We built a home page headline that names each of three regions in turn, and region pages naming 55 suburbs. We also added industries and Services menus with 19 industries and 16 services, plus a mine site consulting page.
The business
FacilityWorx delivers structured cleaning programs for offices, healthcare, retail, hospitality and industrial sites across South East Queensland, with local crews and supervisors in Brisbane, the Gold Coast and the Sunshine Coast. Its work runs from daily office cleans and strata common areas to pressure washing, builders cleans and hospital cleaning, and it consults on hygiene and camp services for mine sites and remote operations.
The brief
The site had to cover a lot of ground: three regions, nineteen industries and a consulting practice for remote sites, without losing the short path from any page to a quote.
The brief was to give each kind of buyer a page about their site, to answer the questions facility managers ask before they call, and to keep the same site brief form one step away everywhere.
A headline for each region
The home page opens with Commercial cleaning, engineered for, followed by a region that changes in turn: Brisbane, the Gold Coast and the Sunshine Coast. A line above names all three, and the quote form shares the first screen. Further down, three region cards lead to pages that name 55 suburbs between them.
Two menus and a mining practice
The header carries an Industries menu with 19 sectors, from retail and education to onshore mining, defence and maritime work, and a Services menu with 16 cleans, from office and medical cleaning to hospital cleaning and maintenance, pressure washing and kitchen deep cleans. Mine site consulting has its own link. That page sets out 16 consulting services, a six-step approach from inspect to monitor and a worked example of a preliminary remote-site inspection, and asks for a site assessment rather than a quote.
Pages written for the site in question
Service and industry pages open with their own headline and a quote form whose subtitle names the work, such as Tell us about your pressure washing site. The pressure washing page speaks to carparks, building facades, walkways and fleet, and the onshore mining page to camp housekeeping, plant area cleaning and shutdown crews.
40 guides, sorted for the reader
The resources page holds 40 guides with 17 topic filters, from pricing and scheduling to strata, construction and sustainability, a Brisbane or Gold Coast filter and a search box. The guide on pressure washing rules in Brisbane, for example, is tagged Exterior and Brisbane and opens with a short answer before the detail. A pricing page explains the three ways a contract is costed, and a scope page lists what a typical program includes.
Built for phones
On a phone the header shrinks to the logo, a call icon and the menu, and a two-button bar stays fixed to the bottom of every page: Free quote on the left, Call now on the right. The rotating headline still names a region on the first screen, and service pages put a quote button and a tap-to-call number directly under the headline.
What it connects to
The site is where the FacilityWorx Google Ads land. Ads for a type of work point to the page for that work, from pressure washing to builders cleans and kitchen deep cleans, and ads for a sector point to industry pages such as onshore mining. Each page carries a form that asks about the site. The FacilityWorx campaign case study reports how the ads performed and which kinds of work they brought in.
For a cleaning business covering more than one city, see our website design services and marketing for cleaning businesses.
