Sydney Hydro Jet Cleaning · Pressure washing and exterior cleaning · Sydney, NSW
Sydney Hydro Jet Cleaning: about 1 in 13 ad clicks became an enquiry
In its first 34 days of Google Ads, about 1 in 13 ad clicks became an enquiry for Sydney Hydro Jet Cleaning, and 61% came through the quote form. Three in four of those form enquiries described the surface, its size or the property. After a rebuild at three weeks, the click-through rate was 28% higher at the same enquiry rate.
Services
Google Ads management · Enquiry tracking · Website design and landing pages
The advertising covers moving and home cleaning, commercial cleaning and exterior and hard surfaces.
Moving and home cleaning
House cleaning
Commercial cleaning
Strata and common-area cleaning
Builders and post-renovation cleaning
Exterior and hard surfaces
Pressure washing
Driveway cleaning
House washing
Tile and grout cleaning
Show all 7 services+
Soft washing
Concrete and paved surfaces
Deck and fence washing
Campaign hours
Campaign schedule · Sydney local time
Monday–Saturday: 6am–7pm; Sunday: 8am–6pm
The results
Results for Sydney Hydro Jet Cleaning.
Each result shows its reporting period. Open a tile for the measurement basis.
Headline result
About 1 in 13
ad clicks became an enquiry
First 34 days of Google Ads
How it was measured
Enquiries traced to Google Ads (quote forms and calls, test entries removed) divided by Google Ads clicks over the same days. Rounded toward the lower rate.
61%
Enquiries traced to the ads that came through the quote form, not a call
First 34 days of Google Ads
How it was measured
Quote-form enquiries as a share of all enquiries traced to Google Ads (forms and calls, test entries removed). Rounded down.
3 in 4
Quote-form enquiries that described the surface, its size or the property
First 34 days of Google Ads
How it was measured
Quote-form enquiries traced to Google Ads whose message described the job, as a share of all quote-form enquiries traced to the ads.
+28%
Click-through rate of the rebuilt campaign, against the original
Rebuilt campaign vs the first three weeks
How it was measured
Clicks divided by times the ads were shown, for the rebuilt campaign against the original campaign it replaced. Rounded down. The rebuilt campaign had run for under two weeks, so treat the gap as a direction. The share of clicks that became enquiries was about the same in both.
66%
Ad clicks from people on phones
First 34 days of Google Ads
How it was measured
Clicks from mobile phones as a share of all Google Ads clicks over the same days. Rounded down.
How we measured +
Enquiries are traced Google Ads calls and forms, with tests removed, across the first 34 complete days. Job-description shares use forms only. Click-rate comparisons use the rebuilt campaign’s final 13 days against the earlier campaign it replaced.
In one minute
The 60-second version
Sydney Hydro Jet Cleaning, from the brief to the result in 5 short slides.
01 The business
A Sydney exterior cleaner for driveways, roofs and walls
Sydney Hydro Jet Cleaning pressure cleans and soft washes driveways, pavers, roofs, gutters, render and sandstone across Sydney, and seals concrete once it is clean.
02 The problem
Every surface is a different quote
A sandstone courtyard, a mossy roof and an oil-stained driveway all need an exterior clean, but each is priced on the surface and its size. The ads had to bring in enquiries the business could quote.
02
03 What we built
Ad groups by surface, landing on a quote form
Ad groups cover concrete sealing, gutters, roofs, soft washing and pressure cleaning. The quote form asks for the service and the job, with an option for advice. After three weeks the campaign was rebuilt.
04 What happened
About 1 in 13 clicks became an enquiry
In the first 34 days, about 1 in 13 ad clicks became an enquiry, and 61% of them came through the quote form. The rebuilt campaign's click-through rate was 28% higher at the same enquiry rate.
About 1 in 13ad clicks became an enquiry
05 What we learned
Customers describe the job when the form lets them
Three in four form enquiries described the surface, its size or the property. Concrete sealing, gutters and soft washing drew two thirds of clicks between them, so each keeps its own ad group.
3 in 4form enquiries described the job
01 / 05
Insights
What the data showed
Details from the Sydney Hydro Jet Cleaning project. Open a card for the finding and its source.
The build01
61%
The quote form did most of the work: 61% of traced enquiries came through it rather than a call.
Quote form61%
Phone call39%
Three in four of those form enquiries described the job in the customer's own words, such as the surface, its rough size or the type of property. Some chose the option for advice because they were not sure which service they needed. Exterior cleaning is quoted on the surface and its size, so a form that asks for both gives the business what it needs to quote.
Source and basis. Quote-form and phone enquiries traced to Google Ads, test entries removed, first 34 days of ads. The described-the-job share is taken from the quote-form enquiries alone.
Service02
2 in 3
Concrete sealing, gutters and soft washing drew two thirds of all ad clicks between them.
Concrete sealing26%
Gutter cleaning22%
Soft and house washing17%
Roof cleaning10%
Everything else22%
Concrete sealing for driveways, pavers and paths drew the most clicks, at about a quarter, with gutter cleaning close behind and soft washing next. Each of the three brought in a similar share of the enquiries Google Ads recorded as of the clicks, so no single service carried the account. That makes a case for keeping each surface in its own ad group with its own message.
Source and basis. Google Ads clicks grouped by the service each ad group targets, as a share of all clicks, first 34 days of ads. Each share is rounded down, so the bars sum to a little under 100.
Search03
+28%
After the rebuild, the click-through rate was 28% higher while the enquiry rate held steady.
Original campaign1×
Rebuilt campaign1.28×
After three weeks, the campaign was rebuilt around pressure cleaning, soft washing, concrete sealing, gutters and roofs, each with tighter ad groups. The rebuilt campaign's click-through rate was 28% higher than the original's, and the share of clicks that became enquiries stayed about the same. More of the people who saw the ads clicked, at the same enquiry rate.
Source and basis. Clicks divided by times the ads were shown, for the rebuilt campaign (the last 13 days) against the original campaign (the first three weeks and two overlap days). Rounded down. The rebuilt campaign had run for under two weeks, so treat the gap as a direction. Enquiry rate is enquiries recorded by Google Ads divided by clicks for each campaign.
Website development · Sydney Hydro Jet Cleaning
We built their website, too.
Explore the website we designed for Sydney Hydro Jet Cleaning: the pages, the mobile experience and the path to an enquiry.
Explore Sydney Hydro Jet Cleaning’s website, from the first impression to the details.
Use the left and right arrow keys to browse screenshots. Home goes to the first screenshot and End goes to the last.
Present offers as clearly separated options — The specials page groups the available offer types into individual coloured cards. A short introduction explains how they relate to a quote, making the page useful for comparing possible combinations of work.
01 / 02 · Present offers as clearly separated options — The specials page groups the available offer types into individual coloured cards. A short introduction explains how they relate to a quote, making the page useful for comparing possible combinations of work.
The case study
The project, connected.
The brief, the work and what it delivered.
The starting point
Sydney Hydro Jet Cleaning
Sydney Hydro Jet Cleaning is a Sydney exterior-cleaning business that pressure cleans, soft washes and seals driveways, pavers, roofs, gutters, render and sandstone.
Pressure washing and exterior cleaning · Sydney, NSW
SoudCoh services
Google Ads management
Enquiry tracking
Website design and landing pages
What we put in place
The campaign work
Ad groups by surface and service: concrete sealing, gutters, roofs, soft washing, sandstone and pressure cleaning.
A quote form that asks for the service and the job, with an option for customers who are not sure what they need.
Calls and forms traced from the ad to the enquiry, with test entries removed.
A rebuild of the campaign after three weeks around tighter service groups.
What the project delivered
The outcome
About 1 in 13 ad clicks became an enquiry over the first 34 days of Google Ads, with 61% of enquiries arriving through the quote form.
In its first 34 days of Google Ads, about 1 in 13 ad clicks became an enquiry for Sydney Hydro Jet Cleaning, and 61% came through the quote form. Most of those form enquiries described the job in the customer's own words, which is what an exterior cleaner needs to quote.
The business
Sydney Hydro Jet Cleaning is an exterior-cleaning business serving Sydney. It pressure cleans and soft washes driveways, pavers, paths, roofs, gutters, render and sandstone, removes oil stains, and seals concrete once it is clean. Balconies, courtyards, pool surrounds and shopfronts are part of the work too.
What we set out to do
Every surface is a different quote. A sandstone courtyard, a mossy tiled roof and an oil-stained driveway all need an exterior clean, but each is priced on the material, the method and the size. The ads had to bring in enquiries the business could quote, and show which services drew the most interest.
What we built
The campaign is split by surface and service: concrete sealing for driveways, pavers and paths, gutter cleaning, roof cleaning, soft washing for houses and render, sandstone, oil-stain removal and general pressure cleaning. The quote form asks for the service and a description of the job, with an option for customers who are not sure what they need.
The opening screen puts the quote form beside a before-and-after roof image.
After three weeks, the campaign was rebuilt around pressure cleaning, soft washing, concrete sealing, gutters and roofs, each with tighter ad groups. Calls and forms are traced from the ad to the enquiry, and test entries are removed before anything is counted. The website behind the ads is covered in the Sydney Hydro Jet Cleaning website case study.
What happened
Over the first 34 days, about 1 in 13 ad clicks became an enquiry. 61% of the enquiries traced to the ads came through the quote form rather than a phone call, and 66% of clicks came from people on phones.
The rebuilt campaign did better on clicks. Its click-through rate was 28% higher than the original's, and the share of clicks that became enquiries stayed about the same, so more of the people who saw the ads clicked at the same enquiry rate.
Let customers describe the job
Three in four quote-form enquiries described the surface, its rough size or the type of property. Some chose the option for advice because they were not sure which service they needed. For an exterior cleaner, a form that asks about the surface and its size does part of the quoting work, and the not-sure option gives undecided customers a way in.
No single service carried the account
Concrete sealing drew about a quarter of clicks, gutter cleaning a little over a fifth and soft washing about a sixth. Between them they took two thirds of all clicks, and each brought in a similar share of the enquiries Google Ads recorded. That makes a case for keeping each surface in its own ad group with its own message.
How we measured it
An enquiry is a quote form or phone call traced to Google Ads, with test entries removed. The click-to-enquiry rate divides those enquiries by ad clicks over the same days and is rounded toward the lower rate. For a cleaning business that wants the same view of its own ads, see our Google Ads management and how we trace enquiries back to the ad.
Key campaign decisions+
About 1 in 13 ad clicks became an enquiry over the first 34 days of Google Ads.
61% of enquiries traced to the ads came through the quote form, and three in four of those described the surface, its size or the property.
Concrete sealing, gutters and soft washing drew two thirds of all clicks between them, each with a similar share of enquiries.
The rebuilt campaign's click-through rate was 28% higher than the original's, at about the same enquiry rate.
Tags
Google Ads
Pressure washing and exterior cleaning
Sydney, NSW
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
The definitions behind the campaign results, from enquiries and conversion rates to advertising spend.
Conversion
An action recorded under the account’s conversion setup, such as a tracked call, form submission, booking or purchase. Platform call/form enquiries are described separately in the study; repeat calls can be separate events, so enquiries are not necessarily unique people.
Cost per job · cost per lead
Advertising spend divided by the relevant recorded enquiry or job count. The study identifies the denominator. Enquiry cost is considered alongside lead quality and job value.
Conversion rate
Recorded conversion actions divided by ad interactions, usually clicks. The study identifies which actions count toward its rate.
Ad spend
Money spent on the advertising platform. The enquiry costs and revenue-to-ad-spend figures here exclude agency fees and the cost of delivering the client’s service.
The measurement window
The period covered by the result, with spend and outcomes drawn from the same reporting window.
A starting point
Starting values appear beside the resulting figure when the account history is available.
Qualified lead
An enquiry assessed against the agreed service, service area and customer requirements.
An anonymised client
A project published without the client’s name. The page identifies its sector and explains the scope of the work.
Put your own numbers to work: work out your own quote-to-win rate, with your own click price and close rate. It takes about a minute and asks for nothing.
— 06 · The rules behind it
How we run accounts
How we manage the campaign.
We define the outcomes to track, test the enquiry paths and use what we learn to guide campaign improvements. SoudCoh Compound explains how that work is organised.
We agree which calls, forms, bookings or sales count as a result, and a real test enquiry goes through every tracking path before the campaign goes live.
The number it moves: Waste blocked before the first click
Every change on an account like this one is written to that client's change history, and what it teaches, never the client's numbers, goes into the next account's starting point.
Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.
The call
Thirty to forty-five minutes, free
We discuss your services, customers, website and goals, then identify the most useful next step.
Week 0
The audit
We review your website and advertising, then set out the opportunities, priorities and recommended scope.
Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. It waits in our approval queue, and a real test enquiry goes through every tracking path before anything is live.
Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
Days 1–14
The clean
We review search terms, exclude irrelevant searches and refine keywords and ads using the early campaign data.
From there
Rhythm
Regular optimisation and reporting, with reviews of lead quality, customer value and where to focus the next stage of work.
Before you ask us anything
Here is what everybody asks first.
FAQ
The questions this raises.
How the results were measured and how the approach could apply to cleaning businesses.
We counted every quote form and phone call traced to Google Ads in the first 34 days of ads, removed test entries, and divided by Google Ads clicks over the same days. The rate is rounded toward the lower figure.
Why did most enquiries come through the form rather than a call?
Exterior cleaning is quoted on the surface and its size, and the form lets customers describe both. Three in four form enquiries did, which gives the business what it needs to quote without a long first call.
What changed when the campaign was rebuilt?
After three weeks, the campaign was rebuilt around pressure cleaning, soft washing, concrete sealing, gutters and roofs, with tighter ad groups. Its click-through rate was 28% higher than the original's, and the share of clicks that became enquiries stayed about the same.
Which services drew the most interest?
Concrete sealing for driveways, pavers and paths drew about a quarter of clicks, with gutter cleaning close behind and soft washing next. Between them they took two thirds of all clicks.
What do the results in this Sydney Hydro Jet Cleaning case study measure?
Campaign results describe the enquiries or job outcomes reported for the client. Each figure identifies what it measures.
Which records support these results?
Result basis: First 34 days of Google Ads. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
Would this work for cleaning businesses like mine?
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
How would you plan this for my business?
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
— 09 · Read next
More work for cleaning businesses.
Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.
A Plus Lightning Carpet Cleaning: a cleaning website with a quote form on every service page. See the design, service pages and enquiry experience.
A Plus Lightning Carpet Cleaning is a Central Coast business cleaning carpets, upholstery, mattresses and rugs, and handling moving cleans.
Delivered: 18 pages, including 11 service pages, each with the quote form beside the headline. A two-column Services menu separating carpet work from upholstery, mattresses and rugs.
Outcome: We built a two-column Services menu separating carpet work from upholstery, mattresses and rugs. We also added an end-of-lease page with twelve inclusions, four steps and a clear line on what is not promised.
interactive cleaning demonstrations and a quote form
Website delivery
Clean Effortlessly: an interactive cleaning page that shows the before and after. See the design, service pages and enquiry experience.
Clean Effortlessly is an end-of-lease cleaning company based in Granville, serving tenants moving out across Sydney.
Delivered: One landing page that opens on a room the visitor drags from moving-out mess to clean. Three before-and-after sliders and a cursor reveal further down the page.
Outcome: We built one landing page that opens on a room the visitor drags from moving-out mess to clean. We also added three before-and-after sliders and a cursor reveal further down the page.
service scopes, planning guides and proposal forms
Website delivery
CLEANEY: a commercial cleaning website for facility managers. See the design, service pages and enquiry experience.
CLEANEY is a Melbourne commercial cleaning company serving workplaces across Greater Melbourne and the Mornington Peninsula.
Delivered: 633 pages: 18 services, 554 suburb pages, 48 guides, three region pages and the core pages. Service pages written for facility managers, with frequency guidance and planning material to download.
Outcome: We built service pages written for facility managers, with frequency guidance and planning material to download. We also added suburb pages that answer the questions each area raises.
service, industry and region pages with quote forms
Website delivery
Commercial Office Cleaning Perth: a commercial cleaning website for site briefs and contract quotes. See the design, service pages and enquiry experience.
Commercial Office Cleaning Perth provides commercial cleaning programs for offices, healthcare, retail, hospitality and industrial sites across Perth, WA.
Delivered: 58 pages: 14 services, 12 industry pages in the sitemap, 20 guides and the help pages a facility manager checks. Industries and Services menus, with 19 industries and 14 services each on its own page.
Outcome: We built industries and Services menus, with 19 industries and 14 services each on its own page. We also added a scope checklist, a pricing explainer and three region pages naming 61 suburbs.
