Marketing for growing companies You outgrew what got you here.

There is no single answer, because the shape of the work matters more than the revenue line. We recommend a minimum of A$5,000 a month in ad spend for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. What decides which programme you get is the ladder on this page — whether you are building the first repeatable channel, adding the second and third, or defending a position you already hold.

Ad spend and management fee are two separate numbers. Spend is set by what a customer is worth to you, how many you can service and how competitive the auction is — not by a percentage rule. Our fee scales with the work rather than with your media budget, which matters here because the expensive part of scaling is the measurement and creative work, not the button-pressing. The first call gives you a real number for your situation.

Consistent UTM structures, server-side conversion APIs where the platforms support them, offline conversion imports from your CRM, and a model that shows influence across the whole funnel rather than crediting the last click. We report a blended cost per acquisition alongside per-channel numbers, because at this stage the per-channel figure alone will always tempt somebody to cut the channel that assists everything and closes nothing.

Yes, and it is the most common arrangement at this size. We take the channels where specialist depth pays for itself and leave the ones your team already runs well, with an agreed split of who owns what. Where the goal is to build internal capability rather than replace it, we run that as an advisory and training engagement with a transition plan measured in months.

Systematic testing rather than occasional refreshes: multiple variations each month, testing one variable at a time — the promise, the proof, the format, the offer — against what is currently being served. Winners are scaled and the losers are kept, because a list of what your market demonstrably does not respond to is worth as much as the winners and takes longer to rebuild.

Paid search changes show within days because you are meeting demand that already exists. Restructuring an account that has grown organically usually takes four to six weeks to settle, and accounts find their best rhythm around 60 to 90 days. Channels that create demand rather than catch it — video, social, content — are read over months, which is why they are reported against a different window from the start.

No long-term lock-in. We would rather keep the work because it is producing than because a document says you have to stay. What we ask for is enough runway to be fair to the work — a restructure judged in its second week is being judged mid-rebuild. The terms are put in front of you in plain English before anything is signed.

We own and run the ad accounts, because the build is proprietary methodology refined across 250+ engagements — campaign architecture, trade negative packs, audience stacks and conversion tracking. You get full-visibility reporting on performance and spend at all times, and on long-term agreements ownership and handover options are available to discuss.

We say so, name the reason, and either restructure it or stop it. A channel that is not producing gets a defined window and a defined test, agreed in advance, so the decision to keep or kill it is made against something rather than in a meeting. If the honest answer is that a channel is wrong for your business, we would rather tell you than keep billing for it.

A short weekly update on the numbers that move, a monthly deep-dive with what changed and why, and a quarterly strategy review with your leadership team. Everything is framed as pipeline, revenue and cost per acquisition rather than impressions and engagement rate. If a number moved the wrong way, you hear it from us first.

Yes. Shopping campaigns, product feeds, e-commerce SEO and conversion work on the store itself are all in scope, and a growing store usually runs Shopping alongside Search rather than instead of it. The scaling logic on this page is the same either way — fix the measurement, push the working channel to its real ceiling, then add the next one for a reason you can name.