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    Proof
    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    Aussie Roofing

    Aussie Roofs: roofing website design in Sydney

    Aussie Roofs · Roofing · Sydney, NSW

    The short version · Website delivery

    Aussie Roofs — a roofing website that separates repair, restoration and replacement.

    Talk to us about your websiteAll case studies
    Aussie Roofing

    Campaign work · Aussie Roofs

    The campaign behind the enquiries.

    See the advertising work for Aussie Roofs, with the results and measurement explained in each campaign case study.

    Campaign case study

    Aussie Roofing: a dedicated roofing service presence

    Aussie Roofing’s Google Ads case study: roof repairs, restoration and exterior roof services. Explore the campaign services and enquiry approach.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Make roof repairs a focused destination

      The repair page names common roof defects and keeps Roof Repairs selected in the enquiry form. This connects the page subject to the request the visitor is preparing.

      Aussie Roofs repair page with Roof Repairs selected in the enquiry form
      Open full-size screenshot

    2. Website detail

      Keep the roof problem and quote together

      The light page gives the roofing message a strong navy headline, with a bordered quote form alongside. Yellow accents distinguish the quote action from the phone choice.

      Aussie Roofs service introduction beside a quote form
      Open full-size screenshot

    The case study

    Inside the build for Aussie Roofs.

    The short list

    1. Help the customer name the roofing job.
    2. Explain the inspection before the work.
    3. Give restoration a distinct explanation.

    The design choices and customer journey behind this website.

    SoudCoh’s roofing website design for Aussie Roofs serves Sydney. The build brings the service information, visual identity and enquiry journey together, with the page examples and design decisions explained below.

    Help the customer name the roofing job

    Roof repair, restoration and replacement are different decisions. SoudCoh built the Aussie Roofs website with those services separated, alongside roof leaks, metal roofing, tile repairs, gutters, downpipes and roof cleaning.

    This structure lets a customer begin with the problem they can see or the work they are considering. It avoids making a visitor interpret a single broad roofing promise before reaching the relevant detail.

    Explain the inspection before the work

    The website describes an assessment, a photo report and written quote, the work itself and a final inspection. That sequence gives the customer a clearer picture of what follows the initial contact.

    For repair content, the site names common defects such as damaged tiles, metal sheets, flashings and ridge capping. These concrete examples give the service explanation a practical reference rather than relying only on general reassurance.

    Give restoration a distinct explanation

    The restoration page describes cleaning, repairing, re-pointing, priming and coating. Replacement and re-roofing have their own destination, giving those larger jobs separate room to be discussed.

    Common questions address the roof type, timing, colour and the difference between restoring and replacing. The website supports a customer comparing options without forcing every answer into the opening screen.

    Keep the Sydney enquiry journey consistent

    Service-area routes connect the catalogue to Sydney, while quote and phone choices provide the next step. The written-price message appears as part of the service presentation, close to the work it relates to.

    The finished site gives the roofing range a clear hierarchy. It connects the visible problem, inspection process and type of work to a conversation about the property.

    See our website design and development work for how we connect local service information with a clear route to an enquiry.

    Tags

    • Website design
    • Roofing
    • Sydney, NSW

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    Discuss your websiteSee more accounts
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

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    More work for roofing businesses.

    Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.

    Browse all case studiesExplore our work for roofing businesses

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    The profile and service-area rules for the mobile businesses represented throughout this library. That case is argued in Ranking a service-area business without publishing a storefront.

    A review process that follows a real completed job and stays inside Google's rules. The other half of it is set out in Review requests that do not sound automated.

    The work behind this one is written up in full under where roofing businesses usually lose the money, and the six stages every change on this account passed through sets out the sequence in order.

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    Ready for your next website?

    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

    Discuss your websiteSee the whole library

    A clear scope, a considered design and a practical next step.