Skip to main content
    Proof
    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    CLEANEY

    CLEANEY: cleaning website design in Melbourne

    CLEANEY · Commercial cleaning · Melbourne, VIC

    The short version · Website delivery

    CLEANEY — bring the cleaning scope, schedule and quality process into view.

    Talk to us about your websiteAll case studies

    Explore related services

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Introduce the people behind the programme

      The about page pairs a large team photograph with the company introduction. Deep green and lime accents maintain the brand identity while quote and phone controls remain available below the text.

      CLEANEY about page with team photography and contact actions
      Open full-size screenshot

    2. Website detail

      Bring local contact details together

      The contact section groups phone, email, office address and service area beside a map. Quote and directions actions sit beneath the details, giving the visitor clear choices at the end of the service journey.

      CLEANEY contact section with local details, map, quote and directions actions
      Open full-size screenshot

    The case study

    Inside the build for CLEANEY.

    The short list

    1. The opening content links the scope to operating hours and site priorities.
    2. Workplace-specific descriptions give the broad service range context.
    3. Explanatory cost content supports customers still comparing how to arrange cleaning.

    The design choices and customer journey behind this website.

    Introduce the commercial cleaning programme

    CLEANEY’s website begins with the needs of a Melbourne workplace: the premises, operating hours and cleaning priorities. SoudCoh’s website presentation connects those requirements to the service range, so the visitor can understand the offer before requesting a quote.

    Commercial cleaning is presented as a programme shaped around the site. The opening content and service navigation give customers a way to explore both the regular cleaning and more specific requirements.

    Give different workplaces relevant service content

    Offices, restaurants, commercial kitchens, medical centres, childcare, aged care, builders cleans and warehouses appear in the service range. Carpet, windows, pressure washing and canopy cleaning add focused tasks to the wider commercial catalogue.

    The service descriptions explain the setting and scheduling considerations. This helps visitors locate the work that matches their premises, rather than reading a list of names with no context.

    Explain the management of the work

    The website describes customised cleaning plans, assigned teams and quality control as parts of the business’s offer. It gives these messages their own content alongside the service explanations and company background.

    The design’s role is to make that operating approach legible. A customer can read about the scope, scheduling and checking process before beginning a conversation about their own workplace.

    Support a considered buying decision

    The site includes explanatory material comparing in-house and professional commercial cleaning costs. That provides another route for a customer who is still deciding how to organise the work, rather than already seeking a particular service.

    The completed website brings the service catalogue, commercial priorities and enquiry choices together. It gives the customer a clearer basis for describing the premises and discussing a suitable cleaning programme.

    Our website design and development work connects the service explanation with a useful next step. See marketing for cleaning businesses for the wider approach.

    Tags

    • Website design
    • Commercial cleaning
    • Melbourne, VIC

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    Discuss your websiteSee more accounts
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

    Book a call

    More work for cleaning businesses.

    Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.

    Browse all case studiesExplore our work for cleaning businesses

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    The external entity data underneath any local-service acquisition programme. That case is argued in The citation inconsistencies that still move local rankings.

    Why the primary and secondary categories must match the work a business actually wants. The other half of it is set out in Google Business Profile categories as a silent rank constraint.

    The work behind this one is written up in full under read the cleaning businesses version of this, and how the work is sequenced before any of it is published sets out the sequence in order.

    Browse all case studies

    Ready for your next website?

    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

    Discuss your websiteSee the whole library

    A clear scope, a considered design and a practical next step.