Skip to main content
    Proof
    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    Sydney Fence Painting

    Sydney Fence and Roof Painting Co: painting website design in Greater Sydney

    Sydney Fence and Roof Painting Co · Exterior painting · Greater Sydney, NSW

    The short version · Website delivery

    Sydney Fence and Roof Painting Co — an owner-led painting website with a clear surface and estimate journey.

    Talk to us about your websiteAll case studies
    Sydney Fence Painting

    Campaign work · Sydney Fence and Roof Painting Co

    The campaign behind the enquiries.

    See the advertising work for Sydney Fence and Roof Painting Co, with the results and measurement explained in each campaign case study.

    Campaign case study

    Fence painting Sydney: cost per lead down 33.68%

    Fence painting Sydney: cost per enquiry climbed to $136.62 in one measured month, then came back to $90.61 in the next — a 33.68% drop. 237 enquiries in total.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Make the surface the subject of the page

      The Colorbond-fence destination uses a full-width fence photograph behind a focused heading. Quote and phone actions sit directly beneath the explanation of the painting service.

      Sydney Fence and Roof Painting Colorbond-fence service page
      Open full-size screenshot

    2. Website detail

      Give customer feedback a clear reading space

      The reviews section presents separate feedback cards with names and ratings. It provides a readable stop between the service information and contact choices, while the shared navigation stays visible.

      Sydney Fence and Roof Painting customer-review cards
      Open full-size screenshot

    The case study

    Inside the build for Sydney Fence and Roof Painting Co.

    The short list

    1. Make the surfaces easy to identify.
    2. Put the owner-led message in context.
    3. Explain the estimate sequence.

    The design choices and customer journey behind this website.

    Make the surfaces easy to identify

    SoudCoh’s website work for Sydney Fence and Roof Painting Co presents Colorbond fences, timber fences, metal roofs and sheds as distinct services. The range gives a homeowner a clear way to begin with the part of the property they want painted.

    The Greater Sydney context appears in the introduction and service-area content. This connects the surface-specific offer to the business’s local market.

    Put the owner-led message in context

    The website introduces Andrew as the person completing the work and presents the business as family-run. That message sits alongside service descriptions and a photo gallery, giving the customer a more tangible introduction to the job and the person behind it.

    The design’s role is to connect those elements. A visitor can understand the surface, see examples in the gallery and read how the business describes its approach before asking for an estimate.

    Explain the estimate sequence

    The website sets out three steps: request a quote, arrange a property visit for an estimate, then schedule the work after approval. This gives the contact action a clear purpose and tells the customer what follows it.

    Repeated quote actions appear throughout the service and process sections. They let the visitor begin the enquiry after reaching the information that matters to them.

    Answer the questions before contact

    The common-question section covers the service range, references and the business’s owner-completed approach. Those topics provide practical context for a customer comparing painting contractors.

    The completed website brings surfaces, work examples and the estimate process together. It gives the homeowner a clear route from identifying the job to arranging a property-specific conversation.

    Explore our website design and development work for how we connect clear service information with a useful customer journey.

    Tags

    • Website design
    • Exterior painting
    • Greater Sydney, NSW

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    Discuss your websiteSee more accounts
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

    Book a call

    More work for roofing businesses.

    Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.

    Browse all case studiesExplore our work for roofing businesses

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    The external entity data underneath any local-service acquisition programme. That case is argued in The citation inconsistencies that still move local rankings.

    Why the primary and secondary categories must match the work a business actually wants. The other half of it is set out in Google Business Profile categories as a silent rank constraint.

    The work behind this one is written up in full under read the roofing businesses version of this, and how the work is sequenced before any of it is published sets out the sequence in order.

    Browse all case studies

    Ready for your next website?

    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

    Discuss your websiteSee the whole library

    A clear scope, a considered design and a practical next step.