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    SoudCoh
    Website Development
    FAIZI Metals

    FAIZI Metals: metal recycling website design in Melbourne

    FAIZI Metals · Scrap metal recycling · Melbourne, VIC

    The short version · Website delivery

    FAIZI Metals — a scrap-buying website that explains material, grade and collection.

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    FAIZI Metals

    Campaign work · FAIZI Metals

    The campaign behind the enquiries.

    See the advertising work for FAIZI Metals, with the results and measurement explained in each campaign case study.

    Campaign case study

    Scrap metal collection Melbourne: 222 enquiries in a month at $8.91 each

    A licensed Melbourne scrap metal dealer took 222 enquiries at $8.91 each in an 18-day period in 2026, with 21.12% of clicks turning into an enquiry. Scrap metal lead generation, Melbourne.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Give a specific material its own buying page

      The copper page names the material and relevant grades before the enquiry. The same form remains available, connecting the specialist explanation to the customer’s load.

      FAIZI Metals copper-buying page beside a quote form
      Open full-size screenshot

    2. Website detail

      Ask about the load beside the buying offer

      A dark metal-buying introduction sits beside a white quote form. Green accents identify the actions, while the form prompts for the scrap type, quantity and location.

      FAIZI Metals scrap-buying introduction and load-description quote form
      Open full-size screenshot

    The case study

    Inside the build for FAIZI Metals.

    The short list

    1. Organise the offer around the material.
    2. Explain how a load is assessed.
    3. Separate collection from larger clearance jobs.

    The design choices and customer journey behind this website.

    SoudCoh’s metal recycling website design for FAIZI Metals serves Melbourne. The build brings the service information, visual identity and enquiry journey together, with the page examples and design decisions explained below.

    Organise the offer around the material

    SoudCoh built FAIZI Metals’ website around what a customer wants to sell. Copper, brass, aluminium, stainless steel, cable, motors and air-conditioning equipment are named within the buying catalogue, with specific material pages giving the range more depth.

    That structure makes the website useful to tradespeople and site managers who arrive with a particular load. They can begin with the metal or equipment rather than an undifferentiated recycling message.

    Explain how a load is assessed

    The process content describes sharing the details, checking the current rate, bringing the load in or arranging qualifying collection, weighing and receiving a weight-and-grade breakdown. This makes the sequence around the transaction visible.

    The site distinguishes grading from the headline price. Its written content explains that the value depends on the material and grade, giving customers a clearer subject to discuss when they contact the team.

    Separate collection from larger clearance jobs

    Scrap collection, mobile weighing, scrap cars, factory strip-outs and commercial strip-outs have their own service routes. A small trade load and a site clearance can therefore follow different explanations within one website.

    A what-we-buy catalogue, price-information route and service-area pages support the main offer. They give the customer practical reference points before arranging transport or collection.

    Give the specialist trade a clear enquiry path

    The website connects the material catalogue and service scope to phone and contact choices. Its Melbourne context remains visible across the buying and collection content.

    The finished site gives the customer a way to identify the material, understand the steps and describe the load. It makes a specialist buying service more understandable without treating every item or collection as identical.

    Explore our website design and development work for how we connect a specific service offer with a useful customer journey.

    Tags

    • Website design
    • Scrap metal recycling
    • Melbourne, VIC
    • Mobile website design

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    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

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