We built service pages that open on the symptom and follow one order below. We also added three options and four steps on every service page.
The business
Sydney Choice Plumbing is a locally owned, licensed plumbing business working across Sydney. Its plumbers clear blocked drains, inspect and reline pipes, repair sewers and stormwater, fix and replace hot water systems, handle gas work and leaks, and plumb bathroom and kitchen renovations, with same-day service, a written quote on site and a lifetime labour guarantee.
The brief
A homeowner with a plumbing problem rarely knows the name of the job. They know the sink is full, the toilet gurgles or the water bill jumped. The brief was a site that starts from that symptom, explains the fix in plain terms and makes booking or calling easy from the first screen, with a page for every suburb the team covers.
A menu by category
A ticker across the top carries the promises: open now, same-day service, the callout offer, the lifetime labour guarantee and the Google rating. Below it, the Plumbing Services menu opens on five categories, each with a short line, and lists all 18 services under them. Book Online and the call button sit on the right of every header.
Service pages that open on the symptom
Each service page leads with the symptoms a homeowner would notice, with the service name above in smaller type. Blocked drains opens on a full sink, a gurgle and a sewage smell, leak detection on a water bill that spiked, and toilet repairs on a toilet that will not flush. A three-word promise follows, then Book online and Call.
Below the first screen, every one of the 18 pages follows the same order: the specials and a callback form, what the job covers, three ways to fix it side by side from a quick fix to a full replacement, four steps from booking to the guarantee, the suburbs served, common questions and related services.
482 suburb pages in 12 regions
The service areas page sorts 482 suburbs into 12 regions, from the Inner West and the Eastern Suburbs to the Hills and the Northern Beaches, and each suburb links to its own page. A suburb page carries its suburb through the headline, the five categories, the call prompt and the questions, so the Marrickville page talks about plumbing for Marrickville homes from top to bottom.
Booking and the business
The Book online buttons lead to a booking page that offers a same-day or next-day slot, with the call button and email to arrange it, and the home page explains the business: no callout fee when a job is booked, fixed pricing written on site, same-day service and the guarantee, followed by three commitments on diagnosis, the fix and the backup.
Built for phones
On a phone the top bar keeps the open-now note and a call icon in view, and the menu folds behind one button. The symptom headline fills the first screen, with Book online and Call just below, and a call bar stays at the foot of the screen.
What it connects to
The site is where Sydney Choice Plumbing's Google Ads land: service ads on the matching service page and suburb ads on the matching suburb page. In the first four weeks of the Sydney Choice Plumbing campaign case study, two in three enquiries traced to the ads were phone calls, which is why Call sits beside Book online on every first screen.
For a plumbing business planning a site like this, see our website design services and marketing for plumbing businesses.
