job. Every recorded won job from the ads began with a phone call.
04
01 / 04
Insights
What the data showed
Details from the Vamp Electrical project. Open a card for the finding and its source.
Search01
2.9×
General searches for an electrician turned clicks into enquiries at 2.9 times the rate of job-named ones.
Searches naming a specific job1×
General searches for an electrician2.9×
Ad groups built around finding an electrician soon, such as same-day, call-now and book-online searches, took about half of the clicks but nearly three quarters of the enquiries Google Ads recorded. Searches naming a specific job, such as a power point or a light fitting, included many price-checking searches. The person who needs an electrician today is the one who picks up the phone.
Source and basis. Enquiries recorded by Google Ads divided by clicks, by ad group theme, over the five weeks the ads ran. General searches: same-day, call-now, book-online, open-now, 24-hour and emergency-electrician ad groups. Job-named searches: every other ad group. Rounded down.
Calls02
3 in 4
Three in four enquiries were phone calls, and every won job traced to the ads began with one.
Phone calls75%
Web forms25%
About three in four of the enquiries Google Ads recorded were phone calls rather than web forms. Every won job traced to the ads started with a call. For an electrician, a call answered quickly is worth more than any form.
Source and basis. Phone-call enquiries as a share of all calls and forms Google Ads recorded from the ads, over the five weeks the ads ran. The won-job split uses the client's job records for enquiries traced to the ads.
Device03
71%
71% of ad clicks came from people on phones.
Phones71%
Desktop and tablet28%
Seven in ten clicks came from a phone, and about the same share of the enquiries Google Ads recorded. The ad, the landing page and the call button have to work first on a small screen.
Source and basis. Google Ads clicks by device over the five weeks the ads ran. Rounded down.
The ads
The Google ads we wrote and ran for Vamp Electrical
Word for word from Vamp Electrical's account. Each one served on Google.
Sponsored
V
Vamp Electrical
vampelectrical.com/Switchboard/Melbourne
5-Star Google Reviews | Switchboard SOS Melbourne | Melbourne Switchboard SOS
Switchboard SOS across Melbourne. Licensed VIC electricians. upfront fixed pricing. Need a sparky? Licensed VIC electricians, 5-star reviewed. Book online.
A real ad we wrote and ran for Vamp Electrical.
Switchboard emergencies in Melbourne
Website development · Vamp Electrical
We built their website, too.
Explore the website we designed for Vamp Electrical: the pages, the mobile experience and the path to an enquiry.
Explore Vamp Electrical’s website, from the first impression to the details.
Use the left and right arrow keys to browse screenshots. Home goes to the first screenshot and End goes to the last.
Put the appliance work in context — The appliance-installation page changes the heading and image to a kitchen job. The same split structure and contact treatment keep the service journey familiar.
01 / 02 · Put the appliance work in context — The appliance-installation page changes the heading and image to a kitchen job. The same split structure and contact treatment keep the service journey familiar.
The case study
The project, connected.
The brief, the work and what it delivered.
The starting point
Vamp Electrical
Vamp Electrical is a Melbourne electrical business covering power points, lighting, ceiling fans, switchboards, safety switches and fault finding for homes.
Residential electrical work and fault finding · Melbourne, VIC
SoudCoh services
Google Ads management
Enquiry tracking and won-job reporting
Website design and landing pages
What we put in place
The campaign work
Ad groups for named electrical jobs, from power points and lighting to switchboards, tripping breakers and power loss.
Ad groups for people who need an electrician soon: same-day, call-now, book-online and after-hours searches.
Calls and forms traced from the ad to the job, with won jobs recorded at the agreed price in the client's job records.
A review of enquiry rates by search theme, enquiry type and device.
What the project delivered
The outcome
Over the five-week campaign, nearly one in seven traced enquiries became a won job. Every recorded won job from the ads began with a phone call. Enquiry tracking connected those calls with the work the client recorded as won.
Vamp Electrical's Google Ads distinguish an urgent electrical fault from a planned installation. Named-job ads cover power points, lighting, fans and switchboards, while separate messages help customers looking for an electrician soon.
The business
Vamp Electrical is an electrical business serving homes across Melbourne. Its work runs from power points, lighting and ceiling fans to switchboard upgrades and repairs, safety switches, surge protection and fault finding. Some of that work is planned well ahead. Some of it starts with a tripping breaker, a burning smell or a house with no power.
What we set out to do
The brief was to bring in electrical work through Google Ads and to show, job by job, what the ads returned. That meant tracing every call and form back to the ad that produced it, matching enquiries to the jobs the client marked as won, and learning which kinds of search were worth paying for.
What we built
The campaign has two kinds of ad group. One kind names the job: power points, lighting, ceiling fans, switchboard upgrades and repairs, safety switches, tripping breakers, power loss and fault finding. The other kind is for people who need an electrician soon: same-day, call-now, book-online, open-now and after-hours searches. The ads ran on weekdays.
Service pages give each kind of job its own heading, image and contact options.
Calls arrive on a tracked number shown with the ads, and forms carry the click that produced them. When the client marks a job as won in its own job records, the agreed price is recorded against the enquiry. The website behind the ads is covered in the Vamp Electrical website case study.
What happened
Over the five-week campaign, nearly one in seven traced enquiries became a won job. Every recorded won job from the ads began with a phone call. Enquiry tracking connected those calls with the work the client recorded as won.
Return on ad spend is the value of jobs the client marked as won, from enquiries traced to Google Ads, divided by Google Ads spend over the same days, rounded down. The window runs from the first to the last day the ads ran. Enquiries imported from an older system with no recorded source are left out, which lowers the return slightly rather than raising it. For an electrical business that wants the same view of its ads, see our Google Ads management and how we trace enquiries through to won jobs.
Key campaign decisions+
Vamp Electrical's Google Ads distinguish an urgent electrical fault from a planned installation. Named-job ads cover power points, lighting, fans and switchboards, while separate messages help customers looking for an electrician soon.
Ad groups for named electrical jobs, from power points and lighting to switchboards, tripping breakers and power loss.
Ad groups for people who need an electrician soon: same-day, call-now, book-online and after-hours searches.
Over the five-week campaign, nearly one in seven traced enquiries became a won job. Every recorded won job from the ads began with a phone call. Enquiry tracking connected those calls with the work the client recorded as won.
Tags
Google Ads
Residential electrical
Melbourne, VIC
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
We define the outcomes to track, test the enquiry paths and use what we learn to guide campaign improvements. SoudCoh Compound explains how that work is organised.
We agree which calls, forms, bookings or sales count as a result, and a real test enquiry goes through every tracking path before the campaign goes live.
The number it moves: Waste blocked before the first click
Every change on an account like this one is written to that client's change history, and what it teaches, never the client's numbers, goes into the next account's starting point.
Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.
The call
Thirty to forty-five minutes, free
We discuss your services, customers, website and goals, then identify the most useful next step.
Week 0
The audit
We review your website and advertising, then set out the opportunities, priorities and recommended scope.
Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. It waits in our approval queue, and a real test enquiry goes through every tracking path before anything is live.
Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
Days 1–14
The clean
We review search terms, exclude irrelevant searches and refine keywords and ads using the early campaign data.
From there
Rhythm
Regular optimisation and reporting, with reviews of lead quality, customer value and where to focus the next stage of work.
Before you ask us anything
Here is what everybody asks first.
FAQ
The questions this raises.
How the results were measured and how the approach could apply to electricians.
Ad groups for named electrical jobs, from power points and lighting to switchboards, tripping breakers and power loss. Ad groups for people who need an electrician soon: same-day, call-now, book-online and after-hours searches. Calls and forms traced from the ad to the job, with won jobs recorded at the agreed price in the client's job records. A review of enquiry rates by search theme, enquiry type and device.
What counts as an enquiry traced to Google Ads?
A call to the tracked number shown with the ads, or a call or form that came from a tracked ad click. Test entries are removed. Enquiries imported from an older system with no recorded source are left out, with test entries removed.
Why did general electrician searches do better than job-named ones?
General searches came mostly from people who wanted an electrician soon, and they enquired at 2.9 times the rate of searches naming a specific job. Many job-named searches were price checks from people still planning the work.
Why does the phone matter so much for an electrician?
About three in four enquiries Google Ads recorded were phone calls, and every won job traced to the ads began with a call. People with an electrical problem tend to ring, so the call button and a fast answer matter more than the form.
What do the results in this Vamp Electrical case study measure?
Campaign results describe the enquiries or job outcomes reported for the client. Each figure identifies what it measures.
Which records support these results?
Result basis: Campaign delivery. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
Would this work for electricians like mine?
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
How would you plan this for my business?
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
— 09 · Read next
More work for electricians.
Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.
247 Electrician Mate: an electrician website with safety-led menus and booking tools. See the design, service pages and enquiry experience.
247 Electrician Mate is a 24/7 electrician covering Melbourne, Geelong and the Mornington Peninsula, from emergency faults to switchboards, lighting, alarms and mains work.
Delivered: 599 pages: 117 services, 10 service group hubs, 407 suburbs, 12 regions and 36 guides. Symptom-first mega menus and a header search for a problem, service or suburb.
Outcome: We built symptom-first mega menus and a header search for a problem, service or suburb. We also added an electrical problem finder, an interactive house diagram and a suburb map with search.
AUS Electrical & Data Services: an electrician website with clear services and smoke-alarm guidance. See the design, service pages and enquiry experience.
AUS Electrical & Data Services is a Sydney electrical and data team handling emergencies, switchboards, Level 2 work and installations.
Delivered: 22 service pages in four groups, under one Services menu. A smoke alarm page that explains compliance in four steps and five answers.
Outcome: We built 22 service pages in four groups, under one Services menu. We also added a smoke alarm page that explains compliance in four steps and five answers.
electrical services, problem tools and mobile booking
Website delivery
I-ELEC: an electrician website with a house diagram and problem finder. See the design, service pages and enquiry experience.
I-ELEC is a family-owned electrical contractor based in Alexandria, working across 112 Inner Sydney suburbs. Its website is where its Google Ads land.
Delivered: 231 pages: 70 services, 112 suburbs, five regions and 30 guides. Menus sorted by the job, with a one-line description on every service.
Outcome: We built menus sorted by the job, with a one-line description on every service. We also added an interactive house diagram, a problem finder and a suburb map with search.
SK Electrical: an electrician website with Level 2 services and clear job options. See the design, service pages and enquiry experience.
SK Electrical is a licensed electrical contractor based in Sydney's Inner West, working across Greater Sydney around the clock.
Delivered: 394 pages: 22 services, 370 suburbs and a locations index. Service pages with steps, options, a recent work gallery and common questions.
Outcome: We built service pages with steps, options, a recent work gallery and common questions. We also added a first-service offer shown with its conditions every time it appears.
Switchboard enquiries need more than a phone number — Prepare a useful switchboard conversation with clear property questions and next steps, without asking customers to make technical or unsafe assessments.
