Aussie Roofing: a roofing website with clear repair scopes and photo reports

We built eight service pages, 471 suburb pages and a searchable areas index. We also added the same four steps on every service, from a free assessment and photo report to a final inspection.

The business

Aussie Roofing is a Sydney roofing business covering Greater Sydney, the Central Coast and the Blue Mountains. Its roofers repair leaks and storm damage, replace cracked and slipped tiles, re-bed and re-point ridge capping, restore tired tile roofs, re-sheet and install Colorbond and other metal roofs, replace gutters and downpipes, and clean and treat roofs. The roofer who gets up on the roof photographs what is wrong and writes the price down before any work starts.

The brief

A homeowner with water on the ceiling, a homeowner with a faded tile roof and a homeowner whose roof is past saving are making three different decisions. The brief was to give each service its own page, so the visitor reads about the job they actually need, and to give every suburb a page that puts the business in their area.

Roofing work is also hard to judge from the ground. The site needed to explain what happens after the call, what is included in each kind of job and what the visitor will see before paying, at the top of every page.

One header, eight services

A navy strip above the header carries the terms: open around the clock, no call-out fee and a written price before work starts. The header holds a Services menu with the eight roofing services, an Areas link to the suburb index, a call button and a Free quote button. The home page opens with Know what's wrong with your roof before you pay a cent, the common problems in one sentence, a call button and a quote form that takes about thirty seconds.

The same four steps on every service

Roof repairs, restoration, leak repairs, replacement and re-roofing, Colorbond and metal roofing, tile repairs and re-pointing, gutters and downpipes, and cleaning and treatment each have a page. Each opens with the service in the headline and already selected in the quote form, then explains what the job involves beside a photo of the work.

Every service page then runs the same four steps: a free roof assessment, a detailed photo report with a fixed written price, the work done with proper safety setup, and a final inspection with a written workmanship warranty. Keeping the process identical lets a homeowner compare a repair with a re-roof on the same terms.

Three packages for each service

Below the steps, each service sets out three packages and what each includes, quoted in writing rather than by the hour. Restoration runs from an essential restoration to a complete roof makeover with valley replacement and colour consultation. Replacement offers a tile re-roof, a Colorbond re-roof or a tile-to-metal conversion. Repairs include a storm damage package with emergency make-safe and tarping and an insurance-ready photo report. Common questions for the service close the page, such as whether restoration costs less than replacement and whether the colour can be chosen.

A page for every suburb

471 suburb pages cover Sydney, the Central Coast and the Blue Mountains. Each names the suburb in the headline, fills it into the quote form and lists all eight services for that area. A section on roofing in the suburb explains how older terracotta roofs and newer builds fail in different ways, and local questions and a list of other suburbs covered follow. The areas index lists every suburb by region, with a search box above.

A short section on the team sits on every page: licensed, insured and trained for working at height, photos of every defect shown before anyone talks about price, a phone answered at any hour, and tile and metal roofs both handled in-house.

Built for phones

On a phone the header shrinks to the logo, a Call button and the menu. Each page opens with the headline and a full-width call button, with the service banner and the quote form beneath, so a homeowner standing under a leak can ring without scrolling.

What it connects to

The site is where Aussie Roofing's Google Ads land. Calls and forms from its pages are traced to the ad that started them and matched to the jobs the client marks as won, so the advertising is judged on won roofing work, not clicks.

For a roofing business that needs a site at this depth, see our website design services and marketing for roofing businesses.

Related work: Aussie Roofing campaign case study, Aussie Leak Detect website case study.