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    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    Elite Plumbing Group

    Elite Plumbing Group: plumbing website design in Wollongong

    Elite Plumbing Group · Plumbing · Wollongong, NSW

    The short version · Website delivery

    Elite Plumbing Group — bring builder-facing experience into a clear residential service journey.

    Talk to us about your websiteAll case studies
    Elite Plumbing Group

    Campaign work · Elite Plumbing Group

    The campaign behind the enquiries.

    See the advertising work for Elite Plumbing Group, with the results and measurement explained in each campaign case study.

    Campaign case study

    Elite Plumbing Group: bringing an established plumbing business into residential search

    Elite Plumbing Group expanded its builder-focused brief into residential search, with Wollongong plumbing, hot-water and drainage campaigns.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Introduce residential work through a familiar repair

      The Wollongong headline sits beside under-sink working imagery. The navy layout and blue contact controls give the residential service a clear, locally relevant first screen.

      Elite Plumbing Group Wollongong introduction with residential plumbing imagery
      Open full-size screenshot

    2. Website detail

      Use symptoms to introduce the drain category

      The drain page leads with recognisable symptoms in large type, then continues into the drain-service catalogue. That gives homeowners a plain-language route into more specific work.

      Elite Plumbing Group drain category page with symptom-led heading
      Open full-size screenshot

    The case study

    Inside the build for Elite Plumbing Group.

    The short list

    1. Create a route into residential work.
    2. Give homeowners specific service destinations.
    3. Show the work in a familiar setting.

    The design choices and customer journey behind this website.

    Create a route into residential work

    Elite Plumbing Group already had experience working with builders. Dylan wanted the website to support a broader residential audience as well. SoudCoh shaped the presentation around the jobs a homeowner recognises, giving the business a clear way to introduce that side of its work.

    The site makes Wollongong explicit and organises the range into drains, hot water and gas, leaks and pipes, emergency plumbing, renovations and maintenance. A household can start with the problem in the property rather than having to interpret a construction-focused offer.

    Give homeowners specific service destinations

    Blocked drains, CCTV inspection, relining, stormwater, hot water, leak detection, burst pipes, taps and showers each have a place in the catalogue. Bathroom and kitchen work sits alongside toilets, backflow and water filtration.

    The wider range also includes gas and wood heaters, fireplaces and excavation. Keeping these services separate gives the customer room to understand the particular job and gives the business space to explain its breadth.

    Show the work in a familiar setting

    Job and team content introduces the work through captions such as on the tools, inside the van and behind the scenes. This makes the business presentation more tangible for a household considering whom to invite into their property.

    Service-area, about, common-question and specials routes support the main catalogue. They give the customer places to explore local relevance, process and the offer before booking.

    Connect the new audience to a practical enquiry

    Phone, booking and quote choices provide the next step from the service pages. The written-price and same-day messages sit within the wider service explanation rather than replacing the details of the work.

    The completed website gives Elite a residential-facing structure alongside its builder experience. The case study documents that positioning and service journey; the design is explained through the actual pages and enquiry choices.

    See our website design and development work for how we connect local service information with a clear route to an enquiry.

    Tags

    • Website design
    • Plumbing
    • Wollongong, NSW
    • Blocked drains
    • Pipe relining
    • Hot water
    • Emergency plumbing
    • CCTV

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    Discuss your websiteSee more accounts
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

    Book a call

    More work for plumbing businesses.

    Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.

    Browse all case studiesExplore our work for plumbing businesses

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    Why the primary and secondary categories must match the work a business actually wants. That case is argued in Google Business Profile categories as a silent rank constraint.

    The profile and service-area rules for the mobile businesses represented throughout this library. The other half of it is set out in Ranking a service-area business without publishing a storefront.

    The work behind this one is written up in full under where plumbing businesses usually lose the money, and the ninety-day plan that produced results like these sets out the sequence in order.

    Browse all case studies

    Ready for your next website?

    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

    Discuss your websiteSee the whole library

    A clear scope, a considered design and a practical next step.